Northern Express - September 13, 2021

Page 10

Italian linens, Turkish textiles, jackets from Canada., tops from Brazil, pants from France — Peppers offers an international array of options, many for a far lower price than you’d expect. Berkowitz says her experience working with merchandisers and suppliers have helped her cultivate relationships that enable her to get great deals on one-of-a-kind items that you’d be hardpressed to find anywhere else in northern Michigan.

The Fabulous Pepper Berkowitz Florida fashion doyenne has brought her keen eye and international expertise to Charlevoix

By Rachel Pasche

Pepper Berkowitz might be a bit of an anomaly in the fashion world. She’s warm, engaging, and genuinely wants to help others — a far cry from what you might think it takes to succeed in a fast-moving and highly competitive industry. But as much attention as Berkowitz pays to trends, the owner of two boutiques — Pepper’s, in both New Smyrna Beach, Florida, and, most recently, Charlevoix, as well as the head of Peppereli, her own label — believes in and acts on age-old philosophy: “do good unto others, and good will be done unto you.” Since moving into her new space in Charlevoix, she’s focused on shining a spotlight not only on her store but on the entire local fashion scene as well, putting on fashion shows that include outfits from other local boutiques and clothing stores. Perhaps ironically to anyone who has ever paged through Vogue or watched The Devil Wear Prada, inclusivity and a positive attitude are the attributes she feels have been most important to her success. TAKING INVENTORY Berkowitz has been in the fashion industry for 40 years. She says she began her climb at age 18 in Miami, starting at the bottom and, within just a few years, ascending the retail ladder to run three department stores, including the city’s legendary Richard’s, a

seven-story department store. Over the last four decades, she’s worked as a merchandiser, a representative, and has traveled the world to work with supply companies and clients and — most importantly — to stay on top of what’s trending, what’s about to be trending, and which looks work for different people. Touring her new boutique in downtown Charlevoix feels like taking a fashion tour of the world. We weave between racks of Italian linens and silks and Turkish textiles, stopping to admire colorful Canadian jackets in between. Tops from Brazil, pants from France, and all of it in one space where color seems to bloom like flowers in a garden. Pepper’s is teeming with pieces in all sizes, shapes, and materials, and browsing the racks feels like a treasure hunt. She tells us she carries over 100 different lines of clothing, sourcing from countries all around the world. We get lost perusing the racks for quite some time, admiring how the styles from one country differ so greatly to that of another, no two pieces quite the same.

MISSY CONTEMPORARY Berkowitz tells us that she would describe the style of her clothing as “Missy Contemporary.” When asked what that means, she smiles and takes us around the store to an area where a few middle-aged women are tracing their hands along silky scarves and admiring unique jewelry. “This,” she says, gesturing to one of the ladies shopping, “is a missy.” Translation:

10 • september 13, 2021 • Northern Express Weekly

Pepper’s features a “Bargain Balcony,” where you can literally bargain with Berkowitz for your discount.

an older woman who prefers clothing that has a looser fit and is comfortable without compromising its wearer’s style. Someone who takes shopping seriously and wants pieces that are unique and on-trend. As an example, Berkowitz takes us to the new arrivals section of the store, where stunning jackets and wraps hang. The pieces look chic and well-made as we approach, but when she points out the decorative stitching that covers the piece, we see they’re incredibly detailed.

“Embroidery is about to be a new trend,” she tells us, “so I’ve got a bunch of pieces here with gorgeous embroidered details.” And they are stunning, with colorful flowers and other designs covering denim jackets and wool wraps that would otherwise be relatively ordinary. Berkowitz tells us she tries to look for pieces with a little something extra, a special detail that sets it apart from other clothing. She shows us pouf jackets with large, gleaming gold buttons down the front that


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