Network Connections

The Northland College team is calling on all alumni and friends to join in their efforts to recruit the next generation of Northlanders.

In today’s changing climate of higher education, it’s more important than ever to have a strong and committed network of alumni and friends working together to help promote and recruit new students. With this in mind, Northland College’s Alumni Board President Blake Gross ’96, Admissions Director Alex Patterson ’16, and Alumni Director Jackie Moore ’05 joined forces to create an ambitious college admissions recruitment strategy. Their mission? To engage alumni and friends in promoting and recruiting the next generation of Northlanders. They got the ball rolling with one Facebook post, a Google form, and an outreach incentive for alumni educators. Their goal? To get fifty responses. The results were instant, nearly exceeding capacities and engaging eighty-eight alumni all over the United States.

The materials created for this recruitment effort include a square card with a QR code that goes directly to Alex in admissions who responds to inquiries with special personal care. Recruitment volunteers are encouraged to share these cards with folks they think would do well at Northland. In addition to personal recommendations to apply, alumni were invited to write postcards with quick remarks about their Northland experience and encouragement to choose Northland.

Why is an intimate network of personal recommendations so important in promoting a college? Simply put, people trust people they know. Alumni and friends have a unique perspective on their Northland experience that no brochure or website can replicate. Their personal stories, shared with friends and colleagues, are powerful tools that can inspire potential students to choose Northland.

If you’re an alum of Northland College, or someone who believes in the Northland difference, join our team of passionate alumni in their mission to recruit students who will shine at Northland. Share your stories, write postcards or recommendation letters, and help spread the word about Northland College. Together, we can inspire the next generation of students to make a positive impact on the world.