DIGITAL MARKETING AT NORTHUMBRIA
Welcome to Digital Marketing at Northumbria University MSc Digital Marketing
YOUR COURSE
Why Digital Marketing at Northumbria? Geared toward the current needs of the digital marketing industry, ensuring specialist knowledge in this fast growing sector. This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), two of the world's leading professional bodies in the marketing field. Gain invaluable skills including team working, managing business intelligence and project management, plus a highly developed sense of cultural, emotional and ethical awareness. Create an impressive, industry-relevant portfolio for future employers.
Digital Marketing at Northumbria  Develop a better understanding of the role digital marketing plays in contemporary marketing and the importance of marketing metrics, using analytic techniques to measure effectiveness.  The course also covers themes such as locationbased marketing, user experience, customer journey mapping and mobile marketing.  Cover practical digital marketing elements, such as Search Engine Optimisation (SEO), Pay-Per-Click (PPC) advertising, Conversion Rate Optimisation (CRO) and Google Analytics.
MSc Digital Marketing Vs MSc Marketing MSc Marketing
MSc Digital Marketing
Specialist marketing offering with 4 x 20 credit modules
Specialist marketing offering with 4 x 20 credit modules
CIM accredited
CIM and DMA accredited
Choice: select 2 marketing options in semester two from Branding, International Marketing and Consumer Behaviour / Consumption
Dissertation or PGC
Dissertation or PGC Marketing Content: Marketing Strategy Market Research and Analytics Branding International Marketing Consumers / Consumption
Marketing Content: Digital Consumers Data and Customer Journeys Digital Marketing Strategy Digital Campaign Management Metrics
Suited for someone who is passionate about marketing (irrespective of their UG degree) and seeking a role in the marketing sector
MSc Digital Marketing Examples of Current Modules
Marketing Metrics and Analysis
Strategic Marketing in the Digital Era
The Digital Consumer Journey: Data, Profiling and CRM
Digital Campaign Management and Media
Leadership and Management Development
Research Methods and Analytics for Business Practice
NBS Masters Consultancy Project (Optional)
The Newcastle Business School Masters Dissertation (Optional)
Masters Management Enquiry (Optional)
DISCLAIMER: Please note that information, advice and guidance received at the Open Day is accurate as of today, and is subject to change as we review our courses and our offers to ensure that you are receiving the best possible educational experience. The University continues to monitor guidance in relation to Covid-19 to ensure compliance with government requirements and to ensure the health and safety of our students and staff. Our website is the most up to date place to review our information.
Advanced Practice Advanced Practice with investigative consultancy project routes are similar to many of our 1-Year MSc with consultancy project routes, while 2-year Advanced practice course spends more dedicated time in the Business Clinic, reflected in the total assessment input for the two 60 credit modules. Students on the two year pathway will choose two modules from examples: Applied Management Work Investigation Masters’ Study Abroad* Business Clinic PG Group Consultancy Project The Newcastle Business School Masters Dissertation Masters’ Internship *Subject to availability and government guidance during Covid-19.
Ways to Study 1 Year Full Time Based at City Campus in Newcastle City Centre. September start. 2 Years Full Time with Advanced Practice First year based at City Campus in Newcastle City Centre. Advanced practice in second year – chosen by student. September start. 2 Years Full Time with Study Abroad First year based at City Campus in Newcastle City Centre. Study abroad in second year – chosen by student. September start. *Subject to availability and government guidance during Covid-19.
Teaching and Assessment Teaching The course is split into modules worth either 20 credits, with dissertation or final project worth 60 credits. You study for 180 credits in total. Lectures (large group teaching), seminars (small group discussions) and workshops (interactive, practical sessions). Self-directed study – 25 hours per week. Guest lectures, social activities and portfolio development. DISCLAIMER: Please note that information, advice and guidance received at the Open Day is accurate as of today, and is subject to change as we review our courses and our offers to ensure that you are receiving the best possible educational experience. The University continues to monitor guidance in relation to Covid-19 to ensure compliance with government requirements and to ensure the health and safety of our students and staff. Our website is the most up to date place to review our information.
Teaching and Assessment Assessment The main assessment method will be via individual assignments and business reports where you’ll be expected to take a deep and critical approach. You’ll also be required to submit a 15,000 word, subject-specific dissertation where you’ll explore a digital theme in depth, applying research skills and methodologies. You will have the option to undertake a Masters’ consultancy project as an alternative to the dissertation. Assessments reflect professional practice and include: Visual / verbal presentations Technical reports Group work Projects There are no exams, but 1-2 assignments per module.
Our Staff Recognised thought leaders in digital marketing and include a writer of a leading text on direct and digital marketing, PhD qualified academics and respected marketing practitioners. Extensive engagement with industry providing professional input and student employment opportunities. Search Engine Optimisation Content Marketing Online Consumer Behaviour Data & Analytics
Research Work in the Digital Marketing Arena The Digital Business research cluster, at the Newcastle Business School, aims to develop excellent and high impact research, to contribute to our ‘Digital Future‘ and change the way that work is performed and services are delivered for the good of our society and a sustainable economy.
Change Direction You probably chose your undergraduate degree when you were 17 years old. Have you
changed since then? Have your career aspirations changed too? The hard work you put into your first degree has helped you develop a vast range of
valuable skills. By combining them with a Masters in a completely new subject, you can open the door to a career that suits who you are today. We come into contact with 5,000 pieces of marketing every day – no matter what
background you are from, we will be able to put this into perspective for you – and probably ruin shopping for you! Psychology, Linguistics, Photography, Nursing, Computing, Law & more.
Entry Requirements Applicants should normally have a minimum of a 2:2 honours degree in any subject. However, applicants without a degree will be considered. International qualifications - if you have studied a non-UK qualification, you can see how
your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in from our country pages at www.northumbria.ac.uk/yourcountry. English language requirements - International applicants are required to have a minimum
overall IELTS (Academic) score of 6.5 with 5.5 in each component (or approved equivalent*). * The university accepts many UK and International Qualifications in place of IELTS. You can find more details at www.northumbria.ac.uk/englishqualifications.
YOUR CAMPUS
Our Facilities Northumbria are 11th in the UK for Facilities.* Major campus investment in recent years – Sport Central, Student Central, Digital Commons, Architecture Studios, Computer and Information Sciences Building. One of the best academic libraries in the UK, held Customer Service Excellence (CSE) accreditation since 2010, and with 24/7 access.*** Our IT, library and course resources are all ahead of sector for satisfaction.** *Times Higher Education Student Experience Survey 2018 ** National Student Survey 2019 *** Digital library is currently 24/7, access to library learning spaces reviewed in line with Covid-19 guidance.
Digital Marketing Facilities Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. When on-campus, you will be taught in City Campus East 1, a multiple award-winning building which is home to Business and Law. Based in Newcastle City Centre. 4th floor of City Campus East contains our dedicated postgraduate suite with teaching rooms, IT labs and a comfortable lounge area where you can work in groups or independently. DISCLAIMER: Please note that information, advice and guidance received at the Open Day is accurate as of today, and is subject to change as we review our courses and our offers to ensure that you are receiving the best possible educational experience. The University continues to monitor guidance in relation to Covid-19 to ensure compliance with government requirements and to ensure the health and safety of our students and staff. Our website is the most up to date place to review our information.
YOUR EXPERIENCE
On-course Experience
YOUR FUTURE
Career Success at Northumbria A postgraduate degree will boost your earning potential - according to the Department for Education’s Graduate Labour Market Statistics 2017, postgraduates earn on average £6,000 a year more than their undergraduate counterparts. Praise from Which? University Student Survey 2018 which ranked us as one of the top-rated universities for ‘job readiness’ in the UK. Northumbria is ranked 2nd in the UK for graduate start-ups based on turnover (HEBCIS Survey 2018/19). Our Careers and Employment Service will help at every stage, from finding parttime jobs that fit alongside your studies and volunteering opportunities, through to finding your first full-time job after graduation.
Where do our Graduates Go? Building up a portfolio of digital marketing evidence – take this to interviews. As much practical ability as possible (with a sprinkling of academic theory). We try to make you as job-ready as possible – hit the ground running. Lots of industry links. Go into a multitude of different roles based on a number of specialisms within the programme: SEO PPC Social Media Data Science Creative
THANKS FOR WATCHING. What’s Next?
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For Application Queries email bc.applicantservices@northumbria.ac.uk
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For General Enquiries email nu.postgraduate@northumbria.ac.uk
DISCLAIMER: All information on this presentation is accurate at the time of viewing. Courses starting in 2021 are offered as a mix of online and face to face teaching due to the ongoing Covid-19 pandemic. We continue to monitor government and local authority guidance in relation to Covid-19 and we are ready and able to flex accordingly to ensure the health and safety of our students and staff. Students will be required to attend campus as far as restrictions allow. Contact time will increase as restrictions ease, or decrease, potentially to a full online offer, should restrictions increase. Our online activity will be delivered through Blackboard Ultra, enabling collaboration, connection and engagement with materials and people.