Brand Guidelines
Published 16/12/19
Table of Content: • Our Mission • Mission Statement • Brand Values • Insights & Concept
• Identity 1.1 Logo 1.2 Isolation 1.3 Variation 1.4 Misuse 2.1 Colour 2.2 Application 2.3 Misuse 3.0 Type
• Application Guidelines 4.1 Start Screen 4.2 Login Screen 4.3 Home Screen 4.4 Memory Screen 4.5 App Icon
Our Mission: Mission Statement: Securing Your Past, Shaping Your Future. At Youseum, we wear our history, our ancestry, and our heritage with pride, it defines who we are and shapes who we will become. It’s our goal to preserve this. Perfectly, forever. Memories and stories without Youseum eventually fade or distort, we can keep the safe ans secure.
Our Values: These values are defining to our brand, we wouldn’t be who we are without them.
Simplicity Integrity Legacy Respect Dependability
Insights and Concepts
Identity
1.1 Logo Our logo is an insect trapped and perfectly preserved in a piece of precious amber. It represents the memories encased within Youseum. The insect must always resemble a Y, any reproduction of the logo that does not resemble the Y is incorrect and cannot be used in the brand. Our logo may be produced positively and negatively, as demonstrated here.
A. Our logo produced positively, to be applied on light backgrounds.
B. Our logo produced negatively, to be applied on dark backgrounds.
1.2 Logo
Isolation Acceptable Use:
The isolation area around the logo must never be altered, the insects body is the measurement by which to judge the isolation area. The distance around the logo must always be in proportion to the two heights of the body as exampled here.
Lorem ipsum dolor sit Unacceptable Use:
Lorem ipsum dolor sit
1.3 Logo
Variation Variation A:
We have two other variations of our logo, one with our type set underneath the logo, as exampled in Variation A, and another with our Type set to the right, as depited in Variation B. Variation B is to be used in smaller and narrower spaces. Whereas Variation A can be used in large and open spaces.
Variation B:
1.4 Logo
Misuse
Please make sure when applying our logo, it follows these guidelines. Here are some examples of logo misuse, which miscommunicate, or damage our brand.
A. Do not obstruct the logo or place anything in the isolation area.
B. Do not warp the logo or distort it in any way shape or form
C. Do not apply the logo in any colour other than those specified.
D. Never apply a gradient to the logo, it should always be a flat colour which has been specified in these guidelines.
E. Do not apply a stroke to the outside of the logo.
F. Do not apply the logo in a texture, it should only be applied in a flat colour.
2.1 Colour These are the only colours we permit to be used on our brand, other colours must not be used, unless other colours are specified. Primarily, Pure Amber will be used more often than any other colour, Baltic Sea and Red Amber will be used for special events and occasions in app, but never in conjuncture with Pure Amber. It will be detailed how to apply the colour to logos, text and so forth on the following pages.
Brand Colours
2.2 Colour Application Here is examples of how our colours may be applied to text and to logos, black text cannot be used on coloured backgrounds, but may be used alongside colours on white backgrounds. Two colours may not sit together side by side, misuse will be detailed on the following page. Percentage tints may also be used when necessary in these colours.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
A. Text or Logos must always be applied in White when on a Pure Amber, Baltic Sea, Red Amber or Black Background.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
A. Text or Logos must always be applied in one colour or in black when applied on a white background, Black can it alongside the colours, however two colours must not sit together.
2.3 Colour Misuse Two colours must not be applied adjacent to one another, they must be applied with black or white, secondary colours (Baltic Sea & Red Amber) must not take precedence over Pure Amber. Secondary colours must only be used when appropriately specified.
Unacceptable uses of colour:
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod
3.0 Type Our key type face is Urbane, only Urbane may be used on anything branded, it may be used in Demi Bold for headings, Medium for Sub-Headings and Light for Copy text.
Application Guidelines
4.1 App
Start Screen
4.2 App
Login Screen
4.3 App
Home Screen
4.4 App
Memory Screen
4.5 App
Icon iPad iPad Pro
Car Play
iTunes iPhone