Northwest
Prime Time CELEBRATING LIFE AFTER 50 IN THE PUGET SOUND REGION SINCE 1986
50+ Buying Power Reach and Sell to Boomers & Active Seniors in the Puget Sound Region with Northwest Prime Time
N
orthwest Prime Time is a family owned and operated newspaper and a popular source of news and information for over 100,000 dedicated readers – active, informed and involved boomers & seniors in the Puget Sound area. Nationally recognized and proud recipient of numerous national media awards, we focus on health, retirement lifestyles, profiles of interesting locals, nostalgic essays and more. Northwest Prime Time delivers informative and engaging content to our readers, who are a powerful economic force with money to spend on your products and services. We are published ten times per year.
Older Americans have dramatically higher actual and median incomes than younger populations, and they spend more for cars, clothes, entertainment, furniture and other personal goods than those under 50. • The 50+ population has $2.4 trillion in annual income, which accounts for 42% of all after-tax income in the U.S. (Consumer Expenditure Survey). • Americans 50+ account for half of all consumer spending (AARP). • Boomers outspend the average consumer in nearly every category, from food, household furnishing, entertainment, personal care, gifts, etc. (U.S. Consumer Expenditure Survey). • Adults over 50 account for 80 percent of luxury travel spending in America ( Immersion Acitve)
2017 Marketing Kit Phone: 206-824-8600 • Fax: 206-824-8606 • E-Mail: chris@northwestprimetime.com PO Box 13647 • Seattle, Washington 98198 • www.northwestprimetime.com
Northwest
Prime Time CELEBRATING LIFE AFTER 50 IN THE PUGET SOUND REGION SINCE 1986
Delivered to 1,000 locations yielding high visibility in the marketplace including senior & community centers, libraries, financial institutions, medical facilities, newsstands, pharmacies, retirement communities, selected retail outlets including restaurants and major retail stores.
Northwest Prime Time Winner of numerous National Awards
IMPROVED DISTRIBUTION: • Pick-up rates are better than ever! Distribution Breakdown • King County: 40,000 copies • Majority of remaining 10,000 copies delivered to Pierce and Snohomish cities bordering King County
2017 Editorial Calendar Month of Issue
Editorial Ideas
January
• Retirement Living Guide • Warm Weather Travel
February/March
• A Guide to Healthy Aging. • Heart Health Month
April
• Retirement Living Guide • National Volunteer Month
May
• A Look at Rehab • Joint Replacement
June
• Northwest Travel & Getaways
July/August
• Retirement Living Guide • Best Places to Retire
Every issue of Northwest Prime Time features our popular columnists including engaging human interest stories, health & wellness news, nostalgia, humor & puzzles, reader input and more.
September
• Fine and Performing Arts Guide • National Grandparents Month
Total Monthly Distribution: 50,000
October
• Retirement Living Guide
November
• • • •
December
• Favorite Holiday Stories / Nostalgia
National National National National
Alzheimer’s Awareness Month Family Caregiver’s Month Hospice Month Diabetes Month
Average Readers Per Copy: 2+
(Source - Newspaper FAQs)
Total Readership: 100,000+ Area of Circulation: Greater Seattle Metro. Mostly King County with remainder in Pierce and Snohomish Counties.
Phone: 206-824-8600 • Fax: 206-824-8606 • E-Mail: chris@northwestprimetime.com PO Box 13647 • Seattle, Washington 98198 • www.northwestprimetime.com
Northwest
Prime Time
“Once again, AARP would like to thank Northwest Prime Time for your continued commitment to excellence. We could not be more pleased with the results of our latest advertisement” Jason Erskine, AARP Washington Communications Director
CELEBRATING LIFE AFTER 50 IN THE PUGET SOUND REGION SINCE 1986
Black & White Display Rates (Net Rates) effective date - January 2017 Advertise 1-2 ad insertions (open rate)
Advertise (on contract) 3-4 ad insertions (10% discount)
Full Page
$3,145/issue
$2,840/issue
$2,520/issue
$2,205/issue
3/4 Page
$2,685/issue
$2,420/issue
$2,150/issue
$1,880/issue
1/2 Page
$1,830/issue
$1,645/issue
$1,470/issue
$1,280/issue
3/8 Page
$1,415/issue
$1,275/issue
$1,135/issue
$995/issue
1/4 Page
$1,000/issue
$900/issue
$800/issue
$700/issue
1/6 Page
$720/issue
$655/issue
$580/issue
$505/issue
1/8 Page
$565/issue
$505/issue
$450/issue
$395/issue
Classifieds
• Classified Display Ads: $75 per column inch.Frequency discounts same as display ads • Classified Line Ads: $10 per line. 36 characters per line.
Add $250 for Full Color - Full Page & 3/4 Page Add $200 for Full Color - 1/2 Page Add $150 for Full Color - 3/8 Page or less
Advertise (on contract) 5-9 ad insertions (20% discount)
Advertise (on contract) 10 ad insertions (30% discount)
Premium placement available. Contact us for details. Deadlines: Ad space reservation deadlines: 2nd Thursday of the month (may vary). Ad Submissions: 300 dpi minimum. E-mail ad materials to: chris@northwestprimetime.com Please submit print-ready ads as PDF files. CMYK only for color ads, (no spot colors) grayscale for black & white ads. Please outline or embed all fonts.
Full Page 10.25” x 16” 4 columns wide
3/4 Page 10.25” x 12” (4 columns wide)
1/2 Page 5” x 16” (2 columns wide)
Special promotional opportunities: • Sponsored Column – maximize your advertising message with a special package combining advertising with sponsored editorial coverage.
3/8 Page 1/2 Page 10.25” x 7.9375” 7.625” x 7.9375” (3 columns wide) (4 columns wide)
1/4 Page 5” x 7.9375” (2 columns wide)
• Four-Page Center Spread program – an exclusive opportunity to geographically target your message and own the center four pages of Northwest Prime Time – minimum investment – 5,000 pieces: $3,500 • Special Section Sponsorships – want to tie your message directly with some of our special sections such as retirement living, longevity, health, rehab, or others? Ask about opportunities to sponsor editorial content within a special section.
1/4 Page 10.25” x 3.75” (4 columns wide)
1/6 Page 5” x 5.1875” (2 columns wide)
1/8 Page 5” x 3.75” (2 columns wide)
• Retirement Community Listings – four times each year retirement communities placing display ads have an opportunity to receive free listings in our popular Retirement Living Guide (minimum 1/6 page ad for one listing).
Phone: 206-824-8600 • Fax: 206-824-8606 • E-Mail: chris@northwestprimetime.com PO Box 13647 • Seattle, Washington 98198 • www.northwestprimetime.com