Marketing Guide
M A R K E T I N G S T R AT E G Y
PROFESSIONAL
PHOTOGRAPHY
At Norton Rickett we appreciate the impact of good photography and by only using professional photographers we are able to capture the beauty of your home and its gardens. By taking time to get the right angle (including elevated shots), using the correct lighting and staging the room, we ensure the photos of your home stand out from the crowd. The old adage ‘you get just one opportunity to make a good first impression’ has never been so pertinent. In our experience a buyer takes only a few seconds to decide on whether the property is of interest and a good photograph is the key to keeping their attention.
To complement the still photos, we are also able to produce high quality videos, giving your buyer a full sense of the ‘lifestyle’ your home offers. Example videos can be viewed on our website www.nortonrickett.co.uk.
“A PICTURE IS WORTH A THOUSAND WORDS” THEY CAN CONVEY EMOTIONS AND MESSAGES BETTER THAN WRITTEN OR SPOKEN EXPLANATIONS.
Unquially trailored to capture the beauty of your home
Superb kitchen breakfast room
PROFESSIONAL
BROCHURE
Despite today’s technology, we still find that some buyers like to have a high quality printed brochure in their hand. First class presentation is the corner stone of our marketing campaign. We prepare and circulate high quality printed brochures incorporating a selection of photos, a clear and accurate floor plan, a description of your home, its location and how to find it. We are able to offer a complete bespoke service with brochures ranging from a single page two-sided card thorough to a six page, twelve sided glossy brochure.
PRESS
ADVERTISING
Fully marketed properties are advertised in a variety of media including local newspapers, regional and national magazines.
LONDON
OFFICE
Situated in the heart of Mayfair with a prominent window display, our London office provides an invaluable link to the London market and beyond. The highly experienced professional Mayfair team also excel at obtaining valuable editorial opportunities in national publications such as The Times, The Telegraph and The Evening Standard, as well as providing wider advertising benefits in topical publications such as Country Life or Horse & Hound.
GLOBAL MARKE TING
ONLINE
MARKETING
In this increasingly busy high-tech world, it is important that we can advertise your property to anyone in the country (or indeed the world) on a 24 hours a day, 7 days a week basis. We regularly received enquiries from UK buyers and international buyers from various parts of the world. It is widely acknowledged that the internet has become the most effective “shop window” for selling property and is viewed by millions daily. All of our properties are automatically uploaded onto our website www.nortonrickett.co.uk and our central London office www.mayfairoffice.co.uk, together with the leading property portals of Rightmove.co.uk, Primelocation.com and Zoopla.co.uk to ensure maximum exposure. Potential buyers can view and download a full brochure or watch the video at the click of a mouse. They can see the properties’ location and view it from a satellite perspective. We regularly received enquiries from buyers in different parts of the UK and from international buyers in various parts of the world.
OVER 90% OF BUYERS BEGIN THEIR SEARCH FOR A PROPERTY ON LINE Social Media Twitter and Facebook have rapidly become an informal way of marketing your property to a potential buyer who is not restricted to a specific location, but is drawn to the “lifestyle” your property offers instead. Regular updates are a way of engaging with potential buyers and can be part of our marketing campaign.
IT
LOW KEY
A C C O M PA N I E D
By using the industry’s leading software we are able to efficiently manage our portfolio of properties and extensive register of potential buyers. That said, all matching of buyers to properties is undertaken personally by experienced, trained members of the team who know our properties inside out.
Over resent years we have been approached by a number of clients who do not want to openly advertise in the press, or on the internet, that their property is for sale. To accommodate this we offer a ‘low key marketing’ alternative, where the property is discreetly marketed to a selected number of buyers registered on our mailing list.
Our experienced negotiators are available to accompany each viewing to help facilitate a sale. If however you prefer to conduct the viewing yourself, we will advise you on the best way to “present” your home and conduct the viewing in order to get the greatest results.
SYSTEMS
MARKETING
VIEWINGS
KNOWLEDGE &
C O M M U N I C AT I O N
We are professional Estate Agents who have combined local knowledge with years of experience to enable us to work closely with buyers, helping them find their future home. By taking the time and listening carefully to our buyers, we fine-tune their requirements to provide them with an optimum set of properties to view, rather than
bombard them with all properties in their price range. Our commitment to communication throughout the process includes providing buyer feedback after each viewing, regular vendor updates (providing you with an overview of the market) and progress on a sale transaction.
N E G O T I AT I N G &
AFTER SALE SERVICES
We work closely with you in determining the value of your home and agreeing with you the best way of proceeding with marketing. We commit to: • Never divulge any confidential information • Respond to enquiries/calls that day • Negotiate on your behalf to secure the best offer
We know that securing and negotiating an acceptable offer is only part of our responsibility as your selling agent. After-sales service encompasses a complicated process from accepting the offer right through to the new owner moving in. We know that our good reputation can only be maintained through hard work and achieving great results. ‘Everything matters’ to us at Norton Rickett.
MEET THE
TEAM
Established in 2012, the Norton Rickett team have actually worked together since 2006. We draw upon almost 50 years of local estate agency experience and have seen the market at its best and its worst. The resulting breadth of our knowledge, experience and expertise are second to none.
Paul Norton Director
Nick Rickett Director
Please find us at: Wittering Grange Cottage Old Oundle Road, Wansford, PE8 6NR For more information please telephone or email: t: 01780 782 999 e: sales@nortonrickett.co.uk w: nortonrickett.co.uk
Louise Fox Sales Negotiator
Cashel House 15 Thayer Street, Mayfair, London, W1U 3JT e: mayfair@nortonrickett.co.uk w: mayfairoffice.co.uk
Norton Rickett Ltd Reg. No. 8194365