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A better way to price your home. Getting your home priced right—right from the start—is critical. Price it too high and your home will take longer to sell or it might not sell. So Nothnagle doesn’t leave the pricing process to guesswork. Our exclusive Absorption Rate Calculator provides a scientific and reliable method for pricing your home right. The Absorption Rate Calculator takes several important factors into consideration. • The number of properties currently on the market. • The number of properties in your home’s price range. • The number of properties that will be competing with your listing. The Absorption Rate Calculator provides critical information – the same information an appraiser will use when valuing your home – to help your agent set the ideal price for your home. As a result, we are able to provide a much more market-savvy price than is possible by simply looking at comparables—that is, prices of homes that have sold in the past. Our Calculator looks at today – what is currently happening in the market. What does our exclusive Absorption Rate Calculator mean to you? A home that sells faster, at the best possible price.
To learn more, visit www.Nothnagle.com/7Steps
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Guaranteed Print Advertising You may have heard that print advertising is dead. But few things could be further from the truth. To reach potential buyers, it’s important to utilize multiple advertising options to be successful. A recent study by Google proved that print ads drive web traffic. In fact, 67% of people who see a print advertisement will go online to find out more. That’s why Nothnagle has a company-paid advertising program that invests over $1 million in print advertising each year. Most other real estate companies require their agents to pay 100% of the ad cost—and that can influence whether they invest in advertising your home. Guaranteed Print Advertising exclusively from Nothnagle: • In Rochester, the Gallery of Homes insert in the Saturday D&C reaches an average of 370,000 reader—more than any area real estate web site reaches in a day. • Nothnagle Guaranteed Print Advertising extends to other newspapers appropriate to your region and location of your home. • Your Nothnagle agent will create the most compelling print ads possible, maximizing demand and increasing traffic to your open house. IT’S TRUE: print advertising costs money. But that’s no reason not to offer it. With Nothnagle’s Guaranteed Print Advertising, you are guaranteed one of the most powerful ways of reaching motivated home buyers.
To learn more, visit www.Nothnagle.com/7Steps
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The region’s most effective real estate web site Using the web to promote your home is not enough. You need to make sure you are using the web to attract potential buyers to your home! How do you do that? By listing your home on Nothnagle.com, ranked the #8 best real estate brokerage website in the country. • Nothnagle.com is the real estate web site with the most traffic in the region. And that’s important. Some companies talk about the number of visitors to national web sites. But real estate is a local business. So what matters is the amount of local traffic from the web site to your home. • Nothnagle.com averages 60,000 property views per day. No other local web site comes close to this amount of traffic. On average, five prospective buyers will visit your listing per day – that’s five additional showings that you otherwise would not have without Nothnagle.com. • We currently have nearly 10,000 buyers signed up through MyNothnagle to receive listings the instant they become available. • We make it possible for buyers to access information on your home from anywhere—using their computers, cell phones or mobile devices. • We have the only web site in the area with Guided Tours, a narrated video tour, another powerful way to showcase and sell your home. • Our web site was named “Best Interactive Site” in 2010 by the Leading Real Estate Companies of the World™. There’s no doubt—marketing your home on the web is critical. That’s why it’s so important to list your home on Nothnagle.com. With Nothnagle, you can feel confident that your home is listed on the most popular, most effective real estate web site in the region.
To learn more, visit www.Nothnagle.com/7Steps
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Getting the most from video marketing If a picture is worth a thousand words, then a video is worth at least a million. That’s why Nothnagle gives you every possible opportunity to market your home with video. Guided Tours. This exclusive feature of our web site takes home videos to the next level with narration that highlights all the selling points of your home. Unlike most other real estate companies, our company makes the investment—not just the agent. So every Nothnagle listing gets a tour— not just the ones an agent chooses to spend money on. Guided Tours draw an average of 10,000 additional viewers per month. Nothnagle.TV. Our innovative video web site, Nothnagle.TV, allows buyers to create their own customized TV show to view in high-definition. Buyers choose a location and price range, then view the homes they’re most interested in. This technology is where real estate advertising is going – and Nothnagle is already there, drawing an average of 12,000 viewers per month. YouTube. Our exclusive YouTube Channel brings on average 5,000 prospective buyers into Nothnagle listings every month. Viewers see a video of your home and then have the option to contact your agent instantly. Sunday Showcase of Homes. Homes featured on our Rochester TV show, Sunday Showcase of Homes, are seen by an average of 40,000 viewers each week and generate more open house activity. Videos let home buyers connect with your home in a compelling and powerful way. And buyers who use video tours make purchase decisions up to three times faster. On a monthly basis, our video marketing generates an average of 74 additional showings of your home! That’s why it’s so important to remember: No real estate company in the region gives you more opportunities for marketing your home with video than Nothnagle. To learn more, visit www.Nothnagle.com/7Steps
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Home info that’s available anytime, anywhere You never know when a potential buyer might need information on your home. So we give buyers access whenever they need it—and wherever they are. Mobile.Nothnagle.com provides information about your home on buyers’ mobile devices. So wherever they are and whatever they’re doing they can get their questions answered instantly, connect directly to a Nothnagle agent – and see interior photos too. When buyers see your For Sale sign, our 4-SALE LINE® provides homesellers with some other remarkable benefits: • When buyers call our 4-SALE LINE®, they hear important information about your home, often when they’re right in front of it. • The 4-SALE LINE® lets home buyers transfer directly to a Nothnagle Agent so they can set up an appointment to see your home. • Contact information on prospective buyers who inquire about your home is sent instantly to your Nothnagle agent for quick follow-up. • The Nothnagle 4-SALE LINE® tracks the results of your home marketing efforts, giving your agent a Media Tracking Report to show you how our advertising is working for you. • Research shows that the Nothnagle 4-SALE LINE® generates more calls per listing. • Our 4-SALE LINE® works because every listing has a unique Property Code assigned to it. No other real estate company has created a similar system that’s as effective as Nothnagle’s. Mobile.Nothnagle.com and our 4-SALE LINE® make it easier for buyers—and for you. And that makes it easier to sell your home.
To learn more, visit www.Nothnagle.com/7Steps
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A better approach to keeping you informed When your house is for sale, you want to know exactly what’s happening. That’s why we developed two exclusive tools to give you the feedback you need to make informed decisions. Nothnagle Showing Feedback is our way of quickly gathering feedback whenever your house is shown. Whether your house is shown by another Nothnagle agent—or an agent from another company—Nothnagle Showing Feedback provides critical information on buyer interest using our online survey tool, which your agent can then share with you. Our Weekly Market Report—a Nothnagle exclusive—gives you a complete update on marketing activity each and every week. • • •
Your customized Weekly Market Report brings detailed, inside information direct to your email in-box. The Weekly Market Report tells you exactly how many people inquired about your home from our web site and from the 4-SALE LINE®—including total inquiries since the day it was listed. You will also get information on competing properties in your neighborhood, valuable market intelligence that can help you sell your home faster and at the best possible price. Our goal is to get you all of the information you need so you can make educated and informed decisions.
Of course, Nothnagle provides something that is even better at keeping you informed: The area’s best real estate agents who are committed to communication — people who will give you regular updates and are available whenever you need them. But more on that in Step 7.
To learn more, visit www.Nothnagle.com/7Steps
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The area’s most effective real estate agents How can you be sure you are getting the agent who will be the most effective at selling your home? Take a good look at the support agents get from their real estate company. Nothnagle agents receive the most extensive marketing support of any agents in the region. That’s why, year after year, Nothnagle has such impressive results: • • •
Nothnagle outsells our closest competitor by a ratio of 4 to 1. Over half of our listings are sold in house by other Nothnagle agents. We had over $1.1 billion in sales last year, making us the only Rochester-based company listed on the REALTOR® Magazine Top 100 Report.
No other company can offer you these kinds of results. Or this kind of confidence. When you hire a Nothnagle agent you are hiring a team of over 120 employees supporting the agent in the background – making videos, running our web site, producing marketing materials and creating ads. So your agent can focus on getting your home sold. So are you ready to put the Nothnagle 7-Step Marketing System to work for you? All it takes is one simple step: Call any Nothnagle agent today or call 899-MOVE.
To learn more, visit www.Nothnagle.com/7Steps