ANNUAL
REPORT
2014
A MESSAGE FROM THE CEO 2014 was a great year for the company. We launched new tools like the Company Dashboard and the new webto-print Marketing Store, both of which are aimed at increasing productivity and efficiency in order to help you manage your business more effectively.
Nothnagle REALTORS® makes a significant economic impact in every community we operate in. A healthy real estate market provides the local economy with a tremendous boost on many levels. The National Association of REALTORS® estimates for each home sold, it puts $65,683 into the We continue to grow market economy from the income share in several markets, earned by the professionals especially in areas outside of involved in the transaction Monroe County. Our growth through the many purchases in the Buffalo market has buyers and sellers make been truly organic, having before, during and after built up both offices from the the transaction. In 2014, ground up versus through Nothnagle Realtors paid out acquisitions. Buffalo sales over $38 million in agent volume reached over $100 commissions and employee million across all Nothnagle wages. Over $9 million was brands in the market. That’s a paid to local companies and 40% increase over 2013 sales! vendors we do business with
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in the areas surrounding all of our branches. This is money that gets circulated back into the local economy through restaurants, car dealers, retailers and other service providers.
rewarding and gratifying careers anyone could have. Thank you for all that you do and I look forward to continuing on this exciting journey with you. Best wishes for continued success and may 2015 bring you Whether you joined this year happiness and prosperity. or are a tenured agent with the Company, I offer you my sincere appreciation for your support, confidence PRESIDENT & CEO and contribution to our continued growth and another successful year. You play such a critical role in people’s lives every day. Working together as a team to help families and individuals achieve the American Dream of homeownership is in my opinion one of the most
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Over 4.5 Million visits in 2014
90% *
NEARLY
OF VISITORS WERE LOCAL TRAFFIC FROM NEW YORK STATE! *89.63% of visits to Nothnagle.com came from IP addresses located in NYS according to Experion Hitwise for 12 rolling weeks ending January 4, 2015.
nothnagle.com DESKTOP
m.nothnagle.com MOBILE
Over 4.5 Million visits in 2014
6 Minutes 45 Seconds 9.8 Pages
60%
40%
Nearly 2.6 Million page views in 2014
5 Minutes 16 Seconds 7.5 Pages
55%
45%
average duration of visit
average duration of visit
average views per visit
average views per visit
were returning visitors
were returning visitors
were new visitors
were new visitors
2 0 1 4 | C O M PA N Y H I G H L I G H T S
COMPANYHOME HIGHLIGHTS SERVICES:
We continue to add first-rate and reputable vendors to our Home Services program. The focus of the program over the last few years has been quality and consistency; two traits that all of our vendors possess. This great tool separates us from our competition. It benefits agents and clients alike–our vendor incentives save your clients money and allow you to put your best foot forward. Please contact Home Services at (585) 756-7260 and one of our friendly coordinators will be happy to assist you. We’re also launching exclusive content on the Home Services Facebook Page. “Like it” to see what’s coming and stay connected. Stay tuned for new contractors and incentives in 2015! RELOCATION: The 2014 LeadingRE final report is out and Nothnagle Relocation had another amazing year! Outgoing referrals and closed ratios increased. Congratulations to all of you who placed outgoing referrals. Please contact Relocation at 585-756-7240 with questions or to place a referral! Referrals may also be placed online for quicker processing. From your Dashboard click: Toolbox, Relocation, Outgoing Referrals. MARKETING: In Fall 2014, our new “Nothnagle Marketplace” went live providing agents with the opportunity to have more control over their print marketing pieces. The system provides for many automated solutions, saving time and improving efficiencies. You asked and we listened! The automated products allow for instant proofs and photo selection; automation eliminates the possibilities of errors because the data is coming directly from the MLS.
TECHNOLOGY: Our new Agent Dashboard went live in early 2014. This exclusive tool provides the latest technology to help you manage your entire business. Not only can you manage your listings and buyers, you can also capture and manage leads. Use the business planning tool to set goals and track your progress. The Dashboard allows you to gain access to all of the tools, services, and systems you need to run and manage your business. NOTHNAGLE INSURANCE: In 2014, Nothnagle Insurance opened a second office to better service our clients’ needs. Our success and growth is a clear indication that buyers want and appreciate one-stop shopping. When we send them a FREE quote, we often hear how grateful they are because it just took something off their “To Do” list! Buyers rave about their agent’s ability to offer this convenient service to them. Buyers who have just completed a transaction with a Nothnagle agent are already SOLD on Nothnagle; combined with the excellent customer service Nothnagle Insurance is able to offer, it’s a win-win for everyone. We’re not only in the insurance business, we’re in the business of adding value for ALL Nothnagle agents. NOTHNAGLE ACADEMY: In 2014, we expanded our offerings to bring training directly to our branches. Topics have included Instanet, Authentisign as well as hands-on and indepth training on all of the features of the Agent Dashboard–such as lead tracking, listing manager and business planning. Stay tuned for more offerings, both in-branch and at the Academy, in the year ahead!
Sales Volume
Transaction Sides
$1,450,000,000 $1,400,000,000
10,000
$1,350,000,000
9,500
$1,300,000,000
9,000
$1,250,000,000
8,500
$1,200,000,000
8,000
$1,150,000,000
7,500
$1,100,000,000 $1,050,000,000 $1,000,000,000
2008
2009
2010
$1,421,313,827
2011
2012
2013
2014
7,000 6,500
IN SALE VOLUME
2014 Rochester & Buffalo Sales Volume
2008
9,568
2009
2010
2011
2012
2013
2014
TRANSACTION SIDES
2014 Rochester & Buffalo Transaction Sides
$1,500,000,000 10,000
$1,300,000,000
9,000
$1,100,000,000
8,000
$900,000,000
7,000
$700,000,000
6,000
$500,000,000
5,000 4,000
$300,000,000
3,000
$100,000,000
2,000 1,000 Nothnagle Realty USA
Hunt ERA
Re/Max Re/Max Keller MJ Realty Plus Williams Peterson Group
9,568
7,543
6,362
Nothnagle Realty USA
Hunt ERA
2,959
2,480
2,181
1,972
Re/Max Re/Max MJ Keller Realty Plus Peterson Williams Group
*From NYS Alliance of MLS’s.