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R E A LT O R
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LE G A
REPORT
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ANNUAL
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2015 NA
GL
E R E A LT O R S
AN
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EXECUTIVE TEAM
ARMAND D’ALFONSO PRESIDENT
Nothnagle REALTORS
®
KAREN LEONARDI
HOWARD W. “HODDY” HANNA, III CHAIRMAN & CHIEF EXECUTIVE OFFICER Hanna Holdings, Inc.
HELEN HANNA CASEY
EXECUTIVE VICE PRESIDENT
PRESIDENT & CHIEF EXECUTIVE OFFICER
Nothnagle REALTORS®
Howard Hanna Real Estate
JAY TERESI
ANNIE HANNA CESTRA
VICE PRESIDENT OF SALES
Nothnagle REALTORS®
EXECUTIVE VICE PRESIDENT & CHIEF OPERATING OFFICER Hanna Holdings, Inc.
HOWARD W. “HOBY” HANNA, IV PRESIDENT, GREAT LAKES REGION
Howard Hanna Real Estate Services
A MESSAGE FROM THE PRESIDENT If you recall the early part of 2015, it started snowing on the Super Bowl and didn't stop for several (long) months, plunging our region into a deep freeze and bringing the real estate market to a screeching halt. That's the best summary I can think of to describe how last year started for all of us! Fortunately even though we had a slow start, we had a great finish with the Company transacting 10,090 sides and $1.55 billion in volume - a record year, the highest production ever in Nothnagle's 67 year history. The name of the game was getting the listings, which you did... and then cramming an entire year's worth of
business into eight months! The market alone was enough to make 2015 an exciting year for all of us. Then in May 2015, we announced that Nothnagle was joining forces with Howard Hanna, the 4th largest real estate company in the country. The match is a perfect fit for the changing business world our industry faces. The opportunities we now have are much greater than ever with a footprint that extends through the eight states of New York, Pennsylvania, Ohio, Michigan, Virginia, West Virginia, Maryland and North Carolina. By joining forces with Howard Hanna, we are
now part of a network of thousands of agents across eight states and have the ability to leverage greater economies of scale. The result? More programs, tools and services that we can offer to our agents, giving you a greater competitive advantage and increasing the value you can bring to your clients. I hope you will enjoy the enclosed overview of all that we accomplished together in 2015. Whether you joined us this year or are a tenured agent with the Company, I offer you my sincere appreciation and gratitude for your support, confidence and contribution to our continued growth and
Gates
success. You play a critical role in so many people's lives day in and out. In my opinion, this is the most rewarding career anyone could have and I am so proud to work with all of you to deliver the American Dream of homeownership to so many families and individuals in our communities. Thank you for all that you do and I look forward to continuing on this exciting journey with you. Best wishes for continued success and may 2016 bring you happiness and prosperity.
PRESIDENT, NOTHNAGLE REALTORS速
Main/Commercial Office Irondequoit
Greece Chili/Ogden
Brighton Webster Penfield
Spencerport Hilton
Pittsford Fairport
2015
PERFORMANCE:
1.55 Billion
Brockport
Ontario
Amherst
Batavia
Mendon/Honeoye Falls
$
CLOSED VOLUME
Newark
Henrietta
Orchard Park
Canandaigua
Geneseo
Naples
10,090
Dansville
Geneva
Penn Yan
CLOSED TRANSACTIONS Hornell
= Franchise Locations
Wellsville
Hammondsport
www.nothnagle.com Over 5 Million visits in 2015 OVER
90%
OF VISITORS WERE LOCAL TRAFFIC FROM NEW YORK STATE! nothnagle.com DESKTOP
m.nothnagle.com MOBILE
Over 5 Million visits in 2015
5 Minutes 54 Seconds 8.85 Pages
40%
60%
Over 2.8 Million page views in 2015
3 Minutes 28 Seconds 7.66 Pages
52%
48%
average duration of visit
average views per visit
average duration of visit
average views per visit
were returning visitors
were returning visitors
were new visitors
were new visitors
RESPONSIVE WEB DESIGN LAUNCH December 2015
Whether you’re using a tablet or smartphone, our new responsive web design adjusts to optimal viewing and navigation in order to give the user the best possible experience when searching. It’s mobile-friendly and has all of the functionality of our desktop version.
COMPANY HIGHLIGHTS
2015 FUNDRAISING ACTIVITIES Nothnagle REALTORS® held a fundraiser and networking event on Thursday, February 26 at its Corporate Headquarters located at 217 West Main Street. Over 50 agents and employees attended the function aimed at collecting prom dresses for the local organization, Fairy Godmothers of Greater Rochester (FGGR). Over 200 dresses will be donated to the local Fairy Godmother chapter, headed by Rene Spallina and Cynthia Jackson out of Pittsford NY. FGGR is part of a network of not-for-profit chapters which collect dresses for high school girls whose financial situation might otherwise prevent their ability to attend prom.
AUGUST 2015
On August 10, Nothnagle REALTORS® held its 26th Annual Charity Golf Tournament at Shadow Pines Golf Club in Penfield New York. Proceeds raised from that event have been donated to The Finger Lakes Donor Recovery Network. Finger Lakes Donor Recovery Network (FLDRN) is a not-for-profit, organ donor program that coordinates organ and tissue donations in New York State’s Finger Lakes, Central and Upstate regions. FLDRN works closely with the region’s hospitals to ensure that the organ donor decisions of area residents, in consultation with their families, are carried out at the time of death. The check, in the amount of $7,500, will go towards the 2016 Donate Life Transplant Games of America held in Cleveland, Ohio.
OCTOBER 2015
Nothnagle collected 1,413 pounds of nonperishable food items for Foodlink at their annual clam bake. The company event was held on Friday, October 16 at the Burgundy Basin Inn. In attendance were Nothnagle management, employees and agents from the 26 branch offices throughout the region. Guests were invited to bring non-perishable food items to the event. The response was overwhelming. Guests brought bags and in some instances, cases of food. From the 400 attendees, Nothnagle collected 1,413 pounds of goods for Foodlink. Foodlink is a regional food bank serving Allegany, Genesee, Livingston, Monroe, Ontario, Orleans, Seneca, Wayne, Wyoming, and Yates Counties. Their operations target the root causes of hunger. In 2014, Foodlink distributed over 18 million pounds of food—including 3.6 million pounds of produce, offered more than 200 nutrition education courses, and created new access points for healthy foods in underserved communities.
DECEMBER 2015
The company-wide holiday party was held on Friday, December 18th at the Holiday Inn on State Street. Guests were asked to bring donations such as coats, boots, gloves, and hats. Over twenty large storage-sized bags containing various winter clothing items were collected and subsequently donated to the Rochester City School District.
DECEMBER 2015
Nothnagle also took part in the Hillside Special Santa program. Hillside Special Santa is a holiday giving program for The Hillside Family of Agencies. This program benefits youth and families throughout our region to make sure children will receive gifts on Christmas. Nine Nothnagle offices served as drop off locations for donations.
2 0 1 5 | C O M PA N Y H I G H L I G H T S
FEBRUARY 2015
Nothnagle Realtors and Howard Hanna Real Estate Services Join Forces in May 2015. At a joint press conference on May 20, 2015, Armand D’Alfonso and Howard “Hoddy” Hanna announced that the companies have joined forces, bringing two familyowned companies with 125 years of combined experience together. Based in Pittsburgh, Pennsylvania, Howard Hanna Real Estate Services was ranked in 2015 as the 4th largest real estate company in the United States* with more than 6,400 agents and employees in 173 offices across eight states. Nothnagle Realtors was ranked #1 broker in the region, 3rd largest in New York State and 40th in the country* in 2015, with closed sales volume of $1.4 billion and 9,568 transactions. The combined strength of the two companies was $11.3 billion in closed sales volume; 61,776 closed transactions; and, a combined force of 7,300 agents and employees with 205 offices in the states of Pennsylvania, Ohio, New York, Virginia, Michigan, West Virginia, North Carolina and Maryland. Both Nothnagle Realtors and Howard Hanna Real Estate Services
come from small beginnings and have grown into the leading real estate brokers in their market areas. Built on a history of innovation, Nothnagle was established in 1948 by John T. Nothnagle using the $400 he had saved from his job at Eastman Kodak and utilizing the revolutionary technology of using photographs to sell houses. He displayed photos of homes for sale in his “Gallery of Homes,” saving consumers and agents time by allowing potential homebuyers to narrow their search options by viewing the photos. Built on a tradition of excellence, Howard Hanna Real Estate Services was founded in 1957 by Howard W. Hanna, Jr. and his wife, Anne Freyvogel Hanna, when they spent $25 to open a one-room office in Pittsburgh. With an additional $20 for a phone and $15 for a Realtor’s license, they began what is now the #1 real estate company in Pennsylvania and Ohio. Coincidentally, both companies use the same colors of green and gold for their logos and marketing
materials. Additional points of similarity include both that debuted “Showcase of Homes” television shows in the mid-1980s: Nothnagle, first in the country to do so in 1985, followed closely by Howard Hanna in 1986; both debuted their properties for sale on the internet in 1995; both have been in business for 50+ years; and both have some of the largest market share percentages in the country: Nothnagle in Western New York, Howard Hanna in Northeast Ohio and in Western Pennsylvania. We’re so pleased to have joined forces with Western New York’s #1 Real Estate Company!
Now serving:
Michigan, Ohio, Pennsylvania, West Virginia, Virginia, North Carolina, Maryland and New York!
2015
PERFORMANCE: 12.69 Billion
$
COMBINED CLOSED VOLUME*
66,714
COMBINED CLOSED TRANSACTIONS* * Inclusive of branchise numbers and full year Nothnagle numbers for 2015 and 2014 * REAL Trends 500, May 2015. Rankings of the 500 largest real estate brokers in the United States by 2014 closed transactions.
2015 NEW PROGRAMS
Income Advantage
JUNE 2015 Nothnagle launched the Income Advantage program. The Income Advantage program enhances agent earnings with a steady monthly income that allows sales associates focus on what they do best – listing and selling homes. This program is exclusive to the marketplaces Nothnagle operates in. Traditionally in real estate sales, an agent does not earn any income until a house closes and the commission is paid out. The Income Advantage program provides agents with peace of mind and the opportunity to
roll into each month with the knowledge that they will have a consistent income. Each month, enrolled agents will receive a check based on his/her previous year’s income in advance of actual future closings. The monthly advance payments are interest free and range from a payment of $800 to $3,000 each month. The Income Advantage program was the first of many new programs that Nothnagle Realtors rolled out to agents as a result of the alliance with Howard Hanna Real Estate Services.
In 2015, 25% of eligible agents enrolled and in 2016, 325 agents qualify for the Income Advantage program. A Howard Hanna Exclusive Program
Homes Of Distinction
AUGUST 2015 In August 2015, Nothnagle launched its “Homes of Distinction” program which provides a comprehensive, global strategy to market properties listed at $750,000 or more. The Homes of Distinction program provides services tailored to reach affluent audiences not only in our market areas, but also worldwide. Included in the program are benefits such as coordination of a customized marketing plan, direct mail and electronic outreach, opportunities for inclusion in local publications as well as regional and international outreach through the Wall Street Journal and Luxury Portfolio Magazine. In addition to premier placement on Nothnagle.com, Homes of Distinction listings will be
marketed along with over 35,000 of the world’s most remarkable homes annually through LuxuryPortfolio.com. Nothnagle is a member of Luxury Portfolio, a 200-plus affiliate network representing the luxury component of the Leading Real Estate Companies of the World® network, the largest global network of premier locally branded companies. The network encompasses over 500 companies, 3,500 offices and 120,000 associates producing $321 billion in sales last year, with over one million transactions in over 50 countries. Qualified Nothnagle agents completed training in January, 2016.
A Howard Hanna Exclusive Program
The Art of Fine Homes DISTINCTIVE HOMES REQUIRE DISTINCTIVE SERVICE
2015 NEW PROGRAMS
The 100% Money Back Guarantee SEPTEMBER 2015 Nothnagle launched the 100% Money Back Guarantee, an exclusive program that stands behind the value of the homes the Company sells. If the buyer of a guaranteed home listed by a Nothnagle agent is not satisfied, the Company will buy back the home for 100% of its purchase price. Residential properties listed with a Nothnagle agent and priced between $75,000 - $600,000 are eligible for enrollment. There is no additional cost to the seller for
enrollment. Buyers must be working with a Nothnagle agent and the home they are purchasing must be enrolled in the program to be eligible for the program. Buyers can have peace of mind knowing Nothnagle believes in the value of the home because they are willing to buy it back for 100% of the purchase price. The 100% Money Back Guarantee was started in 1982 by Howard Hanna.
A Howard Hanna Exclusive Program
BUY WITH CONFI
DENCE! Each
of the properties For more informa below has a 100% tion on these propert Money Back Guaran ies, call 292-850 tee. 0 and enter the 5 digit PC# listed.
ROCHESTER: $189,900 5 Bedroom, 2 Full Bath 2,220 Sq. Ft. 10 Birch Cres (585) 503-9032 292-8500 PC64677 Sue Ververs Nothnagle.com/R
283840
ROCHESTER: $339,900 3 Bedroom, 3 Full Bath, 2,415 Sq. Ft. 1 Half Bath 39 Plymouth Ave N (585) 733-8282 292-8500 PC77637 Donald Simonetti Jr. Nothnagle.com/R28
4269
ROMULUS: $189,900 4 Bedroom, 2 Full Bath 1,994 Sq. Ft. 2059 State Route 96a (585) 919-9137 292-8500 PC11377 Jane Gavett Nothnagle.com/R
274806
SODUS: $129,900 1,176 3 Bedroom, 1 Full Bath, Sq. Ft. 1 Half Bath 7539 Ridge Rd (585) 415-4860 292-8500 PC71087 Marcia Wyse Nothnagle.com/R
281999
SODUS: $164,900 1,762 3 Bedroom, 1 Full Bath, Sq. Ft. 1 Half Bath 5478 Van Lare Rd (585) 752-9436 292-8500 PC55477 Carol Verbridge Nothnagle.com/R
279008
SWEDEN: $144,900 1,716 Sq. Ft. 4 Bedroom, 1 Full Bath, 1 Half Bath 40 Sweden Hill Rd (585) 402-8095 292-8500 PC76557 Tina Visconte Nothnagle.com/R 283976
SWEDEN: $145,900 2,040 Sq. Ft. 5 Bedroom, 1 Full Bath, 1 Half Bath 24 Chappell St (585) 734-5129 292-8500 PC51127 Joe Matela Nothnagle.com/R
277492
SWEDEN: $159,900 3,150 Sq. Ft. 7 Bedroom, 2 Full Bath, 1 Half Bath 4914 Redman Rd (585) 474-5714 292-8500 PC76807 Jamey Hinman Nothnagle.com/R
283886
VICTOR: $326,900 2,402 Sq. Ft. 4 Bedroom, 2 Full Bath, 1 Half Bath 6906 Proximity Ln (585) 727-9108 292-8500 PC65027 Christie Nasello Nothnagle.com/R
283839
VICTOR: $418,789 2,902 Sq. Ft. 4 Bedroom, 3 Full Bath, 1 Half Bath 1080 Sienna Rdg (585) 752-1764 292-8500 PC64067 Jamie Seibold Nothnagle.com/R
283664
WALWORTH: $149,900 3 Bedroom, 2 Full Bath, 2,088 Sq. Ft. 3753 Walworth Ontario 1 Half Bath Rd (585) 489-6225 292-8500 PC56507 Thomas Yale Nothnagle.com/R
279384
WALWORTH: $254,900 4 Bedroom, 2 Full Bath, 3,000 Sq. Ft. 3921 Ontario Center 1 Half Bath Rd (585) 415-4860 292-8500 PC78137 Marcia Wyse Nothnagle.com/R
284362
WALWORTH: $274,900 3 Bedroom, 2 Full Bath 1,618 Sq. Ft. 734 Lot C Red Fox Circle (585) 737-0576 292-8500 PC70147 Patrick Hastings Nothnagle.com/R28
4209
STUFF H ALL THE BIGNTE E? DON’T YOU WIS A GUARAagle REALT E WITHonly ORS IN LIFE CAMdoes, from Nothn and it’s WALWORTH: $279,900 4 Bedroom, 4 Full Bath, 3,130 Sq. Ft. 2129 Walworth-Penfie 1 Half Bath ld Rd (Route 441) (585) 370-0568 292-8500 PC24907
Danielle Gruttadaurio
At least buying a
Nothnagle.com/R279046
WALWORTH: $294,900 4 Bedroom, 3 Full Bath, 3,500 Sq. Ft. 1 Half Bath 1271 Fairway 7 (585) 489-6225 292-8500 PC50487
®
Thomas Yale Nothnagle.com/R
277231
WEBSTER: $168,900 5 Bedroom, 4 Full Bath 1,988 Sq. Ft. 778 Five Mile Line Rd (585) 217-1914 292-8500 PC23537 Dave Malta Nothnagle.com/R
284492
house
$217,000 3 Bedroom, 2 Full Bath 1,588 Sq. Ft. new home, 733 Patty Ln * satisfied with your (585) 729-3738 e price. If you’re not 100% 292-8500 PC09567 the purchas it back for 100% of Mary Lu Schoeneman Nothnagle.com/R284228 Nothnagle will buy
WEBSTER: $174,900 3 Bedroom, 1 Full Bath, 1,608 Sq. Ft. 1 Half Bath 679 Brookeville Dr (585) 315-7317 292-8500 PC78147 Andrea Noto-Siderakis
Nothnagle.com/R284378
VICTOR: $349,900 2,688 Sq. Ft. 5 Bedroom, 2 Full Bath, 6688 Saint Johns Pkwy 1 Half Bath (585) 415-8477 292-8500 PC60597 Vickie Howard Nothnagle.com/R 283425
WALWORTH: $275,000 3 Bedroom, 2 Full Bath, 2,962 Sq. Ft. 1 Half Bath 5061 Delfa Ln (585) 370-0568 292-8500 PC25127 Danielle Gruttadaurio
Nothnagle.com/R277819
WEBSTER: $199,900 4 Bedroom, 2 Full Bath,2,194 Sq. Ft. 1 Half Bath 1180 Imperial Dr (585) 738-8322 292-8500 PC63407 Patricia Patric Nothnagle.com/R 283843
WEBSTER:
ATION, CALL A FOR MORE INFORM VE. TODAY OR 899-MO NOTHNAGLE AGENT
WEBSTER: $289,900 3 Bedroom, 2 Full Bath 1,776 Sq. Ft. 684 Cottage Brook Ln (585) 721-3344 292-8500 PC77037 Jeffrey Pastorella Nothnagle.com/R28
4047
WEBSTER: $299,900 5 Bedroom, 2 Full Bath, 3,454 Sq. Ft. 1 Half Bath 500 Webster Rd (585) 233-7653 292-8500 PC63857 Sal Morello Nothnagle.com/R
283347
www.nothnagle.com excluded.
*Certain restrictions
apply. Prior sales
WEBSTER: $300,000 3 Bedroom, 2 Full Bath, 2,336 Sq. Ft. 1 Half Bath 495 Aria Ln (585) 750-6030 292-8500 PC63957 William Arieno Nothnagle.com/R 283362
WEBSTER: $439,900 5 Bedroom, 2 Full Bath,3,200 Sq. Ft. 1 Half Bath 859 Rolins Run (585) 721-3344
292-8500 PC76727
Jeffrey Pastorella Nothnagle.com/R2
83920
WEST ALMOND: $164,900 1,056 Sq. Ft. 2 Bedroom, 1 Full Bath 6745 Co Road 2 (585) 727-9108 292-8500 PC63387
Christie Nasello Nothnagle.com/R
281293
WEST BLOOMFIELD: 2 Bedroom, 2 Full Bath $319,000 2,512 Sq. Ft. 1955 West Bloomfield Rd (585) 746-8522 292-8500 PC64627 Bob Maves Nothnagle.com/R
277648
WHEATLAND: $107,900 3 Bedroom, 1 Full Bath, 1,200 Sq. Ft. 1 Half Bath 55 Blue Pond Mnr (585) 797-3145 292-8500 PC69957 Cindy Favata Nothnagle.com/R
284602
WILLIAMSON: $264,900 3 Bedroom, 2 Full Bath, 2,356 Sq. Ft. 4856 Lakewood Drive 1 Half Bath (585) 319-0134 292-8500 PC34227 Patricia Lange Nothnagle.com/R
271970
WOLCOTT: $209,900 3 Bedroom, 1 Full Bath,1,368 Sq. Ft. 1 Half Bath 8348 Roney Rd (585) 752-9436 292-8500 PC19517 Carol Verbridge Nothnagle.com/R
268339
Nothnagle made an investment of nearly $150,000 in TV, Print, Radio and Digital advertising across Western New York to promote the 100% Money Back Guarantee, making it the largest campaign in Nothnagle history. Radio campaigns aired in Buffalo and Rochester, which included sponsorships from local celebrities Bill Moran and Bob Lonsberry. A series of three TV commercials aired on both local stations in Buffalo and Rochester, as well as popular home related cable networks.
2015 NEW PROGRAMS
Secure Advantage Benefits for the Real Estate Professional OCTOBER 2015
Secure Advantage was rolled out in October, offering agents competitive rates and packages for various insurance and savings programs. To date, over 20% of our agents have enrolled in at least one program. A Howard Hanna Exclusive Program
HOWARD HANNA AGENT CONVENTION OCTOBER, 2015 PITTSBURGH, PA
October 7-8, nearly 200 Nothnagle agents and managers attended the 2015 Howard Hanna Agent Convention in Pittsburgh, PA. The two day convention was packed with free seminars from industry gurus like Matt Ferrara, Jared James, Ed Hatch, Burke Smith, David Knox, Terri Murphy, Mike Lipsey and Keynote by Bill Rancic from TV’s The Apprentice. The convention allowed for networking with 2,000 agents across eight states.
TAX SAVINGS PLAN
DENTAL INSURANCE
RETIREMENT SAVINGS PLAN
DISABILITY INCOME INSURANCE
LIFE INSURANCE
LONG-TERM CARE INSURANCE
VISION INSURANCE
Marketing Since the launch of the new Web-to-Print Marketplace in 2014, we spent 2015 expanding our product offerings to make both property and self-promotional pieces readily available. In winter of 2015 we introduced the concept of ‘Cross Media Marketing’ to the Marketplace, allowing you to send mixed-
media marketing pieces to your contacts with just the click of a button! With new programs like the 100% Money Back Guarantee and Homes of Distinction, we’ve just about doubled the amount of selfpromotional items offered in the store. Keep an eye out for new products and new ways to market yourself in 2016!
A GUID SELLIN E TO YOUR OWN HG OME
Valuable Informatio For Sale n To By Owne rs Achieve Help Information Success! provided by No thnagle REA
LTORS ® and
Agent Na
Licensed
me
Real Estat
Cell: 585
.00
e Salesper
0.0000 Office: 585 .000.000 0 Fax: 585 .000 agent@not .0000 hnagle.com
www.noth nagle.com
Advertising The new and improved Ad Manager system went live in December. The new system maintains all the functionality of the previous system, while taking on a whole new, fresh updated crisp, clean look. Some of the new and more user-friendly features include the agents’ ability to sort ad history quicker and easier, as well as accessibility to co-listed properties by both listers.
A major change is that the TV Show has gone paperless and is now in Ad Manager. Agents have the ability to see their schedule for the entire year, choose their own photos, and view what they have run in the past.
son
:
2015 NEW PROGRAMS
Text to Video DECEMBER 2015
o e d i V o T TextText to Video went live in early December, 2015. This new tool allows agents to meet the increasing mobile expectations of buyers with Text-To-Video. Similar to our audio 4-SALE line, Nothnagle’s new Text-To-Video feature provides an additional visual tour of listings - often viewed while potential buyers are right in front of it!
Users simply text the featured code to “VIDEOS” (843-367) and they receive a link to a video tour of your listing within seconds, delivered right to their cell phone. The link also includes options to schedule a showing, view more property detail, or contact the agent directly by text or phone call! Agents receive a
PC12341 to:VIDEOS
TOUR THIS HOME FROM YOUR PHONE!
Text:
notification text to their phone once a user is viewing the video - providing them with their cell phone number so they can call or text them. Every Nothnagle listing with a Guided Tour automatically has a video created. Agents can use this code on their yard signs, send in an email or use on social media.
Andrea
David
Rick
Andrea Noto-Siderakis, David Sharp and Rick Visca
2 0 1 5 | C O M PA N Y H I G H L I G H T S
The Professional Development Team and lead Instructors at the Nothnagle Academy
Training at the Nothnagle Academy is appropriately named XLR8 because agents who complete the eight-day course are immediately accelerated into their new career! Our free XLR8 Training Program is an intensive training course packed with classes covering all of the basics agents need to know to jump start their business. The intimate, in-depth classes are taught by some of the finest instructors in the industry, actual “boots on the ground” agents and managers who love to share their knowledge and many years of experience in the real estate industry. Agents are taught in a comfortable and welcoming environment where they are encouraged to ask questions in order to gain the knowledge, confidence and understanding they need to be successful in today’s market. This training is exclusive to Nothnagle
agents and is open to not only new agents, but agents of all experience levels looking to boost their business. The XLR8 Training Program is offered at our training facility in Henrietta, NY. Instructors also provide coaching and classes year-round that is appropriate for everyone looking to stay current with the ever-changing tools and technologies of the business. Agents can learn the ins and outs of Nothnagle’s state-of-theart tools, like the exclusive Dashboard, which is an allencompassing application that allows agents to track and organize their leads, order marketing materials, place ads, upload photos, manage their transactions, view all their current listing information, create a business plan, and so much more! The goal of the Nothnagle Academy is to provide continued growth and development for all Nothnagle agents.
66 AGENTS ATTENDED OUR XLR8 NEW AGENT TRAINING PROGRAM IN 2015.
Results include:
· $9.3 million in closed business · $4.1 million in pending business · $7.2 million in active listings currently
NOTHNAGLE’S MENTORS
MENTOR PROGRAM New real estate agents who attend the XLR8 program at the Nothnagle Academy, are able to enroll in Nothnagle’s Mentor Program. Mentors consist of experienced Nothnagle industry veterans, who are committed to coaching new agents in the ways of the business. Mentors must agree to work with new agents by attending regular face-to-face meetings, establish consistent communication via phone and email, meet weekly with them, help them achieve their goals and much more. Nothnagle mentors are there to help agents by sharing their personal experiences, and knowledge to help the new agents feel comfortable and confident in their real-life real estate
transactions. Mentors assist new agents in other areas such as prospecting, role playing, goal setting, business planning, time management and more. New agents enrolled in the program shadow their mentor and attend a variety of meetings of a real estate transaction such as an engineer’s inspection, a final walkthrough and the buyer’s application process in order to see first-hand how their experienced mentor handles the process. You can rest assured when hiring a newly licensed Nothnagle agent, that they have been thoroughly trained and coached by some of the best instructors and mentors in the industry.
2 0 1 5 | C O M PA N Y H I G H L I G H T S
Over 200 Years combined experience in Real Estate!
Russ Romano Lic. Associate Real Estate Broker
Lisa Bolzner
Pete Scorsone
Danielle
Gruttadaurio
Chad Ritchey
Marc Reali
Tina Visconte
Michael Noce
Lou Alaimo
Christie Nasello
Karina Ribis
Bonnie Wetzel
Lori Mason
Nina Malatesta
Luanne Palme
Tom Yale
Michael Ciavarri
Becky Charpinsky
Diane
Lee Eichas
Martha Burns
Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
Lic. Associate Real Estate Broker
Lic. Associate Real Estate Broker
Lic. Real Estate Salesperson
Lic. Associate Real Estate Broker
Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
Lic. Associate Real Estate Broker
Lic. Associate Real Estate Broker
Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
McConnell Lic. Real Estate Salesperson
Lic. Real Estate Salesperson
Nothnagle Insurance In 2015, Nothnagle Insurance had its biggest year to date and finished in the top one percent of all Allstate agencies. We helped over 1,000 families insure their new homes, cars, and lives with us just this year. In the Allstate world, Nothnagle Insurance won Honor Ring, National Forum and Inner Circle Elite. Our success and growth is a clear indication that buyers want and appreciate one-stop shopping. When we reach out and offer our services to them, we often hear how grateful they are because
it just took something off their “To Do” list! Buyers rave about their agent’s ability to offer this convenient service to them. Buyers who have just completed a transaction with a Nothnagle agent are already SOLD on Nothnagle; combined with the excellent customer service Nothnagle Insurance is able to offer, it’s a win-win for everyone. We’re not only in the insurance business, we’re in the business of adding value for ALL Nothnagle agents.
CIRCLE OF EXCELLENCE INDUCTED FEBRUARY 5, 2016
NOTHNAGLE REALTORS® HONORS THE
Circle of Excellence
FOR EXEMPLARY AND CONSISTENT CAREER ACHIEVEMENTS OVER THE PAST 10 OR MORE YEARS.
Congratulations to the 2015 Inductees!
Sondra Berner CHILI-OGDEN
Daniel Covert SPENCERPORT
Bob Finocchio FAIRPORT
Debbi Jacob PITTSFORD
Mark Swanson BROCKPORT
OFFICE AWARDS
PRESENTED FEBRUARY 5, 2016
CATEGORY 1 • 1-20 AGENTS
BROCKPORT OFFICE MANAGER JOHN MAJCHRZAK
CATEGORY 2 • 21-30 AGENTS
BATAVIA OFFICE
MANAGER MICHELLE SCHLOSELL
CATEGORY 3 • 31-50 AGENTS
HENRIETTA OFFICE MANAGER DAN HEAD
CATEGORY 4 • 51+ AGENTS
PITTSFORD OFFICE MANAGER BOB MAVES
MOST LISTINGS
BRIGHTON OFFICE 975 LISTINGS
MANAGER DON SIMONETTI, JR.
MOST IMPROVED OFFICE BROCKPORT/CHILI OGDEN OFFICE 52% INCREASE IN VOLUME OVER 4 YEARS MANAGER JOHN MAJCHRZAK
TOP OFFICE
PITTSFORD OFFICE
1,152 TOTAL UNITS - $240,286.201 TOTAL VOLUME MANAGER BOB MAVES
Announcing Nothnagle’s
2015 AWARD WINNERS
for Excellence in Sales
PRESENTED FEBRUARY 5, 2016 AT THE NOTHNAGLE CELEBRATION OF EXCELLENCE
HOLLY CREEK
Highest in production
MARK SIWIEC TEAM
GLENN ADVANTAGE TEAM
STEVE WROBBEL TEAM
THE SARKIS TEAM
THE ELIZABETH STABLEWSKI TEAM
MICHELLE CARACCI & STEVE WROBBEL
VICKIE HOWARD TEAM
PATRICK HASTINGS
DEBBI JACOB
Top Individual Agent
DANIELLE RILEY & SAM MORREALE
INDIVIDUAL ACCOMPLISHMENT TEAM ACCOMPLISHMENT
Continued
DOUG LOGORY
CATHY MCWILLIAMS
BOB MALONE
STANLEY OLEVNIK
KEITH HISCOCK SOLD TEAM
ANNETTE ROTONDO
MARY LOBENE
JUDY FARRELL
CAROL VERBRIDGE
PAM DICKSON
STEPHANIE DJABALLAH
SUSAN KAUTZ
GEETHA VIJAY
CRETEKOS HOME TEAM
JOANNE BOCACH
SUSAN HUGHES
KATHY KEOGH
THE HINMAN TEAM
JANET CAMPBELL
GINNY HRONEK
SUE VERVERS
JANIS REDING
JOY SHERRY
THE HOME TEAM
IRENE BENNETT
FRATTO OF THE “FINGER LAKES” TEAM
BRIAN DONOVAN
SUSAN HOLMES
CATHY SHELANSKEY
LISA BOLZNER
INDIVIDUAL ACCOMPLISHMENT TEAM ACCOMPLISHMENT
Continued
ANDREA NOTO-SIDERAKIS
SAL MORELLO
DENNIS PRICE
LINDA WILSON
THE PAGANI SKIVINGTON TEAM
PAM LAMBIASE
PAUL SCHILIRO
LOU ALAIMO
BOB SLOAN
RICK VISCA
ANN LAVRINCIK
JULIE PANGRAZIO
DANIEL COVERT
THE CATHERINE BIANCHI TEAM
DAVID FITZPATRICK
THERESA DIDION
LARRY FISHER
JEAN MANDERS
BECKY CHARPINSKY
WARREN SEELEY, JR.
DANIELLE GRUTTADAURIO
GARY HOOPER
DAN PATTERSON
BONNIE WETZEL
RO NAOMI
JIM BRIGGS
ROSE VALLERIANI & CATHY SARKIS
KIM JERZEWSKI
PETE DIMARTINO
INDIVIDUAL ACCOMPLISHMENT TEAM ACCOMPLISHMENT
KARINA RIBIS
Continued
ROGER BENTON
TINA VISCONTE
BOB FINOCCHIO
MARTHA BURNS
VICKIE SWEET
TOM DEMANINCOR
CHARLENE LALLY
NINA MALATESTA
STACEY SPOTO
MARILYN GREENBERG
JIM KIBBY
DAVID LAIACONA
TERESA SUTHERLAND
SUZANNA DUTRO
JESSE ELLS
KIMBERLY JENKINS
JOAN GREENO
TIM CLARK
CHERYL PECORARO
JOYCE GUGLER
MASTERS AND MANCUSO
NANCY CROCKER
LEE EICHAS
GREG TACCONI
PAULA AMICO
JANE KINSELLA
BILL ARIENO
TEAM BUSCEMI AND HARRIS
IGOR VALOSHKA
INDIVIDUAL ACCOMPLISHMENT TEAM ACCOMPLISHMENT
KATIE HALL
Continued
INDIVIDUAL ACCOMPLISHMENT TEAM ACCOMPLISHMENT
JUDY ALLEN
LINDA BEAUMONT
SONDRA BERNER
PATRICE BIRCHER
MICHAEL CIAVARRI
JUDY CONABLE
TONI CONNORS
GREG CRANDALL
MELISSA DIMAURO
SHEILA DINAPOLI
BETH FORESTER
OCTAVIO GARCIA
JANE GAVETT
SUSAN KACHURAK
MARY JO KARPENKO
JOANNE LATHAN
CAROLYN LEPAGE
JOE & MEGAN DIPASQUALE
JAMES “BOB” BLAINE
JOYCE CRISPINO
SCOTT BURNHAM
LISA CHANTRA
TRACIE CRISTOFORI
MARY D’ANGELO
ANITA FARGO
CINDY FITZMORRIS
JIM FLAMMIA
JOYCE GAVIGAN
CAROL GENECCO
DARRYL GRONSKY
LINDA HERNE
PAMELA KETCHUM
JANET HUDDLE
JENNIFER ISAAC
ED JACKSON
STEVE JONES
OKTAY KOCAOGLU
STEVEN KRULL
DOROTHY KRUPA
DEBBIE LAGRAFF
KAY LANG
Continued
INDIVIDUAL ACCOMPLISHMENT TEAM ACCOMPLISHMENT
HEATHER LINDSAY
SUE LODICO
PAM MACLEAN
GLORIA AND TRICIA MAGIN
BERNADETTE MAHLE
MANDEEP MALHI
DAVID C. MALTA
SANDY MALUTA
ROBERT MARCELLO
LORI MASON
STEVE MAURINUS
JOAN MAXWELL
BRIAN MCDONNELL
MARIA MCGILL
SABRINA MCGINNIS
FRANK MINUTO
JIM MOON
MARK MOON
VAL MORGAN
NANCY MOSCOV-RAPP
CHRISTOPHER MUCHA
CHARLES MURPHY
RICHARD MURPHY
TOM NEARY
JEANNE OLSON
THE PALME TEAM
JODI PEARSON
JOSH PETERS
RENEE PICCIRILLO
OLGA PODZOROV
HEIDI PRENTICE
ADAM PRESCOTT
PRESTIGIACOMO
ANGELO
MARC REALI
CAROL REMLEY
RUSS ROMANO
GILLIAN ROMANO
MARGARET SALATINO
DON SIMONETTI, SR.
MIKE SMITH
JUDY ROBSON-ALLEN
ANDREA ROHR
Continued
INDIVIDUAL ACCOMPLISHMENT TEAM ACCOMPLISHMENT
CINDY SURLINE
JOYCE WILDING
BRENDA G. SWANGER
SCOTT G. TANTALO
DANIELLE TORCELLO
VAN SCHAFFEL, SR.
JAMES
GRACE WANG
TINA WIGHTMAN
KELLIE WILLIAMS
RHONDA WILLSEY
GEORGIA WOODRING
JILL & JEFF WYNN
MARCIA WYSE
TOM YALE
BELINDA CHEN
CENNA CLEMENTS
CINDY FAVATA
PATTY FREDERICKS
BEV FRENCH
BOB GLEASON
GEORGE KARRAT
AL KERSTEIN
SAM MOAG
PAUL R. NICOSIA
MELODY OVERS
SARAH ANN PANITSIDIS
PATRICIA PATRIC
RAMONA PRESTON
MARILYN SCHUTTE
PETE SCORSONE
ROBIN ST GEORGE
ALEXANDRA VYSOCHAN
JOHN WALLIN
RUTH CRONKWRIGHT
M. THERESA DOWNHAM
NANCY JANE WILLIAMSON LOUGHBOROUGH LAUSE
TERRI ROSS
PAUL WEST
ROB RUSSO
JEREMY ZIELINSKI
ROBERTA FARRELL
DARLENE MASUCCI
SEAN RYAN
TINA ZWETSCH
ANESSA ANSLEY-PURPURA
DIANE BACON
CHRISTA BARBAGALLO
MICHELLE BUTTERWORTH
LAURIE CASELLA-ALBERT
JOYCE DEROSA
MELISSA DEWEY
SHARON AND MELVYN DIAMOND
MICHAEL DIPROSPERO
CHERYL FAGAN
PAT FESS
DELORES FRANCO
CYNTHIA FRENCH
PETER GOLDSTEIN
BRIAN GROVER
DOROTHY HAENGGI
IRMGARD HAHN
CAROL HALLENBECK
DEBORAH HART
MARK HISCOCK
DIMITRI JANETOS
MELBA LOMONACO
PHILLIP MANIACI, JR
JOAN MCGOWAN
MARC MINGOIA
MICHAEL NOCE
GARY NORTON
LYNN MARIE PERSI
MIKE PUCKETT
DONNA REED
MELODY ROBINSON
SHERRY ROBORDS
BILL RYAN
PAMELA RYAN
CHRISTOPHER SAUNDERS
SCHNEGGENBURGER
LEO
CHRISTOPHER SCHWER
PATRICIA SIKULA-THAYER
DAVE SINE
SUSAN SULLIVAN WYLIE
LINDA TADDONIO
MARIADELE THEODORAKOS
BILL TIERNEY
TERRY URBAN
JODY UTTER
CARLOS VILLAMIL
BRUCE WARFIELD
PHILLIP WARREN
NOEMI WILLIAMS
STEFANIE WINN
BETH WOLPERT
CONGRATULATIONS TO OUR
2015
DIANE BACON
MELISSA CAREY
MARC MINGOIA
Rookies PATRICIA PATRIC
OF THE YEAR!
LYNN MARIE PERSI
BILL RYAN
MARY LU SCHOENEMAN
STEFANIE WINN
JEREMY ZIELINSKI
Sales Volume $1,550,000,000
Transaction Sides
$1,500,000,000 $1,450,000,000 $1,400,000,000
10,000
$1,350,000,000
9,500
$1,300,000,000
9,000
$1,250,000,000
8,500
$1,200,000,000
8,000
$1,150,000,000
7,500
$1,100,000,000 $1,050,000,000 $1,000,000,000
2008
2009
2010
$1,550,000,000
2011
2012
2013
2014
2015
7,000 6,500
IN SALE VOLUME
2015 Rochester & Buffalo Sales Volume
2008
2009
10,090
2010
2011
2012
2013
2014
2015
TRANSACTION SIDES
2015 Rochester & Buffalo Transaction Sides
$1,500,000,000 10,000
$1,300,000,000
9,000
$1,100,000,000
$700,000,000
6,000
$500,000,000 $300,000,000 $100,000,000
NOTHNAGLE
7,000
5,000 4,000 3,000 2,000 1,000 Closest Competitors
NOTHNAGLE
8,000
$900,000,000
10,090
8,193
6,997
3,027
2,581
2,288
2,282
Closest Competitors
*From NYS Alliance of MLS’s.