Let our superior marketing plan sell your home: • FASTER • FOR MORE MONEY • WITH LESS HASSLE
R O C H E S T E R
N E W
Y O R K
S E R V I N G YO U R R E A L E S TAT E N E E D S S I N C E 19 4 8 .
Wilford “Bill” Clicquennoi Licensed Associate Real Estate Broker
Mobile: 585.202.5992
Fax: 585.271.6008
Office: 585.461.6369
Email: wcj@nothnagle.com
www.nothnagle.com
Wilford “Bill” Clicquennoi Licensed Associate Real Estate Broker O: 585.461.6369 | C: 585.202.5992 wcj@nothnagle.com
www.nothnagle.com Brighton Office 2349 MONROE AVE ROCHESTER, NY 14618
About Bill I know that I will be able to help you and look forward to the opportunity to meet and to get to know you. Here are a few things about me that I hope you will find informative and that will enable us to work together… • I believe in the importance of good communication, clarity of focus, and the use of a refined set of interpersonal skills. As a school teacher and school principal, in two local school districts, I developed and practiced these skills every day. I worked with my colleagues to develop and implement new programs and to care, nurture, support and guide our students toward successes. We initiated purposeful strategies to effectively meet our goals and responsibilities. I enjoyed a completely rewarding and challenging career, filled with successes and accomplishments, which today serves as a base of expertise in support of my professional real estate practice. • Commitment and loyalty, along with dedication and persistence, are qualities that have helped shape my approach to my work as a Real Estate Professional. I take my responsibilities seriously, with both Buyers and Sellers, and I pledge nothing but my best effort as I work to facilitate a seamless transaction, at a best price, and as efficiently and as stress free as possible. • My professional experience includes thirty eight years in education… thirty as a School Principal. When working as a professional educator, I learned how to listen, to focus and to get the job done. Success has been earned by applying those important attributes. • I have years of experience representing both buyers and sellers. In addition, I have owned and managed my personal real estate and facilitated the building of new residential construction in the area. I have: - An intimate knowledge of the custom home building process - Skills for negotiating contracts for buyers and sellers - Been an effective facilitator among clients, builder, attorneys, municipalities and vendors. - Been a catalyst in promoting goals and meeting deadlines • It is important to me to hear that I have worked openly, honestly and fairly with all parties to a transaction. I am successful when everyone genuinely feels that he/she is a winner.
• One of my goals is to help you assess value, to help you buy or sell in today’s challenging marketplace, and to do so in a manner that is free from anxiety and stress, timely in terms of process and satisfying when all is said and done. Our Team – Karen F. Rapp & Bill Clicquennoi Team partner, Karen Rapp, and I have experience working together. We know how to focus our collective energy and skills. We also have access to a team of experienced Nothnagle real estate professionals, bankers, attorneys and vendors, from a full range of specialties, to enhance the quality of our working relationships with you. To buy or to sell a home is one of the most important decisions we make. If you, or someone you know, have questions relating to real estate, we are a phone call away. We do our best to be available. We are honored to serve you and welcome your referrals for a job well done.
Professional Affiliations • NAR • NYSAR • GRAR • GRI • SRES • CBR • HOMES • MRP
National Associations of REALTORS® New York State Association of REALTORS® Greater Rochester Association of REALTORS® Graduate Realtor Institute Member Senior Real Estate Specialist Member Certified Buyer Representative Member Housing Our Military with Excellent Service Member Military Relocation Professional Member
Communities Served
• Rochester and Surrounding Suburbs and Communities...
Specialties • Condo/Townhouse, First-time Homebuyers, Multi-Family, New Construction, Residential
Designations
• Certified Buyer Representative • Graduate, REALTOR® Institute • Seniors Real Estate Specialist
NOTHNAGLE REALTORS®
Innovating and growing since 1948. Nothnagle’s founder, John T. Nothnagle, revolutionized the way real estate was done when he started the company in 1948 using photography as the principle medium. His “Gallery of Homes” concept offered consumers convenience and saved them time spent driving around town to visit multiple homes. Instead they could come to one location and view images of all of the homes for sale, helping them narrow down their search and making showings more productive. Nothnagle Realtors® continues to operate on the basic principle of using innovative technologies coupled with highly trained professionals to deliver top-notch service to our clients. Images of homes are still an important component to what we do; now we deliver the experience through the region’s top real estate website, Nothnagle.com. Under the leadership of our President and CEO, Armand D’Alfonso, Nothnagle continues to be an innovator in the industry not because we are focusing on what works today, but because we’re constantly anticipating “what will be” tomorrow. Let us show you how our 66-year history of innovation and success can work for you, providing you with the results you need to get your home sold faster, for more money and with less hassle!
53% 53% of Nothnagle’s listings are sold in-house through our own network of agents.
1.
Your home is on the Internet 24/7
2.
6.
Post Cards
NOTHNAGLE 4-SALE LINE®
24/7 call service
7. Interoffice/Company
Video Tours
3.
4.
5.
Print ads Guaranteed
Nothnagle Showcase of Homes
The only way to get your home on TV
Agent Name
Area
Social Media
A FASTER SALE.
8.
Phone # PC #
Address
Price
Online Brochures
9.
10.
A HIGHER PRICE.
Broker’s Open
LESS HASSLE.
Today
Listing Flow Chart Order Yard Sign
Speak with Seller
REVIEW COMPARATIVE MARKET ANALYSIS
Establish price
MEET WITH HOMEOWNER, FILL OUT LISTING PAPERWORK
Take photos of your home for the MLS
PUT PROPERTY ON NOTHNAGLE.COM, IN MLS SYSTEM & OTHER WEBSITES
Upload Photos
WE ARE ON THE MARKET
Order Marketing Materials
Photo gallery Professionally narrated tours
CONTACT PROSPECTS AND MONITOR MARKET REACTION
Nothnagle.tv
Meet with Seller
Report to Seller
SET UP SHOWINGS
Report to Seller
WRITE ADS AND SUBMIT ADVERTISING
Speak with Seller
SCHEDULE OPEN HOUSES
Set up media tracking system
(Provide Feedback)
Featured in Gallery of Homes Insert
Net Sheet Market Update Meeting
Meet with Seller
OFFER RECEIVED
Negotiation
Qualify Buyer Speak with Seller
OFFER NEGOTIATED AND ACCEPTED Earnest Money
Counter Offer
SALE PENDING
Report to Seller
ATTORNEY APPROVALS
Coordinate with Seller
INSPECTIONS SCHEDULED (Negotiated and Approved)
Negotiate Repairs
MORTGAGE COMPANY
Verifications
APPRAISAL WITH SELLER
UNDERWRITING
Report to Seller
Coordinate with Seller
LOAN APPROVAL
TITLE COMPANY
Title Search
CLOSING DATE SCHEDULED WITH ALL PERTINENT PARTIES
Schedule final walk-through
PROVIDE SELLER WITH PRE-CLOSING CHECKLIST
Report to Seller
CLOSING; DEED TRANSFERRED AND RECORDED
SOLD!
Approve
We advertise your home
Where buyers are looking
In Print
Online
ROCHESTER’S #1 READ NEWSPAPER
ROCHESTER’S #1 TRAFFICKED REAL ESTATE WEBSITE
Recent Scarborough research has shown that nearly 7 out of 10 adults read either the print or online version of the Democrat and Chronicle each week! Your listing in print drives even more traffic to your listing on Nothnagle.com because your property has its own web address printed in the ad!
Nothnagle.com has over 30,000 listings you won’t find on other national real estate sites. With nearly 4.5 million visits in 2013, Nothnagle.com is where local buyers are looking for their new home.
Agent Name
Area
Phone # PC #
Address
Price
Outdoors
On TV
UPSTATE NY’S MOST RECOGNIZED SIGN
ROCHESTER’S ONLY HOME SHOW
Each Nothnagle yard sign is equipped with a unique Property Code and our 24 hour 4-SALE LINE®, where buyers can call and hear important information about your home while they’re right in front of it. Our sign serves as a symbol of the quality service provided by Nothnagle since 1948.
Nothnagle’s Showcase of Homes gets proven results and doubles open house attendance. Viewers can view your home right from their own living room! Our show will now be on Rochester’s number 1 viewed TV station for people planning to buy a home, 13WHAM-TV.
All the listings. All the time.
When you want everyone to see your home online, list it on
Nothnagle.com
Some companies talk about the number of visitors to national websites. But real estate is a local business. So what matters is the amount of local traffic from the website to your home.
87%
All the listings. All the time.
OF VISITORS ARE LOCAL TRAFFIC FROM NEW YORK STATE
53,946
LEADS FROM WEB FORMS IN 2013
Results show that each Nothnagle home listed on Nothnagle.com is
viewed nearly 50 times per week
by local potential buyers.
nothnagle.com
Over 4.49 Million visits in 2013
7 Minutes 20 Seconds average duration of visit
10.7 Pages average views per visit
62% were returning visitors
38% were new visitors
m.nothnagle.com
Over 2.4 Million page views in 2013
8 Minutes 04 Seconds average duration of visit
8.72 Pages average views per visit
54% were returning visitors
46% were new visitors
DESKTOP MOBILE
Democratandchronicle.com MONTHLY AVERAGES WEBSITE PAGE VIEWS 10 MILLION WEBSITE UNIQUE VISITORS 383K+
Our entire website is hosted and has its own tab on 13wham.com
13wham.com MONTHLY AVERAGES WEBSITE PAGE VIEWS 2 MILLION • WEBSITE UNIQUE VISITORS 431K+ APP PAGES VIEWS 1.6 MILLION
NOTHNAGLE 4-SALE LINE® WORKING 24/7 FOR OUR CLIENTS SINCE 1993. Nothnagle’s 4-SALE LINE tracking system helps to accurately communicate where leads on your house are coming from. Your house will be assigned a unique 5 digit property code for every source we advertise your home. So, when interested buyers call, we are then able to track where the leads are coming from, and report this information back to you.
PC 334451 Example: If a buyer is in front of your home and calls the 4-SALE LINE and enters your property code ending in “1,” your agent will receive a notification. Often, your agent can call the interested buyer immediately back while they are still in front of your home to schedule an appointment!
Property Code Key: 0 Open House Ads 1 Yard Sign 2 Democrat & Chronicle/Buffalo News 3 Internet Video 4 Marketing Materials and Postcards 5 Television Show 6 MLS, Confirmation of Data 7 Other Publication or Promotion 8 Nothnagle.com and Websites 9 Property Search
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
Instant feedback and more buyer leads. Nothnagle’s technology keeps our agents informed with the most up-to-date information regarding your property and its market status. Our lead system can accurately keep track of who has shown interest in your property, and from where.
Name
Source
Ë
WIRELESS CALLER
Yard Sign
Ë
Ë
WIRELESS CALLER
Yard Sign
Ë
Ë
John Doe Sr.
Newspaper Ads
Ë
John Doe Sr.
Newspaper Ads
Ë
Ë
-
Phone #: 555-123-4567 Source: Newspaper Ads Registered Date: 1/25/14 Saved Searches: N/A Saved Listings: N/A Notes: N/A
Ë
Joe Doe
email@gmail.com
Television Show
Ë
Jane Doe
email@yahoo.com
Email Listing to a Friend
i
Ë
Ë
John Doe
email@gmail.com
Email Listing to a Friend
i
Ë
Ë
Jane R. Doe
email@yahoo.com
Email Listing to a Friend
i
Ë
Ë
John F. Doe Jr.
email@gmail.com
Appointment Request
i
Ë
Ë
Jane S. Doe
email@gmail.com
Agent contact form
i
Ë
Ë
Judy Doe
email@yahoo.com
Nothnagle.com and websites
i
Ë
Ë
Jodi Doe
email@gmail.com
2-Line Open House Ads
i
Ë
Ë
Jodi James
email@gmail.com
Text Message an Agent
i
Ë
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
No other company invests in print ads to sell your home like Nothnagle. The competition would like you to think print advertising is dead. But the truth is, they just don’t want to spend the money. Newspaper advertising is still one of the most effective ways to market your home. It’s true: print advertising does cost money. But we wouldn’t invest over $1 million in local publications if print ads didn’t work. Nothnagle takes the risk to invest in selling your home that the competition does not.
7 10
nearly
out of
adults
in the Rochester market read either the print edition of the Democrat and Chronicle or its online site at least once a week.
Democrat and Chronicle Media Group’s net combined print and digital audience reach has consistently been the highest among local media organizations in all markets measured by Scarborough.
nothnagle
Print ads drive even more traffic to your home on Nothnagle.com. Your listing will have its own web address, so interested home buyers can go directly to your house!
.com/R11 1111
*Source: Scarborough Research 2013 R1 Based on integrated newspaper weekly audience reach within the DMA (Designated Market Area)
Nothnagle’s Showcase of Homes gets proven results and doubles open house attendance. Viewers who see your house on TV will then often visit your listing on Nothnagle.com! Our partnership with 13WHAM-TV will help give even more exposure to your home, on Rochester’s number one watched Channel for local adults planning to buy a home. Our #1 rated TV show is on: • Saturday and Sunday mornings on WBGT Channel 18 at 11AM • Sunday mornings on 13WHAM-TV at 11AM
RANKED BY PERCENTAGE (%) THAT HAVE WATCHED IN THE PAST 7 DAYS
77.2
13WHAM-ABC
69.8
FOX-Rochester
55.1
WROC-CBS
CW-Rochester
WHEC-NBC
49.9 40.7
13WHAM-TV is by far the preferred network of local adults planning to buy a home 77.2% of local adults currently planning to buy a home, also watched 13WHAM-TV in the past week.
Source: The Media Audit, August 2013, Rochester, NY DMA. Adults 18+, Plan to Buy a Home Next 2 Years. For more information, please contact your account executive at: (585) 334-8700.© 2013 SINCLAIR BROADCAST GROUP
Getting the most from Video Marketing If a picture is worth a thousand words, then a video is worth at least a million. That’s why Nothnagle gives you every possible opportunity to market your home with video.
Showcase of Homes
Our #1 rated TV show is on every Saturday and Sunday morning on WBGT Channel 18 at 11AM and Sunday morning on 13WHAM-TV at 11:00AM and helps generate more open house activity. Each week the Showcase of Homes is posted online on Nothnagle.com.
Nothnagle.TV
Our innovative video web site, Nothnagle.TV, allows buyers to create their own customized TV show to view in high-definition. Buyers choose a location and price range, then view the homes they’re most interested in.
Guided Tours
This exclusive feature of our web site takes home videos to the next level with narration that highlights all the selling points of your home.
YouTube™
Our exclusive YouTube Channel allows viewers see a video of your home and then have the option to contact your agent instantly.
A video of your listings can be seen on the videos tab on the Nothnagle Facebook page.
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
Our agents can create resources and tools to give your home even more exposure Our professional, in-house Marketing Department can create marketing pieces to showcase your home and reach a wide audience of potential buyers via multiple outlets.
• FLYERS • BROCHURES • POSTCARDS • EMAIL MARKETING • ONLINE BROCHURES AND SO MUCH MORE!
Protecting your property on the Internet Nothnagle REALTORS® has joined a growing number of brokers across the country who are taking greater care to protect our clients and where their properties are displayed on the Internet. While websites like Nothnagle. com are required to operate within strict guidelines regulated by the state licensing authority and the National Association of REALTORS®’ Code of Ethics, other third-party sites do not have to follow these regulations. In fact, many of these sites put making a profit above ensuring the integrity and protection of the data.
Websites like these hurt the sale of your home by: • Providing inaccurate data on your home • Showing incorrect estimates on your home’s value • Sending leads on your home to other brokers
Our goal is to get exposure for our sellers to the widest pool of prospective buyers. We have decided to limit syndication to the sites we trust, who abide by the same Code of Ethics and rules that we do and who will protect you and your property information. At this time, we will continue to share our listings with:
Leading Real Estate Companies of the World and over 550 affiliated brokers (www.LeadingRE.com), connecting you to over 10,000 communities worldwide. Realtor.com, a national site which operates in cooperation with the National Association of REALTORS®
HomeFinder.com, a national site that is part of our ongoing partnership with Gannett Newspapers.
Over 535 participating Real Estate Brokers in the NYS Alliance of Multiple Listing Services.
Your property will be advertised on Nothnagle.com every day, 24 hours a day, 7 days a week until it’s sold!
Don’t have time to wait for your home to get sold?
Nothnagle agents consistently sell homes
FASTER
*
than our competition *According to the NYS Alliance of MLSs, Average Days on Market of Nothnagle vs. the combined average of all other Participants.
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
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Local Expertise. Global Connections.
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314
$
OVER 500 FIRMS • 3,500 OFFICES 120,000 ASSOCIATES • NEARLY 50 COUNTRIES 267
$
28
$
1-800-295-RELO | WWW.NOTHNAGLE.COM/RELOCATION
22
$
REALT Y EXECUTIVES
PRUDENTIAL
CENTURY 21
44
$
ERA
80
$
SOTHEBY’S
114
$
REAL LIVING
122
$
BERKSHIRE HATHAWAY HOME SERVICES
131
$
KELLER WILLIAMS
$0
221
RE/MAX
$100
OVER ONE MILLION TRANSACTIONS VALUED AT $314 BILLION IN ANNUAL HOME SALES $
COLDWELL BANKER
$200
LEADING RE®
ANNUAL SALES VOLUME IN BILLION DOLLARS
$300
Nothnagle is proud to be a member of Leading Real Estate Companies of the World®!
19
$
OUR SERVICES CATEGORIES
We can help you get your home ready to sell. Home Services is a one-stop home management center dedicated to assisting Nothnagle clients with any services and/or products needed in the preparation of selling, and coordinating resources to help you with your move. Whether you need a landscaper to spruce up your landscaping, or you need a plumber to fix your leaky sink, we can match you with trusted, reliable companies to get your home ready to sell. Home Services members enjoy exclusive benefits. Each Home Services business partner provides an elevated benefit/savings they do not offer to the general public.
1.866.295.MOVE WWW.NOTHNAGLE.COM/HOMESERVICES
• Appliances • Automotive • Basement Remodeling • Bathroom Remodeling • Cable/Internet/Telephone • Chimney & Fireplace • Cleaning • Concrete & Masonry • Decks • Decorating • Design & Construction • Driveways • Electrical Service and Repair • Environmental • Exterior Home Improvements • Fencing • Flooring • Handyman • Health & Fitness • Home Organization • Home Security • Home Staging • Home Theater • Household/Estate Sales • HVAC • Insulation • Insurance & Home Warranties • Kitchen Remodeling • Lawn & Landscaping • Mortgage Services • Moving & Storage • Painting • Pest Elimination • Pet Services • Plumbing • Property Management • Retail • Roofing • Senior Solutions • Septic Services • Snow Plowing • Trash • Windows & Doors
Protect yourself from the unexpected with a home warranty. Statistics show a home listed with a home warranty sells
23 days faster and for 4% more money! A FASTER SALE.
• Fewer headaches • Affordable rate • Protects the buyer and seller from unforeseen repairs
TOTAL CLAIMS PAID OUT IN 2013: 425 $100,530.98 A HIGHER PRICE.
LESS HASSLE.
When you list your home with Nothnagle, your agent is backed by over 100 assistants working behind the scenes for you, before, during and after the sale. MARKETING DEPARTMENT | ADVERTISING DEPARTMENT TECHNOLOGY DEPARTMENT | CORPORATE ADMIN GROUP CONSUMER CALL CENTER AND CHAT RELOCATION DEPARTMENT | HOME SERVICES
Hello, Here is a summary of last week’s activity on your property and the area. Address: Property Type: Area: Current Price: List Date: MLS#:
123 Main Street Single Family Home Town $180,000 2/24/2014 R123456
Potential buyer inquires on your property Last Week
Total
21
1,733
Nothnagle.com Visitors
Potential buyer inquires on competing properties in the market For Entire Town Area
Last Week
Nothnagle.com Visitors
3,288
House Hunter Searches
1,057
4-SALE LINE® Calls
6
For Your Price Range In Town
Last Week
4-SALE LINE® Calls
6
House Hunter Searches
642
A better approach to keeping you informed. A home seller has many decisions to make during the home selling process. Keeping you informed with local market information is important to help make the decisions that will ultimately help sell your home.
The weekly market report every Tuesday shows: • How many buyers have viewed your listing • Where the lead came from: Website, 4-Sale Line, House Hunter searches • Current competing listings in your area • Sales activity in your area
A FASTER SALE.
How does this help you?
This information will help you make price and marketing adjustments to your listing for a quicker sale by knowing the market and seeing your competition.
A HIGHER PRICE.
LESS HASSLE.
What you get when you list with Nothnagle
Most local Website Traffic Top Placement on Search Results ALL inquiries to Listing Agent Guaranteed Print Advertising Company Paid Ads for entire listing period Agent in Complete Control D&C Online Enhanced Placement 72 Publications to Choose from Multiple videos for each listing YouTube with SEO contact links and tracking Guided Tour with contact links and tracking .TV - with contact links and tracking Proprietary 4-SALE Line® Professionally voiced All inquiries to listing agent 100 employees to work for you Marketing In-House design department Advertising Department Local Relocation Department Mobile Website with most traffic Home Services with over 200 vendors Professionally Managed Communication Custom weekly Seller Report Supply & Demand Calculator Web Traffic Reports Media Tracking on Inquiries Enter Listing in MLS Install a Yard Sign Share Listings on Other Brokers’ Websites
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$ = Agent Cost
Sales Volume
Transaction Sides
$1,450,000,000 $1,400,000,000
10,000
$1,350,000,000
9,500
$1,300,000,000
9000
$1,250,000,000
8500
$1,200,000,000 $1,150,000,000
8000
$1,100,000,000 $1,050,000,000 $1,000,000,000
7500
2008
2009
2010
2011
2012
2013
$1,439,446,441 IN SALES VOLUME IN 2013
increase over 2012
2008
2009
2010
2011
2012
2013
9,933 TRANSACTION SIDES IN 2013
2013 Rochester & Buffalo Sales Volume
2013 SALES VOLUME
+10.7%
7000
$1,500,000,000 $1,300,000,000
2013 TRANSACTION SIDES
+10.1% increase over 2012
$1,100,000,000 $900,000,000 $700,000,000 $500,000,000 $300,000,000 $100,000,000
Nothnagle Realty USA
Hunt ERA
Re/Max Realty Group
Re/Max MJ Keller Plus Peterson Williams
2013 Rochester & Buffalo Transaction Sides 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000
*From NYS Alliance of MLS’s
9,933
7,791
6,250
2,946
2,449
2,132
1,638
Nothnagle Realty USA
Hunt ERA
Re/Max Realty Group
Re/Max MJ Keller Plus Peterson Williams
A HOME SOLD
every hour. On average, in 2013 we helped over 27 buyers and sellers every day buy or sell their home.
THAT’S 1.13 HOMES PER HOUR.
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
The very best agents.
Of course we’re proud of our leading website, exclusive 4-SALE Line®, guaranteed print advertising, personalized marketing reports and video technology. But, ask us about our best tools and we’ll tell you, it’s our agents. Each Nothnagle agent is provided thorough training, access to the latest technology and is backed by a team of over 100 employees working behind the scenes. Nothnagle agents have the best tools and resources to help you buy or sell your home quickly and stress free.