Let our superior marketing plan sell your home: • FASTER • FOR MORE MONEY • WITH LESS HASSLE
R O C H E S T E R
N E W
Y O R K
S E R V I N G YO U R R E A L E S TAT E N E E D S S I N C E 19 4 8 .
Selling your home?
Nothnagle agents sell your home faster, for more money and less hassle than the competition. When you need to move on with life, call your local real estate company, Nothnagle REALTORS速
NOTHNAGLE REALTORS®
Innovating and growing since 1948. Nothnagle’s founder, John T. Nothnagle, revolutionized the way real estate was done when he started the company in 1948 using photography as the principle medium. His “Gallery of Homes” concept offered consumers convenience and saved them time spent driving around town to visit multiple homes. Instead they could come to one location and view images of all of the homes for sale, helping them narrow down their search and making showings more productive. Nothnagle Realtors® continues to operate on the basic principle of using innovative technologies coupled with highly trained professionals to deliver top-notch service to our clients. Images of homes are still an important component to what we do; now we deliver the experience through the region’s top real estate website, Nothnagle.com. Under the leadership of our President and CEO, Armand D’Alfonso, Nothnagle continues to be an innovator in the industry not because we are focusing on what works today, but because we’re constantly anticipating “what will be” tomorrow. Let us show you how our 66-year history of innovation and success can work for you, providing you with the results you need to get your home sold faster, for more money and with less hassle!
53% 53% of Nothnagle’s listings are sold in-house through our own network of agents.
1.
Your home is on the Internet 24/7
2.
6.
Post Cards
NOTHNAGLE 4-SALE LINE®
24/7 call service
7. Interoffice/Company
Video Tours
3.
4.
5.
Print ads Guaranteed
Nothnagle Showcase of Homes
The only way to get your home on TV
Agent Name
Area
Social Media
A FASTER SALE.
8.
Phone # PC #
Address
Price
Online Brochures
9.
10.
A HIGHER PRICE.
Broker’s Open
LESS HASSLE.
No other company invests in print ads to sell your home like Nothnagle. The competition would like you to think print advertising is dead. But the truth is, they just don’t want to spend the money. Newspaper advertising is still one of the most effective ways to market your home. It’s true: print advertising does cost money. But we wouldn’t invest over $1 million in local publications if print ads didn’t work. Nothnagle takes the risk to invest in selling your home that the competition does not.
7 10
nearly
out of
adults
in the Rochester market read either the print edition of the Democrat and Chronicle or its online site at least once a week.
Democrat and Chronicle Media Group’s net combined print and digital audience reach has consistently been the highest among local media organizations in all markets measured by Scarborough.
nothnagle
Print ads drive even more traffic to your home on Nothnagle.com. Your listing will have its own web address, so interested home buyers can go directly to your house!
.com/R11 1111
*Source: Scarborough Research 2013 R1 Based on integrated newspaper weekly audience reach within the DMA (Designated Market Area)
Protecting your property on the Internet Nothnagle REALTORS® has joined a growing number of brokers across the country who are taking greater care to protect our clients and where their properties are displayed on the Internet. While websites like Nothnagle. com are required to operate within strict guidelines regulated by the state licensing authority and the National Association of REALTORS®’ Code of Ethics, other third-party sites do not have to follow these regulations. In fact, many of these sites put making a profit above ensuring the integrity and protection of the data.
Websites like these hurt the sale of your home by: • Providing inaccurate data on your home • Showing incorrect estimates on your home’s value • Sending leads on your home to other brokers
Our goal is to get exposure for our sellers to the widest pool of prospective buyers. We have decided to limit syndication to the sites we trust, who abide by the same Code of Ethics and rules that we do and who will protect you and your property information. At this time, we will continue to share our listings with:
Leading Real Estate Companies of the World and over 550 affiliated brokers (www.LeadingRE.com), connecting you to over 10,000 communities worldwide. Realtor.com, a national site which operates in cooperation with the National Association of REALTORS®
HomeFinder.com, a national site that is part of our ongoing partnership with Gannett Newspapers.
Over 535 participating Real Estate Brokers in the NYS Alliance of Multiple Listing Services.
Your property will be advertised on Nothnagle.com every day, 24 hours a day, 7 days a week until it’s sold!
Local Expertise. Global Connections.
$300
272
$200
188
126
107
37
$
ERA
53
$
REAL LIVING
SOTHEBY’S
CENTURY 21
$
23
$
REALT Y EXECUTIVES
119
$
KELLER WILLIAMS
RE/MAX
$0
$
$
COLDWELL BANKER
$100
200
$
PRUDENTIAL
$
NOTHNAGLE LEADINGRE®
ANNUAL SALES VOLUME IN BILLION DOLLARS
Our agents close more relocation buyers looking for homes than anyone else!
• OVER 500 FIRMS • 4,000 OFFICES • 120,000 ASSOCIATES • OVER 40 COUNTRIES • OVER ONE MILLION TRANSACTIONS AND $272 BILLION IN ANNUAL HOME SALES
1-800-295-RELO | WWW.NOTHNAGLE.COM/RELOCATION
17
$
OUR SERVICES CATEGORIES
We can help you get your home ready to sell. Home Services is a one-stop home management center dedicated to assisting Nothnagle clients with any services and/or products needed in the preparation of selling, and coordinating resources to help you with your move. Whether you need a landscaper to spruce up your landscaping, or you need a plumber to fix your leaky sink, we can match you with trusted, reliable companies to get your home ready to sell. Home Services members enjoy exclusive benefits. Each Home Services business partner provides an elevated benefit/savings they do not offer to the general public.
1.866.295.MOVE WWW.NOTHNAGLE.COM/HOMESERVICES
• Appliances • Automotive • Basement Remodeling • Bathroom Remodeling • Cable/Internet/Telephone • Chimney & Fireplace • Cleaning • Concrete & Masonry • Decks • Decorating • Design & Construction • Driveways • Electrical Service and Repair • Environmental • Exterior Home Improvements • Fencing • Flooring • Handyman • Health & Fitness • Home Organization • Home Security • Home Staging • Home Theater • Household/Estate Sales • HVAC • Insulation • Insurance & Home Warranties • Kitchen Remodeling • Lawn & Landscaping • Mortgage Services • Moving & Storage • Painting • Pest Elimination • Pet Services • Plumbing • Property Management • Retail • Roofing • Senior Solutions • Septic Services • Snow Plowing • Trash • Windows & Doors
2013 Sales Volume
2013 Transaction Sides
$1,450,000,000 $1,400,000,000
10,000
$1,350,000,000
9,500
$1,300,000,000
9000
$1,250,000,000
8500
$1,200,000,000 $1,150,000,000
8000
$1,100,000,000 $1,050,000,000 $1,000,000,000
7500
2008
2009
2010
2011
2012
$1,439,446,441 IN SALES VOLUME
increase over 2012
7000
2008
2009
2010
2011
2012
2013
9,933 TRANSACTION SIDES
2013 Rochester & Buffalo Sales Volume
2013 SALES VOLUME
+10.7%
2013
$1,500,000,000 $1,300,000,000
2013 TRANSACTION SIDES
+10.1% increase over 2012
$1,100,000,000 $900,000,000 $700,000,000 $500,000,000 $300,000,000 $100,000,000
Nothnagle Realty USA
Hunt ERA
Re/Max Realty Group
Re/Max MJ Keller Plus Peterson Williams
2013 Rochester & Buffalo Transaction Sides 10,000 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000
9,933
7,791
6,250
2,946
2,449
2,132
1,638
Nothnagle Realty USA
Hunt ERA
Re/Max Realty Group
Re/Max MJ Keller Plus Peterson Williams
A HOME SOLD
every hour. On average, in 2013 we helped over 27 buyers and sellers every day buy or sell their home.
THAT’S 1.13 HOMES PER HOUR.
A FASTER SALE.
A HIGHER PRICE.
LESS HASSLE.
The very best agents.
Of course we’re proud of our leading website, exclusive 4-SALE Line®, guaranteed print advertising, personalized marketing reports and video technology. But, ask us about our best tools and we’ll tell you, it’s our agents. Each Nothnagle agent is provided thorough training, access to the latest technology and is backed by a team of over 100 employees working behind the scenes. Nothnagle agents have the best tools and resources to help you buy or sell your home quickly and stress free.
CALL: Any local agent or 899-MOVE VISIT: Nothnagle.com JOIN: JoinNothnagle.com Like us on