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PROFESSIONAL SERVICES, TOOLS AND AGENT SUPPORT CATALOG
A MESSAGE FROM THE CEO Real estate is a personal business. Bringing buyers and sellers together is our fundamental purpose. Nothnagle REALTORS' greatest asset is our team of trained professionals. Their broad knowledge, experience, hard work, dedication to service and ongoing real estate training combined with our many innovative marketing tools, produce the cumulative results that make Nothnagle REALTORS a success. For this reason, we have been a recognized leader in the real estate industry for over 66 years. A person's reputation in real estate is built on integrity, skill, and effectiveness. Since 1948, our name has been synonymous with real estate in upstate New York, proudly serving generations of families. Buyers and sellers turn to us because they know Nothnagle will handle their property transaction with complete satisfaction. Sales professionals are drawn to us by our outstanding reputation. We listen to our community. Simply put, our promise is to provide extraordinary service to meet the needs of our customers better than anyone else, and we do!
The latest tools and technology to keep you informed. The Nothangle Dashboard is your source for all your listing’s information.
Your Photo
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Your toolbox gives you access to essential information from all Nothnagle’s essential departments. Order marketing materials, access listing presentations and home buying guides, order signs, place newspaper ads, and so much more!
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View and manage your listing’s photos.
3.
View information on all your current listings.
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Access all your leads on all your current listings. You can see where each lead is coming from, the email and phone number of the interested buyers. Read message sent from the “Email to a friend” feature.
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Manage your schedule by adding appointments and reminders in you agenda.
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Your toolbox - Marketing
Your toolbox can take your directly to the Nothnagle Marketplace where you can place orders and customize materials to you.
AGENT NAME
Licensed Real Estate Salesperson Cell: 585.000.000 Office: 585.000.0000 | Fax: 585.000.0000
1081 Long Pond Rd, Suite 100 Rochester, NY 14626
email@nothnagle.com
View proofs, and order instantly!
Your toolbox will take you to a portal to create your own business cards. Choose from 4 styles and add special logos. You can view a proof instantly and order.
1.
Your toolbox - Advertising
Manage your print ads here.
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Your toolbox - Tools
You have access to listing presentations and home buying guides digitally at any time for use on your laptop or tablet. You have a direct link to Nothnagle’s training website, Institute. Institute is a robust online learning system designed to strategically differentiate Nothnagle – helping you learn, communicate and do business in entirely new ways. With an engaging, collaborative environment, Institute offers role-based, just-in-time learning modules with succinct, relevant content tied to specific agent and staff objectives.
With the Absorption Rate Calculator, you are able to understand how long it will take for any given market to absorb all available homes, if no other homes are added. • How long will it take to sell your home? • How many days on market (DOM)? • How long will it take to sell homes in your price range? • How many homes sell per month. • How many homes sell per year. • It tells your average price for any given area and whether the subject is above or below the average for that area. The Absorption Rate Calculator tells average days on market for homes in the subjects price range. Area Absorption Rate.
1.
Your toolbox - Tools
BROKER'S OPEN! Thursday, August 7th 11:30-1:00 P.M. A light lunch will be served
$209,900
123 Main Street Rochester, NY 12345 MLS: R123456 Price: $449,900 Square Feet: 2,100 Bedrooms: 4 Bathrooms: 2 Full, 1 Half Year Built: 2005
123 Main Street Style: Colonial, Contemporary Taxes: $6,745 Bedrooms: 3 Baths:2 full, 1 half
Square feet:2,100 Lot: 0.31 acre Built: 1989 Schools: Churchville-Chili
Absolutely stunning!! New, new new! Over $50,000 in recent updates! Fantastic open layout, cathedral ceilings, huge eat-in kitchen perfect for entertaining. All new stainless appliances, new roof, new furnace, new 700 square foot maintenance free deck with natural gas connections for grill, new light fixtures in and out, new paint in and out, new carpeting, new curtains, updated baths, new gas fireplace, some new windows, professional landscaping and Paver walk way. Updated mud and laundry room. The backyard has tons of space and backs to a gorgeous pond and walkway. Just move in and enjoy!
Agent Name
Licensed RE Salesperson Cell: 585.000.0000 Office: 585.000.0000 email@nothnagle.com
With the Showing Feedback tool, you can send a quick, 5 question survey to help your sellers get valuable feedback on their property. This will help them make adjustments where needed to help sell their home faster. A buyers agent will receive a brief email from you, with a link to the survey. Upon completion, the survey will be returned to you as a web survey.
2.
View and Manage Your Listing’s Photos
Click the Manage Photos button to add or delete photos.
3.
One Page Listing Manager
4.
Access all your leads on all your current listings.
You can see where each lead is coming from and the email and phone number of the interested buyers. You can read messages sent from the “Email to a friend” feature.
5.
Manage your schedule by adding appointments and reminders in you agenda.
Keep yourself organized. You or your admin can add important events right to your daily agenda like: • Attorney Approvals • Engineer’s Inspection • Mortgage Commitment • Closing Date • Property Showings • Listing Presentation Appointments
NOTHNAGLE 4-SALE LINE® WORKING 24/7 FOR OUR CLIENTS SINCE 1993. Nothnagle’s 4-SALE LINE tracking system helps to accurately communicate where leads on your client’s house are coming from. The property will be assigned a unique 5 digit property code for every source we advertise it. So, when interested buyers call, we are then able to track where the leads are coming from, and report this information back to you, and you can review it right on your dashboard.
PC 334451 Example: If a buyer is in front of your property and calls the 4-SALE LINE and enters the property code ending in “1,” you will receive a notification. Often, you can call the interested buyer immediately back while they are still in front of the property to schedule an appointment!
Property Code Key: 0 Open House Ads 1 Yard Sign 2 Democrat & Chronicle/Buffalo News 3 Internet Video 4 Marketing Materials and Postcards 5 Television Show 6 MLS, Confirmation of Data 7 Other Publication or Promotion 8 Nothnagle.com and Websites 9 Property Search
All of your 4-SALE Line leads are stored, and you now have access to a great buyers bank! When competing for a listing, use your buyers bank to show sellers the number of buyers you can immediately get in touch with!
When you want everyone to see your listing online, list it on
Nothnagle.com
Over 4.49 Million visits last year! Some companies talk about the number of visitors to national websites. But real estate is a local business. So what matters is the amount of local traffic from the website to your listings.
Nothnagle listings always appear first, at the top of search results.
87%
All the listings. All the time.
OF VISITORS ARE LOCAL TRAFFIC FROM NEW YORK STATE
53,946
LEADS FROM WEB FORMS IN 2013
Results show that each Nothnagle home listed on Nothnagle.com is
viewed nearly 50 times per week by local potential buyers.
Nothnagle agents get 100% of their web leads, 100% of the time. nothnagle.com
Over 4.49 Million visits in 2013
7 Minutes 20 Seconds average duration of visit
10.7 Pages average views per visit
62% were returning visitors
38% were new visitors
m.nothnagle.com
Over 2.4 Million page views in 2013
8 Minutes 04 Seconds average duration of visit
8.72 Pages average views per visit
54% were returning visitors
46% were new visitors
DESKTOP MOBILE
Democratandchronicle.com MONTHLY AVERAGES WEBSITE PAGE VIEWS 10 MILLION WEBSITE UNIQUE VISITORS 383K+
Our entire website is hosted and has its own tab on 13wham.com
13wham.com MONTHLY AVERAGES WEBSITE PAGE VIEWS 2 MILLION • WEBSITE UNIQUE VISITORS 431K+ APP PAGES VIEWS 1.6 MILLION
Nothnagle agents get 2 websites! Your profile page on Nothnagle.com is fully customizable to showcase who you are. You have plenty of room to: • Describe yourself, and talk about your personal and professional attributes. • List any awards/honors • List your specialties • List your designations • Attach “links” to other sites, such as Facebook, Linkedin, Twitter. • And so much more!
Your IDX site (Internet Data Exchange) site is Nothnagle’s website branded to you, so that your customers and clients can search for homes in the entire MLS; with YOUR name being the only name they see as the agent to choose to see any listing. When a client enters your personal URL, your name and photo will appear right at the top of Nothnagle.com’s homepage!
Ex: www.nothangle.com/agentname
Even when your clients are viewing listings that aren’t yours, your photo and info will appear next to every property as the person to contact.
Hello, Here is a summary of last week’s activity on your property and the area. Address: Property Type: Area: Current Price: List Date: MLS#:
123 Main Street Single Family Home Town $180,000 2/24/2014 R123456
Potential buyer inquires on your property
Nothnagle.com Visitors
Last Week
Total
21
1,733
Potential buyer inquires on competing properties in the market For Entire Town Area
Last Week
Nothnagle.com Visitors
3,288
House Hunter Searches
1,057
4-SALE LINE® Calls
For Your Price Range In Town 4-SALE LINE® Calls House Hunter Searches
6
Last Week 6 642
A better approach to keeping your clients informed. A home seller has many decisions to make during the home selling process. Keeping them informed with local market information is important to help make the decisions that will ultimately help sell their home.
The weekly market report every Tuesday shows: • How many buyers have viewed their listing • Where the lead came from: Website, 4-Sale Line, House Hunter searches • Current competing listings in their area • Sales activity in their area
How does this help you?
This information will help you make price and marketing adjustments to their listing for a quicker sale by knowing the market and seeing the competition.
ADVERTISING No other company invests in print ads to sell your listings like Nothnagle. The competition would like you to think print advertising is dead. But the truth is, they just don’t want to spend the money. Newspaper advertising is still one of the most effective ways to market your home. It’s true: print advertising does cost money. But we wouldn’t invest over $1 million in local publications if print ads didn’t work. Nothnagle takes the risk to invest in selling your home that the competition does not.
WE INVEST IN YOU EVERY YEAR! NOTHNAGLE
WILL PAY 33% OF YOUR SELF-PROMOS UNTIL WE SPEND $500 PER YEAR.
ADVERTISING POLICY
EVERY LISTING RECEIVES COMPANY-PAID PRINT ADVERTISING. YOU CONTROL WHEN AND WHERE TO ADVERTISE. OVER 70 PUBLICATIONS TO CHOOSE FROM!
nothnagle
Print ads drive even more traffic to your listing on Nothnagle.com. Your listing will have its own web address, so interested home buyers can go directly to it!
.com/R11 1111
MARKETING EN! ER'S stOP BROK 7th Thursday, Augu 11:30-1:00 P.M. will be served A light lunch
PRICE REDUCE D!
$209,900
NOW $199,
900
123 Main Stre et
Price: $199,90 0 Rooms: 6 Bedrooms: 2 Baths: 3 full Square Feet: 2,038 Taxes: $4,451 Schools: Greece Built in 2000 Lot size: 0.28 Garage: 2 car, attached
Licensed Real Estate Salespers
et 123 Main Stre 100 Square feet:2,
l, Contemporary Style: Colonia Taxes: $6,745 Bedrooms: 3 half Baths:2 full, 1
Cell: 585.000.000 000 Office: 585.000.0000 | Fax: 585.000.0
Lot: 0.31 acre Built: 1989 ville-Chili Schools: Church
! in recent updates Over $50,000 perfect for !! New, new new! eat-in kitchen 700 Absolutely stunning cathedral ceilings, huge furnace, new layout, new roof, new grill, new Fantastic open s appliances, connections for All new stainles with natural gas entertaining. new curtains, ance free deck new carpeting, ping square foot mainten out, new paint in and out, professional landsca of s, and in window d has tons light fixtures , some new new gas fireplace and laundry room. The backyar and enjoy! updated baths, mud . Just move in way. Updated pond and walkway and Paver walk to a gorgeous space and backs
1081 Long Pond Rd, Suite 100 Rochester,
Absolutely stunning ! New, new new! open layout, cathedra Over $50,000 in recent updates l ceilings, huge ! Fantastic All new stainless eat-in kitchen perfect for entertain maintenance free appliances, new roof, new furnace, ing. deck with natural new 700 square in and out, new gas connections foot paint in and out, for grill, new light new carpeting, new gas fireplace new curtains, updatedfixtures walk way. Updated , some new windows, professio baths, nal landscaping mud and and Paver backs to a gorgeou laundry room. The backyard has tons of space s pond and walkway and . Just move in and enjoy!
Agent Namerson
email@nothnagle.com
Property Business Cards
ROCHESTER
s 7 room Ranch • 3 bedroom feet 2.5 baths • 1,345 square in 1965 Rochester Schools • Built garage 0.25 acre lot • 2 car, attached
street • Newer roof and bath • Updated kitchen flooring interior • Freshly painted heater • Newer hot water
For detailed informat
292-8500 PC#1235
4 OR nothnagle.com/R
SUSIE AGENT
ue, Pittsford
123456
SUSIE AGENT Licensed
For detailed informat
O: 585-235-8965
123 Anywhere Aven
•
footage
our 4-SALE LINE®: (585)
7 room Ranch • 3 bedroom s• 1,345 square feet • Rocheste 2.5 baths r Schools
•
square
• Two fireplaces fully fenced • Entertain in your trampoline yard with pool and • Relax on the deck
ion on this home call
$124,900
Built in 1965 • 0.25 acre lot • 2 car, attached garage • Taxes: $5,341 Move right in to this charming home located on • Partially finishe a tree-lined street d basement, fourth bedroom and Newer roof second full bath add extra square footage • Updated kitchen • Two fireplaces and bath flooring • Freshly painted • Entertain in your interior fully fenced yard with pool and • Newer hot water trampoline heater • Relax on the deck
d basement, • Partially finishe and second fourth bedroom full bath add extra
EET
$124,900
OR D AV ENU E • PIT TSF 123 AN YW HER E
to this charming • Move right in a tree-lined home located on
guaranteed.
Property business card make a great hand out for potential buyers. They contain your agent information on the front, and your listing’s information on the back. Give some to your client, and they will share with their family and friends, and post in their workplace.
123 ANY WHERE STR ROCHESTER
ET
d reliable but cannot be
Email Marketing
Taxes: $5,341
123 MAIN STRE Ogden
Licensed RE Salespe rson Cell: 585.000.0000 Office: 585.000 .0000 email@nothnagle .com
When you need to get a message out to everyone about one of your listings, have our designers custom design and send an email for you. Whether you are announcing a price reduction, open house, or broker’s open, we can ensure your message reaches a specific mailing list, or all other real estate agents.
$124,900
NY 14626
All information is deeme
Agent Name
Licensed RE Salespe .0000 Cell: 585.000 .0000 Office: 585.000 le.com email@nothnag
EET 123 ANY WHERE STR
$109,900
2,174 square feet 4 bedrooms 2 full baths Raised Ranch Churchville-Chili Scho ols www.nothnagle.com/R 123456
AGENT NAMEon
R123456
Licensed Associate
O: 585-235-8965
ion on this home call
• C: 585-785-4125
our 4-SALE LINE®: (585)
Associate Real Estate
Broker
• sagent@nothnag le.com
292-8500 PC#1235
Real Estate Broker
4 OR nothnagle.com/R
123456
All information deemed
le.com • sagent@nothnaginformation deemed accurate but not guaranteed. All • C: 585-785-4125 , call (585) 292-8500
For a detailed message
SALLY AGENT Licensed O: (585) 123-4567
accurate but not guaranteed.
SALLY AGENT Licensed
0386
thnagle.com/R16
pc14654 or www.no Associate
3 • C: (585) 987-654
Associate Real Estate Broker O: (585) 123-4567 • C: (585) 987-6543 • sagent@nothnagle.com
Real Estate Broker
gle.com • sagent@nothna
Flyers and Brochures
Great for open houses as take aways for visitors, with complete details and photos of your listings.
Do You Know A Buyer
SOLD
For This Property?
JUST LISTED
Agent Name
• List price: $134,900 baths • 4 bedrooms, 1 full, 2 half • Taxes $5,631 • 1,568 square feet • Greece Schools • 0.28 acre lot • 2 car garage • Spotless hardwood floors d • Meticulously maintaine • New tear-off roof in 2006 water • Central air, furnace and heater all updated in 2008 • Newer patio in backyard All information deemed accurate but not guaranteed.
Lic. Associate R.E.
Cell: 585-555-5555 email@nothnagle.com www.nothnagle.com
123 Main Street, Greece
Estate Broker Agent Name, Associate Real
.000
585.000 Office: 585.000.000 Cell: email@nothnagle.com
For detailed information
on this home call our 4-SALE
Broker
Office: 585-555-5555
23456 4 OR nothnagle.com/R1 LINE®: 292-8500 PC#7145
123 Main Street Call Agent for all
Sample Town
your buying or selling
needs!
Post Cards
When you want to get even more direct exposure of your client’s property, you can send Just Listed postcards to an area or list of your choice. Send a Just Sold card, and proudly let neighbors in the same area know that you sold a nearby property, and they will have your name and contact info should they decide to move themselves!
CUSTOM MARKETING Nothnagle in-house marketing department is available to customize products both unique to you as an agent, as well as custom products specific to one of your listings.
Let our superior marketing plan sell your home: • FASTER • FOR MORE MONEY • WITH LESS HASSLE
R O C H E S T E R
N E W
Y O R K
HOME BUYING GUIDE W E S T E R N
N E W
Y O R K
. TAT E N E E D S S I N C E 19 4 8 SE RVING YOUR RE AL ES
Agent Name Licensed Associate Real Estate Broker
Agent Name
Licensed Real Estate Salesperson
Mobile: 000.000.0000 Cell: 585.000.0000 Office: 585.000.0000
Fax: 585.000.0000 Email: email@nothnagle.com
Office: 000.000.0000
Fax: 000.000.0000 Email: email@nothnagle.com
www.nothnagle.com
www.nothnagle.com
Customizable Listing Presentations and Home Buying Guides serve as a great leave behind for your clients. Ad your photo and agent info on the cover, as well as an intro page all about you on the inside.
Customize a postcard with a special message from you, and send to your contacts. Our technology allows you send to specific neighborhoods or a radius around a specific property. We can mail for you, or you can mail yourself.
AGENT NAME
LICENSED REAL ESTATE SALESPERSON, REALTOR® Available 24/6 for all your real estate needs. Whether you’re buying or selling, i’m the right agent for you!
Stop in and see me!
Or call my cell anytime!
Office: (585) 000-0000 Cell: (585) 000-0000 Fax: (585) 000-0000 agent@nothnagle.com www.nothnagle.com
Looking for a logo for you or your team? Our in house designers can design something unique to you.
Do you want to stand out in the newspaper? From full pages to small ads, the marketing department can design a print ad for any publication to promote you and help you get more business!
$
$ Agent Name
Licensed Real Estate Salesperson
Cell: 585.000.0000
199,900
Office: 585.000.0000 Fax: 585.000.0000 Email: email@nothnagle.com
www.nothnagle.com
123 Main
St., Roche
ster
3 bedroom s • 2.5 Taxes: baths $5,600 • 1,80 0 squa • Roc 0.25 acre re feet hester Schools lot • 2 car, • Built attache in 2003 d gara ge
Agent
123 Main St., Rochester
Name
Licensed Real Esta te Sale Cell: 585. sperson 000.0000 Office: 585.000. 0000 Fax: 585. 000.0000 Email: ema www.n il@nothnagle.com
square feet 3 bedrooms • 2.5 baths • 1,800 • Built in 2003 Taxes: $5,600 • Rochester Schools garage 0.25 acre lot • 2 car, attached For a detailed message, call (585)
,900
199
othnagle .com
For a deta
iled mess
160386
292-8500 pc14654 or www.nothnagle.com/R
age, call
(585) 292-8
500 pc14
654 or
www.noth
nagle.com
/R160386
If you’re looking to make an impact on social media, have the marketing department design a custom Facebook cover photo and watch your “Likes” grow!
Do you have a property that deserves some special marketing materials? Our designers can design and print quality brochures to highlight any property and emphasize it’s unique features.
Getting the most from Video Marketing If a picture is worth a thousand words, then a video is worth at least a million. That’s why Nothnagle gives you every possible opportunity to market your listings with video.
Nothnagle.TV Our innovative video web site, Nothnagle.TV, allows buyers to create their own customized TV show to view in high-definition. Buyers choose a location and price range, then view the homes they’re most interested in.
Guided Tours
This exclusive feature of our web site takes home videos to the next level with narration that highlights all the selling points of your listings.
YouTube™
Our exclusive YouTube Channel allows viewers see a video of your home and then have the option to contact your agent instantly.
A video of your listings can be seen on the videos tab on the Nothnagle Facebook page.
Showcase of Homes Our #1 rated TV show is on every Saturday and Sunday morning on WBGT Channel 18 at 11AM and Sunday morning on 13WHAM-TV at 11:00AM and helps generate more open house activity. Each week the Showcase of Homes is posted online on Nothnagle.com.
Nothnagle’s Showcase of Homes gets proven results and doubles open house attendance. Viewers who see your property on TV will then often visit your listing on Nothnagle.com!
Our partnership with 13WHAM-TV will help give even more exposure to your listing, on Rochester’s number one watched channel for local adults planning to buy a home. Our #1 rated TV show is on: • Saturday and Sunday mornings on WBGT Channel 18 at 11AM • Sunday mornings on 13WHAM-TV at 11AM
Source: The Media Audit, August 2013, Rochester, NY DMA. Adults 18+, Plan to Buy a Home Next 2 Years. For more information, please contact your account executive at: (585) 334-8700.© 2013 SINCLAIR BROADCAST GROUP
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IN-HOUSE RELOCATION DEPARTMENT
Our in-house relocation department can move your clients from anywhere to anywhere – across the state, across the country, even around the globe! Nothnagle agents are affiliated with over 500 firms including 4,000 offices and 120,000 sales associates in over 40 countries worldwide. Our Move Managers have access to information on over 10,000 communities worldwide.
1-800-295-RELO | WWW.NOTHNAGLE.COM/RELOCATION
Agent Legal Help Line Trevett, Cristo, Salzer and Andolina, P.C.
For all your real estate legal questions. Have you ever had a client ask you a legal question? Do you ever want a quick answer on a legal issue that could affect your deal? Nothnagle’s exclusive legal hotline is available to you 7 days/week. You’ll get fast answers to your legal questions, while also ensuring you don’t run afoul of any DOS rules against the “unauthorized practice of law.”
FREE! | 365 days a year, 9AM-9PM
585.773.0564
Nothnagle Agents Get MORE Most local Website Traffic Top Placement on Search Results ALL inquiries to Listing Agent Guaranteed Print Advertising Company Paid Ads for entire listing period Agent in Complete Control D&C Online Enhanced Placement 72 Publications to Choose from Multiple videos for each listing YouTube with SEO contact links and tracking Guided Tour with contact links and tracking .TV - with contact links and tracking Proprietary 4-SALE Line® Professionally voiced All inquiries to listing agent 100 employees to work for you Marketing In-House design department Advertising Department Local Relocation Department Mobile Website with most traffic Home Services with over 200 vendors Professionally Managed Communication Custom weekly Seller Report Supply & Demand Calculator Web Traffic Reports Media Tracking on Inquiries Enter Listing in MLS Install a Yard Sign Share Listings on Other Brokers’ Websites
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Insurance Services We want the best for our clients and with Nothnagle REALTORS’ inclusion of homeowner, auto and life insurance services, clients will save valuable time and money as well as eliminate stress. The Nothnagle Insurance Agency has an experienced representative on-site ready to work for you. The new insurance program is offered to our clients through Nothnagle Home Services. Home Services assists clients seeking home-related products and services before, during and after the move.
Mortgage Services Servicing the Greater Rochester Area. Nothnagle Home Securities was founded in 1969 by Phil Nothnagle and was the very first mortgage banker licensed in New York State. We now deal with many lenders with hundreds of programs to search for the best rates, programs and lowest closing costs every day. Because of our extensive network of lenders, our clients consistently enjoy the lowest rates and lowest closing costs in the area. Each day we have lenders compete for your business, and this competition produces the most flexible loan programs with the lowest rates and closing costs. Our firm has even been recognized by Money Magazine as being one of the best mortgage lenders in the country!
Servicing the Greater Rochester and Buffalo Areas. Established in 1999, Premium Mortgage is the largest, independently owned mortgage banking firm in the area. We have accomplished this by assembling a team of some of the most talented and respected mortgage professionals and by establishing an unwavering commitment to excellent client service. Our affiliation with dozens of national lending institutions allows us to put this commitment to work for our clients as we offer them the broadest range of mortgage financing programs available.
NOTHNAGLE ACADEMY ONLINE EDUCATION
Find it in y tool box our on your dashbo ard!
Institute is a robust online learning system designed to strategically differentiate Nothnagle – helping you learn, communicate and do business in entirely new ways. With an engaging, collaborative environment, Institute offers role-based, just-in-time learning modules with succinct, relevant content tied to specific agent and staff objectives. Numerous free courses are provided within the site. Various courses and certifications are offered at very nominal fees, and CE courses are available with competitive pricing. This overview gives you a glimpse of what this dynamic learning platform offers, but of course, the best way to appreciate its power is to log in and explore.
INSIDE THE INSTITUTE YOU WILL FIND: COURSE CATALOG An exclusive collection of over 180 courses organized by the learning tracks shown above featuring content from Steve Harney, Matthew Ferrara, Mike Staver and Larry Kendall’s Ninja Selling. Courses are designed and optimized for adult learners with content varying in length from 10 - 25 minutes. Topics include: • Pinterest as a Prospecting Tool • Improving E-Mail Marketing • Working with FSBO’s • Receiving and Converting International Referrals • Bridging the Culture Gap • Making Better Video • Ninja Selling Online Curriculum
OPEN COURSES A list of open courses each student has selected and will have access to for three months. Students receive monthly e-mail reminders to encourage them to complete open courses and stay on track. CLOSED COURSES A list of completed courses where students can print available certificates, complete course assessments, retake courses, access resources and see their cumulative online learning time. CALENDAR View all available classes at Nothnagle Academy. Hover over the course for a more detailed description. You can register online by clicking on the calendar.
CONTINUING EDUCATION CREDITS Convenient online Continuing Education with credits for sales associates and licensed staff at special pricing, through a partnership with The CE Shop. LIBRARY A comprehensive archive of over 20 categories of relevant material. Access a Course List (a guide of all courses) and Syllabi specifically geared toward four different roles: New Agent, Experienced Agent, Relocation and Marketing/Technology. Also available are Course Sneak Peeks are also available for a preview of select courses. VIDEO LIBRARY Video Tutorial or “how to’s” This button will take you to all kinds of tutorials, including Instanet Forms, Authentisign, your new Dashboard, etc. These tutorials will continue to build so that you can learn about new real estate operations as they develop. DISCUSSIONS / BLOGS Access to discussions, featured student of the month, faculty and preferred partner programs such as Certified Home Marketing Specialist, Short Sale Certification, and OwnAmerica’s Investment Certification.
The Nothnagle Academy button will take you to all of our Live Academy Training, as well as our new On-Line classes, which are presently being developed by Jeanne and other Nothnagle Instructors.
Arm yourself with the marketing and technology know-how needed to be successful today. Topics include: generational marketing, building and enhancing an online presence, social media strategy, video and tech tips, and more.
Skills development topics including: powerful presentations, effective listing and pricing strategies, FSBOs, Expireds, tips for working with buyers, investors, prospecting, distressed properties, negotiation, open houses, and other essential best practice areas.
Specialized certifications including courses from well known business experts such as Marshall Goldsmith, author of What Got You Here Won’t Get You There and Frank Wagner.
Available courses offer comprehensive stand-alone referral and corporate relocation training or can augment existing classroom training requirements at your firm. Students who complete 11 courses in the relocation series earn the LeadingRE Relocation Specialist (LRS) designation. And, you’ll find tips on working with international clients in a growing list of areas.
Nothnagle Academy 2930 EAST HENRIETTA ROAD • HENRIETTA, NY 14467
Higher Education for the Professional Real Estate Agent During your real estate career, Nothnagle Academy will be your home for special classes, coaching and training. We are here to help you with continued growth & development. New agents can attend our Express to Success program, which is a 5-day course packed with classes covering all of the basics you need to know to jump start your business. All agents have access to online training containing an entire new agent syllabus as well as over 200 more courses, certifications and continuing education required. As agents grow, they are able to take advantage of in-branch training programs developed for both new and experienced agents.
EXPRESS TO SUCCESS CLASS DESCRIPTIONS
Express Building your business to the path of prosperity Special Edition 2014
to
SUCCESS
Express to Success LEVEL 1 – New Agent Program Express to Success (ETS) – A 5-day program required for all new agents, covering the “basics”. All attendees must have be licensed with Nothnagle Realtors and a GRAR board member. Come to class with a list of 100 names and phone numbers. Certificates issued upon completion Express to Institute (ETI) – Completion of Nothnagle’s On-Line Institute New Agent Syllabus is required for all new agents. ETI is a 2-hour review session held at the Academy once a month for those agents completing the syllabus. Certificates issued upon completion of syllabus and review session. Express Basic Review (EBR) – A 3-hour module run monthly at various times and days. This class will be a general review of the 5-day program. Designed for those who need refreshers or have tight work schedules.
Express to Success LEVEL 2 – Experienced Agent Program Express Coaching Forum (ECF) – Our instructors come to you! Scheduled times for our team of instructors to be in each branch, covering important topics that are important for all agents. Express to E-Learning (ETE) – Promotion of our On-Line Institute. Each month a video will be brought to you; along with a monthly forum held at the Academy for discussion, sharing of knowledge, application, and research based on what was learned. Express Tips (ET’s) – Weekly branded emails focusing on sales tips, motivation, and business development.
OUR SERVICES CATEGORIES
We can help you get your client’s home ready to sell, or recommend services for after their purchase. Home Services is a one-stop home management center dedicated to assisting Nothnagle clients with any services and/or products needed in the preparation of selling, and coordinating resources to help them before and after their move. Whether they need a landscaper to spruce up their landscaping, or they need a plumber to fix their leaky sink, we can match them with trusted, reliable companies to help. Home Services members enjoy exclusive benefits. Each Home Services business partner provides an elevated benefit/savings they do not offer to the general public.
1.866.295.MOVE WWW.NOTHNAGLE.COM/HOMESERVICES
• Appliances • Automotive • Basement Remodeling • Bathroom Remodeling • Cable/Internet/Telephone • Chimney & Fireplace • Cleaning • Concrete & Masonry • Decks • Decorating • Design & Construction • Driveways • Electrical Service and Repair • Environmental • Exterior Home Improvements • Fencing • Flooring • Handyman • Health & Fitness • Home Organization • Home Security • Home Staging • Home Theater • Household/Estate Sales • HVAC • Insulation • Insurance & Home Warranties • Kitchen Remodeling • Lawn & Landscaping • Mortgage Services • Moving & Storage • Painting • Pest Elimination • Pet Services • Plumbing • Property Management • Retail • Roofing • Senior Solutions • Septic Services • Snow Plowing • Trash • Windows & Doors
m.nothnagle.com On our mobile website, users can search homes, scan QR codes, instantly contact agents to set up an appointment, gather information or find homes for sale near where they are with our geo-tracking feature.
25 Neighborhood Offices With 25 branches around Western NY, you can choose the location and team that best fits your business. Gates
Main/Commercial Office Irondequoit
Greece Chili/Ogden
Brighton Webster Penfield
Spencerport Hilton
Pittsford Fairport Brockport
Ontario Newark
Henrietta Amherst/Northtowns Buffalo/Kenmore Orchard Park
Batavia
Mendon/Honeoye Falls
Canandaigua
Geneseo
Geneva
Orchard Park/Southtowns Naples
Penn Yan
Dansville
Hornell
Wellsville
= Franchise Locations
Hammondsport
AGENT SUPPORT Listing/Seller Services • Preliminary CMA for agents review (tax record, map, comps) • Obtain true taxes and utility budget figures • Prepare "color" Listing Presentation Package" and CMA presentations • Prepare listing packets (contract, agency, profile sheet, etc.) • Enter all new listings into MLS and process complete paperwork to Corporate • Order post sign as requested by agent • Provide agent and seller with copies of all paperwork and printout • Add new listing to office tour (or office in the listing area) • Order "Just Listed" postcards, if requested • Register seller with Home Services and • Register Seller for Weekly Market Report • Process all ads and provide copies to listing agent • Provide weekly Nothnagle Tools reports to agents' mailbox • Update agent's personal website, if desired and applicable • Other support services upon request with completion of "Work Order" form • Agent Specific Needs - these needs can be customized through the Branch Sales Manager
Miscellaneous • Notify agent by voice mail of all incoming faxes • Update and maintain client mailing list • Agent Specific Needs - needs can be customized through the Branch Sales Manager
Miscellaneous Technology Implementation • All associated paperwork to be processed for follow up by staff (Nothnagle Tools, web profiles, e-fax) • E-mail alias provided upon arrival • Technical staff will offer assistance and group rate for cellular phone • Personal Coaching and orientation of all company systems and tools • Voice mail
IS OUR NUMBER 1 PRIORITY
When a Listing is Sold • Fax all paperwork to attorney, mortgage brokers and cooperating brokers • Update ClientPerks registration • Order "Just Sold" postcards • Change MLS to Pending • Fill out transmittal and process all complete paperwork to Corporate • Provide copies to agent, sellers, etc. • Order sketch, if applicable • Other support services upon request with completion of "Work Order" form • Agent Specific Needs - these needs can be customized through the Branch Sales Manager • Track mortgage deadlines Buyer Services • Fax, e-mail or mail new listings to agent prospect and copy agent with info • Schedule showing appointments and provide map outlining route and feedback sheets • Fax all feedback sheets to listing agents • Prepare color "Buyer Tour" from company provided presentation • Prepare buyer packets (contract, agency, addendums, etc.) When Buyer Has Accepted Offer • Fax all paperwork to attorney, mortgage brokers and cooperating brokers • Update Home Services registration • Verify true taxes for subject property • Fill out transmittal and process all complete paperwork to Corporate • Provide copies to agent, buyers, etc. • Order sketch, if applicable • Agent Specific Needs - needs can be customized through the Branch Sales Manager
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NOTHNAGLE AGENTS
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NOTHNAGLE AGENTS