2016 back to school report final 121516 by notMYkid

Back to School

A National Substance Abuse Awareness Campaign

2016 ANNUAL REPORT

The Campaign Kickoff

nMkâ&#x20AC;&#x2122;s hands-on learning experience, "The Other Side of the Wall" became our creative kick off event for the 2016 Back to School campaign. Since the launch in August, 2016, nMk has engaged over 250 families who have come through to experience this hands on learning exhibit. This interactive mock teen room has helped parents to learn more about where drug paraphernalia may be hidden and what warning signs to look for. We are taking a proactive approach to opening lines of communication with families while also providing First Check drug test kits for all families who visit us. nMk realizes what an asset this is to the community so we have decided to remain OPEN for parents who are seeking support, education and the best prevention tools available.

Media Exposure  51 Unique Opportunities featured on TV & Online  National Reach- 1,502,574 TV & Online viewers (61% increase from 2015)  notMYkid Social Media167,000 Back to School campaign views since August, 2016

 Publicity Value-$179,179.00 (38% increase from 2015)

notMYkid was Successful in securing prime time news coverage from FOX 10, 3TV, and ABC 15 to help raise awareness about our project and to promote awareness about the benefit of home drug testing. http://www.fox10phoenix.com/news/arizona-news/194906561-story

2016 National Partners Beyond the Bell Coalition in Atlanta, GA Coalition for Safe and Drug Free Fairfield, Fairfield, OH Meridian Substance Abuse Coalition, Boise, Idaho Rural Metro in Rochester, NY Sheriffs Youth Foundation in Los Angeles, CA Drug Free Collier in Naples, FL Northern Kentucky University, Highland Heights, KY Gavin Foundation, Boston, MA Mayor’s Office of Recovery Services, Boston, MA Southeastern Regional Action Council, Waterford, CT 14 events in the Phoenix, AZ metro area: San Tan Valley Substance Abuse Coalition & area schools8/30 (8 events) Tempe Coalition Town Hall event Art of Recovery Expo in Phoenix Chandler Substance Abuse Coalition (CCYSA) Univision Arizona Education Fair Red Ribbon Week at GOYFF- “Now You See Me” event Navajo County Drug Project (NCDP)

Decatur, Georgia Beyond The Bell Coalition Distributed 180 drug test kits at their Back to School Celebration event on July 30th http://www.beyondthebellkids.org/blog/back-toschool-substance-abuse-awareness-event-2016

About our Partner-

Decatur, GA

Beyond The Bell’s vision is to reduce the negative impact of alcohol abuse and other drugs in their community by providing quality prevention programs and sustainable outcomes. www.BeyondTheBellKids.org Often a simple “no” isn’t enough to deflect peer pressure and allow a child to save face with their friends. That’s why notMYkid, a nationally focused non-profit organization that seeks to empower and educate youth & families, launched a “Back to School” substance abuse prevention campaign in partnership with Beyond the Bell. notMYkid encourages parents to use drug test kits as a positive prevention tool and we thank First Check Diagnostics for their commitment to assisting families. Sandra Dean, Executive Director Beyond The Bell

Fairfield, Ohio Coalition for a Safe & Drug Free Fairfield Distributed 180 drug test kits at their Back to School Celebration event on July 30th 24 social media posts

Drug Free Fairfieldâ&#x20AC;&#x2122;s mission is to reduce youth substance use by implementing effective prevention strategies that strengthen the capacity of all within our community to build a safe, healthy, drug-free Fairfield.

Rochester, NY American Medical Response (AMR) With this partnership we were able to distribute 288 drug test kits in the Rochester community on August, 29th at a Back to School event for parents. AMRâ&#x20AC;&#x2122;s mission is to be patient focused, customer centered and caregiver inspiredâ&#x20AC;&#x201D;making a difference by caring for people in need.

Los Angeles, CA Sheriff’s Youth Foundation Coordinated 17 prevention events at Youth Center locations on September 26th.

Distributed 720 drug test kits to the families of LA County. The campaign was a huge success! All 700+ First Check home drug testing kits are being put to use in a variety of constructive ways! Our program in Century for example, the main center that received 200 kits, had hundreds of children, parents and neighborhood professionals participate in our event! The Deputies really enjoyed this outreach and a number of schools and other community based organizations wanted to learn all they could about notMYkid and First Check. Thanks to all who supported us! Dr. Kathleen Van Antwerp – Director of Programs, Los Angeles County Sheriff’s Youth Foundation

About our PartnerThe Sheriff’s Youth Foundation of Los Angeles County exists because we believe safe communities don’t just “happen.” We believe it takes vigilance, teamwork and the collective desire of residents to live in a place where they and their children are safe. The Foundation exists because our children are the future, and we want to equip them for success. Through the Foundation’s various programs, we show them a path to success. The Foundation and its team of deputies, civilian employees and volunteers help at-risk youth throughout the county to grow, be healthy and develop the tools they need to become successful adults. The Foundation is dedicated to providing Los Angeles County youth with safe facilities, planned programs and the vital tools they need to thrive and succeed in life. http://sheriffsyouthfoundation.org/

Los Angeles, CA

Newport, KY Northern Kentucky University Distributed 324 drug test kits at their Distinguished Alumni Celebration on September 30th where notMYkid Founder Debbie Moak was recognized. Hundreds of families participated in a community event to raise awareness about substance abuse prevention and family prevention plans. https://coehs.nku.edu/distinguishedalumni.html

Meridian, Idaho Meridian Anti-Drug Coalition MADC was able to distribute 180 kits to families who attended their Back to School night on September 14th.

MADC’s mission is to strengthen our community through substance abuse prevention. Their vision is to build Meridian into a drug free community where people can safely live, work and raise a family. “Thank you Victory Middle School and notMYkid! Together we provided families with free First Check drug tests at Back-To-School Night. These tests open the door for valuable conversations, help parents set clear boundaries about drug use and provide youth with an extra tool when faced with peer pressure and difficult choices relating to drug use.” - MADC Facebook Post on 9.14.16

Naples, Florida Distributed 360 drug test kits at 4 different Back to School events within their community. The mission of Drug Free Collier is uniting the community to protect the children of Collier County from substance abuse. www.DrugFreeCollier.org

Boston, MA Gavin Foundation & Boston Mayorâ&#x20AC;&#x2122;s Office of Recovery Services Distributed 340 First Check home drug testing kits during the kick off of Red Ribbon Week in the Boston Metro area. The Gavin Foundation is a multi-service agency providing comprehensive, community-based substance abuse treatment, education, and prevention. We serve more than 5,000 individuals each year through our adult, youth and community programs. The Gavin Foundation works from a deep commitment to the community, including the widespread community of individuals and families in recovery. http://www.gavinfoundation.org/

Waterford, CT Southeastern Regional Action Council Distributed 144 drug test kits on December 5th through the Juvenile Review Board of Representatives to then distribute to the community.

Southeastern Regional Action Councilâ&#x20AC;&#x2122;s (SERAC) mission is to raise awareness, provide education, prevention and advocacy to youth, families and the entire community in order to reduce the impact of addiction and related risky behaviors. www.sectrac.org

Arizona-

July 29 – October 22

14 events | 2,628 Drug Test Kits for Families • Scottsdale/Paradise Valley YMCA- 110 • Navajo County Drug Project (NCDP)-180 • AZ Governor’s Office Red Ribbon Week-Now You See Me Event- 360 • Art of Recovery Expo- 350 • Poston Butte High School- 180 • Chandler Coalition for Youth Substance Abuse (CCYSA)- 175 • Univision Education Fair- 360 • Tempe Coalition Town Hall- 2 events, 360 kits distributed

San Tan Valley Substance Abuse Coalition Back to School 2016 6 Prevention Events â&#x20AC;&#x201C; 646 Kits Provided to Families

To our friends at First Check Diagnostics, Thank you for being our #1 Partner in Prevention! We look forward to another successful Back to School year in 2017. Over 1.5 million reached through national media campaigns in 2016 24 successful events held across the United States More than 4,000 free drug testing kits & prevention resources are now in the hands of families!

Sincerely, The

Team

Digital Content Solutions: Broadcast, Print, Online, Social Media Monitoring & Analysis Digital Influencer / Media Contacts Database & Press Release Distribution Largest Broadcast Content Archive in the US - HD (1080i/720p) / SD (480i) / Radio Call today: +1 (312) 685-2285 | Toll free: +1 (855) 755-0655 info@NewsExposure.com | http://NewsExposure.com

Media Monitoring Report 1.

KTAR-FM Radio Market: Phoenix, AZ (12) Arizona's Morning News

Nov 3 2016 08:00AM AZ

[8:36:35 AM] All the challenges facing kids today. And internet safety to body image did not like it began locally it's. ALS and with the family and their son who struggled with drug addiction the program now covers six behavioral problems NOT MY KIDS eat so Amy right in that. You following me. I am healthy relationship internet safety eye disorders and. Passion about injuries or. That schools can choose the topic and NOT MY KID since I trained young person was experience that is not subject I can speak to let you get your conversations that had the chance to talk to someone their own age was gone through what they are experiencing whether it's police or. Addiction when he says kids really respond to the program and often ask for help afterwards find out more and NOT MY KID got orange team. Money and keep tr is a day our eyes on the economy homes from the or more today that it was a year ago. Here Bloomquist Adam Davis solutions tells a team they are. Listen

Nielsen Radio Audience: 13,200 2.

Calc Publicity Value: $1,380

KTAR-FM Radio Market: Phoenix, AZ (12) Arizona's Morning News

Nov 3 2016 07:00AM AZ

[7:36:44 AM] Are struggling. Eating disorder so I don't like age and for eight on a healthy relationship for eighteen eighty I would not I. It now addresses six behavioral issues you can find out more and NOT MY KID dot or. Kati a our eyes on the economy the valley housing market continues. Its steady climb toward normality. Listen

Nielsen Radio Audience: 9,300

Calc Publicity Value: $272

KTAR-FM Radio Market: Phoenix, AZ (12) Arizona's Morning News

Nov 3 2016 06:00AM AZ

[6:36:36 AM] He also says communities and families need to have conversations about what's acceptable online behavior. A local organization wants to empower you and your family to confront all of the gel. Is basing its today from internet safety and body image I take began locally in two thousand with the family and sons who struggled with drug addiction the program now covers six behavioral problems NOT MY KIDS eat so Amy Wright in that there is. Pauline I held the rally she said. And now they see eye disorders. And depression self injury suicide. Schools can choose a topic in not like it since I trained young person was experience that is not subject and I can speak to it appeared appear conversations give kids a chance to talk to someone their own age was gone through what they are experiencing whether it's police or addiction. When he says kids really respond to the program and often ask for help afterwards find out more and NOT MY KID got or came in money and eight. We are here these guys warning you may not claiming he won the lottery people enjoy. Jeff have been getting letters using the FBI and the federal deposit insurance corporation letterhead telling them that they won the mega millions lottery jackpot. Listen

Nielsen Radio Audience: 19,000 4.

Calc Publicity Value: $2,394

KTAR-FM Radio Market: Phoenix, AZ (12) Arizona's Morning News

Nov 3 2016 05:00AM AZ

[5:35:28 AM] Kids are struggling to eighteen days or so if I don't like the nation for eight on a healthy relationship for. Eighteen I went. NOT MY KID now addresses six behavioral issues you can find out more NOT MY KIDS dot or the FBI is warning about a male. Only won the mega millions lottery. Someone is sending letters on FBI letter that the people in Georgia. Listen

Nielsen Radio Audience: 16,900 5.

Calc Publicity Value: $572

NECN Television Market: Boston-Manchester, MA (9) Broadside

Oct 18 2016 06:00PM ET

[6:15:22 PM] Here's an event for parents concerned about drug use and their kids. It's happening tomorrow in Boston. The campaign is called "NOT MY KID, and they'll be distributing free KITS and drug prevention tools for families. It happens tomorrow at the deden recovery center, 70 divine way in south Boston. May guests are Amy runyan, and Stacy Moreno. Welcome to both of you. There's a DRUG TEST, I know the names of all the drugs, is that the kind of test it is? No. No. Kidding. It's a start. Talk to me first about, what's your goal, what are you trying to accomplish? Okay. Our goal is simply around really prevention of substance abuse for youth. "NOT MY KID" is a prevention organization. We have an amazing partnership with first check. We're able to actually offer parents a DRUG TEST KIT as a way to help prevent their kids from using drugs. Who would need this, who would use first check? Any parent or concerned loved one who is worried about their child possibly using drugs. View

Nielsen Audience: 7,753 6.

Calc Publicity Value: $1,170

KAZT Television Market: Phoenix, AZ (12) AZ Daily Mix

Oct 18 2016 05:00AM AZ

[5:01:56 AM] We'll get a chance to find out what she got to see. Catherine: also we have some new places that you need to know that your kids may be hiding drugs. "NOT MY KID" is going to be here to give you some important resources. Danielle: and we have pat here. We don't get to see him so much. View

[5:16:55 AM] October is National substance abuse prevention month. Here to talk more about that is shane watson. He is a prevention specialist with NOT MY KID. It's a very important topic, red ribbon week is coming up next week. It's a tongue twister. October 23rd through the 31st. Largest and oldest drug awareness program. Tell us about that. It's been around since 1985 and it was created in response to the death of a DEA agent killed by a cartel. People started wearing red ribbons like you said it's a tongue twister in response to that. It's become the nation's oldest and largest substance abuse prevention campaign and NOT MY KID is taking part in that. Catherine: we appreciate you taking part in it. One of the ways you're doing that for many week is you have an exhibit taking place at your offices in Scottsdale, the other side of the wall. I find this fascinating. Tell us about that. We're asking parents the question do you know what goes on on the other side of the wall. We've created a simulated TEEN'S BEDROOM. It looks exactly like a teen or preteen's bedroom and allowing parents to look through items and in that room there are 20 different hiding places hiding 40 pieces of drug paraphernalia or mock drugs. Catherine: you brought examples with you. View

[5:21:01 AM] That's one of the number of categories where we're ranking very highly. We have a huge problem here in Arizona, and it's so important that parents address it at the level with their kids. Catherine: we have only about a minute left but I want to talk about DRUG TESTING because you can do it now easily in your home. Do you recommend random DRUG TESTING of your child, whether you do or don't suspect they might be doing drugs? At NOT MY KID, we do. It's to offer them an out so when they are pressure to do use drugs they can pin it on us as parents. It's not about me not wanting to do this. My mom and dad DRUG TEST me and if I come back positive I am going to lose my privilege to use the car or play sports or whatever it is. We give these first check home DRUG TEST kids for free. If parents want to get one, they're welcome to do so. Catherine: that's very valuable information. Again, more resources can be found at your website NOTMYKID. ORG. Thanks for being here. When we come back, halloween crafts on a budget. View

Nielsen Audience: 3,685 7.

Calc Publicity Value: $1,539

KAZT Television Market: Phoenix, AZ (12) AZ Daily Mix

Oct 17 2016 08:00AM AZ

[8:02:01 AM] We'll get a chance to find out what she got to see. Catherine: also we have some new places that you need to know that your kids may be hiding drugs. "NOT MY KID" is going to be here to give you some important resources. Danielle: and we have pat here. We don't get to see him so much. View

[8:17:03 AM] October is National substance abuse prevention month. Here to talk more about that is shane watson. He is a prevention specialist with NOT MY KID. It's a very important topic, red ribbon week is coming up next week. It's a tongue twister. October 23rd through the 31st. Largest and oldest drug awareness program. Tell us about that. It's been around since 1985 and it was created in response to the death of a DEA agent killed by a cartel. People started wearing red ribbons like you said it's a tongue twister in response to that. It's become the nation's oldest and largest substance abuse prevention campaign and NOT MY KID is taking part in that. Catherine: we appreciate you taking part in it. One of the ways you're doing that for many week is you have an exhibit taking place at your offices in Scottsdale, the other side of the wall. I find this fascinating. Tell us about that. We're asking parents the question do you know what goes on on the other side of the wall. We've created a simulated TEEN'S BEDROOM. It looks exactly like a teen or preteen's bedroom and allowing parents to look through items and in that room there are 20 different hiding places hiding 40 pieces of drug paraphernalia or mock drugs. Catherine: you brought examples with you. View

[8:21:08 AM] That's one of the number of categories where we're ranking very highly. We have a huge problem here in Arizona, and it's so important that parents address it at the level with their kids. Catherine: we have only about a minute left but I want to talk about DRUG TESTING because you can do it now easily in your home. Do you recommend random DRUG TESTING of your child, whether you do or don't suspect they might be doing drugs? At NOT MY KID, we do. It's to offer them an out so when they are pressure to do use drugs they can pin it on us as parents. It's not about me not wanting to do this. My mom and dad DRUG TEST me and if I come back positive I am going to lose my privilege to use the car or play sports or whatever it is. We give these first check home DRUG TEST kids for free. If parents want to get one, they're welcome to do so. Catherine: that's very valuable information. Again, more resources can be found at your website NOTMYKID. ORG. Thanks for being here. When we come back, halloween crafts on a budget. View

Nielsen Audience: 3,663 8.

Calc Publicity Value: $1,539

KABE-UNIVISION Television Market: Bakersfield, CA (126) Noticias 39

Sep 27 2016 11:00PM PT

[11:32:59 PM] La fundacn de jovenes del alguacil, y "NOT MY KID"trabajan en una campaa anual de prevencn de abuso de substancias, utilizando UN paquete de pruebas para detectar este problema. La campaa, empe el pasado 15 de agosto en Phoenix se extende a 10 ciudades de todo el pais ofreciendo s de 3,000 paquetes gratuitos de pruebas as los padres puedan reconocer si sus hijos son adictos a sustancias prohibidas. Con canticos religiosos y UN gran fervor, creyentes calicos dieron inicio a la peregrinacn de la virgen de guadalupe Al sur del estado, en el condado de Los Angeles. View

KMEX-UNIVISION Television Market: Los Angeles, CA (2) Noticias Univision 34: Solo a las Once

Sep 26 2016 11:00PM PT

[11:14:36 PM] The Los Angeles County Sheriff's Youth Foundation and NotMYkid.org have launched an anti-drug campaign. VIZ: First Check home DRUG TEST, NOT MY KID material. View

Nielsen Audience: 168,655 10.

Calc Publicity Value: $4,800

WZVN-ABC Television Market: Ft. Myers-Naples, FL (61) NEWS 530PM

Sep 26 2016 05:30PM ET

[5:47:34 PM] Cont VO Jeff polictical signs from florida's primary, still lining parts of cape coral, some becoming a hazard. Get more on what the city is doing to get rid of them. VO )krista NOT MY KID! But how would you know for sure if your child is on drugs? Get more on where you can get free DRUG TESTING KITS, then all new at 6. SOT full (537-44 this is the only place in the world you can photograph this bird from only 10 feet away! Cheryl Anderson>cont VO Jeff but that view could come at a price to the city of cape coral. Click to View

Nielsen Audience: 10,693 11.

Calc Publicity Value: $1,120

WINK-CBS Television Market: Ft. Myers-Naples, FL (61) NEWS 8AM

Sep 25 2016 08:00AM ET

[8:10:58 AM] That's why drug free collier teamed up with NOT-MY-KID to give out free home DRUG TEST KITS. The importance prevention which can be hard to track. 09.28.42 nobody comes home and says I didn't do drugs today or nobody you know preaches their kids did drugs today it's when we hear the after stories of the struggling of addiction or use of substances drug free collier is taking on the campaign to tie in with their program hidden. In plain site. Which is a model of a teenagers room where experts show parents the potential for children to hide dangerous drugs at home. 09.29.26 what do you do next? Well if you find a pipe in your teenagers room it might be good to DRUG TEST them and then take those necessary steps to seek treatment or counseling to address those issues but not every parent feels these free home drug KITS will work. 09.37.51 I mean if you want to DRUG TEST your kids go ahead but I really don't think that really helps cause kids are going to do whatever they're going to do with or without you. I think education is the key here in collier county Jennifer Jones wink news now! Drug-free collier will start giving out the free home KITS starting next week. For more information on where to get them go to our website wink news dot com. As we all know, Florida is the golf capital of the world. Click to View

Nielsen Audience: 24,632 12.

Calc Publicity Value: $2,280

WINK-CBS Television Market: Ft. Myers-Naples, FL (61) NEWS 6AM

Sep 25 2016 06:00AM ET

[6:11:26 AM] Saturdayshowers likely and possibly a thunderstorm. Mostly cloudy, with a high near 87. Chance of precipitation is 60%could DRUG TESTING your kids at home, help prevent your child from overdosing or even using drugs? Since 2000, 14 children have died in collier county as a result of substance abuse. That's why drug free collier is teaming up with NOT-MY-KID to give out free home DRUG TEST KITS. The importance prevention which can be hard to track. Nobody comes home and says I didn't do drugs today or nobody you know preaches their kids did drugs today it's when we hear the after stories of the struggling of addiction or use of substances drug free collier will start giving out the free home KITS starting this week. For more information on where to get them go to our website wink news dot com. On the job training could soon be available for young people with disabilities. View

Nielsen Audience: 9,073 13.

Calc Publicity Value: $1,020

WLWT-NBC Television Market: Cincinnati, OH (36) News 5 at Noon

Sep 23 2016 12:00PM ET

[12:17:15 PM] Dixie heights high school is welcoming a local organization today, working to end the ongoing drug abuse and overdose crisis. DEBBIE MOAK founded NOTMYKID. ORG, and she has been visiting local schools, passing out DRUG TESTS. She says getting through to teenagers about drug addiction is the first step to prevention. Debbie says her son started drugs at a young age and battled with addiction as an adult. DEBBIE MOAK: that's one of many strategies utilizing a KIT to start a conversation as a way for a kid to say no and get out of the situation, a deterrent. Debbie's organization recommends DRUG TESTING at the age of 12. She says it seems young, but 13 is the average age when kids start experimenting with drugs. Cincinnati's certified most accurate forecast. View

Nielsen Audience: 15,499 14.

Calc Publicity Value: $552

WLWT-NBC Television Market: Cincinnati, OH (36) News 5 Today at 6:30AM

Sep 23 2016 06:30AM ET

[6:37:57 AM] Lisa: dixie heights high school is welcoming a local organization today working to end the ongoing drug abuse and overdose crisis. DEBBIE MOAK founded NOTMYKID. ORG, nd she has been visiting local schools, passing out DRUG TESTS. She says getting through to teenagers about drug addiction is the first step to prevention. Debbie says her son started drugs at a young age and battled with addiction as an adult. That's one of many strategies, utilizing a KIT to start a conversation, as a way for a kid to sa no and get out of the situation, a deterrent. Lisa: Debbie's organization recommends DRUG TESTING at the age of 12. She says it may seem young but 13 is the average age when kids start experimenting with drugs. Mark: it is almost time for the jungle to roar. View

Nielsen Audience: 27,984 15.

Calc Publicity Value: $980

WLWT-NBC Television Market: Cincinnati, OH (36) News 5 Today at 5:30AM

Sep 23 2016 05:30AM ET

[5:44:23 AM] Senator rob Portman will be among a number of speakers at the rally for recovery. The event begins at 1:00 this afternoon. Lisa: passing out free DRUG TEST KITS. Northern Kentucky university handed them out last night in an effort to fight the ongoing drug abuse and overdose crisis. 1985 graduate DEBBIE MOAK says getting through to teenagers about drug addiction is the first step to prevention. Debbie says herson started drugs at a young age and battled with addiction as an adult. Thursday, debbie's organization NOTMYKID. ORG passed out dozens of DRUG TEST KITS as a resistance technique for families and students. That's one of many strategies, utilizing a KIT to start a conversation as a way for a kid to say no and get out of the situation, a deterrent. Lisa: debbie's organization recommends DRUG TESTING at the age of 12. She says it may seem young, but 13 is the average age when kids start experimenting with DRUGS. View

Nielsen Audience: 18,577 16.

Calc Publicity Value: $502

WLWT-NBC Television Market: Cincinnati, OH (36) News 5 Today @4:30

Sep 23 2016 04:30AM ET

[4:50:24 AM] Senator rob Portman will be among a number of speakers at the rally for recovery. The event begins at one this afternoon. Anchor: passing out free DRUG TEST KITS. Northern Kentucky university handed them out last night in an effort to fight the ongoing drug abuse and overdose crisis. Wlwt news 5's emily wood reports from nku with an alumni's message to current students on ways to break the cycle of addiction. That's just for me the facts of life. Reporter: back at her alma mater, 1985 graduate DEBBIE MOAK says getting through to teenagers about drug addiction is the first step to prevention. View

[4:51:21 AM] Reporter: today, debbie's organization, NOTMYKID. ORG passed out dozens of DRUG TEST KITS as a resistance technique for families and students. That's one of many strategies utilizing a KIT to start a conversation as a way for a kid to say no and get out of the situation, a deterrent. Reporter: nku graduate students we spoke with say these at-home test KITS allow parents the ability to know for sure if there is a drug problem and get help. I think it will help different families to really recognize what's going on under what might just seem lie flakey or you know immature behavior. Just having it on the mantel or something like that might be enough to start some conversations and you know that's a good place to start. Anchor: debbie's organization, NOT MY KID, recommends DRUG TESTING at the age of 12. She says it seems young, but 13 is the average age when kids start experimenting with drugs. DRUG TEST KITS aren't the only way people in northern Kentucky are attempting to fight the heroin epidemic. Anchor: northern Kentucky health department is also stepping in to stop the cycle. The department is now giving away free narcan KITS, no questions asked. In Kenton county, they have 50 KITS to start with and dozens of others are available in Campbell, grant and Boone counties. The program was made possible through grant funding. Each KIT comes at $75 a pop. But $75 to save somebody's life, you don't want to put a price on that. Anchor: the narcan KIT also includes hotline numbers for help, and information about where to turn for support. Kenton county's health center will begin handing out those KITS today. Anchor: cancer free kids is

17.

WINK-CBS Television Market: Ft. Myers-Naples, FL (61) NEWS 5AM

Sep 23 2016 05:00AM ET

[5:15:17 AM] It starts at ten this morning, and should wrap up around three this afternoon. Could DRUG TESTING your kids at home prevent an overdose, or drug use altogether? Now on wink since 2000, 14 children died in collier county as a result of substance abuse. That's why drug-free collier is teaming up with "NOT-MY-KID" to give out free home DRUG TEST KITS. Home KIT giveaways begin next week. For more information on where to get them go to our website wink news dot com. I got a cat and a dog so, I mean I don't know how big the boa constrictor is yet but I have a small dog and a small cat so definitely something to be worried about. View

Nielsen Audience: 12,801 18.

Calc Publicity Value: $1,020

WXCW-CW Television Market: Ft. Myers-Naples, FL (61) NEWS 8AM

Sep 23 2016 08:00AM ET

[8:05:24 AM] If you'd like to get involved head to the doctor Carrie Robinson center on edison avenue at ten A.M. According to NOT-MY-KID CEO aimee runyan the average age for first-time drug experimentation is 13. But this weekend any parent concerned about their child can get a free at-home DRUG TEST KIT. Next week, drug free collier's teaming up with NOT-MY-KID to give them out to parents. They say it could help prevent addiction or overdoses. For more information on where to pick one up go to our website wink news dot com. View

Nielsen Audience: 13,669 19.

Calc Publicity Value: $986

WZVN-ABC Television Market: Ft. Myers-Naples, FL (61) NEWS 9AM

Sep 23 2016 09:00AM ET

[9:09:17 AM] So parents are testing their children in hopes of keeping them clean. Christina "drug free collier" is giving parents that option with a new campaign. It's called "NOT MY KID. ABC-7 weekend anchor, Bryan Anderson gets you more on the free DRUG TEST and what to do with the results. Pkg a dozen different drugs. SOT (nats > from marijuana to oxycodone. SOT carly gibb, drug free collier 18:06:00 starting the conversation. First check is a first for drug free collier. Empowering parents, with a simple KIT to kick their kids'drug habits. SOT (carly gibb 18:09:45 this is starting the treatment process at an early stage. >Inside your home. View

[9:10:13 AM] When? And why? You'll get a tool KIT to help you know what to do next. SOT (Ana dimercurio, drug free collier 18:21:38 building that communication starts early. Something a counseler can help with. View

Nielsen Audience: 9,076

Calc Publicity Value: $660

20.

WZVN-ABC Television Market: Ft. Myers-Naples, FL (61) NEWS 6AM

Sep 23 2016 06:00AM ET

[6:08:39 AM] The option with a new campaign called "NOT MY KID. Gary ABC7 weekend anchor Bryan Anderson gets you more on the free DRUG TEST and what to do with the results. Pkg a dozen different drugs. SOT (nats > from marijuana to oxycodone. SOT carly gibb, drug free collier 18:06:00 starting the conversation. First check is a first for drug free collier. Empowering parents, with a simple KIT to kick their kids'drug habits. SOT (carly gibb 18:09:45 this is starting the treatment process at an early stage. >Inside your home. View

[6:09:40 AM] When? And why? You'll get a tool KIT to help you know what to do next. SOT (Ana dimercurio, drug free collier 18:21:38 building that communication starts early. Something a counseler can help with. View

[6:10:07 AM] If you get a positive result, and your kids still deny the drug use. You can send the test to a lab for verification. Drug free collier says parents can call them to get ahold of these test KITS. Or the organization will have them on hand at some of its community events. View

Nielsen Audience: 6,315 21.

Calc Publicity Value: $480

WZVN-ABC Television Market: Ft. Myers-Naples, FL (61) NEWS 5AM

Sep 23 2016 05:00AM ET

[5:08:21 AM] Christ ina "drug free collier" is giving parents that option with a new campaign. It's called "NOT MY KID. ABC-7 weekend anchor, Bryan Anderson gets you more on the free DRUG TEST and what to do with the results. Pkg a dozen different drugs. SOT (nats > from marijuana to oxycodone. SOT carly gibb, drug free collier 18:06:00 starting the conversation. >First check is a first for drug free collier. Empowering parents, with a simple KIT to kick their kids' drug habits. SOT (carly gibb 18:09:45 this is starting the treatment process at an early stage. >Inside your home. View

[5:09:23 AM] When? And why? You'll get a tool KIT to help you know what to do next. SOT (Ana dimercurio, drug free collier 18:21:38 building that communication starts early. Something a counseler can help with. View

Nielsen Audience: 3,769 22.

Calc Publicity Value: $209

KMEX-UNIVISION Television Market: Los Angeles, CA (2) Noticias 34 a las Seis

Sep 22 2016 06:00PM PT

[6:13:45 PM] NOT MY KIDS organization created a mock room to scare parents into thinking marijuana is around every corner of their home. SOT: Tomas Barraza, activist. View

Nielsen Audience: 185,317 23.

Calc Publicity Value: $14,160

KBNT-UNIVISION Television Market: San Diego, CA (28) NOTICIAS AT 11

Sep 22 2016 11:00PM PT

[11:03:14 PM] Y que la mayoria las esconden en sus habitaciones? Liliana soto, nos presenta los escondites de drogas mas comunes entre los adolescentes. Take nat)tambien dentro de lo que a simple vista parecieran utiles escolares, que en realidad son pipas para fumar marihuana, este cuarto que simula el de UN adolescente en drogas fue creado por la organizacion NOT MY KID, con intencion de educar a padres sobre el uso de drogas en la. Adolescenciaempiezan con alcohol y marihuana y usualmente a los 13 anoses por eso que es importante identificar senales de comportamiento como bajas calificaciones, cambios su estado de animo, aislamiento entre otros, y si tiene miedo de como abordar el tema con sus hijos, (take SOT)nosotros podemos ayudarle a iniciar esa conversacion. Con sus hijos, el bote de basura, en UN rodillo, una botella de agua, y hasta en UN inocente osito de peluche, la organizacion NOT MY KID pone a su disponibilidad este cuarto para aprender sobre otros escondites y ademas UN equipo para detectar el uso de drogas todo gratuitamente, liliana soto. Univision azfue el reporte de liliana soto 3 3 el tema de la marihuanaCada vez cobra mas fuerza en California, tanto de manera positiva como negativa y en el valle imperial no es la excepcion, la comunidad de westmorland dejo muy en claro su postura sobre este tema ante el concilio, oponiendose a UN proyecto de unos empresarios locales con interes en establecer UN dispensario. View

Nielsen Audience: 12,059 24.

Calc Publicity Value: $2,635

WLWT-NBC Television Market: Cincinnati, OH (36) News 5 at 11:00

Sep 22 2016 11:00PM ET

[11:08:13 PM] The incident also claims sergeant truckey lied about what happened. Mike: passing out free DRUG TEST KITS. Northern Kentucky university handed them out tonight in an effort to fight the ongoing drug abuse and overdose crisis. Wlwt news 5's emily wood is live at nku with an alumni's messge to current students on ways to break the cycle of addiction. Emily. Emily: tonight's guest speaker graduated from nk you 31 nku 31 years ago and has dedicated her career to educating others about drug abuse and addiction. She says the key is getting to kids as early as possible and for parents utilizing something as simple as a drug KIT. That's just for me the facts of life. Emily: back at her alma mater, 1985 graduate DEBBIE MOAK says getting through to teenagers about drug addiction is the first step to prevention. 16 youth one in six youth who start using during your teen years, it will go on to full blown addiction, one in six. Emily: Debbie says her son was that one teenager out of six to start drugs at a young age and battle with addiction as an adult. We know that in fact if we can get a kid to the ae of 21 without drug and alcohol use, they're virtually never to become an addict. Emily: today, debbie's organization, NOTMYKID. ORG passed out dozens of DRUG TEST KITS as a resistance technique for families and stuents. That's one of many strategies utilizing a KIT to start a conversation, as a way for a kid to say no and get out of the situation, a deterrent. Emily: nku graduate students we spoke with say these at-home test KITS allow parents the ability to know for sure if there is a drug problem and get help. I think it will help different families to really recognize what's going on under what might just seem like flakey or, you know, immature behavior. Just having it like on the mantle or something like that might be a good enough place to start. Emily: Debbie and her husband also spent the day today at two local high schools, Simon Kenton and Scott. Tomorrow, they will be a dixie heights high school where Debbie is also a graduate. Reporting live at nku,

Nielsen Audience: 51,876 25.

Calc Publicity Value: $14,450

WLWT-NBC Television Market: Cincinnati, OH (36) News 5 at 11PM

Sep 22 2016 11:00PM ET

[11:08:43 PM] She says the key is getting to kids as early as possible and for parents utilizing something as simple as a drug KIT. That's just for me the facts of life. Emily: back at her alma mater, 1985 graduate DEBBIE MOAK says getting through to teenagers about drug addiction is the first step to prevention. 16 youth one in six youth who start using during your teen years, it will go on to full blown addiction, one in six. Emily: Debbie says her son was that one teenager out of six to start drugs at a young age and battle with addiction as an adult. We know that in fact if we can get a kid to the ae of 21 without drug and alcohol use, they're virtually never to become an addict. Emily: today, debbie's organization, NOTMYKID. ORG passed out dozens of DRUG TEST KITS as a resistance technique for families and stuents. That's one of many strategies utilizing a KIT to start a conversation, as a way for a kid to say no and get out of the situation, a deterrent. View

[11:09:51 PM] Emily: nku graduate students we spoke with say these at-home test KITS allow parents the ability to know for sure if there is a drug problem and get help. I think it will help different families to really recognize what's going on under what might just seem like flakey or, you know, immature behavior. Just having it like on the mantle or something like that might be a good enough place to start. Emily: Debbie and her husband also spent the day today at two local high schools, Simon Kenton and Scott. Tomorrow, they will be a dixie heights high school where Debbie is also a graduate. Reporting live at nku, emily wood, wlwt news 5. Mike: thank you. Debbie's organization, NOT MY KID, recommends DRUG TESTING at the age of 12. She says it seems young, but 13 is actually the average age when kids start experimenting with drugs. Sheree: new on wlwt, a Hamilton police dog is getting a new tool to better protect him. View

Nielsen Audience: 51,876 26.

Calc Publicity Value: $11,220

WINK-CBS Television Market: Ft. Myers-Naples, FL (61) NEWS 6PM

Sep 22 2016 06:00PM ET

[7:07:32 PM] Drug free collier will start giving out free home DRUG-TESTING KITS starting next week to try and prevent drug use. Since 2000 14 children have died in collier county as a result of substance abuse. Now, drug free collier is teaming up with NOT-MY-KID to give out the free KITS. For more information on where to get them go to our website wink news dot com. New developments tonight in a years-long effort to improve a major roadway. View

Nielsen Audience: 48,295 27.

Calc Publicity Value: $2,040

WINK-CBS Television Market: Ft. Myers-Naples, FL (61) NEWS 12PM

Sep 22 2016 12:00PM ET

[4:27:58 PM] Drugs? Drug-free collier's passing out free home drug KITS to parents. Wink news reporter Jennifer Jones spoke with parents to see if they think it'd really work. Ls oh gosh yea, I couldnt even imagine for Jennifer kozlowsky, the thought of her children overdoses brings her chills. I think preventative nature for keeping my home drug free id love to have the resources to be honest since 2000,14 children have died in collier county as a result of substance abuse. That's why drug free collier teamed up with NOT-MY-KID to give out free home DRUG TEST KITS. The importance prevention which can be hard to track. 09.28.42 nobody comes home and says I didn't do drugs today or nobody you know preaches their kids did drugs today it's when we hear the after stories of the struggling of addiction or use of substances drug free collier is taking on the campaign to tie in with their program hidden. In plain site. Which is a model of a teenagers room where experts show parents the potential for children to hide dangerous drugs at home. 09.29.26 what do you do next? Well if you find a pipe in your teenagers room it might be good to DRUG TEST them and then take those necessary steps to seek treatment or counseling to address those issues but not every parent feels these free home drug KITS will work. 09.37.51 I mean if you want to DRUG TEST your kids go ahead but I really don't think that really helps cause kids are going to do whatever they're going to do with or without you. I think education is the key here in collier county Jennifer Jones wink news now! Drug-free collier will start giving out the free home KITS starting next week. For more information on where to get them go to our website wink news dot com. Sarasota county deputies make a big find. View

Nielsen Audience: 38,127 28.

Calc Publicity Value: $5,040

WXCW-CW Television Market: Ft. Myers-Naples, FL (61) NEWS 10PM

Sep 22 2016 10:00PM ET

[10:29:55 PM] DRUG TESTING your kids at home, could it help prevent your child from over-dosing or even using drugs? Since 2000, 14 children have died in collier county as a result of substance abuse. That's why drug-free collier's teaming up with NOT-MY-KID to give out free home DRUG TEST KITS, but prevention can be hard to track. Nobody comes home and says I didn't do drugs today or nobody you know preaches their kids did drugs today it's when we hear the after stories of the struggling of addiction or use of substances drug-free collier will start giving out the free home KITS starting next week. For more information on where to get them go to our website wink news dot com. New details, to the deadliest mass shooting in us history. View

Nielsen Audience: 13,692 29.

Calc Publicity Value: $1,372

WZVN-ABC Television Market: Ft. Myers-Naples, FL (61) NEWS 7PM

Sep 22 2016 07:00PM ET

[7:02:24 PM] Cg you can weigh in again tomorrow. There's a meeting from 10 to 3 at the dr. Carrie Robinson center on edison avenue, near the stars complex. 2-shot Jeff parents if you could DRUG TEST your kids for free would you? Krista drug free collier gives you the option with a new campaign called "NOT MY KID. We first told you about it last night at 11. Pull to 2- shot tonight, ABC7 weekend anchor Bryan Anderson takes the next step in our coverage. He's getting you more on the free DRUG TEST and what to do with the results. Bryan here's a look at "first check. In just five minutes, you'll know whether your suspicions were accurate. Anand even if you still have doubts, you can send this to an official lab for further testing. A dozen different drugs. SOT (nats > from marijuana to oxycodone. SOT carly gibb, drug free collier >starting the conversatiion first check is a first for drug free collier. Empowering parents, with a simple KIT to kick their kids'drug habits. SOT (carly gibb> this is starting the treatment process at an early stage. Inside your home. View

[7:04:05 PM] When? And why? You'll get a tool KIT to help you know what to do next. SOT (Ana dimercurio, drug free collier 18:21:38 building that communication starts early. >Something a counseler can help with. Whether that's before first check. Or dealing with the results. SOT (gibb 18:10:48 it shouldn't be a scare tactic. It should be able to open the door and start those conversations with your youth. >Bryan if you get a positive result, and your kids still deny the drug use. You can send the test to a lab for verification. Drug free collier says parents can call them to get ahold of these test KITS. Or the organization will have them on hand at some of its community events. Cg parents can pick up a KIT at an event hosted by drug free collier next Monday. It's 5:30, at lorenzo walker technical colage on estey avenue in Naples. Krista ABC7 gets you more. If your child's DRUG TEST shows a positive, you might want to have another one done, before you jump to conclusions. Cg some things that can trigger false positives on tests include vitamin b-two, ibuprofen, kwhy-nine, found in tonic water, and poppy seeds and hemp seeds. View

Nielsen Audience: 14,808 30.

Calc Publicity Value: $2,720

WZVN-ABC Television Market: Ft. Myers-Naples, FL (61) NEWS 9AM

Sep 22 2016 09:00AM ET

[9:16:23 AM] Christina drug free collier says more and more kids are doing hardcore drugs at younger and younger ages. ABC 7 found out that organization is fighting to stop it by giving parents the chance to DRUG TEST their kids at home. Vidbox Christ ina here's why this matters now. In the last decade 14 kids and teens under the age of 18 have died from a drug overdose in collier. First check is a DRUG TESTING KIT the organization will now give out for free. It tests for 12 drugs both illicit and prescription. Results come back in 5 minutes. Vovofull some parents say they'll do what it takes to make sure their child is not another number. SOT full (Ana 8:01:38-45 "molly spikes we are seeing throughout the state, right now we are watching heroin, opiate use. Butted to Ana 8:01:50-58 "whatever is happening elsewhere is also going to trickle its way to call your county we are not immune from this epidemic. >VO Christ ina drug free collier and the NOT-MYKID organization will be handing out the free drug KITS at three events starting this Monday. To find out where you can get one just go to our website, bnr ABC dash 7 dot com. Gary getting you more on the signs to watch out for if you think your child is addicted to drugs. View

Nielsen Audience: 9,076

Calc Publicity Value: $1,125

31.

KVER-UNIVISION Television Market: Palm Springs, CA (146) Notivalle at 11pm

Sep 22 2016 11:00PM PT

[11:03:14 PM] Take nat)tambien dentro de lo que a simple vista parecieran utiles escolares, que en realidad son pipas para fumar marihuana, este cuarto que simula el de UN adolescente en drogas fue creado por la organizacion NOT MY KID, con intencion de educar a padres sobre el uso de drogas en la. Adolescenciaempiezan con alcohol y marihuana y usualmente a los 13 anoses por eso que es importante identificar senales de comportamiento como bajas calificaciones, cambios su estado de animo, aislamiento entre otros, y si tiene miedo de como abordar el tema con sus hijos, (take SOT)nosotros podemos ayudarle a iniciar esa conversacion. Con sus hijos, el bote de basura, en UN rodillo, una botella de agua, y hasta en UN inocente osito de peluche, la organizacion NOT MY KID pone a su disponibilidad este cuarto para aprender sobre otros escondites y ademas UN equipo para detectar el uso de drogas todo gratuitamente, liliana soto. Univision azfue el reporte de liliana soto 3 3 el tema de la marihuanaCada vez cobra mas fuerza en California, tanto de manera positiva como negativa y en el valle imperial no es la excepcion, la comunidad de westmorland dejo muy en claro su postura sobre este tema ante el concilio, oponiendose a UN proyecto de unos empresarios locales con interes en establecer UN dispensario. View

Nielsen Audience: 4,754 32.

Calc Publicity Value: $1,265

KVYE-UNIVISION Television Market: Yuma, AZ - El Centro, CA (167) Noticias Univision Regional

Sep 22 2016 11:00PM AZ

[11:03:13 PM] Liliana soto, nos presenta los escondites de drogas mas comunes entre los adolescentes. Take nat)tambien dentro de lo que a simple vista parecieran utiles escolares, que en realidad son pipas para fumar marihuana, este cuarto que simula el de UN adolescente en drogas fue creado por la organizacion NOT MY KID, con intencion de educar a padres sobre el uso de drogas en la. Adolescenciaempiezan con alcohol y marihuana y usualmente a los 13 anoses por eso que es importante identificar senales de comportamiento como bajas calificaciones, cambios su estado de animo, aislamiento entre otros, y si tiene miedo de como abordar el tema con sus hijos, (take SOT)nosotros podemos ayudarle a iniciar esa conversacion. Con sus hijos, a el bote de basura, en UN rodillo, una botella de agua, y hasta en UN inocente osito de peluche, la organizacion NOT MY KID pone a su disponibilidad este cuarto para aprender sobre otros escondites y ademas UN equipo para detectar el uso de drogas todo gratuitamente, liliana. Soto univision azfue el reporte de liliana soto 3 3 el tema de la marihuana View

Nielsen Audience: 3,416 33.

Calc Publicity Value: $356

KVYE-UNIVISION Television Market: Yuma, AZ - El Centro, CA (167) Noticias Univision El Centro

Sep 22 2016 07:00PM AZ

[6:12:35 PM] Liliana soto, nos presenta los resguardos de drogas mas comunes entre los adolescentes, veamos. Me encuentro en UN cuarto de UN adolescente donde se esconden 40 drogas en 20 escondites, (take nat)tambien dentro de lo que a simple vista parecieran utiles escolares, que en realidad son pipas para fumar marihuana, este cuarto que simula el de UN adolescente en drogas fue creado por la organizacion. NOT MY KID, con intencion de educar a padres sobre el uso de drogas en la adolescencia a (take SOT)tomas barraza/ especialista en apoyo a familias en "NOT MY KID" empiezan con alcohol y marihuana y usualmente a los 13 anos es por eso que es importante identificar senales de comportamiento. Como bajas calificaciones, cambios su estado de animo, aislamiento entre otros, y si tiene miedo de comabo ordar el tema con sus hijos, (take SOT)nosotros podemos ayudarle a iniciar esa conversacion con sus hijos, (take su) liliana soto/ Scottsdale a el bote de basura, en UN rodillo, una botella de agua. Y hasta en UN inocente osito de peluche, la organizacion NOT MY KID pone a su disponibilidadEste cuarto para aprender sobre otros escondites y ademas UN equipo para detectar el uso de drogas todo gratuitamente. Si desea obtener mayor informacion o ayuda con problemasrelacionados Al consumo de drogas visite la paginade croassroad mission o bien la de recovery punto org, #3 campesinos sin fronteras en colaboracion con la asociacion americana de personas jubiladas dearizona realizaron una conferencia sobre las novedades del segurosocial medicare, fraudes y la reforma. View

Nielsen Audience: 4,834

Calc Publicity Value: $672

KNIX-FM Radio Market: Phoenix, AZ (12) 102.5fm - The Ben & Matt Show

Aug 30 2016 05:00AM AZ

[5:41:16 AM] I am curious and Brooke I am sure your carries as well as out let us talk live with. Your thirteen year old son last night you are talking and you are there some are about kids of all is Alaska. And the seminar was called NOT MY KID a. do it here in the not absolutely. I am not going to discuss this is this. Listen

Nielsen Radio Audience: 9,400

Calc Publicity Value: $245

KNXV-ABC Television Market: Phoenix, AZ (12) ABC15 News @ 11am

Aug 29 2016 11:00AM AZ

[11:10:35 AM] Water bottles and lipstick tubes, bressman containers all typical things you might find in a TEENAGER'S BEDROOM. What could they be hiding? There are a few items found to hide fake drugs. This is called the NOT MY KID you have to check out the new interact the exhibit that allows parents to walk through a MOCK TEENAGE BEDROOM. The idea is not to accuse, just to start a conversation. This is not something we want them to do in a heavy-handed way as a devils as a disciplinary measure. It's important for the parents to explain I'm doing this because I care about you. To stop by that location you can find it in your tatum and shae from 9:00 intel 3:00 parents can also pickup a free DRUG TESTING KIT as well. View

Nielsen Audience: 32,972

Calc Publicity Value: $1,150

37.

KNXV-ABC Television Market: Phoenix, AZ (12) ABC15 Mornings

Aug 28 2016 06:30AM AZ

[6:40:02 AM] Would you know where to look if they were trying to hide them? That's the idea behind an exhibit in Scottsdale. A non-profit that is set up it's supposed to be like a MOCK TEEN BEDROOM. They take parents around and show them places that kids maybe could be hiding drugs. It could be anything these days like maybe a fake drink can, fee fobs. View

[6:40:40 AM] So organizers are saying that they hope this maybe sparks a conversation between kids and their parents. It you would like to check it out it's free. Visit NOT MY KID dot-org and all the information is posted there for you. View

Nielsen Audience: 34,747 38.

Calc Publicity Value: $2,916

KNXV-ABC Television Market: Phoenix, AZ (12) ABC15 Mornings

Aug 28 2016 05:30AM AZ

[5:40:48 AM] Those are a few places that were hiding fake drugs. I stopped by the kid offices this week. They have a new interactive exhibit that allows parents to walk through a MOCK TEEN BEDROOM. They will show you places and items that could be concealing drugs. Organizers say this isn't to accuse kids or get them in trouble, but more to start a conversation. It's important to explain the reason I am doing this is because I care about you. It's free and no appointment is necessary. Parents can pick up a free DRUG TESTING KIT there, as well. It was amazing to me to see how many things that could be hiding stuff. They were able to pick most of them up on amazon. View

Nielsen Audience: 24,209 39.

Calc Publicity Value: $2,989

WROC-CBS Television Market: Rochester, NY (76) News 8 at Six SAT

Aug 27 2016 06:00PM ET

[6:04:31 PM] Over two thousand people attended. Beyond the expected there was interest in something unexpected. A DRUG TESTING KIT for parents SOT wakisha stand " we are outside of frontier field, and as you can see from the line parents are literally lined up just to take advantage of this at home DRUG TEST to give to their children to see if they are under the influence. SOT Jessica mericado" if I think my child is under the influence i'll do it. Jessica mericado like other parents took home her free DRUG TEST KIT. She says her family has been touched by drug addictionshe does not want to see that happen to her kids. This drug outreach program, NOT MY KID" partners with American medical response. Mericado says this at home test will open up important conversations, every parent should have with thier child. SOT Jessica mericado" what type of friends they are hanging out with? View

Nielsen Audience: 14,678

Calc Publicity Value: $2,080

40.

KFYI-AM Radio Market: Phoenix, AZ (12) Chris Merrill

Aug 24 2016 05:00PM AZ

[5:02:29 PM] Police asking for help with finding the killer or killers. There is a reward offered by silent witness. The group NOT MY KID and set a state teenagers around to keep parents on their toes and say where is all over parents instead of fighting we are pinstripes you are looking for drugs and that you might not think about this mom and a lot of fun. With that and then reality kicks in. Here's another one feet in the early going and what about a romance to shout it out what's in it not my. Listen

Nielsen Radio Audience: 10,900 41.

Calc Publicity Value: $451

KFYI-AM Radio Market: Phoenix, AZ (12) 550 KFYI - The Most Trusted News in Phoenix

Aug 24 2016 03:00PM AZ

[3:30:56 PM] There is a reward offered by silent witness. The group NOT MY KID has set a state teenagers around to give parents on their toes. He and Dave winters also for parents but instead of fighting we are pinstripes you are looking for drugs and that is you might not think about this mom is not a little fun with it an end reality kicks in prayer. My feet and after that and what about our room and this shout it out what's in it not. Listen

Nielsen Radio Audience: 18,700 42.

Calc Publicity Value: $660

KFYI-AM Radio Market: Phoenix, AZ (12) The KFYI Download

Aug 24 2016 05:00AM AZ

[5:04:59 AM] It is and hands on where's waldo for parents. But instead of finding where can stripes you are looking for drive your kids drives. That they are NOT MY KID has set a state teenagers are prepared to go through nc how many different kinds of drug paraphernalia in and around. Different hiding places they can find. The biggest lesson for parents is do not take the obvious for her. And if I shut it and it did sound like there was more good inside is the one and their drives. That mom and several others rented room in. After the excitement of a treasure hunt subsided reality started to kick in. It does not want to be in a lift clean and what about our room and conditioning. God wants him with NOT MY KID says this is not about invading privacy is not being aware and keeping your kids teachers safe you know being a parent. So parents can get ahead starting their child is experimenting with drugs and around hold to giving them the help they need the rain. That in a second street and chance of an all parents between nine and end at three PM that is the art is there any and all. This along with three DRUG TESTING KIT these Wilcox five fifty and fighting. Mike is a great organization that really trying to help educate parents about signs of drug use that to mow the founder of its sponsor personally so she knows what's going on that. It's each man is under arrest for child abuse to police a passed out police walking along the canal was too old on or in a stroller. Listen

Nielsen Radio Audience: 15,300

Calc Publicity Value: $1,951

43.

KSAZ-FOX Television Market: Phoenix, AZ (12) FOX 10 News at 9pm (Rebroadcast)

Aug 23 2016 12:30AM AZ

[12:41:10 AM] A local organization is showing parents how easy it is for kids to hide drugs in bedrooms. The NOT MY KID organization showed up a bedroom to tour and showed how easily they can hide drugs in plain sight. Disturbing. Look at all of these things that look like real objects. My kids have all of these things in their rooms. And they are fake. They can be purchased at smoke shops or easily on amazon, and you should be careful if you think your kids are using drugs. It's not about invasion of privacy, but it's about safety, prevention, and taking preventative measures for their kids. And some detective work to find out all of the hiding spots. These things look legit. The room is open for all parents until the end of August, at the NOT MY KID office near 52nd street and shea, open from 9:00 a. Also giving away free DRUG TESTING KITS through the end of the month. View

Nielsen Audience: 11,321 44.

Calc Publicity Value: $1,716

KSAZ-FOX Television Market: Phoenix, AZ (12) FOX 10 News at 9pm

Aug 22 2016 09:30PM AZ

[9:43:08 PM] A local organization is showing parents how easy it is for kids to hide drugs in bedrooms. The NOT MY KID organization showed up a bedroom to tour and showed how easily they can hide drugs in plain sight. Disturbing. Look at all of these things that look like real objects. My kids have all of these things in their rooms. And they are fake. They can be purchased at smoke shops or easily on amazon, and you should be careful if you think your kids are using drugs. It's not about invasion of privacy, but it's about safety, prevention, and taking preventative measures for their kids. And some detective work to find out all of the hiding spots. These things look legit. The room is open for all parents until the end of August, at the NOT MY KID office near 52nd street and shea, open from 9:00 a. Also giving away free DRUG TESTING KITS through the end of the month. View

Nielsen Audience: 68,780 45.

Calc Publicity Value: $9,100

KSAZ-FOX Television Market: Phoenix, AZ (12) FOX 10 News at 5:00pm

Aug 22 2016 05:30PM AZ

[5:35:09 PM] So here is another one and this room is clean. What bout a room that is disheveled. Reporter: a prevention specialist with NOT MY KID, an organization that educates youth and families on current trends, warning signs, and destructive behaviors. This is for ahead start if their kids are experimenting with drugs and alcohol. Reporter: watson says anything from household items or smoke shops or amazon need to be looked at if you think your child is in the midst of using. It is not about invasion of privacy but it is about safety and prevention and taking, you know, preventive measures for their kids. Here we go. Reporter: courtney griffin, fox 10 news. That room will be open to all passionates through the end of August. You can stop by Monday through Friday from 9:00 am to 3:00 pmnot my kid is giving away free DRUG TESTING KITS through the end of this month. View

Nielsen Audience: 68,780 45.

Calc Publicity Value: $9,100

KSAZ-FOX Television Market: Phoenix, AZ (12) FOX 10 News at 5:00pm

Aug 22 2016 05:30PM AZ

Nielsen Audience: 72,214 46.

Calc Publicity Value: $4,355

KTVK-IND Television Market: Phoenix, AZ (12) Good Morning Arizona at 9:00 AM

Aug 16 2016 09:30AM AZ

[9:48:40 AM] So how do you keep them honest about any drug use? She joins us from a demonstration room set up at NOT MY KID. NOT MY KID. "Notmykid" kicks off annual back-to-school campaign would you know if drugs were lurking in your teens room? Scottsdale, ariz. View

[9:49:47 AM] We want parents and children to visit our mock teen room to become knowledgeable and find out ways to start the dialogue early and keep the lines of communication open. The campaign begins in Phoenix on August 11 and will span 10 cities across the United States, giving away more than 3,000 free home DRUG TEST KITS. Long time partner, first check diagnostics, the leader in home diagnostic testing, has generously donated all of the KITS for this year's campaign. Each KIT is valued at $40 and comes with substance abuse prevention strategies and a family drug prevention plan. Here in Phoenix, parents may visit the notmykid offices anytime from aug. 11-31 to pick up their free DRUG TEST KIT. They can also drop by the offices and tour the mock teen room that will be set up all month to help educate parents and teens about the hidden dangers that could be lurking in their homes. First check diagnostics has been a proud National sponsor of notmykid for 12 years, " said Stacy morano, marketing manager of first check. "So many parents think their kids will never try drugs, but statistics show otherwise. Our home test KITS are a proven deterrent and easy way for parents to start the conversation with their kids. We hope the back to school campaign discourages kids from trying illegal drugs. When parents choose to DRUG TEST their kids it accomplishes several important goals: 1) opens a dialogue between parents and kids to discuss the risks of drug use 2) helps kids avoid peer pressure situations by empowering them to say 'no,I can't, my parents DRUG TEST me" 3) alerts the parent. If a child has recently used drugs so they can decide how to respond notmykid is coordinating local events and distribution efforts with local public safety agencies, schools and other organizations in more than a dozen communities across the u. S, for call 652-0163. View

47.

KTVK-IND Television Market: Phoenix, AZ (12) Good Morning Arizona at 8:00 AM

Aug 16 2016 08:00AM AZ

[8:22:02 AM] So where should you look if you think your teen is hiding drugs? Teen is hiding drugs? Lina de florias is at "NOT MY KID" in Scottsdale, with where to check! With where to check! "Notmykid" kicks off annual back-to-school campaign would you know if drugs were lurking in your teens room? View

[8:23:09 AM] We want parents and children to visit our mock teen room to become knowledgeable and find out ways to start the dialogue early and keep the lines of communication open. The campaign begins in Phoenix on August 11 and will span 10 cities across the United States, giving away more than 3,000 free home DRUG TEST KITS. Long time partner, first check diagnostics, the leader in home diagnostic testing, has generously donated all of the KITS for this year's campaign. Each KIT is valued at $40 and comes with substance abuse prevention strategies and a family drug prevention plan. Here in Phoenix, parents may visit the notmykid offices anytime from aug. 11-31 to pick up their free DRUG TEST KIT. They can also drop by the offices and tour the mock teen room that will be set up all month to help educate parents and teens about the hidden dangers that could be lurking in their homes. First check diagnostics has been a proud National sponsor of notmykid for 12 years, " said Stacy morano, marketing manager of first check. "So many parents think their kids will never try drugs, but statistics show otherwise. Our home test KITS are a proven deterrent and easy way for parents to start the conversation with their kids. We hope the back to school campaign discourages kids from trying illegal drugs. When parents choose to DRUG TEST their kids it accomplishes several important goals: 1) opens a dialogue between parents and kids to discuss the risks of drug use 2) helps kids avoid peer pressure situations by empowering them to say 'no,I can't, my parents DRUG TEST me" 3) alerts the parent. If a child has recently used drugs so they can decide how to respond notmykid is coordinating local events and distribution efforts with local public safety agencies, schools and other organizations in more than a dozen communities across the u. S, for a list of cities, partners and local events visit www. NOTMYKID. ORG/backtosch ool. They are also planning a community event on sept. 30 at the notmykid offices from 6:30 to 8:00 pmparents and teens are invited to attend and participate in the break-out sessions and discussions about the impact of substance abuse and create a family prevention plan. View

Nielsen Audience: 56,467 48.

Calc Publicity Value: $8,340

WLWT-NBC Television Market: Cincinnati, OH (36) News 5 at 5:00

Aug 15 2016 05:00PM ET

[5:34:58 PM] Mike: parents may be surprised by one back-to-school item being offered up. Take home DRUG TESTS. They are being given to any parent who wants to know more about what their child is up to. One of the most important tests they may take is the one parent can give them at home. Teachers got information about take home DRUG TESTS. Offered by a coalition for a safe and drug-free fairfield. They say my kid is a really good kid, but I want to make sure. View

49.

WLWT-NBC Television Market: Cincinnati, OH (36) News 5 Today @4:30

Aug 15 2016 04:30AM ET

[4:54:32 AM] Lisa? Lisa: happening today, a back-to-school initiative in fairfield. Coalition for a safe and drug-free fairfield is teaming up with NOT MY KID to provide home DRUG-TESTING KITS for parents. The testing notwill be distributed at both fairfiled high school and middle school today. Parents will also receive materials that will help guide them in talking with their teens about drugs. Mark: let's check in with randi. View

Nielsen Audience: 20,144 50.

Calc Publicity Value: $310

KTVW-UNIVISION Television Market: Phoenix, AZ (12) Noticias Univision Arizona - Fin de Semana

Aug 14 2016 05:00PM AZ

[5:12:54 PM] GRAPHIC: Forty three percent of teenagers are victims of cyber bullying, and over 90% of the cases stay unreported. The victims may become suicidal. Advice for parents. Thirty six percent of minors in Arizona have been victims of cyber bullying. Contact Parenting Arizona and Notmykid.org for help. MENTIONED: Facebook, Twitter, MySpace, Snapchat. REPORTER: Daniela Zavala, Phoenix. SOT: Erika Mendoza, director of Chicanos Por la Causa Inc. Parenting Arizona. SOT: Alex Halavais, technology and social networks expert at Arizona State University. View

Nielsen Audience: 67,326 51.

Calc Publicity Value: $20,400

KTVW-UNIVISION Television Market: Phoenix, AZ (12) Noticias Univision Arizona - Hoy A Las Cinco

Aug 9 2016 05:00PM AZ

[5:06:44 PM] Forty three percent of teenagers are victims of cyber bullying, and over 90% of the cases stay unreported. The victims may become suicidal. Advice for parents. Thirty six percent of minors in Arizona have been victims of cyber bullying. Contact Parenting Arizona and Notmykid.org for help. MENTIONED: Facebook, Twitter, MySpace, Snapchat. REPORTER: Daniela Zavala, Phoenix. SOT: Erika Mendoza, director of Chicanos Por la Causa Inc. Parenting Arizona. SOT: Alex Halavais, technology and social networks expert at Arizona State University. View

Nielsen Audience: 75,004

Calc Publicity Value: $33,000

Report Generated: Story Count: Audience: Nielsen Audience: Nielsen Radio Audience: Calc Publicity Value:

10 Nov 2016 15:33:41 UTC 51 1,502,574 1,389,874 112,700 $179,179

This report contains copyrighted material and may be used for file and reference purposes only. Any reproduction, sale or distribution is prohibited. Portions © 2015 Nielsen Media Research, Inc. Applicable ratings data contained herein are the copyrighted property of Nielsen Media Research, Inc. All Rights Reserved. Portions © 2015 Arbitron Inc. Applicable ratings data contained herein are for use pursuant to a license from Arbitron Inc. All Rights Reserved. Portions © 2015 Compete, Inc. Applicable ratings data contained herein are for use pursuant to a license from Compete, Inc. All Rights Reserved.