Search Engine Optimization IN
2016
Published by NOTO IT Solutions Pvt. Ltd.
The term SEO (a.k.a. Search Engine Optimization) is own descriptive and it’s already gained sufficient privilege in the past years. Now, the time has been transformed and traditional approaches & techniques of SEO does not work on current and upcoming years. According to altered experiments and surveys, it’s clear that traditional strategies of SEO do not have the same influence over website’s online presence and some of them are already disregarded by most preferable search engines – Google, Yahoo and MSN. On the other hand, Google - the most significant entity in SEO that always gets great attention by SEO specialists, constantly changing search algorithms and refines results for a better user experience. Panda, Penguin, Pigeon and Hummingbird are just the initiation, Google yet to come with more algorithms.
Whatever we think through it, a warning or an alert, we need to change our strategies and move ahead to the next level of branding and promotions – User Experience. Alike to web designing, SEO also considers user experience as a main consideration to get more visits and better conversion rate. Now onwards, SEO isn’t only used for branding, it changed into better user experience and lead generation technique.
Search Engine Optimization in 2016 As we all know that traditional SEO is a history now, and numerous SEO specialists already enhanced their tactics according to the Google’s algorithms and updates. But is this action conventional? Swiftly shifting strategies and techniques, neither a perfect solution nor conventional. We need solutions, which are rigid and worthwhile enough. What we need to do in 2016 -
User Experience + Lead Generation
Consider SEO as SXO (SEO + UX) To react more in the coming years, optimizers needs to upgrade their strategies and tactics. In the next few years, SEO specialists need to consider or think towards user experience rather search engine experience. The term that defines user experience in SEO is known as SXO (Search Experience Optimization). Whereas strategies of SEO rely over search engine algorithms and work according to that, thereby SXO solely depends over user experience. If we succeeded to enhance user experience, we definitely get succeeded to enhance search visibility, branding and promotions. “Search Experience Optimization (SXO), solely depends over user’s perception how users will react over a search result or how will he/she will search for a particular query.” So, do more relevant and long tail keyword research and focus on user experience rather search engine experience.
More content means more visibility (Content Marketing) User experience rely over variety of unique content and content always rely over presentation. More content means more visibility with an assurance of more user conversion into the potential customers. Content marketing isn’t a new technique to be include or to be inherit in existing SEO strategies. SEO specialists were using this since the starting even before the existence of SEO itself, but the use of engaging language, proper placement and valid proportions were always varied according to the needs and Google updates. Content Writing involves – Eye Catching Headlines, Proper Keyword Placement (especially within the first 20 words), Keyword density, Use of layman language and more.
Content Marketing leads to more visibility
Content Marketing Periodic Table
Take a look at the above periodic table of Content marketing, where we clearly reveals the strategy, format, type of content, platforms, metrics, goals, sharing triggers and checklist. This periodic table is also known as the seven step guide to success by implementing user oriented content. This guide can help SEO specialists to prepare, design and execute a result oriented content marketing strategy along with traditional and futuristic SEO approach.
Capture Local Market for better business Capturing local market always lead to the more conversion and build a trust amongst potential customers, although you are not considering global presence for your business. Local SEO is always beneficial for them, who are looking for the local identity and solely working in the local market such as plumbers, carpenter, restaurants, etc. To increase the reach of a business, rigidity of the foundation required. Once a business established in local market, it’s easy for SEO specialists to spread the reach of that business in the international market. The term “Local Market capture� can be idealized in the form of business listings, citations, reviews, website optimization as per local targets and geotargeted paid campaigns (PPC). All this techniques can help a business to establish a great root for the future growth. Local reach leads to the more conversion and more physical store visits as well.
SEO works as lead generation Search Engine Optimization (SEO) leads the way of promotions and branding and it beats paid campaigning - Pay per Click (PPC) on several essential aspects such as more visibility, better coverage and a lower bounce rate. Most of us generally thinks that to increase sales and convert a user into the customer, we need to run PPC campaigns with a targeted generic keyword, but as we already said that scenario has been changed now. So, in the coming year 2016, businesses will learn how to attract a user through optimized quality content and amazing user experience and convert them into a potential customer through SEO rather adapting PPC. From now tighten up your belts to generate leads through futuristic SEO implementation and adapting new techniques.
Better UI tends to better results User Interface (UI) is one of the most important aspect that engage a user on the website or online store. Effectively presenting everything along with quality content can help a business to grow unique user’s visit, increase returning users and retain them for more time span. Responsiveness is another factor of impressive UI, which means a lot in the SEO. Responsive UI/UX always helps a website to get better click through rate (CTR) while creating different solutions for different platforms always drops the performance. Although content always leads, but we cannot neglect the effectiveness of responsive web design and after the announcement of “Mobilegeddon”, it’s an essential aspect to get better rank on Mobile searches.
Conclusion What can make your online presence more beneficial in terms of more visits, better conversion, lower bounce rate, increased CTR, higher impressions, better user experience and greater performance, is the only solution for the growth. And this is simply known as SEO (Search Engine Optimization), but as the time change, things automatically changed. What we previously known isn’t worthy in the coming year and what we implemented in future not worthy in present, that’s the simple phenomenon and it also implies in SEO.
In the coming year 2016, traditional approaches of SEO will transform into a new technique. In the future, SEO will be considered as SXO (Search Experience Optimization) along with content marketing, lead generation, better UI and local coverage. For the futuristic SEO implementation, businesses can consider us. We are the leading SEO specialists and ISO certified software and web development company – NOTO IT Solutions Pvt. Ltd.
Reference:
Search Engine Optimization in 2016 (Ezine Article)
Further Reading Suggestions: A perfect solution for small businesses – Responsive Web Design Responsive web design is not just an option now! 7 SEO Strategies to improve your website ranking! Google’s Mobilegeddon – what is it and how to overcome from it? Infographic Presentation: Infographics – Search Engine Optimization in 2016!
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