ALISHA PATURIYAVET
PORTFOLIO
2011-2013
HELLO! NICE TO MEET YOU CIAO! KONNICHIWA! SAWADDEE KHA!
MY NAME IS ALISHA PATURIYAVET, BORN TO BE GRAPHIC DESIGNER FROM THAILAND. I was studied Graphic Design in Japan for 2 years as diploma degree and got the experience to working in Japan as Junior Graphic Designer in Tokyo for 2 years. After journeyed from Japan, I was back to Thailand for doing on Freelance of Graphic Design job and continue to complete the bachelor’s degree at Accademia Italiana, Florence, Italy in December,2012. That’s made me having the big steps in Italy and explored the great experiences in Europe. This portfolio contains with selected recently of my works that could be explained the style of Playful of Graphic Design that I named it as “GRAPLAY”, which I named it on my words came from “GRAPHIC+PLAY” as my own style of Graphic Design that could be apply to all communications design’s solutions. I’m a specialist on Editorial & Publishing Design included all kinds of Printing media Design, Branding & Identity design : logo development, Creative Promotion graphic tools, Packaging Design, Creative illustration and Character making for problem solving by Graphic Design. Now, Let’s start to play! and hope you FUN & ENJOY!
SELECTED LOGOS 2011-2012
02 GRAPHIC DESIGN
LOGOS
IDENTITY BRANDING CORPORATE DESIGN
TYPOGRAPHIC, DESCRIPTIVE LOGOS, ICONIC GEOMETRIC, ILLUSTRATIVE LETTERING LOGOS
TYPE OF LOGOS
LOGO & IDENTITY DESIGN FOR HOTEL & SPA
MEL SPA HONEY SPECIALIST SPA & RESORT TUSCANY, ITALY New Branding promotion identity design for new luxury Spa & Resort hotel in Italy, Where they produced the specialist honey spa products in just onlyfrom Tuscana (planning & marketing strategy). Tuscany, The great place for urban escape, and here is the reason that today, the several kinds of countryside resort and luxury spa hotel has been producing in Tuscany. Tuscany has a rich heritage of beekeeping and honey production. Honey has traditionally used for centuries in Tuscan cuisine in the preparation of traditional sweets such as gingerbread, the nooks and Spongata honey cake. Looking in the overall details and characteristic of each hotel had presenting about the treatment from nature such as Wine Therapy, Thermal water treatment, White gold etc., but there’s no brand bring “Tuscan Honey” to be the main concept of the production of Spa product and treatment. In fact, The best honey in Italy comes from the ethereal sounding Lunigiana region, where historical area of Northen Tuscany and Liguria and where had called as the land of the moon. Lunigian honey it is the only honey in Italy to have its reputation legally protected by the European Community. MADE IN REAL NATURE + SURROUNDING WITH ROMAN TOWN & CASTEL The concept of new luxury resort and spa in Tuscany will located in Lunigiana, the land of the moon and it could be matched to the relaxation of couple at the resort while taking their ‘Honey Moon’ trip in Italy. The key words of the luxury hotel are “NATURAL, TREASURE, BEAUTY, CHIC” Even surrounding of ruins and castle but the new spa ‘Mel’ will bring the innovation of spa as the multi functions of complex spa produced by Natural material from Honey specialized for Beauty Treatment with slow life nature.
DATE
2012
inspiration BOARD
MEL HOTEL & SPA, TUSCANY, ITALY MAIN SIGNATURE & TYPEFACE LOGO DESIGN
The inspirations of brand’s naming came from The concept of ‘Treasure of Tuscany’ linked to the key words of TUSCANY, NATURE, TREASURE, HONEY in Italian, Latin and Spanish.
evolution
IN ITALIAN
TESORO TREASURE
VIS NATURE IN LATIN
TUSONEY
TUSCANY TREASURE
HONEY IN L ATIN
MELLA
Honey
MILLE MIEL HONEY IN SPANISH
Final DESIGN identity colour selected
HONEY IN LATIN
MEL finalized name
LOGO EVALUATION // COLOUR CHOICE // VARIATION
positive
TYPEFACE LOGO AND MAIN SIGNATURE
negative
color choice
c18 M51 Y77 K06
PANTONE 153
R204 G134 B70
c13 M33 Y65 K02
PANTONE 7510
R223 G175 B104
c53 M15 Y39 K01
PANTONE 557
R135 G179 B165
c47 M47 Y44 K31
PANTONE 410
R120 G106 B104
PROJECT 02
YO U R B E S T R E L A X AT I O N O F
TUSCANY TREASURE
W W W. M E L S P A . C O M
LOGO & IDENTITY DESIGN FOR FOUNDATION ACHILLE CASTIGLIONI
ACHILLE CASTIGLIONI FOUNDATION
LOGO & CORPORATE DESIGN The Fondation Achille Castiglioni was born in December 2011 in order to enhance, protect and make public any material that constitutes the concrete testimony of the professional and human activity of Achille Castiglioni. The management of the Foundation participates in the Foundation Design Museum, as a founding member. This shows the importance by Triennale di Milano/Triennale Design Museum in promoting culture and in particular design, emphasizing how important it was and will be working together to maintain and develop between these two institutions. More specifically, the Fondation Achille Castiglioni, even with the opening to the public of the Studio Museum in Piazza Castello 27 in Milan, aims to offer visitors not only seeing artifacts designed by the architect, but also, through archival documents, making the design process by which Achille Castiglioni has created his works. It also aims to carry out research, buy, store, disclose, expose for the purpose of study and education documents or objects related to his job and in General to the future design development. Since 2006 the Studio Museum has developed a special relationship with the visitors (over 24,000) transforming the Museum context rather than a static place, pointing only to the past, but in a space where all, insiders and not, were able to relive the magic of the place and objects designed by Achille Castiglioni. Above all, approach the methodological approach that lurks in the creative path of each project. This project is for the competition of Foundation Achille Castiglioni, The logo which had summited to the competition should designed in 2 types of Logo or Main Signature for the foundation.
DATE
2012
LOGO DESIGN FOR FOUNDATION ACHILLE CASTIGLIONI, LOGO NO.01 CONCEPT BRIEF
LOGO NO.02 | CONCEPT BRIEF
LOGO 01 CONCEPT BRIEF
LOGO 02 CONCEPT BRIEF
Based on the research, Achille Castiglioni had the base of design methology from Pracicle thinking of making the product that could be use in daily life and timeless as his concept
Design work could be inspired by anything, Design work could be inspired by nature or the things that surounding us.
“what you need is a constant and consistent Way of designing, not a style.” and other keywords of Achille Castiglioni’s design that could help to started to hand on design work is “START TO SCRATCH, STICK TO COMMON SENSE, KNOW YOUR GOAL AND MEANS” Moreover, it could be “FUNCTIONAL AND PURIST YET PLAYFUL OBJECT”. From those of keywords of design methology of Achille Castiglioni I toke the base of this concep, applied to the concept of create new logo of the foundation as “MAKE THE CONNECTION OF THE BASE OF SHAPE, AND APPLIED TO LOGO DESIGN” When thinking about base of shape, reminded me to thinking about the block wood toy which composed with geomatric shapes aims to teach children create the new shape from remain geomatric shapes realted to “the starting of IMAGINATION AND THE creativity skill”.
The combination of “F, A, C” from the title alphabet of “Fondazione Achille Castiglioni” inspired from the playful of geomatric shape of square, triangle and circle that use to played on wooden toy, with the meaning of “the beginning of design and immaginations.”
From the first concept of the first logo has got inspired by the wooden toys wich the base of first imagination making for improve the creativity skill for kids. Imagine that when started to create something, It must to be stated from “SKETCH” and “PAPER”. From this objects had inspired me to got the charming point of bending, curving, curling of PAPER. Because paper is nessesory and being one of the base of design and it could be develope to several shape which also being the base of industrial design as well. The secound project of logo design would like to presenting about the inspiration of “PAPER CURVE”, which inspired to the beautyful shape of logo design.
IDENTITY CORPORATE DESIGN SIMULATION, STATIONERY DESIGN
IDENTITY CORPORATE DESIGN SIMULATION, HOMEPAGE DESIGN
LOGO & IDENTITY DESIGN FOR KOMUGI KITCHEN : JAPANESE NOODLE (UDON) SHOP
KOMUGI KITCHEN
FINEST JAPANESE MEAL LOGO DESIGN From the long experinece since 1987, 26 years that “Komugi Kitchen” was found by “Kumagai” family who moved from Miyazaki (one of the famous province from the south of Japan). As we known in the south of Japan, the famous dish of the south of Japan are noodle menus like Ramen and Udon. From the long experience of Japanese noodle kitchen “Udon” has become the signature dish of Kumagai’s family. Nowadays, They launch the branding of more varietion of the real Japanese menus especially “udon” and more like the signature “sauce” of noodle and light calories of salad dressing. And their special “maki tamago” which means, Fried eggs which tenderness and tasty under the brand of “Komugi Kitachen”, Tokyo. And ready to serve for everybody who loves to eat simply but delicous meal in casual packaging and brand by “1 step” cooking sauce, which could made your meal easier than before. This logo design concept created from the symbolic of “Wheat” merged to “Eating Culture” of Japanese, As we known they useing “Chopsticks” like their weapon for all their life. This is the interesting signature of Japanese as well. From the concept of “Komugi Kitchen”, They created the brand that stands for “Casual, Easy to use” for their user. Therefore, the direction of design has created from the base of “Casual”, “Simple”, “Clean” but “Interesting”. The playing between “Wheat” and “Chopsticks” could be work for this project for make the connection of “Mood and Tone” between consumer and business under the key words of “Pick it up Easier, Cook Easier, Yet Finest Quality”.
DATE
2013
BRAND IDENTITY & PACKAGING DESIGN FOR KOMUGI KITCHEN : JAPANESE NOODLE (UDON) SHOP
St i l l w a n t t o s e e m o r e? please go to http://issuu.com/nottyalishapaturiyavet Enjoy & Have Fun!
A L I S H A PAT U R I YAV E T N OT E . A L I S H A . P @ G M A I L .C O M W W W.G R A P L AYS T U D I O.C O M
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