Chapter #1

Page 1

Nouf Al Moneef


Š 2015 by Nouf Al Moneef All rights reserved. No part of this book may be used or reproduced in any manner without the written permission of Nouf Al Moneef M +966- 55-441-9331 noufalmuneef@gmail.com Academy Of Art University 79 New Montgomery Street San Francisco, CA 94105 DIRECTOR Laura Blumenfeild INSTRUCTOR Chamindri Wijemanne COURSE Portfolio P re p a r a t i o n TYPEFACE Helvetica Neue SOFTWARE Adobe In-design - Photoshop RENDERINGS 3DS Max - Revit PRINTER / BINDERY Imagink


‫الى أمي وأبي‬


05|06

Residential Design

Table of Contents


Residential Design

Hospitality Design

Retail Design

Sustainable Design

01

02

03

04

106 - 128

66 - 105

28 - 65

06 - 27



“Lately, I have been thinking how comfort is perhaps the ultimate luxury.� -Billy Baldwin



01

Residential Design


Client Dr. Majed Al Moneef and his wife Tammy Al Youssef. Location Beirut, Lebanon

10|11

Residential Design

Concept Trendy Chic, I focused a lot on my clients and what will they be comfortable with.



12|13

Residential Design

Concept Development


Patio

Living Room Dinning Room

Entrance

Kitchen

Hallway

Bedroom 3

Bedroom 2

Ground Floor Plan

Bedroom 1


Living Room Elevation

The house is a two floor project but as a proposal to my clients I only did the first floor.

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Residential Design

The images shown is the living room which is located right infront of the entrance of the house. The living room is open to the dining area, and both spaces have the view to the mountains of Lebanon and the patio. As shown in the images you can see how it turned out to be a trendy home yet chic.


Entrance Looking at Living Room


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Residential Design

Living Room Looking at Entrance



The location of the villa is mostly foggy and cold all year so the use of a fire place is in daily bases.

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Residential Design

Thats why the clients wanted the fire place an important element in the villa. As shown in the images what seperates the living room from the dining area is a marble piece that i designed for the fire place.


Dining Room and Fire Place Elevation

Looking at Dining Room and Fire Place


Fireplace Design Looking at Dinning Area




Since my clients are very attached to there culture I decided to add a hint of the Saudi Arabian fabrics and ornaments in the patio, where the everyday gathering is going to take place. Decorating the space with antique vintage pieces that will give the perfect touch of an Arabian outdoor majlis. Of course the view of the beautiful mountains of Lebanon and the Mediterranean sea is breathtaking as well. Adding the fire place in the middle gave the space a perfect getaway in a desert night.


Since this project was a proposal, I offered the clients only one sample of a bedroom that is going to be the prototype of all the guest bedrooms in the house accept of the two master bedrooms.

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Residential Design

The house is located in a high mountain area and the family goes there ocasionally, So I tried applying the concept in a very simple way because they will only use it a few weeks in a year.


Bedroom Elevation

Bedroom View


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Residential Design




“The details are not the details, they make the design� -Charles Eames



02

Hospitality Design


Description White Urban Resort Hotel

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Hospitality Design

Location Miami, Florida, USA Spaces Reception Concierge Seating Lounge Bar Restaurant Guest Bedroom Concept The concept was all about the definition of Miami, which is exposed. Miami is transparent, sexy, and sheer.. Art Deco was an important factor in the design because of the artistic neighborhoods of Miami and the Art Deco District.

Sexy

Transparent

Miami’s Attractions


Restaurant

Retaurant and Bar Entrance

Bar

Elevators

Lounge

Toilet

Toilet

Concierge Reception Desk

Ground Floor Plan

Hotel Main Entrance


Hotel Concept Developement

34|35

Hospitality Design

Sheer Architecture

Art Deco

Exposed


Restaurant Concept Development / Costilla

Rythm

Buffet Design

Layers

Soft Ribs

Ceiling Design


Concierge Seating Area

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Hospitality Design

The Concierge and Entrance are very important in every hotel because it’s the guest’s first impression of the space.



38|39

Hospitality Design

The reception desk has three stations. It’s designed to grab the guest’s attention when arriving that’s why it’s made out of LED lighting.


Elevation of Front Desk

Front Desk


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Hospitality Design

Another View of Front Desk




Lounge Area is open to the bar for guests to enjoy both spaces. I added pastel colors just to give it more life. But still kept white everywhere. Art Deco ornaments are displayed as screens on windows and the glass dividers between the lounge and bar.


The bar is open to the entrance of the restaurant and the lounge.. It’s close to the elevators too for all guest access. The bottle display is placed by the window for people passing by to notice it, and attracts them to enter.

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Hospitality Design

Lighting plays an important role were the bar is laminated just like the reception desk, and over it a very big art deco fixture.



Elevation of Restaurant Entrance, Buffet

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Hospitality Design

Another concept was added to the restaurant, which is Ribs. As shown vertical and horizontal panels is applied as partitions and in the ceiling, to show an abstract design of ribs.


View of Buffet and Kitchen Entrance


View of Restaurant entrance and Bottle Display





52|53

Hospitality Design



The guest room is a prototype of all rooms in the hotel. It was designed to have the ultimate luxurious hotel standards yet functional. The concept of transparency was applied too. A marble headboard is the focal point

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Hospitality Design

of the room. Different patterns and textures are being applied in the bedroom and the bathroom.


Bedroom Floor Plan

Elevation of Bedroom


View Over Looking at the Bathroom



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Hospitality Design

Furniture and Finishes


Elevation of T.V and Desk in the Bedroom

Bedroom Desk


Hospitality Design 60|61

View of Bedroom Showing the Mini Bar



The guest bathroom contains a shower and a bathtub with two sinks and a toilet. Deco tiles where deigned on the walls of the whole bathroom. A glass window divides the bathroom with the bedroom so who ever is enjoying the

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Hospitality Design

bathtub can also see and enjoy the view from the bedroom.


View of Bathroom

Bathroom Elevation


Bathroom over looking at the Bedroom

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Hospitality Design

Bathroom Materials




“Exquisite details make interiors sing” -Larry Laslo



03

Retail Design

Vamp Macy’s Shoe Store


View of shoe Display from outside

Client Macy’s Women Shoe Store Location San Francisco, California

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Retail Design

Concept Edgy, Sharp and rough depending on my target users which are the rebellious women who believes that more is more.



Concept Developement

Restless

Rebel

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Retail Design

Anxious

D-1

12' - 10 21/32"

D-1

0' - 10 7/8"

6' - 0"

3' - 1 3/16" 3' - 1 3/16" 3' - 1 3/16" 3' - 1 3/16"

Level 1 0' - 0"


Storage

R-1 D-1

C-1

C-1

C-2 D-1

C-2

D-1

C-1

C-1

C-2

C-2

D-1

Shoe Store Floor Plan

C-1

D-1

C-2

D-1

C-1

D-1


Vamp Elevation

I called the store Vamp By Macy’s because i wanted to provide the space with new vamp, to make the edgy rebels get the instant feeling that the store revamped all the other shoes around Macy’s. Vamp is not only to create and repair

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Retail Design

it’s also The entire part of the shoe that covers the foot.

View of vamp looking through Cosmetics





Materials Used

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Retail Design

Vamp Elevation


Some Materials Used


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Retail Design






03

Retail Design 1PIECE Boutique


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Retail Design

Vision A concept store that contains a luxurious multi band fashion trends from clothing and bags to accessories and home ware. A destination to an elite fashion needs. Mission Bringing world designers under one roof. Delivering the finest level of collection, space, and services to the costumers. Providing an ultimate and most exquisite luxurious and minimalistic shopping experience. Client 1PIECE Boutique is a 100% authentic pieces, collected and picked uniquely and limitedly from different designers. Location Riyadh, Saudi Arabia. Concept

Minimalistic

Dynamic

Luxury


Toilet

Storage Fitting Rooms

Cashier Desk

Homeware Display

Benches

Hanger Display

Wall Display Display Fixtures

Entrance

1PIECE Floor Plan


Retail Design

Layout and concept description

88|89

Space Layout


Concept development and sketching


Store Front Elevation

I kept the structure of the building dark black and from the inside all white to give the transaction feeling of the space. The Minimalistic space is creati n g movements in various forms of art and design. Simplicity of style in artwork, design,

90|91

Retail Design

or literature, designed by using the fewest elements to maximum effects.



Cloth Rack Elevation

The cloth rack wall design shows dynamic movements throughout the space even the ceiling design. It’s showing the energy or objects in motion. It can also be continuous change of an object or activity.. The concept was to bring the dynamic

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Retail Design

richness of movement to the space.





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Retail Design

Materials and Finishes


Cashier Desk and Homeware Elevation Overlooking the cashier


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Retail Design





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Retail Design

Showing the dynamic display fixtures that are made to transform it’s shapes and over looking the glazed windows.




This view shows the minimal wall display which creates simple and dynamic movement on the wall. The dynamic display fixtures are also visible but as benches for people to sit, relax and socialize.



“Nature is the inspiration for all ornamintation� -Frank Lloyd Wright



04

Sustainable Design


Discription Pier 48 is a public venue that has been used for events and concerts. The goal was to renovate it into a sustainable commercial and residential building..

110|111

Sustainable Design

Location Pier 48 is located at Mission Bay off Terry Francois Boulevard, San Francisco. Concept The concept was inspired by the construct cracking..


Spa

Offices

Hotel Rooms Entrance - Lobby

GYM

Restrooms

Garden Bar

Shops Restaurant

Floor Plan

Kitchen


Sustainable Design 112|113

Concept Developement Crack krak Verb To break without complete separation of parts. to become fissured. Noun a slight opening, as between boards in a floor or wall, or between a door and its doorpost. A sudden, sharp noise, as of something breaking. Synonyms breach - chink - chip - cleft - cranny division- discontinuity - gap - fissure fracture - hole - rift - rent - split - cut Visualizing Crack

Modelizing Construct


Concept Sketching


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Sustainable Design

The shopping area is covered with green walls. and the ceiling is designed to provide air ventilation and circulation and sun light.



116|117

Sustainable Design

Sustainable Stratigies of the Restaurant Section



The coartyard is a very important space in this project it has all the factors and elements of green design.

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Sustainable Design

The section in the oppisite page shows these factors.





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Sustainable Design

Sustainable Stratigies of the Bedroom Section



A sample of one of the guest bedrooms in the hotel area. The room was also designed

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Sustainable Design

with sustainable elements.



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Sustainable Design

Sustainable Finishes and Matrials




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