Novatec Branding 2009-2010

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BRANDING 2009-2010 www.novatec.com.tw

24.Jun.2010 by Milan Krusinsky 1


www.novatec.com.tw

NOTICE 1/ PRESENTATION DOESN'T INCLUDE OUR AGENTS & DISTRIBUTORS ACTIVITIES 2/ PRESENTATION INCLUDE ONLY MAIN ACTIVITES OF NOVATEC BRAND. 2


History 1989 1993.4 1993.9 1997.10 1998.9 2001 2002 2003 2004 2005 2005.12 2006 2007 2007 2008 2008 2009.11

Novatec Brand established Set up Shen Zhen factory in China and Hong Kong office Set up Japan office for Japan market Germany TUV certification was given for coaster brake products Set up Kun Shan factory Established Holland office for European market First Novatec/Joytech agents in Europe TPS was introduced and guided into company Joined and became a member of A-Team organization Estableshed Yong Yu Ironware company in China European marketing manager hired to work in Taiwan office Start business with Carbon Road Racing Wheels Start business with E-bike parts & E-bikes Novatec created new Alloy Wheels Series Novatec agent network expanding to Asia and South America countries Novatec opened their own Wheels Building Facility to improve quality & QC Established Novatec USA office

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Awards 1996

Awarded with National Export Award

1997

JDM with Giant, awarded with National Awards of Excellence

1999

Novatec magnesium hub awarded with 8th symbol of excellence (SOE) award

2001

Won the 2nd prize of TBEA (Taiwan Bicycle Export Association) mechanical caliper brake system award

2003

Carbon fiber wheelset won the 2003 annual Innovative products competition award 2nd prize of TBEA (Taiwan Bicycle Export Association)

2003

Obtained with ISO9001 certification

2004

Novatec carbon wheelset X-Perti awarded with the 13th of excellence (SOE) award

2005

Novatec carbon Wheelset X-Trail awarded with the 14th of excellence (SOE) award

2006

Won the prize of SBIR (Small Business Inovation Research) cycling computer system award

2006

Won the prize of TBEA cycling computer system award

2008

Novatec carbon fiber wheelset X-Perti W138 awarded with the 16th excellence (SOE) silver prize

2009

Novatec full carbon Wheelset CRAFT W999 awarded with the 17th of excellence (SOE) award

2010

Novatec full carbon Wheelset CRAFT W999 awarded with IF Product Design Award

2010

Novatec full carbon Wheelset CRAFT W999 awarded with RED-DOT Design Award

2010

Novatec full carbon Wheelset CRAFT W960 awarded with the 18th of excellence (SOE) award 4


Before 2010

Starting 2010 5


HUB LABEL

Before 2010

Starting 2010

NEW CODING SYSTEM From 2010 each Novatec hub will have code number. This will allows checking on warranty & service more efficiently. 6


3 AWARDS

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PRODUCT LIST IN SHORT:

Wheel Sets (Road)

Sealed Bearings Hub (Road/MTB) (MTB)

(Disc Sealed Bearings Hub)

(Down Hill)

(BMX) QRs

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PRODUCT RANGE PLEASE TAKE A LOOK How We Improved and Increased Our Product Range Situation in 2006

http://issuu.com/novatectaiwan/docs/2007-novatec-hubs-wheels

Situation in 2010 http://issuu.com/novatectaiwan/docs/catalog_2011_novatec_wheels_v1 http://issuu.com/novatectaiwan/docs/catalog_2011_novatec_hubs_v1

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from 2006 till 2009 year our turn over increased by 40% !!!

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AGENT NETWORK 2010

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MAIN SHOWS TAIPEI CYCLE, Taipei, Taiwan 2010 from 2007 Size: 9x12m=108m2 from 2009 2 Floor Design total size ~200m2

2008

2009

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MAIN SHOWS CHINA CYCLE, Shanghai, China 2009

2010

2010 from 2007 Size: 8x10m=80m2 from 2010 2 Floor Design total size ~100m2

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MAIN SHOWS

INTERBIKE, Las Vegas, USA 2008 We have a booth in Interbike for many years, but we didn't have agent or office there.

2009

We established USA office in November 2009 and this will increase our activities in USA in on-coming years.

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MAIN SHOWS EUROBIKE, Germany, Europe 2009 Size: 6x7m = 42m2

We ask for size 80m2 for 4 years !

2008 Size: 8x5m = 40m2

2007

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SPONSORING ROAD/TT: CJAM-CKT-NOVATEC, Spain

NESSEBAR-KASTRO, Greece

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SPONSORING ROAD/TT:

SPECIALIZED-NOVATEC, Taiwan

FUJI ASIA, Taiwan

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SPONSORING QUOROZ-NOVATEC, UK

ROAD/TT: TK ZRINSKI-NOVATEC, Croatia

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SPONSORING CROSS COUNTRY:

OUTSITERZ-NOVATEC, Slovakia

JANKA STEVKOVA, Slovakia

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SPONSORING DOWN HILL:

NOVATEC RACING, Slovakia

DAN SHERIDAN, Ireland

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SPONSORING

DOWN HILL: Chris McGlinchey, UK ADAM VAGNER, Czech Rep.

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ADVERTISING MAIN MAGAZINES: PRO CYCLING, UK MAOUNTAIN BIKE UK, UK TRIATHLON, UK ROAD, USA DECLINE, USA CYCLE PRESS, JAPAN BICYCLE TODAY, TAIWAN CYCLING UPDATE, TAIWAN, CHINA, HONG KONG ..... 23


ADVERTISING PRO-CYCLING, UK

MOUNTAIN BIKE UK, UK

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ADVERTISING TRIATHLON, UK

DIRT, UK

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ADVERTISING ROAD, USA

DECLINE, USA

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THANKS FOR YOUR TIME !

By Milan Krusinsky, Taichung, 24.Jun.2010

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