BRANDING 2009-2010 www.novatec.com.tw
24.Jun.2010 by Milan Krusinsky 1
www.novatec.com.tw
NOTICE 1/ PRESENTATION DOESN'T INCLUDE OUR AGENTS & DISTRIBUTORS ACTIVITIES 2/ PRESENTATION INCLUDE ONLY MAIN ACTIVITES OF NOVATEC BRAND. 2
History 1989 1993.4 1993.9 1997.10 1998.9 2001 2002 2003 2004 2005 2005.12 2006 2007 2007 2008 2008 2009.11
Novatec Brand established Set up Shen Zhen factory in China and Hong Kong office Set up Japan office for Japan market Germany TUV certification was given for coaster brake products Set up Kun Shan factory Established Holland office for European market First Novatec/Joytech agents in Europe TPS was introduced and guided into company Joined and became a member of A-Team organization Estableshed Yong Yu Ironware company in China European marketing manager hired to work in Taiwan office Start business with Carbon Road Racing Wheels Start business with E-bike parts & E-bikes Novatec created new Alloy Wheels Series Novatec agent network expanding to Asia and South America countries Novatec opened their own Wheels Building Facility to improve quality & QC Established Novatec USA office
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Awards 1996
Awarded with National Export Award
1997
JDM with Giant, awarded with National Awards of Excellence
1999
Novatec magnesium hub awarded with 8th symbol of excellence (SOE) award
2001
Won the 2nd prize of TBEA (Taiwan Bicycle Export Association) mechanical caliper brake system award
2003
Carbon fiber wheelset won the 2003 annual Innovative products competition award 2nd prize of TBEA (Taiwan Bicycle Export Association)
2003
Obtained with ISO9001 certification
2004
Novatec carbon wheelset X-Perti awarded with the 13th of excellence (SOE) award
2005
Novatec carbon Wheelset X-Trail awarded with the 14th of excellence (SOE) award
2006
Won the prize of SBIR (Small Business Inovation Research) cycling computer system award
2006
Won the prize of TBEA cycling computer system award
2008
Novatec carbon fiber wheelset X-Perti W138 awarded with the 16th excellence (SOE) silver prize
2009
Novatec full carbon Wheelset CRAFT W999 awarded with the 17th of excellence (SOE) award
2010
Novatec full carbon Wheelset CRAFT W999 awarded with IF Product Design Award
2010
Novatec full carbon Wheelset CRAFT W999 awarded with RED-DOT Design Award
2010
Novatec full carbon Wheelset CRAFT W960 awarded with the 18th of excellence (SOE) award 4
Before 2010
Starting 2010 5
HUB LABEL
Before 2010
Starting 2010
NEW CODING SYSTEM From 2010 each Novatec hub will have code number. This will allows checking on warranty & service more efficiently. 6
3 AWARDS
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PRODUCT LIST IN SHORT:
Wheel Sets (Road)
Sealed Bearings Hub (Road/MTB) (MTB)
(Disc Sealed Bearings Hub)
(Down Hill)
(BMX) QRs
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PRODUCT RANGE PLEASE TAKE A LOOK How We Improved and Increased Our Product Range Situation in 2006
http://issuu.com/novatectaiwan/docs/2007-novatec-hubs-wheels
Situation in 2010 http://issuu.com/novatectaiwan/docs/catalog_2011_novatec_wheels_v1 http://issuu.com/novatectaiwan/docs/catalog_2011_novatec_hubs_v1
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from 2006 till 2009 year our turn over increased by 40% !!!
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AGENT NETWORK 2010
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MAIN SHOWS TAIPEI CYCLE, Taipei, Taiwan 2010 from 2007 Size: 9x12m=108m2 from 2009 2 Floor Design total size ~200m2
2008
2009
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MAIN SHOWS CHINA CYCLE, Shanghai, China 2009
2010
2010 from 2007 Size: 8x10m=80m2 from 2010 2 Floor Design total size ~100m2
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MAIN SHOWS
INTERBIKE, Las Vegas, USA 2008 We have a booth in Interbike for many years, but we didn't have agent or office there.
2009
We established USA office in November 2009 and this will increase our activities in USA in on-coming years.
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MAIN SHOWS EUROBIKE, Germany, Europe 2009 Size: 6x7m = 42m2
We ask for size 80m2 for 4 years !
2008 Size: 8x5m = 40m2
2007
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SPONSORING ROAD/TT: CJAM-CKT-NOVATEC, Spain
NESSEBAR-KASTRO, Greece
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SPONSORING ROAD/TT:
SPECIALIZED-NOVATEC, Taiwan
FUJI ASIA, Taiwan
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SPONSORING QUOROZ-NOVATEC, UK
ROAD/TT: TK ZRINSKI-NOVATEC, Croatia
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SPONSORING CROSS COUNTRY:
OUTSITERZ-NOVATEC, Slovakia
JANKA STEVKOVA, Slovakia
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SPONSORING DOWN HILL:
NOVATEC RACING, Slovakia
DAN SHERIDAN, Ireland
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SPONSORING
DOWN HILL: Chris McGlinchey, UK ADAM VAGNER, Czech Rep.
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ADVERTISING MAIN MAGAZINES: PRO CYCLING, UK MAOUNTAIN BIKE UK, UK TRIATHLON, UK ROAD, USA DECLINE, USA CYCLE PRESS, JAPAN BICYCLE TODAY, TAIWAN CYCLING UPDATE, TAIWAN, CHINA, HONG KONG ..... 23
ADVERTISING PRO-CYCLING, UK
MOUNTAIN BIKE UK, UK
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ADVERTISING TRIATHLON, UK
DIRT, UK
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ADVERTISING ROAD, USA
DECLINE, USA
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THANKS FOR YOUR TIME !
By Milan Krusinsky, Taichung, 24.Jun.2010
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