Total circulation (including regional editions) —
234 000 copies Audience of each edition (based on sociological data) —
3 persons
ins nours a t n o C lo ial co artific ins no Contagar su
Published since 1st April 1993 Publication frequency — three times a week for the print edition, round-the-clock for the digital edition (as of year 2011)
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Audience (the printed edition and the web portal)
The audience Intellectual elite, adherents to the European pattern of development for Russia. Mostly individuals of democratic views.
The printed edition. Conservative managers and liberal intellectuals Gender: G54,7% male G45,3% female Education: Ghigher education The web portal. Open minded young people and decision-makers. The majority are male (71%).
Social status: G26,4% managers G19,2% specialists G75% audience — age group 35-54 y.o.
01st September 2013—01st September 2014
today
yesterday
week
month
quarter
year
Group by
Gender
days
Age 18-24 y.o. — 7,11%
female — 28,4%
45 y.o. and older — 44,64% 25-34 y.o. — 31,23%
male — 71,6%
35-44 y.o. — 15,62% male
female
below 18 y.o.
18-24 y.o.
25-34 y.o.
35-44 y.o.
45 y.o. and older
Data for the period: September 2013-October 2014
The web portal Novayagazeta.Ru
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Novayagazeta.Ru is a separate electronic edition. In 2011 the structure of the portal was completely redesigned. Today
At least 100 new unique pages (url addresses) a day are created by the editorial staff on the portal; 100% of the portal’s content comprises on the average: G55% news G30% unique content obtained by the edition’s authors G10% commenting content (blitz analytics by experts) G5% multimedia content On the average at least G260 thousand unique visitors including on weekends and public holidays. GAnd 20 million (August 2014 data)
a day,
views a month
100% organic traffic to the website. The principle decision was to refuse participating in the traffic-generating announcement networks as well as to refuse buying traffic. Own partner network for direct banner exchange. Media resources that are kindred spirited and similar in content and audience characteristics (Novaya, Echo, Dozhd’, Slon, Snob, NewsRu) directly exchange announcements. Smart version of Novaya Gazeta in Internet. A fresh issue of the newspaper exists in the form of a “scroller”. Audience of this edition is up to 40 000 scrolls of one issue.
Reliable round-the-clock moderation of comments. Novaya Gazeta hasn’t blocked access to comments and option to comment upon all articles of the edition. Growing volume of multimedia content. Responsive social networks. No commercial funds were spent on maintaining SM accounts. The edition’s social media are managed not by SMM specialists but by editors, hence such high loyalty of the audience.
GFacebook: GTwitter:
105 000+ 135 000+
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Social networks:
Facebook fans of Novaya Gazeta: who are they? Over 100 thousand men and women (age group 25-44 = 56%), politically active city dwellers of the two Russian capitals,
recently + inhabitants of Ukraine. Many of them are proficient in foreign languages, and declare it. These individuals have higher education and high mobility levels.
Users that like our FB page Females your fans
All on FB
Males your fans Country
All on FB FB fans
City
FB fans
Language
Russia
Moscow
Russian
Ukraine
Saint Petersburg
English (USA)
USA
Kiev, Ukraine
English (UK)
Germany
Tbilisi, Georgia
German
Georgia
Yekaterinburg
Ukrainian
Israel
Baku, Azerbaijan
French (France)
Belarus
Minsk, Belarus
Italian
UK
Novosibirsk
Polish
Azerbaijan
Krasnodar
Georgian
FB fans
Our campaigns:
«The forgotten regiment»: A military columnist of the Novaya major Vyacheslav Izmailov together with the newspaper’s other staff freed 171 hostages from captivity during the war in Chechnya.
Environment: Every year jointly with the WWF we plant pine and cedar trees in the Siberian taiga and in Altai in order to replenish the trees used for manufacturing paper for our edition.
Our observer behind the bars: For twenty years we have supported Samson Hamletovich Leningradov, a giraffe at the Moscow Zoo. He was born in 1993, and thanks to his long neck and his ability to observe the surroundings — Samson became an observer for the federal newspaper (with a decent salary starting in the mid of the complex 90s)! He is kind and joyful, and loves kids and onions.
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Our Elena Milashina. Together with a team of special correspondents and experts investigated the terrorist attack in Beslan. Yuri Kozyrev. Six times World Press Photo prize-winner, famous military photographer publishes in Novaya his view of the world. Yulia Latynina. A columnist of Novaya. There are just as many of those in disagreement with her position as there are her ardent fans. Disputes are inevitable.
Roman Anin. Investigated the Sergey Magnitsky case jointly with foreign fellow investigators and found out who and how whitewashed and still whitewashes Russia’s budget funds in offshores. Yuri Rost. A columnist of Novaya, a prize-winner of various awards, the legend of Russian journalism. His reports and essays are published every week. Alexander Genis. A Russian writer from New York. The author of bestsellers and a columnist of Novaya.
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staff: Dmitry Bykov. A columnist and a poet.
Zoya Eroshok. An essayist, a prize-winner of the Golden Stylus Award of the Russian Union of Journalists.
Pavel Kanygin. A special correspondent from the information section who went to war. His reports are an event at both sides of the front.
Pyotr Sarukhanov. The chief artist of the newspaper. Creator of its unique pictures.
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Our losses:
Murdered while in the performance of their duties
Igor Domnikov
Đ?nnĐ° Politkovskaya
Yury Schekhotshikhin
Nastya Baburova
Stanislav Markelov
Natalya Estemirova
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The shareholders:
In 2006 Mikhail Gorbachev and Alexander Lebedev greatly helped Novaya Gazeta by acquiring its shares. Supervisory Board of the newspaper includes prominent Russian scientists and cultural figures.
11 51% — is a single share holding — belongs to the whole team of the editorial board.
A Novaya reporter Yuri Baturin in space. His photo from the orbit.
Somewhere out there lives Novaya Gazeta with its 150 staff and 2,5 million readers!