Grupo
ADMIRAL strengthens sponsoring in Austrian football ADMIRAL, the Austrian market leader in sports betting, is starting the 2021 football season as a prominent main sponsor for the two national top leagues as well as a new sponsoring partner of the serial champion FC Red Bull Salzburg. These latest collaborations provide clear evidence of the company’s commitment to Austrian professional football and have further strengthened the market position of the ADMIRAL brand in the long term.
New head sponsor of the Austrian Bundesliga and 2nd League It is with great joy and pride, that ADMIRAL started the 2021/22 season as the new head sponsor of the Austrian Bundesliga (Austrian National League) and the 2nd League. The company is Austria’s market leader in the sports betting sector and celebrates its 30th anniversary this year. ADMIRAL Sportwetten GmbH, a 100% subsidiary of NOVOMATIC AG, was founded in 1991 and offers a wide range of sports betting with more than 30 different sports in around 250 branches throughout Austria as well as on www.admiral.at. With some 1,500 staff across Austria, ADMIRAL is considered a leading company and a reliable employer. Responsible Entertainment is an essential part of ADMIRAL’s corporate philosophy. As a partner of sport, ADMIRAL supports more than 240 sports clubs, associations and events throughout Austria. The sponsoring commitment covers a wide range of sports, such as football, tennis, handball, ice hockey and basketball. ADMIRAL is, among others, a premium partner of the Austrian Football Association (ÖFB), the national handball team, the Handball Liga Austria and the Austrian Tennis Association (ÖTV). The new partnership with the Austrian Football League has been concluded for at least three seasons. For the first time, both divisions of the league are now united under a single head sponsor. The Austrian Football League comprises the clubs of the highest divisions together with the Bundesliga offices and its committees. As a professional leisure service provider, the Austrian Bundesliga presents top-level Austrian football for the sportsinterested public. Since 1974, the Bundesliga has organised the country’s two highest divisions with 195 matches per year in the ADMIRAL Bundesliga and 240 in the ADMIRAL 2nd League.
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