Portfolio by Nina Corella

Portfolio

Nina Corella

Biography & Career Objective Hi there, My name is Nina Corella and I am a graduate from the Art Institute of Tucson with a major in Fashion Marketing. Throughout my 3 years at the Art Institute I have got a feel at what I am good at and throughout my portfolio I will showcase my best work that I have done in my classes, as well as my own personal side projects.

Career Objective Passionate, self motivating fashionista, interested in obtaining a career in styling, event coordinating, and owning my own business in the future. Offering creativity and critical thinking skills to help generate and offer innovative ideas, also to gain a more in depth experience inside the fashion industry before owning a business of my own.

Resume Experience

NINA CORELLA email npcorella@yahoo.com

! ! ! Nov. 16 - Jan. 23, 2012! Tres Boutique ! Set Up Store and Marketing • Manage store social media; Twitter, Facebook, Tumblr • Distribute promotional material and organize merchandise • Replenish merchandise inventory Nov. 12, 2011!

Darling I Love You” Fall Fashion Show ! Event Coordinator • Decorate venue • Set up designer’s selling booth • Greet and seat guests

Apr. 25, 2011! ! ! !

The Art Institute of Tucson, Sense of Style Fashion Show ! Set-Up Team/VIP Guest Assistant • Greeted fashion show guests • Facility transformer • Distributed promotional items

Apr. 12, 2010! ! ! ! ! !

The Art Institute of Tucson, Sense of Style Fashion Show !Group Event Coordinator • Communicate with Chefs • Menu selection • VIP room set-up

Nov. 21, 2009! ! ! ! ! ! !

Paula Taylor & Tasha Sabatino, Pop Up Shop Trunk Show, Sales Associate • Interest buyers in purchasing clothing • Merchandising • Address clients’ questions and concerns • Assisted with product launch

education Bachelors Fashion Marketing, The Art Institute, Tucson, Az, computer skills Proficient in Microsoft Word, Excel, Powerpoint, Photoshop, Illustrator, Google docs strengths Planning, producing photo shoots, styling, Facebook, Twitter, Blogging

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Advertising | Almay

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2nd Chance | Fashion Businesses

2nd Chance Exchange Pop Up Shop

2nd Chance Exchange, pop up shop will carry all clothing sizes and both men, an women. I want everyone to see 2nd Chance as trendy clothing exchange store where all men and women of different sizes can shop together and feel comfortable. An I believe that 2nd Chance Exchange will offer this kind of comfort to customers. Location I choose to do my pop up shop in the drawing lab in room 213. I choose this room specifically because of the unique shape of the room, props that were already in the room, and the big widows that look out towards the mountains. But when opening the store on the “Grand Opening” day. The space was to big for the merchandise that had and props to fill the whole store. So, I was suggested to to cut the space in half to make the room look more field and not so empty, Not my original idea, but still made it work. The layout of the store I honestly didn’t come up with until the actual day of the pop up shop. This is because I feel I have more creativity and control when having all the props in one spot and can work with them. I am a visual hands-on type of personal that is why. So when doing the store layout I wanted to create a way so my customers flow through the store. Starting at the what’s new in store, to the center clothing looks display, to the accessories and lastly the cashier. An I thought that it worked well in controlling the people that came to take a look at the pop up shop. Also I wanted to create a inviting, vibrant an mellow space and I believe I achieved that when I was reading over my comments about the pop up shop.

2nd Chance | Advertisement

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2nd Chance | Floor Plan

2 ND CHANCE C HANCE EXCHANGE

EXCHANGE

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2nd Chance | Feedback CUSTOMER FEEDBACK

1. Do you like the concept implantation in the pop up shop? ! 1 Completely missed the mark ! 2 Room for improvement ! 3 Just right ! 4 Like it ! 5 Love it 2. Do you think Tucson has room/need for 2nd Chance Exchange shop? ! 1 Definitely no ! 2 Probably not ! 3 Not sure ! 4 Possible ! 5 Definitely yes 3. Would you recommend 2nd Chance Exchange to friends, family or others? ! 1 Definitely no ! 2 Probably not ! 3 Not sure ! 4 Possible ! 5 Definitely yes 4. Do you like the merchandise mix in the shop? ! 1 Don始t like it at all ! 2 Room for improvement ! 3 Just right ! 4 Like it ! 5 Love it!

5. Any additional suggestions or recommendations?

2nd Chance |Before & After

BEFORE

2nd Chance |Before & After

AFTER

Brazil & Forever 21| Fashion Businesses

When placing a company in a foreign country you want to evaluate the potential investment in the country. For instance, throughout this report Forever 21 is looking to expand their operation to Brazil. We have researched the business of Forever 21, the culture, and logistics of the operation in the Brazilian market. Also through this in depth report, we have analyzed the pros and cons of investing in Brazil. An have concluded the report with a detailed recommendations for Forever 21 to consider when expanding the Brazil. There are many things we examine through out this paper, such as; the demographics of Brazil, along with the retail industry and the fashion industry within the country. We look at the history of Forever 21 as a company, the price points, and merchandise that they carry. We look at potential competitors, the potential growth for the company.

Elisa Hemingway Nina Corella

Eco Threads | Fashion Business

Eco Threads We combine natural materials to create products that suit the demands of todays modern living. We strive to design clean, simple bedding that is satisfying to live with. Many of our products are designed specifically for small spaces and all of the products we make are 100% green. Enduring style, and good quality, giving everything we make inherently good value. The target market for Eco Threads focus is towards women, age ranges around age mid 20s to their late 50s. These women are eco friendly, and live the eco friendly lifestyle. Also these women are into the very feminine interior decoration, they are ones who would purchase Eco Threads products. Also they have a upper class income, are in school or work.

Nina Corella

Nina J | Fashion Business

Nina J Boutique Jennifer Beggs Nina Corella Retail Management

When two young college graduates decided they want to go into business together, they didnâ&#x20AC;&#x2122;t waste any time. We were originally going to open a high end boutique that would carry a lot of recognizable labels because so many of the competitors carried brands that we had never heard of. But instead we thought lets be the brand, the image, and the lifestyle, Nina the co-owner had always wanted to launch a line of apparel so we created our private label Be Seen. Be Seen is an affordable fashion forward line of clothing that will cater to the local party girl. Our goal is to establish ourselves as the party by having events and being involved in the events around the community. Nina J is located in the heart of the party district, Congress Street where all of the hottest clubs, lounges, and concert venues are located. There are many stores that appeal to our target customer but no can compete with the Devotion Program, our unique floor layout, the level of customer service, and everything Nina J stands for.

Eighteen26 | Fashion Business

Eighteen26 Exchange Eighteen26 clothing exchange is a young hip boutique that caters to the plus size ladies market. We strive to be the first store that will provide the service and products that have not yet been available to the fashionable plus size market. We are the only retailer to carry only plus size women clothing in Tucson, Az. Also we want to promote a healthy lifestyle for plus size women. Eighteen26 has expertise in styling and fitting the latest fashions to flatter the curvy woman for a great price. We pride ourselves on the high level of personal relationships with our customers, and staff. It is our mission to make every client feel welcomed in our energetic and vibrant atmosphere that is truly Eighteen 26. It is the purpose of Eighteen26 Exchange is going to lead the plus size resale fashion business, providing a livelihood for its customers and employees, and a fair return to its owner and achieve sustainable success by: · Being the most valuable place for its plus size customers to buy, sell and trade new and recycled clothing · Being the only exclusive resale store for plus size women. · Welcoming atmosphere for customers. · Employees acting with honesty. · Promoting fun , enjoyment and plus size fashion.

Eighteen26 | Fashion Business

Eighteen26 Exchange Marketing For Eighteen26 Exchangeâ&#x20AC;&#x2122;s market research that will be done is how we will determine if there is enough demand for Eighteen26. And we want to get as much research from the locals that we can as possible. So by handing out surveys, and putting the survey online so it is more accessible for individuals, that this will help us discover the needs and wants from our potential clients. By using the primary marketing research to get a first hand estimation of the thoughts of what our possible customers are thinking. First off, we will be handing out around 30 surveys to a very selective group of women that will consist of 30 questions that will ask just briefly about their demographic such as; their age, gender, their area where the live at, and so on. Also in the survey there will be questions about their shopping habits/behaviors and what they are thinking overall about the idea of having a clothing exchange store that is catering to specifically the plus size market.

Eighteen26 | Fashion Business

Eighteen 26 Exchange Management Upon receiving the application the Sales Manager must first confirm with the applicant that there is a clear understanding of the job description. The Sales Manager must also establish the best time for the applicant to return the application so a preliminary interview can be completed. After the applicant completes the application they must return to Eighteen 26 Exchange with a resume and be prepared for a preliminary interview with the sales manager. The Sales Manager will be looking to see if the possible associate has some of the characteristics needed to fill the job. If the possible associate possesses those characteristics they will be invited back to the final interview. In this interview the Sales Manager will ask questions that will determine if the job is appropriate for that individual. The final step of the interview process will be to sit down with the Owner and conduct a final interview in which the Owner will ask questions like â&#x20AC;&#x153;if you where a part of a car what part would you be?â&#x20AC;? This question can establish if the applicants holds important teamwork characteristics. The Owner and Sales Manager must check with all personal and professional references and conduct a full background check. The Owner and Manager have guidelines and tools available to help in the investigation process upon request. If everything is clear and both Owner and Manager agree then the applicant will be hired

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A&E 40

Womenâ&#x20AC;&#x2122;s Summer | Technical Designs

Lust For Life | Technical Designs Lust For Life

NinaCorella

Lust For Life Spring 2010

NinaCorella

Spring 2010

Seaside 619 | Technical Designs SEASIDE 619

SPRING 2010

NINA CORELLA

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Blackout | Events

Blackout | Events Dock Bathroom

Rodney Breanna Benja

Kitchen Tyler Johnny

Open Ilene

Benzi

Ellie Jose

Litzyeen Anthony!

Alea

Liz

Draw Space

Aubrey Storage Luis

Open

Open * All artist space: 5 ft wide Food

Food

Blackout | Events

g n i l y t

4th Ave | Styling

Rockin Queen | Styling

Emperah | Styling

Stereotypes | Styling

Disorder | Styling

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Visual Display | Recessionista

Visual Display | Bamboo Catalog

ISSUE 1

The Art Institute of Tucson 5099 East Grant Road Tucson, AZ 85712

Arthur Tsai

1234 North Hollywood Lane Anycity, AB 12345

Organique

JUNE 2010

Live Eco-Friendly

Organique

Visual Display | Bamboo Catalog

Organique Our company strives to bring the beauty of organic materials into fashion. We use only natural fibers. We are an ecofriendly environment in our products as well as in our catalogs. All of the materials used to create this catalog are of recyclable materials. The materials used in our products are also recyclable. We strive to keep our world beautiful in nature and in fashion.

FIND MORE AT OUR WEBSITE: WWW.ORGANIQUE.COM Organique

June 2010/Issue 1

Visual Display | Bamboo Catalog

BAMBOO DRESS

This one of a kind item was made of all natural bamboo sticks applied onto 100% rayon ribbon strips for backing. The sleeves and skirt of the dress are created entirely out of the bamboo stick panels. The bodice of the dress is made of braided cotton twine. These strips are hand sewn along the bust and hot sealed along the front and back bodice. Showers of twine allure the bust and hips of the dress. Lined in 100% silk this dress will caress the softness of your wild side. $450

Organique

June 2010/Issue 1