2012
RETAIL ADVERTISING RATES
Effective March 1, 2012
Effective March 1, 2012
ST. JOSEPH Daviess
Grundy
Dekalb
PO BOX 29 - 825 EDMOND ST. - ST. JOSEPH, MISSOURI 64501 816.271.8500 - FAX 816.271.8696 • www.newspressnow.com
RETAIL ADVERTISING RATES NPG Newspapers, dba St. Joseph News-Press. Published every morning, Monday through Sunday. Member: Audit Bureau of Circulations, Newspaper Association of America, Inland Press Association, Missouri Press Association
KANSAS CITY ST. LOUIS
MISSOURI
St. Joseph, Missouri is the regional hub for the fourteen counties of Northwest Missouri and Northeast Kansas with a combined population of over 150,000. Located in the heart of America, St. Joseph is the seventh largest city in the state of Missouri.
EDITOR AND PUBLISHER DAVID BRADLEY (816) 271-8502 david.bradley@newspressnow.com
PERSONNEL
GENERAL MANAGER LEE SAWYER (816) 271-8601 lee.sawyer@newspressnow.com
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ADVERTISING DIRECTOR TIM WEDDLE (816) 271-8510 tim.weddle@newspressnow.com RETAIL ADVERTISING MANAGER TONY LUKE (816) 271-8636 tony.luke@newspressnow.com NATIONAL ADVERTISING MANAGER SUSAN WHITE (816) 271-8513 susan.white@newspressnow.com CLASSIFIED ADVERTISING MANAGER NADINE PINZINO (816) 271-8503 nadine.pinzino@newspressnow.com ADVERTISING PRODUCTION MANAGER KIM MURPHY (816) 271-8647 kim.murphy@newspressnow.com
COMMISSION & PAYMENT TERMS
a. Retail rates are net and non-commissionable. No cash discount for camera-ready, pre-payment or net 10 days b. Charged advertising accounts are due and payable by the 15th of the month following publication. Accounts not paid by the 30th of the month accrue interest at the rate of 1.5% per month until the advertisement is paid.
GENERAL POLICY
a. The St. Joseph News-Press reserves the right to refuse any and all advertising. b. Retail advertising rates apply to advertising done by retail stores which sell to the public through one or more locations they own or control. c. All advertising is cash with order except where credit has been approved by the St. Joseph News-Press. Applications for credit must be approved by the credit manager. We consider both an advertiser and its agency equally responsible for payment. If payment is not received we reserve the right to seek relief from both. d. The St. Joseph News-Press’ liability for an error in an advertisement will be limited to the space occupied by the error on the first insertion of the advertisement. Any claim for allowance must be made within 15 days after the occurrence of an error. Any makegood for such allowance must be made within 15 days of the occurrence. e. Rates are subject to revision. Contract advertisers will be informed by letter, 30 days prior, of any changes or additions to this rate card. f. Placement fees from third party entities will be added to the cost of the advertisements. g. Local contracts must be signed by an authorized official to the company. Contracts signed by a company’s advertising agency will not be accepted. h. Ads in regular paper over 18-inches in depth will be charged 20-inches. i. The receipt of a contract or order is construed as an acceptance of all rates and conditions under which the St. Joseph News-Press, at the time, sells advertising space. j. Advertising simulating news copy shall have the words “Paid Advertisement” at the top of the advertisement. k. The St. Joseph News-Press will not accept cancellation of any order for advertising space after publication deadline. l. Advertiser and/or advertising agency agrees to defend and indemnify the NewsPress, its officers, agents, employees, and contractors against any and all liability, loss or expenses, including reasonable attorney’s fees, resulting from the publication of Advertiser’s advertisement, including, but not limited to claim of libel, plagiarism, unfair competition, unfair trade practices, infringements of trademarks, copyrights, trade names, patents or proprietary rights, or violations of rights of privacy. m. Advertising contracts may not be assigned or transferred by the advertiser. n. Brokered space in any form is unacceptable. o. Incorrect rates on insertion orders that do not correspond with the current rate card in effect will be regarded as clerical errors. The advertisement will be published and charged at the applicable rates in effect at the time of publication. p. Position requests will be honored as makeup permits. Under no circumstances will adjustments, reinsertions or refunds be made due to the position in which an advertisement has been published. q. The St. Joseph News-Press reserves the right to cancel Advertising Agreements upon 30 days notice to customer.
Effective March 1, 2012
PO Edmond St. -St. St. -Joseph, MO 64501 POBox Box2929- 825 - 825 Edmond St. Joseph, MO 64502 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com 816.271.8500 - Fax 816.271.8696 • newspressnow.com
DOLLAR VOLUME AGREEMENTS Open Rate $500.00 $1,000.00 $2,500.00 $5,000.00 $7,500.00 $10,000.00 $15,000.00 $25,000.00 $50,000.00 $75,000.00 $100,000.00
Daily $52.19 $39.36 $37.04 $32.41 $30.10 $28.37 $26.69 $26.12 $25.56 $24.98 $23.85 $23.74
Sunday $57.67 $43.49 $40.94 $35.82 $33.26 $31.33 $29.50 $28.87 $28.23 $27.61 $26.36 $26.22
Repeat $31.31 $23.62 $22.23 $19.45 $18.06 $17.02 $16.02 $15.67 $15.33 $14.99 $14.31 $14.24
All St. Joseph News-Press advertising revenues will count toward dollarvolume commitment. This includes space (ROP and Classified), preprinted insert revenue, print & insert revenues, color and position charges. Advertiser has one year to complete dollar volume commitment. Daily rate applies to any Monday through Saturday newspaper.
WEEKLY FREQUENCY AGREEMENTS Open Rate 1-inch 2-inches 6-inches 18-inches 30-inches 60-inches 90-inches 120-inches
Daily $52.19 $22.61 $22.17 $21.37 $20.85 $20.50 $20.25 $20.13 $19.91
Sunday $57.67 $24.97 $24.49 $23.62 $23.04 $22.65 $22.37 $22.24 $21.99
Repeat $31.31 $13.56 $13.30 $12.82 $12.51 $12.30 $12.15 $12.08 $11.95
Weekly frequency contracts are non self-renewing agreements. Advertiser agrees to publish the minimum amount of original space each week for duration of agreement. Daily rate applies to any Monday through Saturday newspaper. Repeat rates apply to ads picked up within six days of original insertion with no changes in copy. Sundays are excluded from pickup rate. Ads must run on consecutive weeks. 13-week agreement add $1.00 per column inch. 26-week agreement add $.50 per column inch.
DESIGNATED PAGE POSITION
• Rates are per thousand pre-prints. • Preprinted insertion dollars may count toward St. Joseph News-Press Dollar Volume agreement. • Preprinted insertion rates are for single advertisers only. • Minimum quantities: Monday thru Saturday - 5,000; Sunday & Holidays - 15,000. Minimum quantity for Sundays and Holidays from Thanksgiving through New Year are 20,000. Thanksgiving distribution is full circulation only. • Add at least 2% for circulation quantity for spoilage • Rates available for standard distribution in St. Joseph News-Press and TMC mailer Single sheet 2 reg/4 tab 4 reg/8 tab 6 reg/12 tab 8 reg/16 tab 10 reg/20 tab 12 reg/24 tab 14 reg/28 tab 16 reg/32 tab 18 reg/36 tab Addl 2 reg/4 tab
5,000 up to 10,000
$39.71 $57.46 $79.11 $88.82 $93.02 $95.86 $98.98 $102.10 $105.24 $108.36 $3.12
10,000 up to 20,000
$38.18 $53.81 $74.34 $83.19 $86.31 $89.40 $91.83 $94.75 $97.69 $100.55 $2.86
20,000 up to full distr
$36.20 $47.57 $67.68 $74.19 $77.62 $80.37 $83.24 $86.06 $88.89 $91.76 $2.87
FREQUENCY DISCOUNTS: Minimum quantity for discount is 20,000 per insertion 75-99 Annually: 10-22 Annually: 4% 100-109 Annually: 23-36 Annually: 6% 110-119 Annually: 37-49 Annually: 8% 120 or More Annually: 50-74 Annually: 10%
full distr (no zoning)
$31.74 $39.45 $55.06 $64.30 $67.72 $69.57 $72.66 $75.12 $78.09 $80.75 $2.67
14% 18% 20% 22%
SIZE INFORMATION: Regular Pages - More than 11.5” in width or 12.0” in depth; Maximum size: 11.5” x 22.0” and must be half folded. Tabloid Pages - Pages over 80.5 square inches; Maximum size: 11.5” x 12.0” Flaps are counted as an additional regular page. Mini-Tabs or “Flexi’s” - With 8 pages or more of 80.5 square inches will be charged at half the number of tabloid pages. TOTAL MARKET COVERAGE (TMC): 23,100 delivered to non-subscribers each Wednesday in the metro area. Rate for TMC mailer will be same rate as St. Joseph News-Press distribution rate Minimum Distribution = 5,000 CIRCULATION Daily: 27,095
Add 35% to column-inch (including color) rate
Sunday: 30,308
(Source: ABC Report 3/31/11)
COLOR
30-column inches and over - flat rate Daily Sunday Spot Color $225.00 $225.00 Full color $440.00 $440.00
PREPRINTED INSERTS
Repeat $135.00 $264.00
Under 30-column inches - inch rate (Minimum size - 2-inches) Daily Sunday Repeat Spot Color $8.00 $8.00 $4.80 Full color $15.00 $15.00 $9.00
Quantities Needed: Daily: 27,600 Sunday: 31,000 • TMC: 24,000 SHIPPING INSTRUCTIONS Ship to: Jennifer Moore, Packaging Services Manager St. Joseph News-Press 1301 S. 58th Street St. Joseph, MO 64507 Ship prepaid disposable skids, 39x49 in lifts of the printer’s convenience. Bundles are not to be tied, just strapped to the skid. Packaging Phone: 816-271-8663 RECEIVING HOURS: Mon. - Fri., 7:00 am to 3:00 p.m. and 8:00 p.m. to 11:00 p.m.
THE POWER OF VIBRANT, CLEAR COLOR Color strongly influences a reader’s attention. Color can convey a mood, emphasize a point or make your ad jump off the page. In a recent readership study by the Newspaper Association of America readers said they were 60% more likely to read through an entire full color ad versus an ad that used black as its dominant color. Effective March 1, 2012
ADDITIONAL POLICIES: • Preprinted inserts are due at the St. Joseph News-Press production facility no later than one week prior to insertion date • Single sheet inserts should be printed on minimum 70# paper. • Inserts requiring special handling due to printer damage, improper skidding or transportation damage may require an additional charge. • All preprinted inserts are subject to postal regulations and publisher policies.
Page 3
PO Box 29 - 825 Edmond St. - St. Joseph, MO 64501 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com
CLASSIFIED ADVERTISING RATES
G E N E R A T E
Based on a 6-Column format.
OPEN RATE
Rate below are per agate line except three, four, and five visual lines - which are rated per visual line. Open Rate 1 day 2 days 3 days 4 days 5 days 6 days 7 days Per Visual Line $7.17 $6.39 $6.02 $5.64 $5.61 $5.54 $5.36 Disp Open Rate per inch $71.70 $63.90 $60.15 $56.40 $56.10 $55.35 $53.55
CONTRACT CLASSIFIED RATES
Classified contracts require a minimum of 2 lines per day for the duration of the agreement. LINER ADS (per line per day) Rates are based on consecutive publication of advertisement. 1 day 2 days 3 days 4 days 5 days 6 days 7 days 2 - 4 visual $4.67 $3.86 $3.23 $2.99 $2.82 $2.69 $2.25 5 + visual $3.36 $2.78 $2.32 $2.15 $2.03 $1.93 $1.62 13 week premium $0.70 per visual line. 26-week premium $0.35 per visual line DISPLAY ADS (per inch per day) Rates below are per column inch - 120 column inches per page. Inches 1 day 2 days 3 days 4 days 5 days 6 days 7 days 2-7” $33.59 $26.87 $20.15 $16.79 $13.44 $11.76 $11.76 7-16 “ $31.07 $24.86 $18.64 $15.54 $12.43 $10.87 $10.87 16-40 “ $28.55 $22.84 $17.13 $14.28 $11.42 $9.99 $9.99 40-60 “ $26.03 $20.83 $15.62 $13.02 $10.41 $9.11 $9.11 60-120 “ $23.52 $18.81 $14.11 $11.76 $9.41 $8.23 $8.23 120”+ $21.00 $16.80 $12.60 $10.50 $8.40 $7.35 $7.35 13 week premium $7.00 per inch. 26 week premium $3.50 per inch.
350-Inches Per Year $56.28 $50.82 $44.94 $37.59 $32.76 $28.14 $25.41
Repeat Your Recruitment Ad for $27.00 per column inch. ($2.70 per line minimum $27.00) Repeat rate available within six days of original insertion. 7 Day on-line listings will be added at $50 per job
newspressnow.com with Top Jobs.
$50 Top Jobs $50 Priority Search & $99 Galaxy Network
SPECIAL CLASSIFICATION RATES Political (per column inch) Churches (per column inch) Charitable Organizations (per column inch) Public Notices (per agate line)
Daily $52.19 $18.00 $26.59 $3.50
Sunday $57.67 $18.00 $29.50 $3.75
Repeat $31.31 $10.80 $16.02
REAL ESTATE ADVERTISING RATES & AUTOMOTIVE ADVERTISING RATES Available upon request. Page 4
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• HIGH VISIBILITY • IMMEDIATE IMPACT in debate
See your St. Joseph News-Press Advertising Is g Consultant or Call 816-271-8527 for details. controlun a Photo illustra
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restrictive laws The St. Joseph News-Press can print multi-page tabloid and broadsheet sections. Ask for details. Commercial printing price quotes are given on an individual basis, depending upon individual needs. Libyans Associated hit Libyan leadea defaced billbo Press ard of r Moam during a demonstra mar Gadhafi the regim tion again eastern e in the city of Tobru st Libya, on Saturday. k,
For deta ils see Pag es A2,
A4
Care, Blue Including UMR, Med Cross Blue Shie ld, icare Offering Allergy Testing & Therapy
• Now
INSID Design, Print and Deliver Inserts demand readership andE deliver results! Fred E. Potts MAin nuM ber
Liner ads are per agate line. Display ads based on 6-column format. Open 70-Inches Per Year 140-Inches Per Year 350-Inches Per Year PER VISUAL LINE $13.15 $7.00 $6.50 $5.60
Special front page treatment on
WITH
816-271-8 500
COLOR For color rates see page 3. RECRUITMENT ADVERTISING RATES DISPLAY ADS (per column inch) Inches Open 70-Inches Per Year 140-Inches Per Year 1-5” $131.46 $70.14 $65.31 5-15 “ $118.23 $63.21 $58.59 15-30 “ $105.21 $56.07 $52.08 30-60 “ $87.78 $46.83 $43.47 60-90” $76.86 $40.95 $38.01 90-120” $65.73 $35.07 $32.76 120”+ $59.22 $33.18 $29.19
INSTANT TRAFFIC
Design Print& Deliver
Classified.. Obituaries. ............ D1 Busin ess............ Dear Abby ............B3 Deba te.............. ... B5 ............. E7 Movie .... Ads........... A5 ..C3
Full color, glossy DPD inserts target your best audience. Your St. Joseph News-Press Advertising Consultant will help you with date selection, zoning and advertising message. You get production, printing, insertion and delivery all at one affordable
Rates to Design, Print and Deliver (cost per thousand) Distribution
8.5x11”
8.5”x5.5”
5,000 10,000 20,000 30,000 40,000
$97 $75 $69 $67 $63
$83 $58 $53 $51 $50
• Minimum Quantity 5,000 • Full Color on Both Sides • Printed on 70# gloss coated or 75# uncoated white stock • Other sizes and stocks available • Deadline is 12 business days prior to insertion • Bleed or no bleed
3921 Sherm
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816-233-ue, Saint Joseph, 3700 Toll Miss Free 877- ouri 64506 415-3700
.
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MOVED T CENTER HAS THE COMFOR RS TO THE ALITY AFTER 27 YEAHWY! , GREAT QU T SAME OWNER & SERVICE!! NORTH BEL PRODUCTS ces ~ pla Fire ~ s ing” Pools ~ Spa Backyard Liv “Introducing
1” g Since 198 All Year Lon & Arby’s) Comfortable l Crest “Keeping You Hwy. (North of Coo • Sat. 9 am to 4 pm 1804 N. Beltrs: M-F 9 am to 6 pm Hou e Stor New
Deborah’s St. Josep
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Pre-Kinde rgart Enrollm en – Grade 6 ent Op March 3 rd ens
• Christ-C entered Educati • Challen on ging Ac ademic Program • Smaller Class Siz es • Pre-Kind ergarten , 1/2-day • All-Day Kinderga rten • Fine Ar ts: Art, Mu sic, Band • K–6 Co Technologmputer and y Instru ction
Apply NOW fo Fall 2 r 008! Contact
816-279-3 Mrs. Vic
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760
St. Joseph Chr 5401 Gen e Field • istian School St. Joseph, MO 6450
Accreditation (K-12) Associ Association ation of Commission on Accred Christian School itation and s Interna School Improv tional (ACSI) ement Associ ; North Centra l ation (NCA CASI)
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FOR MORE INFORMATION... contact your St. Joseph News-Press Advertising Consultant or call 271-8527. Effective March 1, 2012
PO Box 29 - 825 Edmond St. - St. Joseph, MO 64501 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com
Tougher times call for smarter targeting. News-Press Digital Media will get your ad message visible results you can track. • Daily Deal - advertise your deal to our network of Daily Deal subscribers • clipandclickcoupons.com - put your offer on this webiste for local shoppers and service seekers • RealEstateStJoe.com - target home buyers and sellers in this market and beyond • Newspressnow.com/josephine - place an ad in the only local magazine for women • Local Display Banner Advertising Network - splash your ad across the most-read local news site, newspressnow.com. Contact your News-Press Advertising Consultant for more information.
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the r could test ation cente A new recrefitness. nt cial ed replaceme in city’s finan city’s plann came Bids for the ger Center forcing Muchenber for the aging higher than expected, will take significantly the steps it re-evaluate al ImproveCapit the the city to ise from to keep a prom am. y, it found Progr Frida s ment d bids than $1 city opene ined more When the option rema the project. for the cheapest its estimate ruction’s million over E.L. Crawford Const t to the Local firm n came closestotal of $5.2 millio million. A base bid of highest ate of $3.99 city’s estim ed, with the were receiv about $500,000. bids eight by ate from separated cost estim and lowest the project Manager Vince “Obviously was low,” Citytake a look back to the architects “We’re going Capell said. find out why.” built just east of be and try to y, to 35,000 The new facilit um, will measure three Stadi call for Phil Welch e feet. Plans , an elevated to 38,000 squar ise room other s, an exerc running, and floors, gymnasium walking and have wood track for gyms will features. Two Page A3 BIDS/ see Please
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g in p Monday mornin northbound on-ram next Interstate 229 in this winter storm. was around on the fire has accumulated on ts that got turned of the ice that help ing motoris of snow on top ild rtation crews buget several inches ment of Transpo expecteThdeto Missouri Depart area is ph. The . Joseph Jose Downtown St. St. wn wnto ELL in Do By KIM NORV ress fire ± For more ning St. Joseph News-P mor coverage, g for the best, weather rday als are hopin in anticipa- please see Satu City offici for the worst early ted to Page A5 an but preparing e winter storm expec e of tion of a sever scen state. to at e entire ts the is expected building early A this at th was l- pound s of snow PP day in h aronstart work fire battam- One to 2 inche s HO the majority to sep the ghout rs e with a s throu TIN s-Pres -Presst. Jo and es ghte e th s, t co fall overnight, ing at least 7 inche tow News e S ers RIS Ne flam e firefi her nkin e firs n y K ding ing, dropp state, accor ph in this part w as of th th of ph B the morn Je of se r ew se ll th corne is of n. Folks cr . Jo e ow ock oor atur. Jo ’t te Par t up on northwest rologist Lindie Patto St s total,bshe sh d fl x S ers said. the p the storin as St ldn said o se inche n d day, meteo 11 y, u u ly as lls le the for it 3kNOW much an ro ing co t,” f wh the Mem seco mp un aredin ethe tcould see as winter storm warn oke on lled quicthe city th r co gh state the , firs chie ost. Sm mmthes st in a nd ross e of Cat pu efi St. te gh eaare to n utions theJoseph was ings just southeastco okeer ion d p Rick e 12 d wer. ssFir arout, ac comh lo condi s age richso throri Tspeed Submitted rendering n . Joseph lexblizzard warn counties. Blizzard-lik gs rs on lo ter usian News-Pre man apt.ERICngi KEITH/St with re wind g. ered am uri u mp when C d thin E treetinside dooy e comajor Monda ed recreation ity of Misso the area, however, to isso ornin gath king e thearan b not e d Hen to Sstandk of assg rain d et ok , an h-bus shelter shows the propos M m rs. an par th o r Center. gl of th staiexpec fromhth ride. freezin ted to blank uld rendering sm Steve gladoptoenhave ota age A3 om whThiscoartist’s ple ss his ic The e uyp ove dayseeeoCITY/P the Muchenberge s the sidslipper ve idh Clay was ed s replace the art-g mist Eigforthe thed x Please willay re t fr aton P makingt for sa r. he waited nsi Kennet ti ninstthe freezin ice, ep structu s-P Stree owner mplecenter thatalw of nes g, ab r. 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Eig ed fo ab e insid ved ter co e sh MA Ne S ok d d .” spri ding but it estim fire ca By seph arri hea nd th A-Z 114 ncern ed an il sm we ss Jo oe T fi St. ters stor tated opens-Pre to n east bu ets, e is th at ch at n co gh souri ay to t re mu t th orth the stre amag se of efi bee umesdevas e to New e firs D cau to so Stree Fir e Mis aturd ay. the n r of sed e. w in u cost I’m wher tt, a as th polic a.m. aZO WESTON oo d as r th .S he t on ALON ress at a.m under out nd fl area eate d T ined. e w dmBy bu en or Viole tly w lled 5:30 day p e News-P h 6 Joseph er E St. m es h at ady roke e seco in an t T s an - Class wh rian aren d ca out Sun to se t “T g on , find B app an e ab the ted g ou alre ire b th plex iden prop re it e today and in up re , y of led l wake fi in ar fi F er la If you r schoo er com x Resage, the ea, th cance rier the t h eliver e st com A7 expect a longe age ce e go to d . “W e, corn ding idou stor gh at ar lowedThe St. Joseph dhog sciit snowing, ti /P groun ok il TS s not “W ags said sm bu Rob ume lthouto th rs al l ct policy. year. That’ e AR b e of Public Schoo school distri doo by cost als. A ned get s,” h tons se se NELSON ence but rtment of re fi District has By MELISSA Plea uri Depa for ears con e fi per e, The Misso dary Edured the smok Associated Press canceled y and Secon reh was thre d al judge decla Elementar inclement stince s for six self ure of — A feder aul uncon ING s classe nou tion cation allow After that grace e IV by ACOLA,anFla. h care overh Y, peopl E d e fail healt ar PENS en argue days. today. et wer that FL of ne on a dtion’s nistra be made weather DEC for s with 26 states ance. JIM er will have to issi ay, Obama admi g siding on period, days of the year. BE insur co-owness d with the Mond al m ctin esti to buy healt tution ing h G sin agree Comstru Also, Missouri qured up at the end e we haveGto nd Roger Vinson bu requi AU use CAN nty cotnbe by forcing ou canno ts, ictpJudge ess a W Pron e’s rights KS “If by chanc Western State Cout of r nU.S. Distr .violat RE tack enes peopl face penalties. He Seniora comlaw Dwe wsday, then LOO new r, cers nty on AN ph Ne that sixth l,” Melody ananspec immigthat the Univer sity by 2014 or u ance st the law, By schoo nge ofhfiinsur end of se ct pro uch l states buy rati ruling again l Distri ty e co ig . Jo day at the l li healt has canceled e B ay the insurun er m a previous th than JosepSth Schoo th stil cofurth the lega thems to ge A8 stitutional if Smith, St. at ar se il en Mond . Im d said ie a step classes for uncon Pa h th went ye dent, .S thing er an is T/ W st ou superinten the entire tsring qu aU /Page A3 D FI la to h today. . te condi den rtain g for Please see JUDGE tions r, the sidecla ess GOO from-Prhome r la A icy te me ws te of re r ce nnin see h Ne Duebato th extre cen ed. s la Josep on n fo e ru is ease e th e A3 s ti Pl lik ra /St. LS/Pag th ou on ow M ustra kn into KEITH look nger Please see SCHOO es ..... B3 to Hays C4 Obituari ERIC Western with trip e fr at is ame ed toand da Classified...... ........... C1 ag Sports th h A8 ck e problems again for W its n Comics.......... s ....... A6 e pa ctiv B4 Busines Weather could cause e ar addi Dear Abby ..... red ts av te be W Details in Spor or y en to up next d Iv MAIN NUMBER y an prov lla Sk have . Vani , but umed lts ns sa co when
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The St. Joseph News-Press reaches over 55% of local adults each weekday and 73% on Sunday, including an extraordinarily high percentage of the area’s highest income and highest educated residents.
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PO Box 29 - 825 Edmond St. - St. Joseph, MO 64501 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com
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The St. Joseph News-Press Ad Production teams are using Adobe InDesign on Apple Macintoshes to build spec and live ads. This platform has the flexibility to accept or convert a number of file formats. To have one of our teams build your ad call your St. Joseph News-Press Advertising Consultant or the Advertising Department at 816.271.8527 for assistance. The table of compatible or incompatible formats will be updated as new software/hardware technologies evolve. Higher version numbers may NOT be compatible, but lower version numbers can usually be converted. At this time PDF is our preferred format when there are no changes to be made. We will gladly send you our job options so that the PDFs you create will be fully compatible.
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Mechanical Requirements Regular Broadsheet & Classified (22 inch) 1 Column .......................................... 1.610” 2 Column .......................................... 3.340” 3 Column .......................................... 5.063” 4 Column .......................................... 6.792” 5 Column .......................................... 8.521” 6 Column .......................................... 10.25” Double Truck ..................................... 21.25”
Ear Sizes - News Press
Stitched & Trimmed Tab Modular (22 inch)
Regular Ear .............................1.5 Col x 1.5” Life Ear .................................1.5 Col x 1.75”
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Stitched & Trimmed Tab Modular (25 inch TRE)
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Online Ads
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Home Improvement Guide
Kraftwraps Horizontal Layouts..........(21”) 126p x 12.5” Vertical Layouts ................(12.5”) 75p x 21” Outside margins are 0.375” (2p3) on all 4 sides Full Page ..................... 4 Col (9.735”) x 9.5” Double Truck ............... 9 Col (20.31”) x 9.5”
1/24......................... 1 Col (2.25”) x 1.125” 1/12........................... 1 Col (2.25”) x 2.25” 1/6 V ........................... 1 Col (2.25”) x 4.5” 1/4 H .............................. 3 Col (7”) x 2.25” 1/3 H ................................... 3 Col (7”) x 3” 1/3 V............................... 1 Col (2.25”) x 9” 1/2 H ............................... 3 Col (7”) x 4.5” 2/3 H ................................. 3 Col (7”) x 6” 2/3 V ........................... 2 Col (4.625”) x 9” Full Page ............................. 3 Col (7”) x 9”
X = 0 • Y = 0p3 • W = Column Width • D = Inches minus 0p6 (example for InDesign; 4in-p6) *sizes are limited per publication
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tails or Call 81 to sch 6-749edule 4663 1300 Mi your visit. S. 11th Stre tchell Park et (for St. Jos mer Mead Plaza eph, MO Bldg.) 64503
503 S. Belt | 232-3950 St. Joseph, MO
Effective March 1, 2012
PO Box 29 - 825 Edmond St. - St. Joseph, MO 64501 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com
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The St. Joseph News-Press is the AREA’S #1 SOURCE for Local Retail Store Shopping Information Preferred Source for Local Shopping Information... St. Joseph News-Press................... 74.5% Television (All stations combined) ............. 6.4% Internet ............................................... 4.0% Unions Und Radio (All stations combined) .................... 6.4% er attack Other Print Editions ........................... 0.6% Direct Mail Fliers .............................. 3.7% Friend/Word-of-Mouth ..................... 5.8%
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A hard sell req ple lan uires sim gua The Sew ge. er Rev Citizen s Cam enue Bond mittee paign wil Cominto pra l put that the month ctice over the ory . The gro next convin ce voters up hopes to a $105 to app mil issue Apr lion sewer rove bond il The city 5. will use funds for to a fed projects rela the ted it add eral manda te tha ress its sewer combin t overflo ed w to me et new issues and concer ning the regulations ammo nia and amount of cals it other che ma the Mis y discharge misou into “We hav ri River. e to put simple this in can und language peo tee me erstand,” com ple mitsaid. “If mber Bob Slater the y this mu vote yes it’s thisch, if they vot it’s e no much. has to The city do the way.” work either If vot ers app bond, the city rove the will app ly Please see CItIZen S/Page a
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The St. Joseph News-Press reaches over 90,000* readers in the St. Joseph Retail Market area (14 counGoverno feds: kind of ties of Northwest Missouri and Northeast Kansas). No other advertising medium can provide this Avoid causirs to ng states a n y Is m o g re pain2008 reach or this many buyers with your advertising message. contro unSource: Pulse Research, April Effective March 1, 2012
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Page 7
PO Box 29 - 825 Edmond St. - St. Joseph, MO 64501 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com
2012 SPECIAL SECTION SCHEDULE JANUARY 2012 Today’s Real Estate
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1/06/12
Wedding Planner
Sun
1/22/12
Josephine
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1/31/12
FEBRUARY 2012 Today’s Real Estate
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2/03/12
Valentine Baby Faces
Tue
2/14/12
Business Journal
Thu
2/16/12
Josephine
Tue
2/28/12
MAY 2012
Today’s Real Estate Business Journal Congratulations Graduates Loved Ones Remembered Josephine
Fri Thu Sun Mon Tue
Today’s Real Estate Center Stage (Dance) Josephine
Fri Sun Tue
Today’s Real Estate
Fri
3/02/12
Profiles of Progress
Sun
3/25/12
Josephine
Tue
3/27/12
Today’s Real Estate KC Chiefs Camp Guide Josephine Readers’ Choice
Fri Fri Tue Thu
Today’s Real Estate
Fri
4/06/12
Josephine
Tue
4/24/12
Home Improvement Guide
Thu
4/26/12
Apple Blossom/Air Show KW
Sun
4/29/12
Today’s Real Estate Trails West! Busin ess Journal Pig Skin Preview (Col/HS) Josephine
Fri Sun Thu Fri Tue
Sun Fri Sun Sun Tue
6/01/12 6/24/12 6/26/12
Today’s Real Estate Ink For Pink Home Improvement Guide Josephine
7/06/12 7/27/12 7/31/12 7/26/12
Today’s Real Estate A Salute To Veterans Business Journal Basketball Preview Josephine
9/02/12 9/07/12 9/09/12 9/23/12 9/25/12
Fri Sun Thu Tue
10/05/12 10/07/12 10/04/12 10/30/12
NOVEMBER 2012
AUGUST 2012
APRIL 2012
SEPTEMBER 2012
Around St. Joseph Today’s Real Estate South Side Fall Festival Pet Paparazzi Josephine
OCTOBER 2012
JUNE 2012
JULY 2012
MARCH 2012
5/04/12 5/17/12 5/20/12 5/28/12 5/29/12
8/03/12 8/12/12 8/16/12 8/24/12 8/28/12
Fri Sun Thu Sun Tue
11/02/12 11/11/12 11/15/12 11/25/12 11/27/12
DECEMBER 2012
Today’s Real Estate Warm Wishes Baby’s First Christmas Holiday Greetings Josephine Pillars of Our Community
Fri Sun Mon Tue Tue Mon
12/07/12 12/02/12 12/24/12 12/25/12 12/25/12 12/31/12
Dates are subject to change.
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Effective March 1, 2012