Every moment. Every day. Every way. 2014 General Rate Card
ST. JOSEPH PO Box 29 - 825 Edmond St. - St. Joseph, MO 64501 'BY t OFXTQSFTTOPX DPN Daviess
Grundy
Dekalb
KANSAS CITY
PO BOX 29 - 825 EDMOND ST. - ST. JOSEPH, MISSOURI 64501 '"9 t newspressnow.com
ST. LOUIS
GENERAL ADVERTISING RATES Effective FEBRUARY 1, 2014
PERSONNEL
EDITOR AND PUBLISHER DAVID BRADLEY (816) 271-8502 david.bradley@newspressnow.com
GENERAL MANAGER LEE SAWYER (816) 271-8601 lee.sawyer@newspressnow.com
NATIONAL ADVERTISING MANAGER SUSAN WHITE (816) 271-8513 susan.white@newspressnow.com
RETAIL ADVERTISING MANAGER TONY LUKE (816) 271-8636 tony.luke@newspressnow.com
REPRESENTATIVES Missouri Press Association
COMMISSION
15% commission on National advertising to recognized Advertising Agencies.
POLICY ALL CLASSIFICATIONS
60-day written notice given on any rate revision. Alcoholic beverage advertising accepted. NOTE: Rates based on 6-column format.
BLACK & WHITE RATES (Per column inch) Dailly (Monday - Saturday) ............. $57.19 Daily Pick-Up Rate** ........................ $37.17 Sunday ............................................... $63.20 **Pick-up rate applies to additional insertions of the same ad (no copy changes) within six days of the initial insertion. Pick-up ads must be ordered at the same time as the initial insertion. Sundays are excluded from pick-up
MISSOURI
POSITION CHARGE
Additional 35% per column inch to the established rate.
BULK SPACE CONTRACT RATES 12 Month Advertising Volume Col. Inch Levels 250 500 750 1200 1600 3200 6500 9000 12500 18000 25000 30000 35000
Sunday $54.97 $54.36 $53.81 $52.67 $51.00 $49.83 $48.71 $47.63 $46.46 $44.72 $42.49 $40.19 $36.87
Daily Mon.-Sat. $52.78 $52.26 $51.74 $50.67 $48.99 $47.91 $46.78 $45.70 $44.87 $43.04 $40.90 $38.75 $35.37
Daily Pick-up $29.03 $28.75 $28.46 $27.86 $26.94 $26.35 $25.73 $25.13 $24.68 $23.67 $22.50 $21.31 $19.46
CAP RATES (Per column inch) For advertisements containing two or more dealer listings. Daily (Monday - Saturday) ........................ $45.76 Daily Pick-Up Rate** .................................. $29.75 Sunday ............................................................ $50.56 t $POUSBDU SBUFT BWBJMBCMF XJUI TJHOFE DPOUSBDU JO BEWBODF PG QVCMJTIFE TDIFEVMF otherwise, open rates apply regardless of annual volume. t "OZ VOGVMmMMFE DPOUSBDUT XJMM CF TIPSU SBUFE UP UIF OFBSFTU SBUF MFWFM BDUVBMMZ FBSOFE t "OZ MPXFS SBUF MFWFM FBSOFE XJMM BQQMZ POMZ GPS UIF BEEJUJPOBM TQBDF PWFS BOE BCPWF contracted space. t 1JDL VQ SBUF BQQMJFT UP BEEJUJPOBM JOTFSUJPOT PG UIF TBNF BE OP DPQZ DIBOHFT within six days of the initial insertion. Pick-up ads must be ordered at the same time as the initial insertion. Sundays are excluded from pick-up. t 0OF IBMG PG QJDL VQ MJOFBHF DPVOUT UPXBSE DPOUSBDU GVMmMMNFOU
COLOR RATES AND DATA Up To Full Page (120�)
Single Issue Pick-up Rate** 4QPU $PMPS ........................................................... $285 ........................................ $185.25 'VMM $PMPST ........................................................... $505 ........................................ $328.25 A double truck is billed as a single page plus a pick-up. Deadline is 24 hours in advance of the regular deadline. Available daily and Sunday.
SPLIT RUN — PREPRINT
The additional charge for a split run in a single issue is $300. Preprints will be alternated per bundle by machine unless received already prepared for insertion.
Page 2
Effective February 1, 2014
PO Box 29 - 825 Edmond St. - St. Joseph, MO 64501 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com
SPECIAL DAYS/PAGES/FEATURES Automotive Best Food Day Business/Financial Employment Entertainment Health
Address for materials: National Advertising Manager St. Joseph News-Press 825 Edmond Street St. Joseph, Missouri 64501
Saturday Wednesday Tuesday thru Sunday Sunday and Wednesday Friday Tuesday
SPECIAL CLASSIFICATION/RATES
• Political: Political ads are charged at the general rate and must be paid for in advance. • Position Charges: Specified page or next to reading material will be charged an additional 35% per column inch. Minimum size for position requested is 4 column inches. Position advertising that is misplaced is charged the regular price for position used.
SPECIAL SECTIONS AND EDITIONS Wedding Planner Progress Edition Readers Choice Football Josephine Magazine
E-mail address: susan.white@newspressnow.com Ad Send Code#: MOSTN
January March July August/September Monthly
GENERATE INSTANT TRAFFIC
R.O.P. DEPTH REQUIREMENTS
Advertising exceeding 18 inches deep per column will be charged the full column depth of 20 inches.
CONTRACT AND COPY REQUIREMENTS
The right is reserved to reject any copy or illustrations. The advertiser and/or agency shall designate the width in columns and exact depth in inches. The News-Press will publish and bill the advertisement in exact space ordered. Measurements is from cut-off rule to cut-off rule. The Publisher reserves the right to change the rates of contracts on 60 days written notice, in which event the advertiser may readjust his schedule without penalty if he desires. Advertisements accepted for the first page. Call for specific details. The receipt of orders shall be constructed by the Publisher as acceptance of all the conditions of the current rate card.
WITH FRONT PAGE POWER NOTES
Placed on the front page of the News-Press!
HIGH VISIBILITY • IMMEDIATE IMPACT Call 816-271-8513 for details.
Lafaye tte downs Sa over tim vannah e thrille r to win 64-57 Class 4, District 16 Ch ampi
in
UNIONS UND ER ATTACK Citizens pus ST. JOSEPH
± Union
h for sewer bond approval
By CLINTO
St. Joseph
N THOMA
News-Pr ess
S
A hard ple languasell requir es simge. The Sewer Reven Citizen s Campa ue Bond mittee ign Comwill into practic put that e over theory month . The group the next convin hopes ce voters to a $105 million to approve issue April sewer bond The city 5. will funds for projec use the ts related
CLASSIFIED RATES
s, tea party
groups rally
FIREARMS
LEGISLATIO
According to Gallup,
78
, MISSOU
percent of the Amer ican public favore some form d of gun control in 1990.
RI r 166T H
at Misso N
YEAR
uri Capit
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SUNDAY , FEBRUA RY
please see
MIDLA
ND
27, 2011
r
NO. 309
r
onship
$ 1.50
Details in SPOR TS MATT REID/St.
Missouri law right-to-wo makers push rk legislation By JIMMY
St. Joseph
Joseph News-Press
MYERS
News-Pr ess
tors and econom opmen The Missou t consul ic develri Legisla is lookin even tants won’t million g for about ture busine consider locatin worth sses in g trim from of places$500 is not right-t a state that its budget to pared o-work to states . Com- Daniel ,” said sin, which like Wiscon Chamb P. Mehan, Missou - chief er presid ri $3.6 billion is staring ent and execut at deficit lawma , Missou a work legisla ive. “Right kers tion would -toless contro are lookin ri Missou g ri put Protes versial places in options in the first tier of highlig ts in Wiscon . velopm for econom ht that sin search ent profes ic debate state’s over sional ing for des public unions -sector tions to expan the best loca, its own but Missouri d or locate. Right” future struggle overfaces in place to-work laws of organi in 22 states, the in are The Missou zed labor. the southe mostly of Comm ri Chamb rn or wester part of the countr n is supporerce and Indust er cordin g to the y, acattemp ting a legisla ry site Missou news t ri Watch webright-t to make Missoutive The legisla o-work dog. ri a groups state. , like Labor souri would tion in Mis the AFL-C prohib it man IO,
6 column x 20 inch page .............................................................. 9p8 pica column Set Solid ................................................................................... (7.5 pt. on 8.5 pt. slug) 3-Line Minimum ................................................................................... $7.17 per line Recruitment .......................................................................$154.66 per column inch
CLOSING TIMES
MAGAZINE
ST. JOSEPH NEWS-PRESS DEADLINES
JOSEPHINE: A publication of the St. Joseph News-Press with a focus on interest for women. Josephine is published on the last Tuesday of every month as part of the St. Joseph News-Press. Josephine is magazine size with modular ad sizes. Call for information pertaining to ad sizes, cost and deadlines.
The deadline for placing advertising is three working days prior to the date of publication. Sunday Diem section is 5 days in advance.
PUBLICATION MONDAY
NEWS-PRESS TUESDAY
NEWS-PRESS WEDNESDAY
NEWS-PRESS THURSDAY
NEWS-PRESS FRIDAY
NEWS-PRESS ST. JOE LIVE SATURDAY
NEWS-PRESS AUTOS & MORE SUNDAY
NEWS-PRESS DIEM
COPY DUE Proof
No Proof
Proof Back
Thursday 5:00 p.m.
Thursday 5:00 p.m.
Friday 4:00 p.m.
Friday 5:00 p.m.
Friday 5:00 p.m.
Monday 4:00 p.m.
Friday 5:00 p.m.
Monday 5:00 p.m.
Tuesday 4:00 p.m.
Monday 5:00 p.m.
Tuesday 5:00 p.m.
Wednesday 4:00 p.m.
Tuesday 5:00 p.m. Tuesday 5:00 p.m.
Wednesday 5:00 p.m. Thursday 4:00 p.m. Wednesday 12 Noon Thursday 4:00 p.m.
Wednesday 5:00 p.m. Thursday 11:00 a.m. Wednesday 5:00 p.m. Thursday 11:00 p.m.
Friday 11:00 a.m. Thursday 5:00 p.m.
Wednesday 5:00 p.m. Thursday 5:00 p.m. Tuesday 4:00 p.m. Tuesday 4:00 p.m.
Friday 4:00 p.m. Wednesday 4:00 p.m.
CIRCULATION (Total Core Dist.) Daily: 24,240 Per copy
Sunday: 27,673 TMC: 27,863 Daily $0.75 ............. Saturday $0.75 ............. Sunday $1.50
(Source: ABC Publishers Statement 3/31/13
St. Joseph News, Established 1876; Press, 1879; Gazette, 1845; News-Press/ Gazette, 1982, St. Joseph News-Press, 1992; News Services: Associated Press, Charter Members A.C. B. ; Members A.N.P.A., I.N.A.M.E., Inland Daily Press Assn., Midwest N.A.E.A., I.N.P.A., A.N.C.A., and Midwest C.M.A.
MECHANICAL MEASURMENTS REGULAR BROADSHEET & CLASSIFIED 1 Col ............................................................................. (1.610”) 9p8 2 Col ............................................................................. (3.340”) 20p 3 Col ........................................................................... (5.063”) 30p5 4 Col ........................................................................... (6.792”) 40p9 5 Col ........................................................................... (8.521”) 51p2 6 Col ........................................................................... (10.25”) 61p6 Full Pg .............................................................. (10.25”) 61p6 × 20” Double Truck ................................................ (21.25”) 127p6 × 20” (R.O.P. COLOR - SAME AS BLACK AND WHITE) MATERIALS We accept: email; PDF’s; AP AdSend: web-based services such as Media Passage; FTP (call your sales rep. for information). Effective February 1, 2014
WELL OVER 2,000,000 PAGE VIEWS PER MONTH!
newspressnow.com is an established branded extension of the St. Joseph NewsPress and is where younger, higher educated and affluent local consumers go to find the days top headlines, sports, entertainment and local information. For information contact: Susan White, National Advertising Manager susan.white@newspressnow.com (816) 271-8513 Fax I (816) 271-8696 Jess Christian, Interactive Media Sales Manager jess.christian@newspressnow.com (816) 271-8688 Fax I (816) 271-8696
Page 3
PO Box 29 - 825 Edmond St. - St. Joseph, MO 64501 816.271.8500 - Fax 816.271.8696 • www.newspressnow.com
GENERAL PREPRINT RATE GENERAL PREPRINT RATES MINI-TABLOIDSIZE PAGES (121 square inches or less)
MINI-TABLOID SIZE PAGES (121 square inches or less)
St. Joseph News-Press and TMC
(1)and CPMTMC (2) CPM (3) CPM (4) CPM St. Joseph News-Press 5,000 to 9,999 10,000 to 19,999 20,000 to Full (1) CPM (2) CPM (3) CPM (4) CPM Circulation Circulation Full Circulation Circulation 5,000 to 10,000 to 20,000 to Full P"(&S Pages 9,999 19,999 Full Circulation Circulation Circulation Circulation Single $48.34 $47.48 $44.37 $41.28 Single $46.93 $46.10 $43.08 $40.08 4 $54.21 $53.26 $51.98 $50.74 4 6-8 $52.63 $51.71 $50.47 $49.26 $64.50 $63.36 $61.43 $59.49 6-8 10-12 $62.62 $61.51 $59.64 $57.76 $76.82 $75.45 $73.36 $71.19 10-1214-16 $74.58 $73.25 $71.22 $69.12 $85.97 $84.41 $81.07 $77.74 14-16 $83.47 $81.95 $78.71 $75.48 18-20 $92.89 $91.16 $87.70 $84.26 18-20 $90.18 $88.50 $85.15 $81.81 $99.75 $97.94 $94.34 $90.73 22-2422-24 $96.84 $95.09 $91.59 $88.09 26-28 $103.94 $101.85 $99.10 $96.36 26-28 $100.91 $98.88 $96.21 $93.55 $107.74 $105.79 $103.88 $101.95 30-3230-32 $104.60 $102.71 $100.85 $98.98 $112.56 $110.50 $108.38 $106.25 34-3634-36 $109.28 $107.28 $105.22 $103.16 $117.50 $115.34 $112.96 $110.60 38-4038-40 $114.08 $111.98 $109.67 $107.38 42-4442-44 $116.40 $114.29 $111.91 $109.53 $119.89 $117.72 $115.27 $112.82 46-4846-48 $118.68 $116.51 $114.07 $111.64 $122.24 $120.01 $117.49 $114.99 50-5250-52 $121.07 $118.86 $116.39 $113.92 $124.70 $122.43 $119.88 $117.34 54-5654-56 $123.46 $121.17 $118.67 $116.17 $127.16 $124.81 $122.23 $119.66 58-60 $127.85 $125.50 $121.83 $118.17 58-60 $131.69 $129.27 $125.48 $121.72 Rates available for additional pages upon request. Mini-Tabloid pages equal to 32.25 column inches. Rates available for additional pages upon request. Mini-Tabloid pages equal to 32.25 column inches.
REGULAR AND TABLOID PAGES P"(&S
(1) CPM 5,000 to 9,999 Circulation
(2) CPM 10,000 to 19,999 Circulation
(3) CPM 20,000 to Full Circulation
Full Circulation
2 reg/4** tab 4 reg/6-8 tab 6 reg/10-12 tab 8 reg/14-16 tab 10 reg/18-20 tab 12 reg/22-24 tab 14 reg/26-28 tab 16 reg/30-32 tab 18 reg/34-36 tab
$60.29 $58.53 $83.82 $80.89 $96.96 $94.14 $101.29 $98.34 $109.78 $106.58 $114.31 $110.98 $118.83 $115.37 $119.39 $122.97 $123.58 $127.29
$59.15 $57.43 $81.77 $79.39 $95.22 $92.45 $99.47 $96.57 $107.83 $104.69 $112.16 $108.89 $116.70 $113.30 $117.26 $120.78 $121.33 $124.97
$57.37 $55.70 $81.79 $79.41 $92.90 $90.19 $97.35 $94.51 $105.61 $102.53 $109.81 $106.61 $114.26 $110.93 $114.79 $118.23 $118.81 $122.37
$55.59 $53.97 $77.58 $75.32 $90.57 $87.93 $95.29 $92.51 $103.37 $100.36 $107.46 $104.33 $110.87 $107.64 $112.33 $115.70 $116.30 $119.79
(4) CPM
Rates for preprints to be inserted into the TMC will be the same CPM as the ZONING INFORMATION: general preprint seven rates.days a week in the City Zone and Rural Zones. Zoning is available (1) CPM zoned Daily circulation from a minimum quantity of 5,000 to 9,999. (2) CPM zoned Daily or Sunday circulation from 10,000 to 19,999. ZONING INFORMATION: (3) CPM zoned Daily or Sunday circulation from 20,000 to Full Circulation. Zoning available seven days week in the Zonedistribution. and Rural Zones. (4) CPM is zoned full circulation for aboth Daily andCity Sunday
(1) CPM zoned Daily circulation from a minimum quantity of 5,000 to 9,999. (2) CPM zoned Daily or Sunday circulation from 10,000 to 19,999. MINIMUM ZONED QUANTITIES: (3) CPM zoned Daily or Sunday circulation from 20,000 to Full Circulation. Monday through 5,000 circulation (4) CPM zonedSaturday................................................................. full circulation for both Daily and Sunday distribution. Sundays and Holidays (Jan. 6 to Nov. 26) .....................................15,000 circulation Sundays and Holidays (Nov. 27 to Jan. 2 ).................................... 20,000 circulation MINIMUM ZONED QUANTITIES: Full circulation Thanksgiving and Christmas Day.................................................... Monday through Saturday............................................. 5,000 circulation Sundays and Holidays (Jan. 6 to Nov. 18) ...............15,000 circulation MAXIMUM PREPRINT SIZES: Sundays and Holidays (Nov. 25 to Dec. 30).............. 20,000 circulation Regular Page 11� x 22.0� Thanksgiving Day....................................................................Full circulation Tabloid Page 11� x 11�
MAXIMUM PREPRINT SIZES:
Sunday..................................................................................................................... 28,200 Tabloid Page 11.5� x 12.0� Saturday.................................................................................................................. 25,100 Daily......................................................................................................................... 25,100 QUANTITY NEEDED FOR FULL CIRCULATION: News-Press TMC.................................................................................................. 29,100 Sunday.......................................................................................................... 31,000 Saturday....................................................................................................... 21,900
Daily.............................................................................................................. 27,600 RESERVATIONS:
News-Press TMC..................................................................................... 24,000 Ten working days prior to insertion.
RESERVATIONS:
CLOSING Should be madeDATES: as soon as possible.
Preprinted inserts are due at the News-Press production facility no later than 10 days prior to insertion date. Cancellation must be made two weeks in advance.
CLOSING DATES:
Preprinted inserts are due at the News-Press production facility no later than
FREQUENCY DISCOUNTS
Joseph News-Press News-Press in 52 Preprints inserted or separate sections printed by the St. Joseph weeks on a signed contract basis with a 20,000 minimum distribution. "OOVBMMZ ............................11% "OOVBMMZ ............................12% "OOVBMMZ ............................13% "OOVBMMZ ............................14% "OOVBMMZ ............................15% 0WFS "OOVBMMZ ........................16%
*Single card includes an envelope, a card, a card with a flap, a card with two flaps, a card with attached post card or envelope. Flaps are not to exceed 3.5�. **4 Page Tab includes: 4 page, 4 page with a flap, 4 page with 2 flaps, 4 page with prestapled envelope or attached post card or envelope. Flaps are not to exceed 3.5�. ENVELOPE CONT"*N*NG COUPONS: Single card rate plus $.50 per coupon per thousand. POLY#"( "ND PRODU$5 4"MPLE: Rates are available upon request.
Page 4
Every Wednesday the TMC edition will be mailed to(TMC) 27,863 non-subscribing housholds in TOTAL MARKET COVERAGE St. Joseph and Savannah. Every Wednesday the TMC Edition will be mailed to 23,100 non-subscribing houseRates preprints be inserted into the TMC holdsfor in St. Josephtoand the surrounding area.will be the same CPM as the general preprint rates.
Regular Page 11.5�NEEDED x 22.0� QUANTITY FOR FULL CIRCULATION:
St. Joseph News-Press and TMC
"OOVBMMZ ......................4% "OOVBMMZ ......................5% "OOVBMMZ ......................6% "OOVBMMZ ......................7% "OOVBMMZ ......................8% "OOVBMMZ ......................9% "OOVBMMZ ....................10%
TOTAL MARKET COVERAGE (TMC)
one week prior toINSTRUCTIONS insertion date Cancellation must be made two weeks in advance. SHIPPING
Ship to: T.J. Lake, Shipping Services Supervisor St. Joseph News-Press SHIPPING INSTRUCTIONS 1301 58th Street Jennifer Moore, Packaging Services Manager ShipS.to: St. Joseph, MO 64507 St. Joseph News-Press Ship prepaid disposable skids, 39x49 in lifts of the printer’s convenience. Bundles 1301 S. 58th Street are not to be tied, just strapped to the skid. Mail Room Phone: 816-271-8663 St. Joseph, MO 64507
RECEIVING HOURS: Mon. - Fri., 7:00 am to 3:00 p.m. and 8:00 p.m. to 11:00 p.m. Ship prepaid disposable skids, 39x49 in lifts of the printer’s convenience. Bundles ADDITIONAL POLICIES: are not to be tied, just strapped to the skid. Mail Room Phone: 816-271-8663 • Preprinted inserts are due at the News-Press production facility no later than 10 days prior to insertion date.- Fri., 7:00 am to 3:00 p.m. and 8:00 p.m. to 11:00 p.m. RECEIVING HOURS: Mon. • Single sheet inserts should be printed on minimum 70# paper. • Inserts requiring special handling due to printer damage, improper skidding or ADDITIONAL POLICIES: transportation damage may require an additional charge. t 1SFQSJOUFE JOTFSUT BSF EVF BU UIF /FXT 1SFTT QSPEVDUJPO GBDJMJUZ OP MBUFS UIBO • All preprinted inserts are subject to postal regulations and publisher policies. one week prior to insertion date. t 4JOHMF TIFFU JOTFSUT TIPVME CF QSJOUFE PO NJOJNVN QBQFr. t *OTFSUT SFRVJSJOH TQFDJBM IBOEMJOH EVF UP QSJOUFS EBNBHF JNQSPQFS TLJEEJOH PS transportation damage may require an additional charge. t "MM QSFQSJOUFE JOTFSUT BSF TVCKFDU UP QPTUBM SFHVMBUJPOT BOE QVCMJTIFS QPMJDJFT Effective February 1, 2014