Plan Proposal Chop Johnson Energy Theory Management Services We work with artists who are not selected for our roster on a feefor-service basis. We offer a complete menu of services tailored to artists’ needs and coordinated to create high visibility. We invest time to understand your artistic philosophy and objectives and design all promotion to convey your message effectively.
The Project The new single, Mona Lisa, is anticipated for release during the second quarter of 2012 (April-June). Our objective’s to identify potential barriers and/or obstacles that will limit success of this artist. Moreover, we will look to identify strategies in developing potential partnerships, distinguish an audience, relate with a target fan base, enhance public relations, increase marketing and sales strategies.
Energy Theory Management
C h o p J o h n s o n -1 -
Plan Proposal Chop Johnson Tentative: April 2012 Barriers & Obstacles This will be the first project Chop has released as a solo artist. Chop’s looking to acquire a record deal with an undecided major record label. First we need to identify various obstacles to best address them and meet the overall goal of becoming signed. • • • • • • • • • • • • • •
Clarity in budget Lack of web presence (personal web site). Social Media SEO & SEM Proper Digital Content E-Commerce Product management FRM- Fan relationship management Radio promotion Limited team General Marketing Branding Info Kits Quality Resources
Plan in Brief The plan devised from this outline will be used to create many successful opportunities for the artist. We aim to work within the conditions of the artist’s budget to successfully see the above mentioned areas fulfilled. The artist will have the options to work with his own team or use the services of NRG to further implement this plan.
Energy Theory Management
C h o p J o h n s o n -2 -
Proposal Estimate The Plan: Research and plan development: $1900-$2700 • Ongoing access for further consultation throughout the release of the initial project. • Here we will consult you and your team in the following areas: • Clarity in budget • Lack of web presence (personal web site). • Social Media Development • SEO & SEM • Proper Digital Content • E-Commerce • FRM- Fan relationship management • Radio promotion • Limited team • General Marketing • Quality Resources • Brand Management • Info kits • Product Mgmt * If at any time our services are required to fulfi" the above listed services we wi" look to work under a retainer for services provided.
Additional Services Radio & Club Promotions 1 Month (30 days) = $ 1600.00 (per market) • With this service we provide feedback from the DJ’s on your record. Guerrilla / Grass-root Marketing Silver Marketing Package/ Design Print & Promo - $850.00 • A Graphic for Both Front & Back of flier. Printing & Distributing 5,000 fliers. After, the approval of the Graphic design and the fliers a printed; your fliers will be dispersed over a 1 week period. Gold Marketing PackageDesign Print & Promo $1200.00 • 2 weeks promotion. (Including flier design print and dispersing of 5,000 fliers) • 4 E-mail Blast for your event to and or Project to our 60’000 + contacts • 4 weeks of Twitter promo via our Twitter Account • 4 weeks of Facebook Fan page support
Energy Theory Management
C h o p J o h n s o n -3 -
Additional Services: Continued Platinum Marketing Package 2 Month $1850.00 • 4 E-mail Blast for your event or project to and or Project to our 60’000 + contacts • 8 Week of Twitter promo via our Twitter Account • 8 Weeks of Facebook fan page maintenance • 1 weeks feature on DMV Jams • 2 months of promotion (dispersing 10k fliers) Note: Campaign will have a re-cap complete with 25 + photos and a list of events and locations hit as well as a re-cap with some consumer feedback.
Energy Theory Management !
C h o p J o h n s o n -4 -