Rexter Launches 1st Professional Relationship App

Rexter Closes First Round of Funding and Launches Professional Relationship Management (PRM) Web and Mobile App - $1.3 million round led by prominent Southern California-based technology investors Los Angeles – DATE TBD – Rexter (www.rexter.com) today launched its Professional Relationship Management (PRM) app, the first tool that helps business people and executives strategically build and mobilize their networks to achieve specific goals. The company also announced that it has completed its initial funding round of $1.3 million from investors including Gil Elbaz, Ted Meisel, Sean Moriarty, and Siemer Ventures.

Andy Wilson, Chief Executive Officer of Rexter, said, "We fill the massive gap between existing contactcollection tools like LinkedIn and CRM tools such as Salesforce.com. Relationships are more important than ever for savvy business professionals, but our networks are growing so fast that we can't keep up.

They need a simple, smart app for Professional Relationship Management (PRM), and Rexter is the perfect solution because we know how well you know your contacts and how important they are to driving your business."

Rexter's revolutionary approach to managing relationships was developed by a world-class technology team led by Dr. Galen Buckwalter, founding scientist at eHarmony and an industry leader in applying algorithmic science to human interactions. Using scientific, mathematical and technological innovations, Rexter organizes and syncs users' contact data, emails, meetings and mobile calls - without data entry so users can access everything 24/7 via the web and mobile devices. Next, the technology analyzes and calculates daily changes in relationship strength versus users' short- and long-term goals. With that data, Rexter creates a daily "Killer Call Sheet" that prioritizes the people who are mathematically most critical to contact, meaning users know exactly where to invest their networking time each day. Rexter also provides tools (automatic event syncing, list tracking) that are missing in contact aggregation tools and CRM applications.

"We are excited to invest in this unique technology, and we believe that Rexter will fundamentally change how professionals interact with their contacts," says lead investor Gil Elbaz. "People who depend on relationships are using stone-age tools to try and manage them, and Rexter offers unique and new ways to do what other systems are unable to accomplish."

About Rexter Rexter's (www.rexter.com) Professional Relationship Management (PRM) web and mobile app fills the massive gap between existing contact-collection tools and CRM software by giving users the ability to develop, nurture and mobilize their relationships to achieve specific business goals. Rexter is the first company to deploy a scientific, mathematical calculation of relationship strength that lets users know the most valuable people to call today. The company is based in Los Angeles and is backed by private investors including Gil Elbaz, Ted Meisel, Sean Moriarty, and Siemer Ventures. ### Rexter Press Contact Peter Kohn Phone: 212 595 7769 Email: peter@verbfactory.com