*Strategies, Plans & Recommendations

Publications, client recommendations, presentations & academic works that highlight my marketing chops. May include team projects.

Plan to Increase Customer Loyalty & Equity

February 14, 2013

Marketing Plan for a New Nonprofit Theater

February 6, 2013

Market Research & Marketing Plan for Newco - UCLA Thesis

February 6, 2013

Content Plan for CPG Website

February 6, 2013

Targeting Strategy for a Premium Product in a Mature Market

February 6, 2013

A Sports Marketing Concept Applied to the Arts

February 6, 2013

The Market Says No - Business Plan

February 6, 2013

Marketing Maladies - Nokia USA

February 6, 2013

Better Positioning for TiVo

February 6, 2013

Driving Innovation at a Mature Firm

February 6, 2013

Nokia's Brand is in Trouble

February 6, 2013

Increasing CLV with 477 percent ROI

February 6, 2013

Brand Audit for Long John Silver's

February 5, 2013

Improve-Your-Campaigns-GrowthPanel.com

February 3, 2013

Marketing Resource Allocation: Calculating the Right Number of Sales Reps

November 10, 2010