COLOR THEORY SUMMER 2017
NEDRA S. ARVELO
Color Theory and Application for The Built Environment
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COLOR + ME
COLOR + THEORY
COLOR + DESIGN
COLOR + FILM
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COLOR + BALANCE
COLOR + HEALTHCARE
COLOR + RYTHM
COLOR + RETAIL
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COLOR + P/S AND U/H
COLOR + PHOTOGRAPHY
COLOR + HOSPITALITY
COLOR + RENDERING
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COLOR + CULTURE
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COLOR + ME
WHY STUDY DESIGN? Design is the perfect combination between science and art. we seek to find solutions to make peoples life easier and more meaningful while being creative. Imagination has no limits and so does design.
WHERE Dominican republic WHO Artist, a giver, a dreamer. a daughter, a sister, a friend. a traveler, a dancer and a late night talker. WHAT Learn something new everyday, develop myself as a professional and person. seeking doors to big and excitng oportunities. WHAT Spanish and englis as languages. italian & french in progress‌ WHERE Santo Domingo, Rep. Dom. Orlando, Fl. Miami, Fl. Tampa, Fl. Genova, Italy when Everyday is an opportunity to create myself
YELLOW
YELLOW Vibrant color that transmits energy, associated with positive feelings, optimistic souls, full of energy and zest, passion for life, cheerful disposition, energizing affect but a true realist at heart.
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COLOR + THEORY
WHAT IS COLOR THEORY? The study and practice of a set of principles used to understand the relationship among colors. Light is the essence of color, meaning color is the result of light reflected off the surface of an object into the eye, resulting in color vision. Direct Color results from viewing a color on a particular surface. Indirect Color results from adjoining or opposite wall surfaces or objects reflecting their color. The key factor that determines a color characteristic in the interior environment is the light source. When a color changes in appearance in different lighting condition it is called metamerism.
properties of light Reflection: when light hits an object and reflects a color Diffraction: when light is partially obstructed Refraction: when light bends
VOCABULARY Hue: pure color Value: lightness or darkness of a color Chroma: purity of a color Tint: adding white to a color tone: adding grey to a color Shades: adding black to a color Chromatic: all color except black Achromatic: black, white, and grey primary Hues: red, blue, yellow Secondary hues: violet, green, orange Tertiary hues: red-violet, blue-violet, blue-green, yellow-green, yelloworange, red-orange Split complimentary: composed of three colors consisting of one main hue plus two adjacent to its compliment
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COLOR + DESIGN
THE WHY FACTORY The Why Factory is a project that aims to engage public communication in a number of ways to develop Architecture and Urbanism. The Architecture of the spaces in the institution are developed to promote flexibility, innovation an nurture a productive thinking environment at the institution focusing first and foremost in the students, which literally sit on top of the faculty.
To make the whole project complete the use of flexible furniture, creative design and color work together cohesively to achieve the Architects’ purpose of creating a space of innovation, creativity and communication, goal effectively achieved and used as a model for other designers and students across the world.
Location: Julianalaan Delft, Netherlands Design: MVRDV Project team: Winy Maas, Jacob van Rijs and Nathalie de Vries with Anton Wubben, Riccardo Ferrari, Simon Potier, Jonas Klock and Diana Lopez Client: TU Delft Budget: 150.000 Euro (Construction) Surface: 370m2 Tribune and 195m2 orange floor
COLORSCHEME The bright orange color was chosen to emphasis the independent status of The Why Factory within the TU Delft. The wooden construction of the Tribune which accommodates the office and meeting rooms within, is painted in the same color so that the institute is a unified element within the space. The offices and meeting spaces inside are white, to avoid distraction and create clarity in the working spaces. And furniture in a bright blue color acts as an accent piece to contract with all the orange in the space.
TERTIARY COLORS
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COLOR + FILM
FILM SUMMARY Amelie is the story of a French waitress, who after a traumatic emotional childhood grows into a shy and emotionally dysfunctional young lady. The story develops after Amelie founds a small box of treasures from the former occupant of her apartment. After seeing his reaction of happiness when returning the box Amelie devotes herself to help make other people happy to fill in the emotional hole in her life. As she starts creating meaningful relationships with these characters, she realizes that in order to achieve this fantasy world she dreams of she must seek her own happiness.
Color can affects us in an intrinsic level. The perception of color can produce sensations and evoke feelings which influence our mood. While watching the film Amelie a variety of sensations where taking place in me. These not only allowed to create a connection with the film but also to understand the characters and the sequence of events taking place throughout the story.
FILM ANALISYS The photograph of the scene is not only beautiful but also shows a direct connection with her personality; Raw, natural vibrant and kind. The color pallet gives AmÊlie a very dreamlike, fairytale feel. The scene portrays a lot of green and gold colors tones which highlights Amelie’s red dress. The water, and green tones displays the vivacity and organic feel of the moment, showing the character in her most organic and real form.
In this film the predominating colors are RED + GREEN, which are characterized as COMPLEMETARY colors or opposite colors in the color wheel.
RED + GREEN = BROWN YELLOW: Color of spirit and life GREEN: Color of life
In the film’s introductory scene, the colors range in a variety of sepia or dark yellow and brown tones, giving the perception that the story is introduced during a prior point in time. The Sun reflects a great amount of intense yellow light in a very surrealistic manner, sparkling intrigue about the style of the film.
In this scene the predominating colors range in a variety of yellow, green and brown tones. Throughout the film the color yellow acts as a neutral color, almost replacing the use of white. In this specific scene the complementary colors of green and red are not necessarily visible but different shades of the brown stand in the spot light.
RED: Passion and love BROWN: Strength and maturity
Repetition of color is related to association. When a color is repeated throughout, it indicates the repetition of an idea. In the film, the color red predominates in many of the scenes. In this case the author not only uses red as part of the selected color scheme but also as a symbolism to indicate ideas.
In this scene Amelie finds herself overwhelmed with strong feelings and emotions on relation to her decision to give back to the world. The color red is used to represent this stage, In addition to this by using red as a dominant color in the scene Amelie becomes a focal point in the photograph.
RED: Passion and love GREEN: Color of life YELLOW: Color of spirit and life
The photograph of the scene is not only beautiful but also shows a direct connection with her personality; Raw, natural vibrant and kind.
The color pallet gives AmÊlie a very dreamlike, fairytale feel. The scene portrays a lot of green and gold colors tones which highlights Amelie’s red dress. The water, and green tones displays the vivacity and organic feel of the moment, showing the character in her most organic and real form.
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COLOR + BALANCE
TYPES OF COLOR BALANCE Balance is the relationship of different hues to one another when each is perceived to be equal in perceived visual weight. Good color balance involves to the amount of color used, the number of colors used, the visual weight of colors, and the location of colors within the space. Interior spaces should have a minimum of a 3value scheme.
Contrast is the opposition in order to show or emphasize differences between two objects. Yellow is the brightest of the primary and secondary hues, blue is the darkest, creating a strong contrast between the two colors. Hue balance are colors that when placed next to one another intensify the other hue, making each to appear brighter. Colors opposite on the color wheel give this complementary effect of hue balance.
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COLOR + HEALTHCARE
HEALING ENVIRONMENTS Evidence based design and research suggesting that a healthcare environment can improve patient well-being. Healing environments in Healthcare facilities seek to heal the patient, support the staff, and engage the family.
Research suggests 12 aspects of a healing environment, to provide positive spaces for patients: 1. Single patient rooms 2. Ergonomics 3. Furniture arrangement 4. Air quality 5. Windows 6. Wayfinding methods 7. zoning 8. Access to nature 9. Natural lighting 10.Floor materials 11. Noise control 12.Positive distraction through aesthetics Physical and mental well-being.
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COLOR + RYTHM
RYTHM The natural evolutionary trait that can be transferred to interior spaces and can be further emphasized with color. Rhythm can be achieved through color contrast or similarity in hue, value, and intensity. Types of rhythm include: Repetition, alternation, progression, continuation, radiation
Rhythm in design seek to provide the user an opportunity to move through the space, creating moments for emphasizing or downplaying various design elements. Lighting levels need to be considered for desired effect of rhythm. Stronger levels create stronger visual reaction while dimmer levels create more subtle results. As a general rule of thumb, design elements should either be grouped
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COLOR + RETAIL
The first Aqua Di Parma in the USA is located in the Miami City Center. The Miami city center represents the unique luxurious style characteristic of the brand. Emphasis is an important design principle critical to all design disciplines, including interior design, architecture, landscape architecture, mixed media art and fashion design. This principle is visible throughout the use of design technique, colors, materiality and textures.
CONTRAST OF HUE / VALUE Contrast of value in the space is achieved by the difference in light and dark colors used throughout the store. The use of light colors for the flooring, ceiling and display walls allows the dark color features to stand out in the space. In addition, contrast in hue can be appreciated in the use of yellow vs. brown. These very different colors are part of the brand design that distinguishes the store and work very well in creating a very interesting but elegant design.
CONTRAST OF DESIGN FEATURE / TEXTURE AND FOCAL POINT Contrast of design feature and contrast of texture is seen in the change in design elements and materials. In order to differentiate the perfume store in the front and a barbershop in the back, subtle changes help you transition throughout the space. As you walk into the store a Focal point, draws your attention with an imaginary leading line to the back. The use of a different color, shape and texture is used to make this point standout from other elements in the store.
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COLOR + P/S AND U/H
Proportion refers to the size relationships between elements and the visual composition of space. Scale is the size of a shape in relation to a given known, in most cases, the human body and its position within space. There are six elements to consider for color proportioning according to Janet Ford. 1. Color with largest proportional area is the dominant color. 2. Smaller areas are subdominant colors. 3. Accent colors are those with a small relative area but offer a contrast because of variation in hue, intensity, or saturation. 4. Accent color equals small areas of light color on a dark background, or vice versa. 5. If large areas of light hue are used, the whole area will appear light if large areas of dark values are used, the whole area appears dark. 6. Alternating color by intensity rather than proportion will also change the color. Proportion is concerned with the relationships of various parts arranged to create an aesthetically pleasing whole.
Photography is a form of communication. The most simple setting can become a work of art through the eye of the lense and the vision of the photographer.
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-Nedra S. Arvelo
COLOR + PHOTOGRAPHY
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COLOR + HOSPITALITY
Color and the elements… Color and Line “The living room” of the W hotel is characterized by vertical lines that define the space by giving it strength and stability.
LINE
Color and Shape Squares delineate the spaces within the space, creating organization and strong order within the variety of elements in the area. As a rigid figure squares create a linear organization and areas become adjacent to one another.
SHAPE
Color and Texture Textures in the walls stimulate the senses of touch and sight. A balance of colors and interesting textures breaks the monotony of the linear and organized spaces in this area of the hotel.
TEXTURE
Color and Pattern Natural looking patterns add variety to the space and create harmony. The color patterns stay true to the organic yet elegant concept of the space.
PATTERN
Color and the elements‌ Color and Line The floor and ceiling of the Mr. Chow restaurant at the W hotel create a leading line that connects the entire space.
Color and Shape In connection with the general concept of the hotel, squares and man-made forms define the space of the restaurant. As one big defined rectangle the floor is an example of shape delineating the boundaries of an area. Color and Texture To break with the white and solid elements that predominate in this space, and repeated pattern of gold squares create an interesting visual texture on the ceiling and columns. Color and Pattern The pattern of squares used for the ceiling design is represented in the columns as well defining a specific pattern that distinguished the area and unifies the entire space.
LINE
SHAPE
TEXTURE
PATTERN
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COLOR + RENDERING
INSPIRATION
The inspiration for the color palette selection is based on this image. Characterized by a very feminine and natural combination of graphics, the image evokes a sense of calmness, delicacy and traditionalism. Predominant colors are: Green, is the color of nature. Symbolizes growth. Harmony, freshness, and fertility. Green has a strong emotional correspondence with safety.
Beige is dependable, conservative, and flexible. The color beige is neutral, calm, and relaxing. Pink, a delicate color that means sweet, nice, playful, cute, romantic, charming, feminine, and tenderness
RENDERING
To create a natural setting the beige tone was used tin the walls, to create depth in the back wall a darker tone was used. Wood in furniture and floor creates a natural and Cousy feeling. While details in silver and glass add a sense of delicacy and polishes to the space. Lastly the sofa becomes the center of attention, accentuating the room with the pale rose color.
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COLOR + CULTURE
DOMINICAN REPUBLIC
The Dominican Republic Is a fusion of European, African and Taino culture. This Caribbean island is characterized by a tropical maritime setting, great hospitality and music. The country a lot of vegetation and natural settings. A fruit stand can be found in the middle of the city and Carnival is just one of the many reasons for a party to take place. Colors in the culture are symbolic to the type of life style characteristic in the country. Architecture is defined by bright and pastel colors. A vibrant color pallet is commonly seen in signs, restaurants and through the island depicting the warm and charismatic nature of the people.
Shades of the Rep. Dom.: Sunny Yellow – Uplifting hue Deep Orange - Versatile Bold Red – Dramatic, energizing Green – Neutral, burst of energy Ocean blue – Powerful statement
ITALY
Italy Italian culture is extremely rich, each region of this land has a lot to offer in terms of history, architecture, gastronomy and arts, just to name a few. Food is fresh and colorful. Structures decorate streets with detail ornamentation and color, while maintaining the conservative essence. Colors in this culture are romantic and warm. The variety of fun colors found in food can be seen on architecture of different areas. Tones are diverse but subtle and unique to their traditions. Some colors might represent their fashion style or even iconic brands that are strongly tide to their culture.
Shades of Italy: Naples Yellow - Uplifting Tuscany Terra - Subtle approach Rosa Schiaparelli – Youthful Roman Green – Rich, neutral Celeste – Stability and peace
NEDRA S. ARVELO