NSIDE Austin Business March/April 2013

NSIDE MARCH.APRIL 2013

SERVICE AND SOLUTIONS OMAR DYESS

GREATER AUSTIN BUSINESS MAGAZINE

GOING THE EXTRA MILE PRECISION CAMERA & VIDEO

NO BOUNDARIES JIM DIMEO AND CHARLES MAUND TOYOTA NSIDE AUSTIN BUSINESS

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AFFORDABLE. PERSONAL. PROFESSIONAL

PROvIDINg ExcELLENt quALIt y tO thE cIt y OF AuStIN IN gROuND tRANSPORtAtION SERvIcES. 2

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nsidethisissue march/april 2013

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cover story Jim Dimeo and Charles Maund Toyota

With his use of both traditional and nontraditional marketing and focus on giving back to the Austin community, this savvy businessman with a heart of gold leads his team to the top of their class.

NSIDE NSIDE Austin Business Magazine March/April 2013

ceo/nside media productions Eliot Garza

PUBLISHER Angela Strickland

executive EDITOR Erin O’Brien

creative director Elisa Giordano

graphic designers Damaris Fike Cristina Villa Hazar

account executives Stephanie Hawley Mandy McFarland

contributing writers Meredith Davis Jody Joseph Marmel Erin Rodriguez Sharon Schweitzer Joseph R. Villarreal

PHOTOGRAPHY

Michael Giordano Alberto Jimenez Ruben Morales Photography

events marketing manager Martha Morales

collegiate assistant Kat DelGrande

profiles 26 Omar Dyess

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Using the best marketing solutions possible and committing himself to helping people make one of the most important decisions in their lives, this top producer dedicates his life to real estate at RE/MAX.

editorial intern Katrina Torres

NSIDE is a proud member of the Austin Chamber of Commerce.

30 Precision Camera & Video

Doing considerably more than just selling cameras for nearly 40 years, owners Jerry and Rosemary Sullivan continue to offer some of the best products and services in their industry at one of the largest camera shops in the state.

www.getnside.com For advertising and/or editorial information, please call 512.506.1248 or email adminatx@getnside.com.

departments 08 12 20 32 34 36 44

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Events Feature What’s In Your Bag? Health & Wellness Fashion Beauty Etiquette

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NSIDE Publications Austin • San Antonio • Corpus Christi Copyright © by NSIDE Media Productions. All rights reserved. Reproduction without the expressed written permission of the publisher is prohibited.

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publisher’s note

Happy spring! While spring only lasts for a brief few weeks in our beloved city, it is a season to embrace life and travel to places (local or beyond) that have always been part of your dream. It is a time to spread your wings and make all of those dreams into reality. As all of us know, anything is possible.

As publisher of NSIDE Austin, I know anything can happen in Austin. Our city is graced with the presence of so many wonderful people who share their talents with the community. Their mark in Austin – whether it is in medicine, business, law or the arts – has added so much color to the Capitol City in addition to perfecting the art of giving back.

Having been in the publishing industry for many years now, I strongly believe in paying it forward and I fully support my fellow Austinites who have paved the way for others to follow in their path. As always, many of the articles in this edition of NSIDE Austin highlight some of the most innovative leaders in their fields.

While recognizing them for their success, I also admire their commitment to Austin. Without people like these men and women, Austin would not be what it is today. We have made it to the top of the list: We are the fastestgrowing city in America. And it is people like you who have made our popularity soar on a national scale.

Making this vision into a reality is what NSIDE Austin fosters. I ensure that we have a combination of both new and well-established talents. It is within this mix that our true leaders shine. Tapping into each of your businesses has brought mutual success. I have always believed in a win-win position for everyone.

Starting my career with the Houston Chronicle after I graduated from college helped me realize that I was just starting my dream. Even as a young girl, I was always asking my parents for magazines instead of the latest Barbie dolls on the market. I wanted to feel the glossy pages, read the words and see the pictures.

The desire to be a leader in this industry has only grown stronger over time. As I still love the feeling of the glossy pictures, the amazing ads, the creative editorials and the overall design, my passion for this business is endless.

I have all of you to thank for making my dream come true. I intend to keep spreading my wings to discover and uncover all of the people who have made our community one of the best cities in America.

As I encourage each of you to take advantage of spring and make your visions come to fruition, NSIDE Austin will continue to grow stronger by the month. It already has, but this is just the beginning of the journey. I invite all of you to partake in this journey with me. Cheers!

Angela Strickland angela@getnside.com

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NSIDE staff erin o’brien

elisa giordano

damaris fike

cristina villa hazar

executive EDITOR erin@getnside.com

graphic designer damaris@getnside.com

mandy mcfarland

account executive 512.947.3043 / mandy@getnside.com

martha morales

events marketing manager 832.628.9445 / martha@getnside.com

creative director elisa@getnside.com

graphic designer cristina@getnside.com

stephanie hawley

account executive 512.773.9245 / stephanie@getnside.com

suzanne vernau feezel contributing writer 512.417.0070

WE TEACH KIDS HOW TO

ROCK NaturalEarMusic.com Facebook

512.961.3354

michael giordano

editorial photographer 512.522.8785 / michael@stylegio.com

kat delgrande

collegiate assistant

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[ nside / events ]

a new chapter

NSIDE Austin magazine kicks off 2013 by hosting its first annual legal mixer, benefiting the Hispanic Scholarship Consortium. photography by ruben morales photography

NSIDE Austin magazine started the evening with complimentary appetizers, and many professionals in the legal field spent a wonderful time with old friends and networked with many new ones. The proceeds from the evening were to benefit the Hispanic Scholarship Consortium (HSC), which gives opportunities to students to achieve their educational and professional success and to reach their fullest potential. This very special event was hosted at The Belmont on Jan. 10, celebrating a new chapter and many more to come.

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[ nside / events ]

Leadership and Collaboration Some of Austin’s finest and a number of other distinguished guests gather for the Texas Leadership Pipeline Reception. photography by alberto jimenez of jimenez photography

The Hispanic Scholarship Consortium, in partnership with Graves Dougherty Hearon & Moody, presented the Texas Leadership Pipeline Reception, featuring several distinguished guests who shared exciting news about access to leadership and opportunities for collaboration. Held at Frost Tower on Feb. 19, the reception was co-hosted by U.S. Rep. Lloyd Doggett, Texas Rep. Marisa Marquez, former Texas Rep. Diana Maldonado and the Mexican American Legislative Caucus, with special remarks by MALC chairman, Texas Rep. Trey Martinez Fischer.

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[ nside / events ]

Resolve to Evolve

Austinites do the time warp again and celebrate community, philanthropy and leadership at the Mad Style Winter Soiree. photography by ruben morales photography

Brought to you by the Greater Austin Hispanic Chamber of Commerce Foundation and NSIDE magazine, the Mad Style Winter Soiree allowed guests to take a trip back in time to the 1960s and visit with the past, present and future leaders of the Greater Austin community. The evening took place on Jan. 18 at the Scottish Rite Theater, and featured complimentary food, an open bar, a silent auction and a high roller casino room.

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[ nside / events ]

Mix, Mingle and Move Austin gets moving with Social Latino. photography by ruben morales photography

Latino professionals in the Capitol City came out to the Brew Exchange on Feb. 7 to mix, mingle and move at the Austin Social Latino Mixer. From networking early in the evening to partying with The Global CafĂŠ and DJ Dallas into the night, the turnout was great and the energy was electric.

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[ nside / feature ]

Small Businesses Get Connected The City of Austin’s Small Business Development Program continues to advocate for small business owners in the Capitol City with two large-scale, no-cost events to address their needs.

Getting Connected Palmer Events Center Thursday, April 11, 2013 3 to 7 p.m.

Free event, free parking (no registration needed for the event)

Register online at www. austinsmallbiz.org for the classes below to be held during Getting Connected: BizOpen (3 to 4 p.m.)

BizAid Business Orientation (4:30 to 5:30 p.m.)

Special to NSIDE

filling out loan applications and financial management. BizOpen Orientation helps small business owners navigate the city’s development, zoning and permitting processes.

Just as important is finding a lender that is small business friendly. SBDP has that one covered, too.

Austin is currently home to about

38,000

small businesses.

By now, everyone knows Austin has built a great national reputation as the best city to start a small business. Austin is currently home to some 38,000 small businesses, and growing! No wonder Mayor Leffingwell says, “in Austin, small business is big business!”

And that’s the reason the City of Austin’s Small Business Development Program (SBDP) exists: to provide support and services for startup development and the growth of existing small businesses.

Small business owners have confirmed that their biggest needs are information and financing. So besides having staff available each and every day for guidance and direction, the SBDP created two large-scale, no-cost events to address those needs: Getting Connected, a business information fair, and Meet the Lender, a business loan fair.

Getting Connected is an easy way to meet with

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government and nonprofit resources that provide no-cost services to small businesses. Held annually, this is the go-to event connecting small businesses with service providers such as various technology organizations, chambers of commerce, City of Austin departments, business development organizations, legal service providers and other businessrelated nonprofits. Last year, 45 exhibitors were on hand to share information with attendees.

Additionally, the SBDP offers two small business orientation sessions upstairs during the event. BizAid Business Orientation provides information and assistance for small businesses at any stage of development, from startup through expansion.

After BizAid, attendees can take advantage of personalized business coaching to help them create a business or marketing plan, or to help with personal credit assessments, finding loan sources,

On Oct. 9, Meet the Lender will connect startups and expanding businesses with lenders who are ready to “talk shop.”

The SBDP connects business owners and potential customers through LocallyAustin.org, a free mapping website and mobile application (coming soon) promoting Austin’s locally owned small businesses. Non-franchised small businesses use their free listing on LocallyAustin.org to help promote their business and to foster the idea of supporting local small businesses.

Community members can use the website and app to help them locate and discover the many locally owned Austin businesses, while visitors to the city can use it as a guide to experience the local flavor of Austin’s many unique small businesses.

Small businesses are encouraged to explore all of the various ways the SBDP has created to help connect them with information and resources.

For more information, call 512-974-7800, or visit www.austinsmallbiz.org or www.locallyaustin.org.

Getting connected is just a click or a phone call away.

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1007 E. 7th Street / Austin, TX 78702 www.moralesnavarrete.com www.texasdwidedefense.com JAIL RELEASES AVAILABLE / SE HABLA ESPANOL NSIDE AUSTIN BUSINESS

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[ nside / feature ]

The key to tugging at the hearts and minds of older adults is to speak their language.

BBB and ICAA recommend the following four steps to businesses that are looking to make their branding strategy more Baby Boomer friendly:

Baby Boom Your Branding Strategy Do you know how to engage the nation’s aging population?

by Erin Rodriguez

When looking to create or update the branding strategy for your business, it’s always important to take every demographic into consideration. According to the International Council of Active Aging (ICAA), the majority of adults over the age of 55 feel that advertising does not reflect their current lifestyle, and they are turned off by marketing messages targeted to them. Better Business Bureau (BBB) is reminding business owners to include aging Baby Boomers in their branding and marketing.

Creating ads that work is one of the top goals for all businesses. And while many Baby Boomers are much more apt to rely on referrals than the younger generation, 90 percent of adults 50 and older also rely on and comfortably use email, according to ICAA. Forrester Research found that 49 percent of consumers who are 66 or older rely on personal emails to direct them to sites, compared to 28 percent of non-seniors.

One of the problems in today’s marketing world is the fact that many businesses don’t even have a viable strategy for targeting the nation’s 77 million Baby Boomers, ICAA notes. When creating or sprucing up your branding strategy, the best way to make sure it doesn’t neglect the aging population is to get input from them directly.

Create ads that work. Don’t assume you’ll reach the aging population by default. Actively design ads to portray Baby Boomers in a positive, uplifting light. Don’t use negative stereotypes of older adults to humor younger audiences.

Deliver the message effectively. Tell a story instead of lecturing.

Let your ad arouse emotions and tug at the heartstrings of your audience. Help your audience understand the message by breaking up lengthy facts into short snippets.

Use terms that work. The key to tugging at the hearts and minds of older adults is to speak their language.

Make every word count. Business owners should focus their advertising using language that implies health, well-being and productivity.

Focus your ad photos using realistic images. According to a recent study by AARP, researchers discovered that images showing exercise that looks like too much work turns off older adults.

Grimacing, sweaty, straining models won’t entice many 50-plus adults to become engaged. Make sure your business branding strategy uses images that are both realistic and fun. Baby Boomers are more likely to engage with your brand if they feel accurately represented.

For more information on engaging the aging population, visit ICAA online at www.icaa.cc.

BBB’s mission is to be the leader in advancing marketplace trust. BBB accomplishes this mission by creating a community of trustworthy businesses, setting standards for marketplace trust, encouraging and supporting best practices, celebrating marketplace role models and denouncing substandard marketplace behavior. For more information, please contact Erin Rodriguez, media/PR coordinator for BBB, at 512-206-2815.

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michaelGIORDANO PHOTOGRAPHER

EDITORIAL / ADVERTISING CATALOG / STYLE 512.522.8785 www.stylegio.com

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[ nside / feature ]

Industry experts suggest your jewelry be inspected at least once a year.

Insurance Appraisals vs.

Sales Receipts What’s the difference?

by Joseph R. Villarreal

Have you ever wondered why the jewelry appraisal value may sometimes be higher than the amount on your sales receipt? The answer may surprise you. A sales receipt will list generic items such as the date, the item, the price you paid for it and of course, the name of the establishment where you purchased the item. However, a sales receipt is not really detailed enough for an insurance company to properly insure the item.

An insurance valuation or description should contain much more detailed information on the item. The appraisal will include particulars such as the color and clarity of the gemstones, the type of metal, the number of gemstones, the design and other important related details such as hallmarks or trademarks of the manufacturer. This way, if the item in the description is ever lost or stolen, it can be replaced with an item of the same quality. As you can see, the appraisal is a much more detailed description. Why is this important?

Let’s say you just purchased a diamond tennis bracelet from your favorite jeweler. The original price of the tennis bracelet was $3,000. However, you just happened to purchase it during a sale and you paid only $2,000, which is a discount of one

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third or a savings of $1,000. The description of the item on the receipt will probably be described as: a 3.00-carat, diamond tennis bracelet and the price paid ($2,000).

You may think the description of the item on the receipt is sufficient. However, it really isn’t detailed enough for the insurance company that might have to replace it should it get damaged, lost or stolen – which brings us to the question. What dollar amount should the appraisal reflect: the actual amount that was paid or the original price of the item?

The answer is neither! After proper market research, the item should be valued at what is called the “retail replacement value.” Retail replacement value takes into consideration current market conditions within the same geographic area for similar or like products. In other words, the appraisal should reflect an average price or replacement value of what the market demands for a like item of the same quality.

In this case, the amount would be $3,000 not necessarily because the original price was $3,000, but for the fact that after thorough research, $3,000 was determined to be the most common selling

price for similar products in that particular area.

This is one of the main reasons an appraisal has a different function from your sales receipt.

Let’s take it a step further. What if the item had been appraised and insured at only $2,000 and was lost only a few months later? You then file a claim with the insurance company and ultimately collect your money ($2,000). Afterwards, you attempt to purchase the same type of tennis bracelet that was lost or stolen. This time, though, you are not fortunate enough to find the bracelet on sale. Remember, the original price was $3,000.

After shopping around, you realize that you simply cannot replace the item for the $2,000 appraised value for which you insured the item. In other words, the item was not properly appraised and therefore, was undervalued. This is why it is very important to have a thorough appraisal for all of your jewelry items.

Industry experts suggest your jewelry be inspected at least once a year. Experts also suggest you update your appraisal every three to five years.

The last thing you want to experience is a loss, only to find out that you are underinsured, which is often the case.

These days, consumers are savvy, educated shoppers. By shopping and comparing apples to apples, consumers are more likely to identify what the current market is for a particular item. I firmly believe our best clients are those who have done their homework. This way, there are no surprises and they know exactly what they want to buy with their hard-earned dollars and what they replace them with in the event of a loss.

For more information, contact Joseph R. Villarreal, graduate gemologist (GIA), at Villarreal Fine Jewelers, located at 7600 Burnet Road, Ste. 520, Austin, Texas 78757.

Call 512-231-8502 or visit www.villarrealjewelers.com.

The Future of San Antonio’s Southside

YOUR NEW HOME BASE

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[ nside / feature ]

The Way We Roll

Turning a joke into the name of a national franchise and Austin favorite, brothers Yuen and Peter Yung offer a made-to-order, affordable and healthy alternative to fast food at custom sushi shop How Do You Roll?

by Jody Joseph Marmel Photography by michael giordano

On occasion, random thoughts translate into a great idea. The idea transforms into a business, and with extraordinary marketing talents, the business grows. This is the short version of the beginnings of How Do You Roll?

It’s known as “the custom sushi shop,” and owners Yuen Yung and his brother, Peter Yung, opened their first shop in Austin in October 2008. This devoted duo began franchising under HDYR, LLC, in 2010, and since then, the number of restaurants opening throughout the country has been growing. As CEO, Yuen has led How Do You Roll? into a healthy alternative to fast food and has grown the brand to include 11 open restaurants and 15 franchise groups.

Speaking with Yuen, it is easy to understand the success story of the business. Hearing the smile in his voice speaks volumes. “I love what I am doing, and by the looks of where the business is going, we must be doing something right.” Make that more than something – with their mission cited as “making the world better, one stomach at a time,” awareness has been created about eating healthy and it has become contagious.

Having developed a company culture focused on work ethic, coach-ability, betterment, integrity and emotional competence has proven to be a success. “I always like to add in the element of fun,” Yuen says. “It’s important to enjoy what you are doing and have a good time while doing your job well.

This results in optimal results for our customers in the long run.”

Their quality, healthy food at an affordable price, plus the option to customize your food, has created a novel approach to dining. With five locations in Austin, future growth includes adding more destinations in the Capitol City.

With two corporate locations and nine franchised, How Do You Roll? can be found in Marina del Rey, Calif., Tucson and Phoenix, Ariz., and San Marcos, College Station and Houston, Texas. In March, another shop will open in Gainesville, Fla. Other planned locations include the D.C. area, Sunrise, Fla., and the Austin area. In other words, the growth rate is as great as the food, as well as the concept the brothers started five years ago.

Yuen explains how the name was derived. “It

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actually started as a joke. We grew up in urban Houston and were constantly saying, ‘that’s how I roll.’ We thought it was fun to say, ‘how do you roll?’”

They thought wisely; Austinites adore them.

Apparently so does investor Kevin O’Leary. On Feb. 15, the Yung brothers swam rather well on ABC’s “Shark Tank.” Making an excellent deal by marketing their “sushi revolution” where their customers are “our chefs,” O’Leary offered a deal with them for $1 million in exchange for 20 percent equity in the company. Explaining that there were only two types of places to eat sushi prior to How Do You Roll? was an eye-opener to the five sharks.

parties involved. And they are enjoying every minute of it.

Locally, so are those of us in the eclectic and lively city of Austin. Employing close to 100 people in Austin alone, How Do You Roll? is helping the economy grow in a healthy direction, just as the food they serve. Their rolls are made-to-order, completely customizable and affordable.

“We also offer ingredients that other places don’t carry. These include fruits – strawberries and mangos – and non-fish proteins like grilled chicken and beef.” While most people create their own rolls, their popular featured rolls are the 3 Alarm,

“I love what I’m doing, and by the looks of where the business is going, we must be doing something right.”

According to Yuen, “There was the fancy type of restaurant where you paid an extremely high price for quality food or the local grocery store where the quality was fair and not quite as fresh as it claimed to be.”

Having the same quality as the fine dining experience in an easy environment has made all the difference in the world. As all of the Sharks loved their rolls, their ending pitch was “Who wants to roll with us?” This strategic alliance will help Yuen and Peter continue with their plans for growth. And since the airing of the show, How Do You Roll? has noted an increase in traffic both in stores and online.

Their goal is to open 20 restaurants a year at a minimum. Aiming for an additional 100 locations over the next five years, the Yung brothers are going full force with their business plans. Having successfully made the largest deal on “Shark Tank” to date, there is no stopping in sight. It is a constant business plan at work that requires action by all

the Spicy Tuna, the Crazy Cajun and the Slammin’ Salmon.

“There are millions of ways that someone can create their own roll. For the less adventurous, we do offer the featured rolls, which can be altered, as well. None of the sushi is made until it is ordered.”

For both Yuen and Peter, How Do You Roll? is “our business that makes the world better, and that is very rewarding.” Yuen says with a big smile, “All I can say is God bless America.”

And all I can say is “God bless How Do You Roll?”

It’s time for dinner, and I know where I am heading.

As all of the investors on “Shark Tank” said “yummy,” I knew I was going back to How Do You Roll? soon. I just didn’t realize how soon it would be.

For more information, visit www.howdoyouroll.com or call 1-800-4MY-ROLL.

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[ nside / what’s in your bag? ]

What’s In Your Bag? NSIDE Austin catches up with Matt Curtis, director of global government relations for HomeAway, about what he carries with him at all times.

NSIDE Austin: What’s in your bag?

Matt Curtis: Besides work, I carry: • iPad • A bandana • A travel sewing kit • Green and red pens for editing • A pen shaped like a baguette that was a gift from a pal in Madrid • An arrowhead • Power cord for my iPad (which does not work for my iPhone) • Breath mints • A travel toothbrush • Spare cuff links • A copy of “84 Charing Cross Road” • ChapStick • Collar stays • Shoelaces • Flash drive • Short stories I’m editing for my short story club • Pocket journal • Business cards NSIDE: What do you advise people keep in their bags at all times?

Curtis: Believe it or not, it’s the bandana. I feel it is the 21st-century response to Douglas Adams’ advice about a towel. You always need something to wipe up a mess, to wipe off an apple or to do the million other things a bandana can do.

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NSIDE: A bag can be an extension of your living space throughout your day or during travel. How do the items you carry in your bag represent you?

Curtis: I’m on the go, and some things help me with my crazy lifestyle. My toothbrush and the flash drive come in handy. But I also think that without a good book or the short stories I’m editing, I’d be at a loss. I enjoy finding a few minutes on a plane, or waiting for a bus, to work on something creative for myself.

NSIDE: What can others carry in their bags to get through their day?

Curtis: My pocket journal is my best friend. It’s where I scribble notes, numbers, thoughts and song titles. I buy a specific small, floppy notebook on which I write the start date, and later the end date, of the journal. When someone shouts at me, “Hey, can you help me?” I can scribble it down and get it done.

And if that person needs a breath mint, I’m all set!

NSIDE: Why did you first pick up this bag?

Curtis: It looked like a cross between the bag of a professor from a small Northeast college and a saddlebag from the Texas panhandle. I thought it looked like something I would have with me for the rest of my life – durable and indestructible. Now it has a broken strap and has suffered a beating of time. But I expect the bag to be with me for years to come.

About Matt Curtis: I’m from Central Texas, but was born in and influenced by the Northeast. In the Northeast, my family was heavily involved in politics through unions and coal mining.

My grandparents are from Ireland, where I am intrinsically linked. As an Austinite, I am dedicated to community service and growing the ranks of our future leaders. Here are some things that have been said about me: “When it comes to problems, there are public servants who specialize in kicking the can on down the road. Matt specializes instead in kicking the problem until it is demolished.”

– Bob Mann, former press secretary to Sen. Edward Kennedy

“Matt is … everywhere – representing the best of Austin to … everyone.”

– Roy Spence, founder of GSD&M Idea City

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Making the

Impossible Possible A savvy businessman with a heart of gold, Jim Dimeo embraces and evolves with the Austin market and makes a difference in the Capitol City community at Charles Maund Toyota.

by Jody Joseph Marmel Photography By michael giordano

T

he fine art of paying it forward has been perfected under the leadership of Jim Dimeo at Charles Maund Toyota. Reaching out to Austinites by showcasing their economical and trendsetting vehicles at affordable prices is not enough, though.

By taking the next step, Dimeo and his team are embracing the Hispanic community in every way possible. By doing so, a new door has been opened for many people within the Hispanic community in Austin.

Their campaign efforts geared toward Hispanics have grown stronger. And the

servicing the city in a first-class way. Their recent target market is the growing Hispanic community.

“Here in Austin, the Hispanic population is growing at a fast rate,” says Alex Flores, used car manager and radio spokesman. “The solution is to help this sector by understanding their needs.”

Being knowledgeable in all respects of the growing demands of Hispanic Austinites, he explains how Charles Maund Toyota is helping and serving those who have not been highly recognized as a significant sector of the local economy.

“Jim Dimeo realized this and knew

“Dimeo crosses all boundaries to make sure everyone’s needs are satisfied.” results are rewarding for those who are buying cars they once thought were impossible to attain. The smiles on the Charles Maund team – from the sales and finance departments to the customer service department – are as genuine as they appear. The smiles from their growing customer base are gifts to Dimeo and his tightly knit team. “It just keeps on getting better,” he says.

Hitting an all-time high record of sales in January 2013, Dimeo is forging ahead with his team’s efforts and devotion to

that we had to do something to increase awareness amongst Hispanics. We therefore gear a lot of our television and radio advertising to this sector by providing them with ads in Spanish, a language that many of them know the best. While they may understand the English language, there is a barrier. Many Hispanics truly only understand and relate to their native tongue. As a result, we have made it easier for them to understand who we are and how we are going to help them purchase a vehicle.” » NSIDE AUSTIN BUSINESS

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“We are all about building a community and community involvement.”

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T

he trust factor is an essential element when purchasing a high-end product. And with Dimeo’s ideas for reaching out and helping Hispanics comprehend the entire purchasing process, the trust has been growing each day.

With great amounts of time and consideration given by all of the staff, their efforts have helped those people purchase a vehicle for the first time.

Flores explains that he was born in Mexico City and moved to Austin when he was a teenager more than two decades ago. Being bilingual is essential when helping the Hispanic community understand what is involved in buying a new or used vehicle.

Doing all of the Spanish advertising on radio spots and television interviews on Telemundo and Univision, Flores says “our focus is for the Hispanic community to be informed and to make them aware of the fact that they do have options. There are people that are available to and for them.”

He continues with what is perhaps one of the most important benefits Charles Maund Toyota has worked toward achieving. “We accept the ITIN number and the customer’s driver’s license with proof of two paycheck stubs and two bills such as phone, cable, electric and five references. We are well aware that not everyone accepts this option, and thankfully we do.”

For those of you who are not familiar with the ITIN, it is an individual taxpayer identification number that is issued by the Internal Revenue Service (IRS). The IRS issues ITINs to help individuals comply with the U.S. tax laws and to provide a means to efficiently process tax returns and payments for those not eligible for Social Security numbers.

“There are foreign nationals and others who legally work here, yet they do not qualify for Social Security numbers.” Dimeo and the team have made this vision into a viable working solution to get these people into cars they may not have otherwise had the opportunity to get into. That is providing a service that many dealerships and financial institutions have not tapped into yet. The Charles Maund team knew how important this was and made it happen.

Araceli Valdez, best known for her acting career in the television series “Buffy the Vampire Slayer” and “All My Children,” and in movies such as “Bruce Almighty,” “American Beauty” and “From Dusk Till Dawn 3: The Hangman’s Daughter,” is the spokesperson for Charles Maund Toyota. Speaking with her helped shed more light on how the dealership hones in on the Hispanic market.

“At Charles Maund Toyota, they have made it such an important part of their business to give the best rates available to the public. By putting in that extra effort of welcoming the Hispanic community, Jim has brought in consumers by his advertising, wordof-mouth and compassion. We speak to them in the language they understand and help them realize what is out there.”

Realizing that buying a vehicle can be a complex process, Valdez explains, “It is uncomfortable for many people to make a purchase. A car is going to be with you for a long time. You want it to be reliable, and Jim Dimeo makes sure of that. We all ensure that they get all the support that they need.”

Describing Dimeo as a man who genuinely cares about all people, she adds, “He crosses all the bound-

aries to make sure everyone’s needs are satisfied.”

Detailing the people who are working on getting their Social Security numbers, Valdez emphasizes that “these people need vehicles, and they deserve one. Charles Maund Toyota has made that possible.

In turn, the lives of people within the Hispanic community are getting better and more rewarding on all levels.”

Servicing the Hispanic community does not stop at the customer level; Dimeo’s staff is approximately 50 percent Hispanic. This means he believes in helping the entire community from within and without.

“Jim embraces all people and likes to know that we are making a difference. Charles Maund Toyota helps feed the families here. And it goes further than that; the Hispanic population in Austin is getting stronger, and they have more purchasing power.

This, in turn, makes for a healthier economy in Austin.”

Indeed it does. Thanks to the dealership’s use of traditional and non-traditional marketing, Austinites are well aware of Charles Maund Toyota. Whether it is from a neighbor, a family member, a friend or a coworker, the message Dimeo conveys is one that everyone remembers. While being a very savvy businessman, he also has a heart of gold.

Actively participating in many charities and organizations throughout Austin is quite admirable, but they also get involved onsite. They held their annual Christmas toy drive and donated all of the toys to Toys for Tots. On March 16, their annual Doggie Rescue Meet & Greet was held at the dealership. For the event, seven rescue groups go there with dogs that need a home. People can adopt a dog, give leashes and other necessary dog items or leave a monetary donation.

In May, they are holding what is known as Denim Days with SafePlace. Throughout the month of May, all employees are asked to wear jeans on Friday to help raise awareness for women who have been abused. They are encouraged to donate to SafePlace in Austin, a women’s shelter for those who are victims. Awareness is shared with the customers, and as always at Charles Maund Toyota, the reasons are magnanimous.

“You are only as good as the people that work for you,” Dimeo says. But a humble man and wonderful leader is also part of the mix. At the end of February, Charles Maund Toyota received an award out of 155 stores in total; the award was for the biggest growth in used car sales. Knowing the team quite well now, I am sure there are many more awards coming their way.

“We are all about building a community and community involvement,” Dimeo says. “This means that everyone in the city is recognized and their needs are respected. I wouldn’t have it any other way.”

Noting that Toyota has gone to No. 1 on a national level, it looks like Dimeo and his teams are heading in the same direction. It is a natural step for this family-owned business and not at all surprising that they have made it to the top in more ways than one.

Charles Maund Toyota is located at 8400 Research Blvd., Austin, Texas 78752. For more information, call 512-458-2222 or visit www.charlesmaundtoyota.com.

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NSIDE AUSTIN BUSINESS

Taking Great

S trides

With his marketing knowhow and exceptional people skills, Omar Dyess serves as one of the top producers in Northwest Austin at RE/MAX.

by Jody Joseph Marmel Photography by michael giordano

W

ith experience comes knowledge; it depends on what one does with both to become successful. Omar Dyess has the recipe perfected in his real estate career at RE/MAX as a top producer in Northwest Austin. His marketing knowhow and people skills have taken him on ventures throughout the city, and while his focus is on Northwest Austin, his business extends into all neighborhoods in the Capitol City.

Born in El Paso, Dyess emphasizes how his family life was built on love and support. His parents and siblings are an integral component of who he is today. “My family is everything to me, and I am where I am today because of them. My father was a U.S. Marine and is now retired from the El Paso Police Department. My mom was incredibly strong and raised us with exceptional morals and values. This gave me the inspiration to work hard and be noble like my parents.”

Dyess has certainly used the skills and examples his family has set forth for him in all facets of his career. Moving to Austin in the summer of 1999, he continued his college education while working at a bar on 6th Street and managing a gym in South Austin until 2002. He then started working with his brother at Custom Sounds selling car audio, where he stayed for three years. “I realized that I had a natural talent for sales and marketing because I enjoyed networking ever since I started to work.”

Taking a career move to a major bank as a banker from 2003 through 2008 was a great experience, but other external forces entered the picture. “While working at the bank after passing my real estate exam, I became extremely ill from a minor dental surgery.”

An infection caused him to go through 13 surgeries and life-threatening seizures over the course of two months in the ICU. “My connection with God and family is what kept me going, and despite four months of recovery, I was able to persevere and start my life over again.”

Making real estate his No. 1 goal in life was not an easy decision. “Despite having no benefits, 401(K) and weekly paychecks, I took the leap because I knew that if I stayed with the bank, I would never be able to work for myself. It was the best decision I have ever made.”

With eight years of real estate experience in buying, selling, building and leasing, Dyess has worked for three reputable real estate brokerage firms in the past eight years. At RE/MAX, Dyess says, “I feel that I am with the most innovative NSIDE AUSTIN BUSINESS

27

NEED A REALTOR WHO ISN’T A DIRTBAG MULTI-MILLION DOLLAR PRODUCER

?

OMAR DYESS

Texas Realtor®, ABR ® Residential Sales, Leasing & Investment

512.762.4228 Cell 512.337.0234 Office www.DyessResidential.com “SELLING AUSTIN LIFESTYLES SINCE 2005”

“Watch your home or business from anywhere in the world”™

®

“I really care about people and want to help them make one of the most important decisions in their lives.” company I could find in the ever-growing Northwest Austin area near all the technology and future commercial development along 183 and Parmer Lane.”

Thriving on using the best marketing solutions possible to market each home he lists for sale, Dyess ensures that his clients are up to speed on the statistics that come with video and Web marketing.

“I am also an accredited buyer representative designee where I specialize in assisting buyers of any caliber. I manage lease portfolios and real estate investment solutions for out-of-state investment firms.”

Recently, Dyess invested money in Dyezz Surveillance & Security, an Austinbased business owned by his brother, John Dyess, and partner, Matt Vickers.

He was honored as an investor and was made a director of the fast-growing company.

Dyess and his brother also joined forces to own multiple properties through their real estate investment group. “We buy and rent properties throughout the Austin area. I personally manage these properties.”

Dyess has found his calling. “I really enjoy working with people and sharing such an important time in their lives when purchasing their home or even finding a lease while they get to know Austin. I never give up, and my promise is that I give my clients only the best in terms of what they are looking for and my lifelong services.

“Whether you need a lease home for $1,000 or a lakefront home for $1 million, the bottom line is that I really care about people and want to help them make one of the most important decisions in their life.”

Having a great team and the best technology available to optimize the sale or purchase of any home, Dyess says, “Most of all, I treat each transaction like it is my own. This is probably why I receive so many referrals from past clients.”

His dogged determination, compassion for his client base and plethora of major accomplishments are well respected and appreciated throughout the community. Dyess also donates a small portion of every real estate sale commission to the Children’s Miracle Network, helping children in need of money for illness or disease.

Adding yet another positive attribute to his portfolio, Dyess has his future goals in sight. “I will make my sales goals, buy more real estate, continue to grow my real estate education and start a family with my fiancé. We have her angel of a son, Evan, who I consider to be my own child.”

While Dyess plans to keep on growing with RE/MAX, the future holds many promises for him. And knowing Dyess, his boundaries are unlimited and his brand will likely become one that all Austinites become familiar with because of his professionalism, trust and caring ways.

Residential | Commercial | Small Business CCTV | Hidden Cameras | Access Control | Alarm System Night Vision Cameras | Intercom Systems 2113 Wells Branch Parkway, Suite 6700 512-331-2788 | 1-800-370-2762 | www.dyezz.com

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Austin • San Antonio • El Paso • Houston • Dallas

NSIDE AUSTIN BUSINESS

For more information, contact Omar Dyess at RE/MAX at 512-762-4228 (cell) or 512-337-0235 (office). You may also visit www.dyessresidential.com.

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Photo Lab Classes Film Processing Rentals Custom Frames New & Used Cameras & Lenses Studio Equipment Repairs

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A Class of Their Own After nearly 40 years of offering both quality products and quality service, Jerry and Rosemary Sullivan continue to do a great deal more than just sell cameras at Precision Camera & Video.

by Jody Joseph Marmel

In 1976,

Jerry and Rosemary Sullivan opened the doors of Precision Camera & Video. Not knowing what the future would hold, their expectations were to operate their own business in an industry Jerry Sullivan had an amazing love and talent for.

Success is always part of the equation, but their expansion into a 20,000-square-foot new facility on March 1, 2013, paints the picture of their con-

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tinuous growth perhaps better than any words can convey. Their tremendous following in Austin and beyond the city limits has helped the Sullivans turn this vision into a reality.

Jerry Sullivan explains that once the move is completed, “We will then be the largest camera store in the state of Texas – probably in the entire Southwest.” Half of the store will be for retail, plus there will now be an 80-seat classroom attached to the sales floor. Being the “last” camera store in

Austin, Precision Camera & Video does a great deal more than sell cameras.

“Along with selling cameras, we also have an inhouse repair department, along with a full camera rental department,” Sullivan says. “Plus, we have one of the last film developing machines left in Austin.”

But the services offered don’t stop there. Making normal reprints and enlargements, they also do photo books, posters, large wall canvas prints, custom framing and so much more. At their new

“We don’t play games. We shoot you straight and get you what you need without taking advantage of you.”

location, there will be a studio rental for those who need to rent a studio because they can’t afford one of their own or do not have the necessary space.

Also holding a full range of photo classes every month, a different area of photography is highlighted on a daily basis and a class is held on a given subject every day of the week. “No one in Central Texas has all of the services we have under one roof.”

Detailing the classes offered could very well make its own article; the menu of classes even makes someone like me (an admirer and iPhone photographer) want to learn at least the basics.

Photography classes in-house include Digital Photography 101, Digital Camera Workshop, Adobe Photoshop 101, Adobe Lightroom 101, Composition, Angles, Lighting and Lens, Speedlighting Short Course (Indoor), Travel and On Location Photography, The Art of Food Photography and a host of others.

Their event and class calendar can be found on their website for those of you who want to learn from some of the best teachers in Austin, as well as those teachers brought in from out of state.

Just when I think I see the light at the end of the tunnel (no pun intended), Sullivan tells me about the Precision Camera University three-day photo workshop from March 22 to 24, 2013. This event will be held at T Bar M Ranch in New Braunfels. The teachers are sponsored

by Westcott, Sigma, Tamron, Nikon and Canon.

“This event draws in hundreds of people,” Sullivan says. “It is one workshop that you do not want to miss.”

Wanting to know more about the products in demand, he explains that digital cameras are what they sell the most. “From the tiny Go Pro weatherproof ones to the point-and-shoot, all the way up to the professional SLRs (the ones that you can change lenses), those sell the best. This allows the user to really get into photography and grow at whatever pace suits them best.”

Bestselling brands are Nikon and Canon – names we are all familiar with. Emphasizing that “we have the largest rental camera department in the area,” Sullivan is proud to offer yet another service. “We rent professional video and still digital cameras, lenses and lighting. Our photo lab is one of only two pro labs left in Austin.”

If you have had the honor of meeting Sullivan, you know he is a man who tells it like it is. As he is in this particular business, I found it refreshing that there was somebody like him in the world of retail, as we know it today. If you check their rat-

ings on Yelp and other review sites, the comments portray Precision Camera & Video as people who really know their business.

“We don’t play games,” Sullivan says. “We shoot you straight and get you what you need without taking advantage of you. This is what you get with big box stores or on many of the ‘low price’ Internet sites.” Sullivan is in a class of his own not only because he sells you the fine products you desire, but also because of the exceptional customer service that is always available to his customers.

“Go into Costco and ask them how to work that Nikon camera they have, and no one there will be able to help you. We will be the same price as them; we will show you how to work the camera and give you a free two-hour photo course, along with some free photo finishing to see how well your new camera works.”

Customer service and customer satisfaction go hand-in-hand, and Sullivan is proof that this marketing formula has been working well for him for nearly four decades.

Born in Dallas, his father was a photographer, and thus, his love for the camera began when he was 10 years old. “I became known as the best camera repair shop in Austin.

I still repair cameras and lenses. I have an assistant who specializes in the new Digital DSLR cameras while I continue to work on the older Leica and Hasselblad film cameras.”

Sullivan’s background is extensive in camera repairs, and while he worked his way to where he is today, he had to put in many manhours to get there.

Employing more than 46 people, Sullivan is doing his share in supporting Austinites and their families. “I love my business, and it makes me feel good that I am helping our city grow by being able to afford to have as many employees as we do. It’s all a part of what we call the great American story.”

Sullivan plans on being the best camera store in the state of Texas. “Precision Camera has been Austin’s No. 1 choice for photography for over 35 years, and with our new location, we plan on being here for many years to come.” Buying a camera at Precision Camera & Video is more than just a transaction; it is a relationship, and a very rewarding one at that.

For more information, call 512-467-7676 or visit www.precision-camera.com. Please take note of their new location: 2438 W. Anderson Lane, Ste. B-4, Austin, Texas 78757.

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[ nside / health & wellness ]

Man on a Mission After losing everything, Austin’s Fittest Entrepreneur Alex Charfen got back in the game by starting one of the fastest-growing companies in the United States and committing to a healthy lifestyle.

Special to NSIDE

Alex Charfen is on a mission. When the housing crisis hit Florida in 2007, he and his wife, Cadey, lost everything. After having built a wildly successful business and real estate portfolio, he and Cadey went through foreclosure and bankruptcy – the kind of nightmare that makes most of us cringe just thinking about it.

Since then, he’s bootstrapped his way back to success by helping others avoid what he and his family went through. In five short years, Charfen has achieved what it takes most a lifetime, and this was after starting with literally less than zero.

His company, the Charfen Institute, has trained more than 44,000 real estate agents in how to help homeowners who are in danger of losing their homes to foreclosure. In 2011, the Charfen Institute’s meteoric rise was capped by ranking 21st on the Inc. 500, a list of the fastest-growing companies in the United States.

The company now trains and coaches thousands of real estate agents and small business owners yearly through a number of different products, each designed to improve their businesses and their lives.

For Charfen, the key to his success has always been a focus on growth. “In business and in life, if you’re not growing, you’re regressing,” Charfen says.

During his bankruptcy in 2007, it was the advice of a good friend to own his circumstances and move forward that made the difference. “I committed then to changing the way I did things, to really focus on helping others improve their lives, and that started with improving my own life.”

Charfen committed himself to living better, and that began with better fitness. In 2011, Charfen was named Austin’s Fittest Entrepreneur in the 2011 Fit Company Challenge, which is no small feat considering Austin was ranked a top 10 city by the American Fitness Index of the American College of Sports Medicine.

The award was made even more meaningful for Charfen because prior to bankruptcy, he suffered from a litany of health issues from poor diet and exercise habits. “I’m not one of these guys that’s been healthy and athletic their whole lives,” Charfen says.

“I know what it’s like to struggle with weight and blood pressure issues and how hard it is to quit smoking, but once I committed to getting healthy, my life changed.”

It was this commitment to health – to personal growth through fitness that was partly responsible

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for his success and the success of the Charfen Institute. Charfen insists that one of the driving forces in his life’s recovery was and continues to be health and fitness, which provides him with the vitality and focus he needs to succeed in business daily.

Charfen has taken commitment to fitness and made it a key component of the Charfen Institute.

Well before it became a mandate, the Charfen Institute offered health care to its employees at an expense most huge corporations would balk at. “We felt it was important,” Charfen says.

Beyond offering just health care, the company has sponsored employees running in more than 20 charitable 5Ks and 10Ks; Charfen participates in these, as well. Based in part on the popularity of the 5Ks and Charfen’s own commitment to stability through fitness, the company has begun to offer various other health incentives to its employees, including two industrial blenders and frozen fruit for healthy smoothies; after-work yoga sessions (paid for, of course); fitness consultations with a personal trainer and nutritionist; and Meatless Mondays, or a catered vegan lunch for the company on Mondays.

“You have to invest in your people,” Charfen explains, “and that means investing in their health. I invest in my health every day by getting up early, working out and running five miles before I start my day. It isn’t the easiest thing to do, but doing this has made me happier and more successful than I’ve ever been in my life.”

This philosophy runs company-wide. It’s common sense that employees who are in better shape are more alert, more productive and happier than those who aren’t. It’s pretty obvious that Charfen’s own commitment to fitness has a great deal to do with sustained success.

“But it’s not just about increasing productivity,” Charfen explains. “It’s about increasing your commitment to your quality of life. That’s why the Fit Company Challenge and winning Fittest Entrepreneur was so important: because it shows that entrepreneurs who commit to health and fitness are actually gaining leverage not just in their businesses, but in their lives.”

The Fit Company Challenge is a citywide event that brings business leaders together to emphasize the importance of fitness and health for the business community. At the event, business leaders compete for the title of fittest in the city, connect with other health-minded business leaders, get exposure for their companies and provide fitness inspiration for the community. Leaders can register themselves for the event, or they can be nominated by those whom they’ve inspired.

Does your doctor preach fitness and health and live by example? Nominate him or her for the Fit Company Fittest Doctor Challenge in Austin at www.fitcompany.com.

“Once I committed to getting healthy, my life changed.”

NSIDE AUSTIN BUSINESS

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[ nside / fashion ]

The New Designer in Town

Teresa Valenzuela-Basa introduces her fashionforward designs to the Capitol City with the debut of her Vente e Sole spring/summer 2013 collection.

by Jody Joseph Marmel Photography by michael giordano

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There is a new fashion designer in town, and judging by a sneak peek at Teresa Valenzuela-Basa’s eclectic designs, it appears that she is going to become a major part of the fashion scene in Austin.

Vente e Sole (wind and sun) is the name of the spring/ summer 2013 collection that debuted on March 17 at Ballet Austin.

When designing a garment, Valenzuela-Basa says, “I am naturally drawn to memories of growing up by the beach in Chile and visiting my grandparents’ farm during summer vacation. The colors you see in my collection symbolize the people and places that I was surrounded by during childhood and adolescence.”

Seeing the dazzling designs and vibrant colors brings the beauty of nature to the forefront, and in turn, that beauty is who you become when wearing any of Valenzuela-Basa’s pieces.

Valenzuela-Basa has been creating clothes since she was 7 years old. She started with clothing for her dolls.

“My little fingers somehow managed threading a needle and creating miniature dresses for my Barbies,” she says.

“My friend and I spent hours playing with the dolls, but she preferred to dress her dolls with the clothes I made instead of dressing them with the clothing from the store.”

At an early age, Valenzuela-Basa realized her passion for fashion design was strong. However, her parents discouraged her from pursuing any art-related degree. “Instead, I attended law school and dreamed of becoming a fashion designer at some point.”

And finally, that point in time has arrived. After working for various nonprofit organizations for 10 years, she explains, “I began feeling the need to find a better balance in life. I found myself wrapped around work, motherhood, the house and married life. I had neglected the creative and free-spirited woman living inside my body.”

In searching for something therapeutic to do, Valenzuela-Basa decided to take classes offered by the Dougherty Art School in Austin. She registered for jewelry construction and metal manipulation and texturing.

“Working with various metals such as silver, copper and brass, in addition to learning to solder, buff and texture metal, enabled me to create various interesting jewelry pieces. Step by step, I began building my studio, buying equipment and stocking up on material to develop a full jewelry line.”

Inspired by her Latin American roots, she began creating unique pieces of jewelry that incorporated elements of indigenous South American cultures. Adding materials such as horsehair weaving from Chile, Valenzuela-Basa’s jewelry collection was distinctive and appealing to the public.

Her work received notoriety during the 2011 Austin Fashion Week. “Jewelry allowed my creative mode to reignite.” During 2012, while undergoing a divorce and other life changes, she started sewing again. Finding unusual combinations of fabrics, colors and textures and translating them into garments made Valenzuela-Basa truly happy.

“Developing this fashion line has represented the un-

“My need to create beautiful clothing is as strong as my commitment to giving back to the community.�

For more information, visit www.teresa-valenzuela.com.

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veiling of my personal journey for self-discovery for which I will forever be grateful,� she says.

Using a variety of fabrics in her Vente e Sole collection, Valenzuela-Basa makes a conscious effort to select high-quality and breathable fabrics in her designs. This collection includes natural silks, chiffon, satin, organza and brocade. Vente e Sole has incorporated trendy black-and-white, colors and patterns, versatility, contrast between the masculine and feminine, formfitting garments and transparencies. “We have included spring and summer dresses, skirts, pants, blouses and bodices.�

Targeting the sophisticated, modern woman on the go, Valenzuela-Basa describes her customer base as “women of any age who enjoy looking chic wherever they go.�

As an individual and business owner, she feels a strong sense of commitment and responsibility to the community. “For many years, I worked with family violence and child protection. Some of my work was exclusively designed for local nonprofit organizations such as SafePlace to be used as fundraising pieces. As a company, our plan is to continue helping our community through our work while building awareness about the importance of living in a violence-free environment.�

Valenzuela-Basa emphasizes the unity here in Austin. “This city provides the means for business owners and creative individuals to develop their craft in a supportive environment. I find people in Austin to be friendly, welcoming and generous in offering their expert advice. Having lived in the United States now for 22 years, this is the first time I feel a true sense of belonging.�

The Vento e Sole fashion debut conglomerates members of the fashion industry, local retailers, celebrities, media and the public at large. Part of the proceeds from the event benefited SafePlace and Ballet Austin. “My need to create beautiful clothing is as strong as my commitment to give back to the community.�

With her class and style depicted in every piece in the collection, Valenzuela-Basa is the type of fashion designer who has not only a vision for beauty in fashion, but a larger vision that benefits Austin by giving back and helping nonprofits throughout the city.

As a premier and emerging designer in the Austin fashion scene, she is not only showcasing her magnificent designs, but sharing her future growth with her fellow Austinites.

As Austin welcomes her with open arms on both a community and a fashion-forward level, Valenzuela-Basa is growing as a designer and has plans to position the company nationally and internationally. We just happen to be the lucky city where she is making her debut, and we will become her fashion followers for life.

NSIDE AUSTIN BUSINESS

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[ nside / beauty ]

Spring Into Beauty

This spring, beauty trends call for you to take on the world with a fresh face and stay on the natural side.

by Meredith Davis

Eyes The emphasis this season is lighter eyes, which make for a fresh face. Light shadows in neutral or pink, colored liners and anti-mascara are all on point for spring, drawing attention to the natural beauty of your eyes. Get on trend by combining a soft, feminine hue with a more natural lash look. If no mascara is a no-go for you, simply use a mascara to define and separate your lashes versus one that adds volume.

As we move into spring, we are ready to revamp our beauty routine.

Our minds shift from dark hues to playful pastels and pops of color, and we are ready to take on the world with a fresh face.

Spring always has a brighter feel, and luckily for you, these lighter looks tend to be more on the natural side. Love it or loathe it, more natural equals less maintenance, and that’s always a plus in our beauty book.

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Lips One trend that is transitioning from fall straight into spring is matte lips. Normally saved for cooler climates due to their velvety texture, matte lipsticks are back this season, but in more bright and beautiful spring colors. Skip the gloss this spring and try this trend with a red-coral matte lip.

Hair The trend for tresses this season is being coined as “modern minimalism,” which is defined as low ponytails, clean parts and naturally enhanced textures. These no-fuss styles are quick and easy, while relying more on the natural state of your strands. If you have straight hair, get on trend with super straight strands and a center part. For those with waves, don’t try to tame or fluff; let your natural texture be. If all else fails, pull your hair back into a low ponytail for an easy, classic style.

Nails It seems that nail art has been all the rage, but this season, nail art takes a backseat to more natural nail lacquer. Nude nails hit the runways for spring in all shades from a creamy café au lait to a warmer skin-tone color. Nude nail colors look great on everyone. Regardless of the shade, short, oval-shaped nails are more modern and definitely on trend right now. Try this trend with a natural color that is slightly darker than your skin tone.

Meredith Davis is the founder of Austin Beauty Guide. For more beauty tips, local resources and information on the musthave products and trends of the season, visit www.austinbeautyguide.com or follow Davis on Twitter (@MsMeredithDavis).

Nude nail colors look great on everyone.

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Photo by: Lucas Purvis

[ nside / beauty ]

The Rainbow is the Limit

With so many bright colors appearing on the runways, take a few tips from Rae Cosmetics CEO and creator Rochelle Rae to make the beauty transition from winter to spring.

Special to NSIDE

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Spring is in the air, and I am so excited. Coming out of the cold, dreary winter months, I always look forward to the bright, cheery colors of spring, and this season, that is especially true.

Color is everywhere, including in makeup.

Bright color-washed eyes were a huge trend on the runways, and they will help bring back the fun of springtime. Blues, purples and particularly greens swept across the lids will be the hot look of 2013.

Every year, PANTONE announces its color of the year. After surveying industry experts and influencers about what colors they are working with, a committee makes their decision and the entire fashion, design and beauty worlds take notice.

In 2012, it was PANTONE 17-1463 Tangerine Tango, and I have to admit, my closet looked like I danced into 2012 with a basket

Photo by: Lucas Purvis

The key to beautiful application is the blending.

Photo by: Lucas Purvis

full of citrus fruit-colored clothing, shoes and accessories.

Well, this year, I anxiously awaited the announcement of the 2013 color of the year like I was waiting

hazel eyes and it makes brown eyes appear deeper and darker.

If green just is not your thing, like I said, color is everywhere, so pick whatever works best for you. I am also a big fan of purple on green eyes and copper on blue. The rainbow is the limit.

Some of us remember the over-applied, embarrassingly bright eye makeup of the late ‘80s, but colored shadow has matured into a surprisingly sophisticated look. The key to the modern version is the application.

Anytime you apply a lot of color to the eyes, do the eye makeup first. Finish the entire eye before applying concealer or doing any corrections. Pigment from the shadows tends to fall under the eyes and can be hard to clean up, which is especially tough when using blue or green.

First, line the upper lash line. This would be a great time to experiment with a colored liner, but a traditional brown or black would be great, as well.

Just apply a little shadow over the top to soften it. Dust a light, neutral, cream-colored shadow to the entire lid, and then apply the brighter color. I suggest using two shades: a lighter in a half-moon shape across the lower half of the lid, and the darker in the crease and outer edge.

The key to beautiful application is the blending.

Blend the dark up into the light, and go back to the cream shadow and blend down, adding more as needed to keep the brow bone very light. You want a smooth, soft transition between the colors. Blend, blend and blend some more.

An excellent tip is to always have an eyeshadow brush that is only used for neutral, cream-colored shadows and another that is only used for darker colored shadows.

I think a colorfully dramatic eye is perfectly paired with a minimalistic, almost naked-looking face and soft pink or peachy lips, but the gorgeous variations are exciting and limitless.

For more information, visit www.raecosmetics.com.

to see what PANTONE number would win the Oscar for best color. And the winner is PANTONE 17-5641 Emerald. Yay! I love green, and I hope you do, too, because it will be everywhere.

Pantone described their choice as “lively, radiant, lush … a color of elegance and beauty that enhances our sense of well-being, balance and harmony.”

I couldn’t agree more, and I am excited to announce that Rae Cosmetics just released our gorgeous green contribution, the Emerald with Envy Eyeshadow Palette and the Emerald with Envy Eye Set, which includes the three well palettes, as well as a dark green eyeliner and onyx mascara, in a zippered carryall.

You may be thinking, ‘Oh no, not green eyeshadow; I could never do that,’ but emerald can work with all eye colors. It’s a beautiful contrast with blue eyes, it dramatically enhances green eyes, it brightens the appearance of the green undertones in NSIDE AUSTIN BUSINESS

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[ nside / etiquette ]

Global Networking Etiquette Navigate the global market by knowing and adhering to the many varying customs around the world when conducting international business.

by Sharon Schweitzer

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Within the United States, we experience regional business nuances that may leave a New Yorker baffled in Texas. But all it takes is one international business trip to realize just how much there is to learn about networking in the global market. Variations are dramatic – and not to be overlooked.

One

Sponsors and networks: In China, the business world revolves around “guanxi” (pronounced gwan-SHEE), loosely translated as networks of influence. Trust and the ease of doing business in China depend on who you know and how well you network.

It is important to set up business connections with your Chinese counterpart prior to arrival in China.

In the Middle East, if you are a businesswoman, your local counterpart will be invaluable in avoiding awkward moments when you are asked, “Where is your husband?” or “Is your husband traveling with you?”

The U.S. Embassy and Consulate General are helpful starting points in these regions and many others.

Two

Building relationships: Building networks and relationships in Asia and Latin America requires time, patience and effort. In the United States, it is no surprise that business executives believe “time is money” and want to know “what have you done for me lately?” Many U.S. deals are completed within hours or days. Around the globe, countries such as China, Dubai, India and Russia base business contracts on trust. Trust is built with each visit or business encounter over weeks, months or even years. Rushing to “get down to business” or to have a contract signed by a deadline is unwise; it will prevent trust and impede the relationship.

Three

Korey Howell Photography

Global wardrobe: Eighty percent of communication is visual. Dressing the part and respecting the local culture, especially in conservative countries, is a key factor for success. For a woman, U.S. office attire will most likely be considered inappropriate, discourteous or even provocative in some cultures.

If female travelers do not adhere to local dressing customs, they should not be surprised if businessmen are uncomfortably “forward.” Modest dress in China, Dubai, Japan, India, Russia and the Middle East includes covering décolletage (button those shirts to the neck), knees and elbows. Women are discouraged from wearing pants in the Japan and the Middle East, where neutral wardrobe colors, including black, white, tan and ecru, are de rigueur. Across Latin America and Europe, businesswomen are expected to be fashion-forward, especially in Argentina, where bright colors on businesswomen are the norm. In summary, research before you pack.

80%

of communication is visual.

Four

Short and sweet: Have a unique and powerful response ready to common questions such as “What do you know about our country?,” “What do you do?” and “What kind of position are you searching for?” Be prepared and clear with your response. Stumbling on a response can be avoided, especially when language barriers may make conversation flow less smoothly, with practice and a ready response.

Five

Business card exchange: Exchanging business cards is an essential part of many business cultures. In most Asian countries, after introductions and a bow, the business card ceremony will begin. In Japan, this is called “meishi” (pronounced MAY-SHEE).

The card is presented with both hands, print facing upward. Offering the card with both hands holding the top corners demonstrates respect. Business cards are currency in global business. Do not be fooled simply because they are used less in the United States. In Asia, your card is an extension of you.

SIX

Accepting hospitality and gifts: When a host offers coffee, tea, water or refreshments, it is wise to accept. In Asia and the Middle East, to decline this offer is the ultimate sign of disrespect to your host.

Alcohol will not be offered in the Middle East, where it is taboo. Gifts are part of the culture of international travel. In light of the Foreign Corrupt Practices Act, traveling professionals should seek advice from corporate counsel before selecting a gift for a host. Once clearance is received, small “made in the USA” products, including books, plates and state capitol memorabilia, are recommended. In the Middle East, gifts are given at the end of the meeting. In Latin America, gifts are given at the beginning. For the Japanese, gift giving and gift wrapping have great importance.

As a tourist, a cultural faux pas may be overlooked.

The same is not true for a business traveler where millions – and priceless corporate reputations – may be at stake. Researching business counterparts and the host country prior to departure is an investment of time for the wise business traveler. Bon voyage!

Sharon Schweitzer, J.D., is an international etiquette expert at Protocol & Etiquette Worldwide, located at 111 Congress Ave., No. 400, Austin, Texas 78701. For more information, visit www.protocolww.com, www.facebook.com/protocolww or www.twitter. com/austinprotocol, or email sharon@protocolww.com.

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“Is WordPress Right for Your Business?”

WordPress is used to power nearly 58 million websites around the globe. Conventional wisdom has it that it is an easy-to-use, SEO friendly, all-in-one content management solution.

But Boss Creative—a San Antonio web design and online marketing firm that has thrived since 2005—contests the popular “wisdom.”

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San Antonio Web Design Firm

Boss Creative Bucks Conventional SEO Wisdom boss Creative, a san antonio Web design and online marketing firm, shook up the marketing blogosphere with a blog post titled “is WordPress right for Your business?” the popular online marketing firm bucked the conventional wisdom that WordPress is a good fit for almost any business.

WordPress is a popular web development platform that was released as blogging software in the spring of 2003. since that time, it has become the go-to content management system for both amateur web hobbyists and professional web development companies alike. both clients and developers like the software because of its almost infinite design templates, flexible functionality, robust support communities, and ease of use. the platform is so popular, in fact, that the official WordPress statistics site claims there are nearly 58 million websites being run on WordPress! but boss Creative says that the easiest route is not always the best. in fact, they say, the easiest route may not be as easy as many people think.

“Unless you happen to be gifted in the areas of HtML code, Css, or PHP, (that’s development speak for “knowing how to program”), then using WordPress to create your business website will likely be more headache than help,” they state in their post.

in fact, they think that using WordPress can hinder a business’s lead generation and branding capabilities, saying that its one-size-fits-all nature leaves little to no branding flexibility when it comes to professional websites.

By: Boss Creative

it’s not that the firm hates WordPress. in fact, they claim to even use it for some of the sites that they develop for clients. the company’s main objection is simply that it is not a “magic bullet” when it comes to online marketing, branding, and search engine optimization. “We here at boss utilize WordPress for a number of websites, but we do so in conjunction with a multitude of other solutions, such as online marketing and search engine optimization,” says the firm on its official blog. they implement these solutions “in addition to applying [their] expertise in business web development and other graphic design capabilities.” in other words, the san antonio web design firm doesn’t believe that WordPress is an adequate online marketing solution straight out of the box.

What they advise business owners is to avoid looking at the platform as a quick-and-easy solution.

A bout Boss Creative Boss Creative has no small amount of knowledge about the field.

Established in 2005, the firm has carried on a strong presence in the San Antonio market. It has successfully weathered the recession— even thriving—by way of advanced marketing techniques and frequent referrals. They have even won three advertising awards from the American Advertising Federation.

To learn more about the San Antonio web design & online marketing firm, or simply get online marketing tips for your business contact them at: Contact Name & Title: Charles Pilkilton (Managing Partner) Contact Agency/Company: Boss Creative Address: 18402 U.S. HWY 281 N Suite 201 San Antonio, TX 78259 Contact Telephone: (210) 568-9677 Contact Email: hello@thisisboss.com Website: www.thisisboss.com

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