The Record, May 14 2014 by Integrity Community Media

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May 14 2014

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Try-fest Public input wanted into station’s future

The community will have a chance to have its say on the future of Rolleston railway station …

Beard growers wanted

A campaign is underway to get West Melton men to return to their manly roots …

p Centre Ethan Rameka, with support from his Rolleston U10 Red team mates, heads towards the tryline in his side’s 90–0 thrashing of Banks Peninsula on the weekend. While Banks Peninsula played with spirit it was no match for the rampant Rolleston side in the match played at Little River on Saturday. Photo by Anna Knowles

Council loses momentum on capital projects u by Belinda Cullen-Reid

The Selwyn District Council has lost momentum on its capital projects with just 55% of its budgeted expenditure completed according to a financial report to be presented to council this week.

New life forged in Greendale

Some people might be concerned about living in an over 140 year old blacksmith’s house …

With three months remaining in the council’s financial year management accountant Creagh Robinson reported capital projects were under budget by $14,227,226. In the year to date only just over $17 million dollars had been spent, when

$31.3 million had been budgeted for projects within the district. SDC Corporate Services manager Douglas Marshall said this could result in unnecessary rates and council borrowing. He said council would look more extensively than usual as to

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why the number of completed capital projects were this low. “Normally council completes around 65% of its capital projects budgeted for each year. continued on page 3 …

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May 14 - 2014

THE RECORD

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The Record is published with pride by NorthSouth Multi Media Ltd, a 100% NZ owned company. Editorial: 03 347 1564 Email: news@therecord.co.nz Editor: Kent Caddick 027 524 7811 Journalist: Belinda Cullen-Reid 03 347 1564 Advertising: 03 318 8604 Email: info@therecord.co.nz Sales: Paul Macdonald 03 347 1563 or 027 525 7984, Tania Hendriks 03 318 8604 Accounts: Lesley Robinson 0800 466 793 Opinions expressed in this publication, by advertisers or contributors, are not necessarily those of NorthSouth Multi Media Ltd.

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p Elliot Mann from Rolleston Primary benefits from swimming lessons, subsidised thanks to the school’s PTA fundraising efforts. The PTA has given $10,000 to the school to go towards the swimming lessons.

Public input wanted into station’s future u by Belinda Cullen-Reid

The community will have a chance to have its say on the future of Rolleston railway station at a conversation café at the Rolleston Community Centre later this month.

THE RECORD May 14 - 2014

… continued from front page

Council loses momentum on capital projects “While 65% may sound like a low figure, one reason was each year council budgeted for potential renewals for water and sewage treatment which were not always required and would be rolled over to the following year.” The number of small projects not completed was due in part to difficulty finding contractors which Mr Marshall thought might be rectified by tendering out earlier in the year. “Council may need to be more realistic about the number of projects it takes on. “Maybe we are being a bit over optimistic, perhaps we need to look

at not taking on everything, just because we can fund it.” Mr Marshall said an analysis of why there was a high rate of uncompleted project will be released in three weeks’ time. Among the projects which have not yet come to fruition are public toilets in Rolleston, Darfield, Springfield, Coes Ford and Lakeside Domain. Other stalled projects include Rolleston tennis court resurfacing, the development of the Rolleston BMX track, Kirwee UV water treatment and work on gravel reserves and weighbridge facilities. ¢

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p The Selwyn Central Community Board is calling for locals to have their say on plans for the disused Rolleston railway station

The Selwyn Central Community Board is hosting the event which will give people a chance to share their ideas on beatification and changes to the station, according to board chairperson Diane Chesmar. “We think there is an opportunity to make the railway station a building that the community can be proud of but we want to hear whether the local community supports this concept,” Mrs Chesmar said. “The railway station is very visible to people passing through Rolleston as it is one of the first things people see when they enter the town whether it’s via road or rail.” Mrs Chesmar said the board had been working on some ideas already including creating panels which illustrate the story of Rolleston’s history and display racks

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with information on Selwyn and the West Coast. “We have been looking at the idea of undertaking planting work as part of stage one. This would create raised plant beds using railway sleepers to keep with the theme of the building,” she says. Mrs Chesmar also hopes volunteers will come forward to help with the project. “We are sure there are many volunteers in the community with skills that may assist the project and we encourage people to let us know how they would like to help,” says Mrs Chesmar. “We want this to be a community led project which involves the local community and local businesses.” The community conversation café will be held at the Rolleston Community Centre on Thursday, May 22 at 7pm. ¢

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May 14 - 2014

THE RECORD

Our places, our people Tackling alcohol abuse The Record invites both budding and experienced photographers in Selwyn to submit their images to be in to win our monthly prize pack. Entries will be printed weekly in The Record and at the end of the month our judging panel will select a winner. Photographs can be of the physical beauty of the Selwyn district or of its people at work or play. All images must be sent in high resolution. Maximum number of entries is two per month per photographer. To enter submit your image in high resolution to the editor at kentc@therecord.co.nz. ¢

u by Amy Adams, Selwyn MP

Alcohol abuse continues to be a costly social and health problem in our local communities.

p George Parker of Darfield snapped this sunrise shot during an early morning drive into Christchurch

Where nothing is too much trouble.

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The latest available local Police statistics show there were 220 disorder offences in the Canterbury district during the month of February 2014. This is a significant drop from the 285 such offences that occurred in February 2013. Similarly there has been a reduction in public place assaults from 107 in February 2013 to 85 in February this year. The Police are also involved in taking preventative action in the form of picking up intoxicated people and taking them home or back to the station to sober up. In February 2013, 235 intoxicated people were removed from public places by Canterbury Police — for February 2014, the figure was 207. There has been discussion by some groups about whether imposing a minimum pricing regime on alcohol could assist in reducing

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the harm caused by excessive alcohol consumption. It seems to me that minimum pricing on alcohol would hit moderate drinkers in the pocket when there is no compelling evidence that increasing the price of alcohol is the correct approach to address problem drinking. Moderating the way we use alcohol is first and foremost an issue we need to tackle as individuals, communities and as families through good information and support and modelling good behaviours. In my view, the recent changes to the Sale and Supply of Alcohol Act have achieved a sensible balance to curb the harm of alcohol abuse without penalising moderate drinkers. It is right that we allow time for these new alcohol reforms to bed in and to assess their impacts, including the development and implementation of Local Alcohol Policies which are likely to take up to two years to come into full effect. ¢

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THE RECORD May 14 - 2014

Construction begins Collection contract signed on Selwyn’s biggest park

u by Belinda Cullen-Reid

Construction on what will become Selwyn’s largest recreational park has begun.

p Work has begun on developing Foster Recreation Park in Rolleston into what eventually will make it the largest recreational park in Selwyn

Earthworks have started at Foster Recreation Park in Rolleston with the park to be divided into four hub areas: a facility sports hub, an outdoor sports hub, a recreation hub and an events oval hub. The Foster Recreation Park plan was adopted by the Selwyn District Council last month, with 96% of submissions to the plan supporting the overall concept for the park. Selwyn District Council’s open space and property manager Mark Rykers said stage one of the development is initially focused around developing 14 hectares of sports fields and a sports hub building opposite the Selwyn Aquatic Centre. “The first step is to get the earthworks started and to lay down the irrigation. Lighting installation, car parks and path developments will come after this, followed by the construction of changing facilities, all as part of the first stage,” Mr Rykers said. He said minor changes have been made to the timing of projects and some aspects of the plan as a result of submissions. “The development of walking and cycling tracks around the edge of the park and the construction of the health and fitness centre were both brought forward to be part of the first stage of works. “Constructing these sooner means residents will be able to start using the walking and cycling tracks as soon

as they are put in rather than waiting another five years for the paths to be available.” The park will ultimately provide around 716 car parks, and the extension of the Selwyn Aquatic Centre car park will now take place within the next five years to provide more parking. Mr Rykers said the park is designed to be used for a range of activities including sports training and games, community events and concerts as well as less formal activities like exercising dogs, picnics and walking and cycling. ¢

Current kerbside collection contractors Transpacific Industries Group has had its contract renewed with Selwyn District Council with the promise of improved services. As part of the new contract, TPI has promised to introduce new collection trucks with increased storage capacity which will result in fewer trips to the Eco Central depot in Sockburn to drop off recyclables, according to council’s solid waste manager Gavin Sole. The trucks will have on board cameras to provide the council with live data on what p Transpacific Industries Group will continue to provide Selwyn is collected. with kerbside collections Mr Sole said, “TPI has committed to working with council service TPI has provided has been very to improve public education and high, with 90% of Selwyn residents encourage an increase in the amount saying they were satisfied with the of recyclables and organics collected. service in last year’s resident’s survey,” “Transpacific Industries has an Mr Sole said. excellent safety record, as well as good The contract is worth $2 million a environmental management systems. year and is initially for five years, with “Satisfaction with the current the potential for an extension of 10 recycling and rubbish collection years based on quality of service. ¢

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May 14 - 2014 THE RECORD

West Melton Scouting celebrates 50 years

Participants wanted for sister cities trip

u by Belinda Cullen-Reid

Selwyn residents are being invited to come along on a trip to visit Selwyn’s Japanese sister cities.

West Melton Scouting will celebrate its 50th year over Queen’s Birthday Weekend with a public display at their den and the official opening of a new campfire area at the domain. The West Melton branch of scouting began in August 1964 under the leadership of Graeme Oakley (Scouts) and Ray Quinton (Cubs). There were eight boys in each section. Following extensive fundraising efforts the scout group built their own den, located in the West Melton Domain. In 1980 a Venturers section began, followed by a Keas section for younger people in 1986. Currently, the West Melton Scout Group has 15 Keas, 18 Cubs, 18 Scouts, 7 Venturers and 10 Leaders. Group Leader Christine Coppard has been a leader at West Melton for nine years and said she became involved with scouts as a way of supporting Darfield Preschool & Nursery

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her three boys and challenging herself personally. “It is satisfying to see the children getting a lot out of it. You see them come in as a shy six-year-old. Next thing they’re invested as a Venturer.” She said among the benefits for young people in scouting she has noted an increase in self-confidence, satisfaction of giving something a go, making new friends, developing self-reliance and coping skills and learning to work at challenges. “Scouting also helps people to think of others. Scouting is not just about striving to better yourself, but also helping others to be their best at the same time too.” She said the major change over the years is now girls can join the scouting movement too. Anyone with an interest in the 50 year celebration or wishing to have their children join West Melton Scouting can contact Christine on 03 347 4322, or you can send an email to wmscouts50@gmail.com. ¢

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Every second year, the Malvern Community Board, along with the Selwyn District Council, organise a trip for Selwyn residents or people who work in the district to its sister cities Yubetsu and Akitakata in Japan. This year’s group will also spend time with the Darfield High School student group who will be travelling in Japan at the same time. Chairperson of Selwyn District Council Sister City Committee Allison Rosanowski is encouraging people to join the adult group heading over to Japan later this year. “The group will be visiting a number of cities for tourist activities which will help strengthen the relationship p Peace and tranquillity at the Shukkei-en Gardens in Hiroshima, known for its carp-filled lake and stone bridge. between the two districts. Hiroshima is one of the cities visited on the itinerary By staying with local families they will be fully immersed in Japanese nashi pears. There will also be a visit to culture and create lifelong friendships,” local schools including Takamiya Junior Mrs Rosanowski said. High School, which sends students to Kirsty Peel from Darfield went on the visit Selwyn. 2012 trip and says it was an amazing The stay in Yubetsu, on the northern opportunity to experience great food and island of Hokkaido, will include visits meet friendly people. to scallop farms, dairy farms, the ice “Highlights included visiting museum, council headquarters and Hiroshima Peace Park, staying with other tourist sites. Japanese families and eating traditional Following that the group will head to food. We also visited Japanese gardens Tokyo and may join up with the Darfield and enjoyed an art exchange exhibition High School group to explore Tokyo, in Yubetsu organised by Malvern including Disneyland. Community Arts Council.” Participants need to pay for their Ms Peel said it was exciting to learn own travel expenses, travel insurance about the Japanese culture. and spending money, but free “It is important to have an awareness accommodation is provided through of other cultures and having Sister Cities home stays and accommodation is a great way for students and adults to organised by the sister cities, with the build friendships and an understanding exception of Tokyo. of how each other live.” Applicants should ideally work or live The 2014 trip to Akitakata and in Selwyn, be fit to travel and be at least Yubetsu begins in late September and 18 years of age at the time of travel. the stay in Akitakata will include a visit Expressions of interest should be to the Hiroshima Peace Park, and local sent to Bernadette Ryan on Bernadette. farms producing rice, soya beans and ryan@selwyn.govt.nz. ¢

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THE RECORD May 14 - 2014

Beard growers wanted u by Belinda Cullen-Reid

A campaign is underway to get West Melton men to return to their manly roots from days gone by in the lead up to the town’s 150-year celebrations over Labour Weekend. Andrew Sharpe is challenging men to grow some facial hair for the 150 days leading up to the celebrations, with judging and a prize giving ceremony to take place upon completion. “It’s a good way of symbolising what our founding men would have looked like. I’m encouraging men to carry out 150 days of facial hair growth to mark the 150-year celebration.” Mr Sharpe said any style of facial hair was acceptable for the competition, so those p Looking clean shaven now, Andrew Sharpe is priming his whiskers for the 150-day race to grow the best facial in careers disallowing beards hair for the West Melton anniversary celebrations over could still enter the fun. Labour Weekend “You can style it how you want. I’m growing mutton chops. It holding a visible copy of The Record doesn’t have to be a full beard.” newspaper dated May 28, 2014 as The competition will kick off at the evidence of their starting date.” Men will also be able to attend regular West Melton Hotel on May 28 where cleanly shaven men will have their ‘support group’ meetings at the hotel photos taken. They will be given a beard where progress photos will be taken. support pack which will include hair “It’s about having a sense of care products. camaraderie and community and having Men who can’t attend the kick-off some fun.” event can still enter the competition Mr A float carrying bearded contestants Sharpe said. “They just need to submit will be a feature of the 150-year a photo of themselves, clean shaven, street parade. ¢

Selwyn district celebrates youth week u by Belinda Cullen-Reid

Youth week in Selwyn this month will focus on the contributions and achievements of young people in New Zealand, according to Selwyn Youth Council Chairperson Tristan Misselbrook. The theme of this year’s youth week is ‘Be the change’ and Tristan said plans were afoot for an exciting, activity packed week for young people, their families and the wider community to take part in. “We have a range of events planned for Youth Week which will be organised and run by young people living in Selwyn,” he says. Events in Selwyn planned for Youth Week, which runs from May p Skaters will be out in force during Youth Week 17–25, include a skate In a flash back to the eighties the jam, a Zumba event, a dance party, drive in movie and a special supper movie Dirty Dancing will show in the for youth volunteers. form of a drive in movie at the Rolleston On Monday May 19 Rolleston young Community Centre at 7.30pm. Those people will get the opportunity to get attending are invited to bring their own fit and have a good time at Zumba drinks and snacks. Further information about youth Fun. This event is free for young people aged 12 to 24 and is being week events can be obtained from held at the Rolleston Community Chris Martin at chris.martin@selwyn. govt.nz. ¢ Centre from 7pm.

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New life forged in Greendale u by Belinda Cullen-Reid

Some people might be concerned that living in an over 140 year old blacksmith’s house could be a little cold and ghostly but current owners of this historic Greendale property feel nothing but comforting good vibes. Ira and Teresa Hayes have lived at the two acre property since 1992 and delight in being the present proprietors. “I think the people who lived here in the past were happy here. It’s got a lovely feel about it,” Teresa says. “The property has been here so long, there have been

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many families live in it. We are the current caretakers.” The Hayes had been living in the city, but after visiting friends who’d made the move to the country they decided to start looking at properties. Teresa said by chance she came across an ad for this property in Greendale. “The only thing I knew about Greendale was that it had a golf course,” she remembers. They came and had a look and Teresa said she fell in love with the history of the place. “The house was in good condition. It had been well loved. I thought it looked lovely. Ira saw all the work.” p Some of the apple trees in the orchard are at least The house came with an 80 years old and following a good pruning one of the trees produced a staggering large crop of apples this extensive garden and orchard, year. Teresa Hayes holds her prized apple, a ‘Peasgood including apple, pear and nonsuch’ which weighed 700 grams peach trees and a very old walnut tree. Teresa has studied the records of One acre had been allocated for the previous owners at the Blacksmith’s garden. They decided to fence off a large house, noting that it was owned by part of this and use it as a paddock several different blacksmiths, including where they have had both pigs and one also with the surname Hays, though sheep over the years. obviously with different spelling.

THE RECORD May 14 - 2014

LIFESTYLE She says the last blacksmith to live at the property was in the 1940s and the forge was located nearby. People from Christchurch and Darfield would visit. “This was the heart of the village. There was a small general store over the road.” They have found quite a few horse shoes around the place and are surprised at how big some were. For a time the house was owned by a wheelwright. Several large wagon wheels have been found on the property and now adorn parts of the garden and entrance area. The house has had one major alteration in its time, with the back half of the house being removed, placed in

p Family items from times gone by add to the cottage’s historic feel

the yards and used for outdoor sheds. The original tongue-and-groove walls are still visible. In its place an extension was built onto the house, providing a larger kitchen and living area, bathroom and separate toilet, and another bedroom. Ira and Teresa have put their own personal touches on the place. Ira emigrated from Kansas in Oklahoma in the 1970s and Teresa’s parents were Italian immigrants. The house is decorated with photos and mementoes of family and times gone by. Teresa pulls out a coffee roaster from the pantry and demonstrates how her father used to buy his own green coffee beans and roast them in the pan on the stove. The house would be full of the smoke from the oil of the coffee beans. Many of the traditions from her parents she has carried on, though she enjoys the convenience of having on ready supply many things that her mother never had. “When mum came out [from Italy] there were none of the ingredients she was used to cooking with back home. Diamond had not long started making pasta in their factory in Timaru. She had to make a lot of things from scratch.” While things are certainly easier now there is always a lot of work to be done when owning a lifestyle property, especially for those wanting to produce from the land.

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p Now a spare bedroom, this was once the main bedroom of the original part of the cottage. When Ira Hayes was renovating it he found a child’s shoe from a bygone era

“It’s an ongoing labour of love,” Teresa explains. Having both retired last year Ira and Teresa now have more time to spend on their property and they hope to stay for a long time yet before passing it on to the next family. “We’ll stay here as long as we can,” Teresa says. ¢

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May 14 - 2014

THE RECORD

LIFESTYLE

Horsing around on your lifestyle block u by Belinda Cullen-Reid

I recently saw a miniature horse for sale on a local community Facebook site and felt tempted to put in an offer. I thought this gorgeous looking, undoubtedly tenacious character, would be a good addition to our newly acquired paddock, and my tenyear-old son quickly fell in love with the idea.

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THE RECORD May 14 - 2014

LIFESTYLE New Zealand lifestyle website www.lifestyleblock.co.nz had a vast array of articles about horses including first aid, learning to ride, horse covers, pens, winter feed, grooming and behaviour, to name just a few. I learnt that horses need housing to protect them from harsh weather. They should be fed clean, high quality feed and they need access to fresh water. According to the website horses are the worst of all grazing animals as they overgraze some areas of their paddocks. Horses have upper and lower incisors so they can nip off grass very short like a wellmown lawn. Unlike sheep you can’t just leave their dung in the paddock — you have to do something with it. It needs to be collected regularly. This does make a good all round manure for the garden. Horses are herbivores and should be fed little and often with plenty of bulk food. You should keep a good feeding routine and make no sudden changes to their diet. Horses should be fed according to their body requirements. Miniature horses are prone to

over-eating. You can’t just stick them in a paddock of lush long grass and let them go for it. The amount of food from grazing and supplements has to be well regulated or you’ll end up with an overweight horse prone to other health problems such as founder. Did you know horses don’t pant when they’re hot? They lose heat by sweating and evaporation of sweat from the body. Horses can become very hot with a risk of heat stress when they have covers on in hot weather. The risk is greater if they don’t have access to shade. Horses need maintenance for their hooves and teeth, so if you’re reasonably new to horse care you’ll need to factor in the cost of getting a professional in to help. Horses also need regular grooming to ensure their coats stay healthy. Bringing a new type of animal into your life takes careful consideration. It’s always best to do your homework, for your sake and that of the animal you’re thinking of getting. ¢

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THE RECORD

May 14 - 2014

GARDENING

The green green grass of home lawns u by Rachel Vogan

We all know lawns add value to our homes, provide that outdoor space to lie and relax on, and are a key area for kids and dogs to play on. Real estate agents all say, if you are planning to market your property forget about buying flash ornaments and furniture to add some value, get

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your lawns in order. First impressions count. When it comes to new lawn it all happens in the root department, good soil preparation is paramount. This involves removing any weeds or debris from existing lawns, cultivating new beds to five to ten centimetres and levelling out the areas ready for seeding. Remember if it’s a larger area, you need to ensure there is a slope on the grassed area so water doesn’t pool and worse still puddle. One of the best ways to ensure success is to spread an even layer of lawn preparation mix on top of the soil. Sowing lawn seed is the cheapest way to establish a lawn and it’s easier than you think, so once the soil preparation is done, choose a fast growing seed. Under good conditions, warm weather and a little rain, new grass seedlings will appear within a week. Remember to fence off newly sown areas from the dogs, cats and children. Even through the grass appears quickly it takes a couple of months to be fully established.

p A good lawn provides a home with a lovely space to play and relax and can add value to your property

Simply scatter seed in an east to west direction then a north to south direction to ensure an even spread. Rake in lightly to ensure seed is covered. Water lightly and keep moist on a daily basis during the germination period. Like people lawns need plenty to eat and drink. A thick, lush lawn stops weeds from establishing and insects from deciding to use it as a home base. Autumn is the right time to apply lawn fertiliser for both established and freshly sown lawns. The trick with feeding a lawn is only to use specific lawn fertiliser. This will ensure a blend of all the right nutrients to promote a healthy robust and long term lawn.

Over winter and autumn, the ground temperature drops dramatically, and it can cause lawns to suffer. Before the coldest months arrive, get rid of any lawn weeds. There are a good number of products available to help you do this. Lift the height of your lawn mower so you do not cut the grass so short. Longer grass keeps the soil a little warmer and the grass greener. ¢

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THE RECORD May 14 - 2014

GARDENING

Gardener’s diary for May u by Belinda Cullen-Reid

A wet warm autumn has meant a flurry of growth in Selwyn gardens, and not all of it is welcome. While lacklustre browned off lawns of summer have been replaced with lush new growth requiring regular trimming, the spread of weeds, funguses and unwanted insects are also enjoying their insurgence. Adding to this luscious mix of pests is the seemingly never ending supply of leaves and other foliage who have abandoned their deciduous dwellings. While leaves can provide a great natural source of mulch when left to rot in wooded areas, you don’t want them decomposing in piles on your lawn as this will cause patches of lawn to die off. It is better to rake them up once or twice a week and put them in the compost heap where their nutrients can meld with other matter to create a tasty blend of soil for future garden beds. Concerning your vegetable garden; you have two options. You can either have a complete clear out and let it rest for winter, perhaps sewing an

autumn/winter crop of mustard seed to later mulch in to revitalise your soil, or you can proceed with your vegetable gardening over the winter, growing items suitable for the season. Plant: Beetroot, broccoli, cabbages, cauliflowers, celer y, coriander, kale, parsley, rosemary, silver beet, spinach, thyme. Harvest: Apples, beans, beetroot, broccoli, cabbages, carrots, cauliflowers, celery, courgettes, lettuces, marrows, parsnips, passion fruit, pears, peas, pumpkins, quince, rhubarb, tomatoes. Plants for mother’s winter garden: Cyclamen, Bellis, Cineraria, Flowering Kale, Leucadendron, Polyanthus, Primula, Snapdragons, Wildflowers, Winter Roses — Hellebores, Violas. It’s the last chance to plant spring bulbs, so add a variety of these to your shopping list. This will provide a wonderful surprise when the weather brightens. ¢

Photo courtesy of André Karwath

p Primula provides a well needed splash of colour in a winter garden

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THE RECORD

BUSINESS

Marketing your business internationally u by Lee Retimana

One thing that sets Kiwi businesses apart is how they find smart, innovative and effective ways to get results. It’s this determination and spirit that enables small kiwi companies to produce really big results off-shore. To be taken seriously in international markets, you need to have a formidable presence. That might sound like a scary prospect for any kiwi business dipping its toes into exporting for the first time. But with the right combination of smart strategy, clear understanding of your end buyer, savvy use of technology and a brand story that opens the right doors, it’s absolutely possible to get the off-shore

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success you desire. While many Kiwi businesses operate successfully in New Zealand on the ‘number eight wire — she’ll be right’ model, entering international markets requires great clarity and certainty around your objectives. Start by doing a lot of marketing validation so you fully understand your market, your channels to market (the ways in which you’ll get your products and services to your end buyer) and your competition. Research, research, and then research some more. You also need to be very clear on the results you want to achieve and how much money you have to achieve this. Connecting with the right buyer in your market means first identifying who that buyer is. This is not some vague exercise. It’s about truly understanding who the person is, what makes them tick and what drives them to get out of bed in the morning. This is the person you must have in mind when you develop your brand story. If you can capture that person, then you

will capture the target market you are aiming for. The brand story and how you tell it is vital. It’s the vehicle that transforms companies from being providers of products and services into successful international brands. With the wrong brand and brand story, Icebreaker could have been just another manufacturer of wool clothing. New Zealand couldn’t be further away from most of the world’s marketplaces. Breaking down the distance can be costly but fortunately we have technology on our side. It’s not just about having a web presence but also about having a strong online strategy that incorporates many tactics.

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Lee Retimana is chief marketer and brand strategist at Muritai Marketing. To find out more or to talk about how you can market your business internationally, contact Lee on 03 376 6061.

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THE RECORD May 14 - 2014

The Record Classifieds

Phone 03 318 8604

Closing date for classified advertising for the 21 May 2014 edition is 10am, Tuesday 20 May 2014. See our terms and conditions online at www.therecord.co.nz For Sale

Property Maintenance

2000 SUBARU IMPREZA, 138,000 kms approx. 2L manual, all wheel drive. Well looked after, regular services. Selling as going overseas. $8000 ono. Phone 021 278 8995.

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WET WEATHER SUITS, snow shovels, rain gauges, tool chests and tools to put in them, fuel pumps, PTO shafts, welding gloves, safety glasses, water pumps. Heaps of other stuff. Come and see the guys at Harvester Markets, 91 Horndon St, Darfield. Phone 03 318 8229.

LPG delivery from $93 per bottle 0800668257 Delivered to you by Challenge Darfield

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Trades

at kirwEE

Phone 03 318 1928 • Mobile 027 251 0151

IN HOME SAMPLE SERVICE A part of the

Trades

chchwest@laserplumbing.co.nz We are able to accurately share travelling costs between jobs with GPS tracking So try us first!

+gst and installation

0800 LASER 4 U Laser Electrical Rolleston 831 Jones Road, Rolleston www.laserelectrical.co.nz

(0800 527 374)

2014 Stage Challenge

S GA LLE INTE

Thank you to all those who sponsored our students’ participation in the Christchurch Stage Challenge Competition on 16 May. Darfield High School 2014 Stage Challenge Committee

Public Notices

CHURCH NOTICES — Sunday 18th May Malvern Anglican Parish — 8.00am St Ambrose, Sheffield. 9.30am Trinity, Darfield with Guest Rev Michelle Collins-Wongkee. 03 317 9079 The Ven Canon Susan Baldwin. http://malvernanglicanparish.blogspot.com St Paul’s Anglican — West Melton — 9.45am Holy Communion followed by Morning Tea. Bible Study Monday and Tuesday 7.30pm - Prayer support. Penny 03 347 8139, Colin & Gail 03 347 8443. Church @ Rolleston — 40 Brookside Road. Union Service & Sunday School 9.30am, Rev J Meredith. Catholic Mass 5.00pm. Contact Secretary Lynette 03 347 4599, lynlen50@hotmail.com. Parish of Hororata Anglican — 9.30am St John’s, Hororata. 11.00am St Andrew’s Glentunnel www.hororataparish.co.nz. Rev Jenni Carter 03 318 0858. Darfield Catholic Church — Sunday Masses 8.30am For Weekly Masses, and the Liturgy Timetable refer to the church newsletter. Parish Priest: Fr Paulo Filoiai’i 03 342 9763. Email: hornbyparish@xtra.co.nz. Hornby Presbytery. Kirwee Community Church — 10am Kirwee Sports Pavilion, High Street, Kirwee, Morning Tea to follow, Pastor: Brian Booth 03 318 1309. Hope Presbyterian West Melton — 9.30am West Melton. Pastor available Tuesday 9.30–12.30 Pastor: Daniel Fone, 03 347 7509, Youth Leader: Sage Harris 03 980 2296 Ext 217. Hope Presbyterian Rolleston — Service 10am, Rolleston School hall, Kidman St. Pastor: Brent Richardson 03 347 4007, Youth leader: Courtney Forrest, 03 347 4007, www.hopechurch.net.nz. Darfield Baptist Church — Services and Sunday School, Darfield 15 Greendale Road, 10.30am every Sunday, Glenroy Hall 9am 2nd & 4th Sundays. Pastor: Paul Cossey, 03 318 8688, Youth Pastor: Sam Broughton 027 223 8345. Malvern Co-Operating Parish — 9.30am St James, Sheffield. Glentunnel Chapel — Sunday 10.30am Worship & Communion, 03 318 8948 or 021 274 2548. www.glentunnel.org.nz. Mountain View Community Church — 17 North Terrace, Darfield Sunday Service 6.30pm, Prayer 6.00pm, Pastors: Wayne and Nicky Watson 03 318 7979 or 027 281 8340. Rolleston Church — 10am Family Service, 5pm Night service. 7pm Rolleston Encounter. Cornerstone Kids during morning service. Cornerstone Youth in the Lounge Friday 7-9pm All meetings held at the Rolleston Community Centre, 94 Rolleston Drive, Administration contact: Nikki @ 03 347 8716, admin@rollestonchurch.co.nz. www.rollestonchurch.co.nz

Verse of the Week: But Jesus said, ‘Yea rather, blessed are they that hear the word of God, and keep it’. Luke 11:28

May 14 - 2014

THE RECORD

$ B

B E A V RN A $ $ @ AVE BAR G I B E V N SA

S L A E D T O H EEP THINGS TO K

F F O % 0 3 PUMPS

HEAT

! R E T IN W IS H T M R – s WA e iz s f o e g n a r , le c y c e s Split system, rever or money on the market! f e lu a v t s e b e h t ly p Sim Y A M H T 8 1 Y A D N U SS D N E O M O R P … K IC U BE Q

Heat Pump 2.5Kw/2.7Kw $ Inverter 895 $695

Heat Pump 3.4kw/3.5kw Inverter $1095 $765

Heat Pump 6.5kw/6.5kw $ 1495 $1045

S/Steel Gas Patio Heater $ 305 $249

Heat Pump 5.3kw/5.0kw Inverter $1795 $1255

Parmco 6kg Capacity Clothes Dryer $ 699 $359

PLUS

Goldair 9 Fin Oil Heater $ 159 $79

166 WATERLOO RD, CHRISTCHURCH