DESIGN PORTFOLIO V I S UAL MERCHANDISIN G & I N T E RI O R
S E LECT ED WORKS
2 0 1 9 -2 0 2 2
N I S R I N A N U R S E P T R I YA N I
HELLO!
My Name is NISRINA NUR SEPTRIYANI I graduated with an Interior Architecture major, Universitas Indonesia, in 2019. Currently working as a Visual Merchandiser and have experiences as interior and graphic designer. I have a lot of interest in the art and design field, especially decoration, exhibition design, and illustration. I often used my spare time to learn about interior design and architecture update, drawing, entrepreneurship, and working on personal projects.
PERSONAL INFORMATION N AME
Nisrina Nur Septiyani
D OB
26th September 1997
G ENDER
Female
AG E
24 years old
CONTACT P
SOCIAL NETWORKS
+6285774659682
@nsrnaas
+6221 5397419
https://www.behance.net/nisrinaseptriani
M
nisrina.septriani@gmail.com
A
Serpong, Tangerang Selatan
EDUCATION 2 0 1 5 - 2 0 19
Interior Architecture Department of Architecture, Faculty of Engineering, Universitas Indonesia GPA: 3.70 / 4.00
2 0 1 2 - 2 0 15
SMA Negeri 1 Tangerang
ACHIEVEMENT 2 0 2 0
Top 10 Finalist of Infographic Competition by BPCB Yogyakarta Balai Pelestarian Cagar Budaya Yogyakarta Illustration Category - 1st Place
2 0 2 0
Winner o f Youth Campaign Againts Covid-19 by Kemenpora RI
Kementrian Pemuda dan Olahraga (Ministry of Youth and Sport, Republic of Indonesia) Illustration Category - 1st Place
2 0 1 9
Cum Laude Predicate Graduate
Faculty of Engineering, UniversitasIndonesia
2 0 1 6 - 2 0 19
Highest GPA on 3th-8th term
Interior Architecture Major Faculty of Engineering, UniversitasIndonesia
2 0 1 9
2 0 1 8
Winner of Universitas Indonesia Merchandise Design Competition
Agenda Book Category 1st Place
Winner of IMA FTUI Merchandise Design Competition
T-Shirt Category 1st Place
SKILL & INTEREST Adobe Photoshop
Art & Design
Adobe Illustrator
Illustration
Adobe Indesign
Drawing
Autodesk Sketchup
Crafting
AutoCAD
`
EXPERIENCE WORK De c 2 020 - now
Visual Merchandiser Sociolla (P.T. Social Bella Indonesia) Offline Retail Store
`
2 0 1 9 -2020
Job description : - Responsible for visual merchandising activities for the various brand (now: COSRX, Derma Angel, Mother of Pearl, Lululun; before: AHC, Klavuu, Rated Green, Acwell, DHC, Maybena, House of Hur, Son & Park); both for Sociolla store and other B2B retailers - Making design proposals and plans for store display or decoration for the new brand launch (Make P:rem, Mother of Pearl, and Pure Heals) and also new product launch - Coordinating with the brand, marketing, creative team, vendor/supplier for the whole design and installation process - Regularly controlling the quality of the brand’s visual merchandising display in more than 40 stores with the Sociolla store team - Contributing to more than 25 new Sociolla stores opening in 2021-2022 across Indonesia and giving design assets for other countries’ stores
Junior Designer (Graphic & Interior Design Division) Whatever Workshop (P.T. Arte Integra Design) Integrated Art Agency Job description : - Creating design proposals for both interior or graphic design projects needs - Working on various graphic design tasks such as editorial design and layout, also advertising and marketing collateral design - Making posters and artworks both in traditional and digital media
2 0 1 9
Interior Designer Internship TMS Creative (P.T. Talenta Multikreasi Sejahtera) Interior Design Consultant
2 0 1 8
Teaching Assistant of Basic Design 1 Studio Departement of Architecture Faculty of Engineering, Universitas Indonesia
2 0 1 7
Research Assistant - Community Engagement Program Main,Yuk! Meningkatkan Kreativitas Bermain Anak Melalui Crafting dan Arsitektur
2 0 1 7
Drafter & Surveyor University of Indonesia Renovation Class Project
ORGANIZATION 2 0 1 8 -2019
Vice head of Exhibition Design Division Ekskursi Seram 2018 Ekskursi Arsitektur, Universitas Indonesia
2 0 1 8
Tim Besar - Sketch Division Ekskursi Seram 2018 Ekskursi Arsitektur, Universitas Indonesia
General Secretary of In-TALKS
2 0 1 7 -2 0 18
Interior Talks by HDII DKI Jakarta and Interior Architecture, Universitas Indonesia
General Secretary of IMA FTUI
2 0 1 7
Ikatan Mahasiswa Arsitektur Faculty of Engineering, Universitas Indonesia 2017
Vice head of Decoration Division OIM FTUI
2 0 1 6
Olimpiade Ilmiah Mahasiswa Faculty of Engineering Universitas Indonesia 2016
Vice head of Decoration Division CGTS 2016
2 0 1 6
Campus Goes to Smanitra 2016 (SMA Negeri 1 Tangerang) event
WORKSHOP 2 0 1 8 Participant of JKTWS 2018 : Tactical Urban Wedding (Jakarta Joint Studio Workshop and Symposium) by University of Tokyo, Keio University, and Universitas Indonesia
SELECTED WORKS FOR EXHIBITION 2 0 1 8 Architecture UI Fair (AFAIR) 2018 Popomangun’s Working Space (Interior Architectural Design 1 Project, 2016) House of Slope (Interior Architectural Design 2 Project, 2017) Stack-O-Fold (Interior Architectural Design 3 Project, 2017)
20 1 6 Architecture UI Fair (AFAIR) 2018 Ekspresi (Sclupture / Visual Art Project, 2015)
PUBLICATION 20 2 0 Architecture and The Potential of Bullying Behavior in Elementary School Environment (Paper) The 16th International Conference on Quality In Research AIP Conference Proceedings
2022 PORTFOLIO
CONTENTS
CONTENTS
01
02
03
MOTHER OF PEARL BRAND LAUNCH
COSRX P R O D U C T D I S P L AY
HOUSE O PRODUCT
VISUAL MERCHANDISING
VISUAL MERCHANDISING
VISUAL MERCHAND
06
07
08
T H E N E S TBRIGHTSPOT 2019
RUANG KERJA SALIHARA
KUKURU CHICKEN
EXHIBITION & FURNITURE DESIGN
COWORKING SPACE INTERIOR DESIGN
F&B BOOTH DESIGN
2022 PORTFOLIO
CONTENTS
04
05
F HUR T D I S P L AY
MAKE PREM BRAND LAUNCH
R AT E D G R E E N P R O D U C T D I S P L AY
DISING
VISUAL MERCHANDISING
VISUAL MERCHANDISING
N
H
09
10
WA N C A N WA L L D E C O R
ESKRUSI ARSITEKTUR UI
INTERIOR STYLING & DECORATION
EXHIBITION DESIGN
2022 PORTFOLIO
VISUAL MERCHANDISING / MOP
01
M OT H E R O F P E A R L - N E W B R A N D L AU N C H VISUAL MERCHANDISING
YE AR TYPE LOC ATI ON
: 2 0 2 1 -2 0 2 2 : V I S UA L M ERC H A N DI S I N G / D I S PLAY : 2 7 S OC I OL L A S TOR E (L AU N CH ) 4 5 S OC I OL L A S TOR E (N OW )
ROL E
: C R EAT I N G M ERC H A N DI S I N G D I S P LAY A N D DEC OR AT I ON ON DI F F ER E N T FI X TU R E S , I N OR DER TO GI V E I N F OR M ATI O N A B O U T T H E N EW B R A N D
mother of pea rl i s a n e w I nd one s i a make up b rand which launc h on Oc to b e r 2 0 2 1 . Using d re amy - magi c al - c ol o r f u l v i s u al id e ntity, b utter f l y as i c on, an d hol o grap i c mate rial for the p r od uc t d i s p l ay. DESIGN PROCESS Sketching process REFERENCES & MOOD BOARD
3D design development
STATUS : C OM P L ET ED SUPE RVISE D B Y : S A R A H N A B I L A G RAPHIC DE S I GN BY S OC I OL L A C R EAT I V E TE A M KE Y VI SUAL BY M OT H ER OF P EA R L T EA M
2022 PORTFOLIO
VISUAL MERCHANDISING / MOP
A. HIGHLIGHT TABLE DISPLAY
Big Highlight Table - Store Kemang Village
Small Highlight Table - Store Galaxy Park
BIG HIGLIGHT TABLE DETAILS Visual POP A3 acrylic + art paper
Riser
Visual POP A5
acrylic + sticker
acrylic + art paper product knowledge about each product
Levelling base acrylic + sticker to give more highlight
Base acrylic + sticker to highlight the products
2022 PORTFOLIO
VISUAL MERCHANDISING / MOP
Highlight Table Implementation Various Store
01-02 : BIG HIGHLIHGT TABLE 01
03
02 04
(Store Summarecon Bekasi & AEON BSD) 03-04 : MEDIUM HIGHLIGHT TABLE (Store Grand Indonesia & Tunjungan Plaza)
2022 PORTFOLIO
VISUAL MERCHANDISING / MOP
B. WINDOW DISPLAY Using same riser and decoration design with highlight table, but having different visual size and placement.
WINDOW DISPLAY Store Kota Kasablanka
2022 PORTFOLIO
VISUAL MERCHANDISING / MOP
C. GONDOLA DRESS UP Showing testers for each product, detais product information, and also stock products.
DESIGN PROCESS
Sketching process
3D design development
Full Bay Gondola Dress up - Store Beachwalk Bali
Tester and USP / Benefit each products
Product Information and display stock (Powder & Primer)
Product Information and display stock (Concealer)
Display stock (Bundle)
2022 PORTFOLIO
VISUAL MERCHANDISING / MOP
Half Bay Gondola Dress up - Store Kemang Village
Tester and USP / Benefit each products
Product Information and display stock (Powder & Primer)
Half Bay Gondola Dress up - Store Galaxy Surabaya
Removable acrylic for each product tester acrylic + sticker
Stock product white acrylic
Base acrylic white acrylic
Shelf talker per range art paper
2022 PORTFOLIO
VISUAL MERCHANDISING / MOP Gondola Dress Up Implementation Various Store
2022 PORTFOLIO
VISUAL MERCHANDISING / MOP
Sensormaric Stickers
Store Dress Up Implementation Various Store
End Gondola Display
Visual
2022 PORTFOLIO
VISUAL MERCHANDISING / COSRX
02
T E M A N C O S R X - D E S I G N U P DAT E VISUAL MERCHANDISING
YE AR TYPE LOC ATI ON
: 2021 : V I S UA L M ERC H A N DI S I N G D I S P LAY : 1 6 S OC I OL L A S TOR ES
ROL E
: C R EAT I N G M ERC H A N DI S I N G D I S P LAY FO R CO S R X ’S 2 0 2 1 C A M PA I GN N A M ED TE M A N CO S R X
COSR X is a one of S o c i o l l a’ s b i gge s t b ran d . In 2021 it have a c amp ai gn name d ‘ Te man C OSRX’. The vi s u al me r can d i s i ng d e s i gn purpose is to hi gh l i ght 5 b e s t s e l l i n g p r o d uc r s .
DESIGN PROCESS DISPLAY REFERENCE
STATUS : C OM P L ET ED SUPE RVISE D B Y : S A R A H N A B I L A G RAPHIC DE S I GN BY S OC I OL L A C R EAT I V E TE A M
Exploration design for glorifier to highlight each hero products
2022 PORTFOLIO
VISUAL MERCHANDISING / COSRX
End Gondola Dress Up
Highlight Table Display - Edit by Sociolla Panakukang Makassar
2022 PORTFOLIO
VISUAL MERCHANDISING / COSRX
End Gondola Details Background & base using different color for each products
Glorifier to give highlight on tester / hero SKU
Framing
Glorifier Details
Claims / USP
Tester / Product display
Product name / description
Riser for each products
2022 PORTFOLIO
End Gondola Dress Up Implementation
VISUAL MERCHANDISING / COSRX
2022 PORTFOLIO
VISUAL MERCHANDISING / COSRX
Gondola Dress Up
2022 PORTFOLIO
VISUAL MERCHANDISING / COSRX
Glorifier Details
Claims / USP
Riser for all products Visual box + lighting Shelf talker
Backwall & Gondola Dress Up Implementation
2022 PORTFOLIO
VISUAL MERCHANDISING / HUR
03
HOUSE OF HUR - NEW PRODUCT LAUNCH VISUAL MERCHANDISING
YE AR TYPE LOC ATI ON ROL E
: 2 0 2 1 -2 0 2 2 : V I S UA L M ERC H A N DI S I N G / D I S PLAY : 3 3 S OC I OL L A S TOR E (I N D O N E S I A ) :
Hous e of Hur l aunc he d the n e w l i p ti n t prod uct-Garden G la ss T int-that co ns i s t of 6 shad e s. Usi ng ye l l ow p i n k-i s h c ol o r and citrus d e co rati ons to gi ve f r e s h amb iance .
DESIGN PROCESS Exploration design for highlight table and gondola
VISUAL IDENTITY & MOOD BOARD
a b c
Image source: a. innsfree b. https://i.pinimg.com/originals/36/22/60/362260235150f81bb3239ee7dc03e4ee.jpg c. https://i.pinimg.com/564x/c6/58/6f/ c6586f23aba71909c2e5c63a455079ee.jpg
STATUS : C OM P L ET ED SUPE RVISE D B Y : S A R A H N A B I L A G RAPHIC DE S I GN BY S OC I OL L A C R EAT I V E TE A M
2022 PORTFOLIO
Highlight Table Dress Up
VISUAL MERCHANDISING / HUR
2022 PORTFOLIO
VISUAL MERCHANDISING / HUR
Gondola Dress Up
Removable acrylic for each product tester acrylic + sticker
Stock product acrylic + sticker
Base acrylic acrylic + sticker
Shelf talker per range art paper
2022 PORTFOLIO
VISUAL MERCHANDISING / HUR
Highlight Table Dress Up Implementation
Gondola Dress Up Implementation
2022 PORTFOLIO
VISUAL MERCHANDISING / MAKE PREM
04
M A K E P R E M P R O D U C T D I S P L AY VISUAL MERCHANDISING
YE AR TYPE LOC ATI ON
: 2021 : V I S UA L M ERC H A N DI S I N G / D I S PLAY : 2 7 S OC I OL L A S TOR E (I N D O N E S I A )
ROL E
: C R EAT I N G M ERC H A N DI S I N G D I S P LAY O N D I FFE R E N T F I X T UR ES , US I N G BR A N D I D E N TI TY A N D G U I D LI N E S , I N OR DER TO GI V E P ROD U CTS I N FO R M ATI O N A N D AT T R AC T C US TOM ER TO M A K E P U RCH A S E .
make p :r em is a Ko r e an s ki n c ar e b ran d which launch o n I nd one s i a i n 2 0 2 0 . Bringing the id e as o f s i mp l i c i ty, th e d isplay using sol i d c ol o r, f r os te d ac r y l i c, and othe rs sim p l e mate r i al to s up p or t the b rand phyl o s op hy and c onc e p t.
a e b
c
VISUAL IDENTITY & MOOD BOARD
Image source: a. salondesign.luxury b, c, d make prem instagram account https://www.instagram.com/ makeprem/ ?hl=en c. a dobe stock
d
DESIGN PROCESS
STATUS : C OM P L ET ED SUPE RVISE D B Y : S A R A H N A B I L A G RAPHIC DE S I GN BY S OC I OL L A C R EAT I V E TE A M
2022 PORTFOLIO
VISUAL MERCHANDISING / MAKE PREM
MAKE PREM DISPLAY ON SOCIOLLA STORE, GRAND INDONESIA
PRODUCT HIGLIGHT 01 ‘Safe Me’ range DISPLAY 02 ‘UV & Radiance Me’ range DISPLAY
‘Comfort Me’ range DISPLAY
A. DISPLAY ON GONDOLA BAY
2022 PORTFOLIO
VISUAL MERCHANDISING / MAKE PREM
Brand tagline
PRODUCT HIGLIGHT DETAILS 01
to inform the main point
Background paint + cutting sticker
A display to communicate general information of the brand, also the hero product of each range.
Visual box lighted box + printed graphic to give more explanation about brand philosophy and main idea
Claims print on acrylic
Riser colored acrylic
to communocate brand unique selling point
Product name to make the sample products look higher and get more highlight
print on frosted acrylic to give more emphasize for each product and which range they are from.
‘SAFE ME’ RANGE DISPLAY DETAILS 02
Point of Purchase lighted box + printed graphic to give information about safe me range
Steps number & Product name
Claims
print on frosted acrylic
print on acrylic to communicate the steps to use each product.
to communicate more specific unique selling point of the range.
A1. DISPLAY ON GONDOLA 1 SHELF
Hero product glorifier to give highlight and communicate the selling point / products’ claims
2022 PORTFOLIO
VISUAL MERCHANDISING / MAKE PREM
B. DISPLAY ON BACKWALL BAY
Brand logo on the top to inform the display location
Graphic info Graphic info to communicate ‘Safe Me’ range product information in general
to communicate brand and product information in general
Point of Purchase (POP) for each range
MAKE PREM DISPLAY, SOCIOLLA STORE LIPPO MALL PURI
MAKE PREM DISPLAY, SOCIOLLA STORE AEON MALL BSD
2022 PORTFOLIO
VISUAL MERCHANDISING / MAKE PREM
C. DISPLAY ON HIGHLIGHT TABLE
A display to emphasize the hero product of the brand.
MAKE PREM DISPLAY, SOCIOLLA STORE MARGO CITY MALL
MAKE PREM DISPLAY, SOCIOLLA STORE SUMMARECON MALL SERPONG
Point of Purchase and unique selling point
stock product
Product texture information
Tester display Product ingredients information
2022 PORTFOLIO
VISUAL MERCHANDISING / MAKE PREM
C. DISPLAY ON END GONDOLA
MAKE PREM DISPLAY, SOCIOLLA STORE RESINDA KARAWANG
MAKE PREM DISPLAY, SOCIOLLA STORE BALI BEACHWALK
2022 PORTFOLIO
VISUAL MERCHANDISING / RATED GREEN
05
R AT E D G R E E N P R O D U C T D I S P L AY VISUAL MERCHANDISING
YE AR TYPE LOC ATI ON
: 2021 : V I S UA L M ERC H A N DI S I N G / D I S PLAY : 9 S OC I OL L A S TOR E (7 I N D O N E S I A S TO R E , 2 V I E TN A M S TO R E ) 1 7 GUA R DI A N S TOR E
ROL E
: R EDES I GN M ERC H A N DI S I N G D I S P LAY FO R N EW P RODUC T L AUN C H .
Rate d G re e n is a h ai r car e b ran d w h i ch k nown for its n atu ral i ngr e d i e n ts an d uniq ue proce ss. T he i d e as o f the d i s p l ay is to show and r e p r e s e nt the b ran d spe ciality.
d a
Image source: a. wilsonart ctaalogue b, c. brand assets d. shutterstock
c b
A. DISPLAY ON BACKWALL 1 SHELF
STATUS : C OM P L ET ED SUPE RVISE D B Y : DI A H AY U W. G RAPHIC DE S I GN BY S OC I OL L A C R EAT I V E TE A M
VISUAL IDENTITY & MOOD BOARD
2022 PORTFOLIO
VISUAL MERCHANDISING / RATED GREEN
RATED GREEN DISPLAY ON SOCIOLLA STORE, BEACH WALK BALI
PRODUCT HIGLIGHT 01 ‘Real Mary’ range DISPLAY 02 ‘Real Shea’ range DISPLAY
New product DISPLAY Scalp pack DISPLAY
A. DISPLAY ON BACKWALL BAY
2022 PORTFOLIO
VISUAL MERCHANDISING / RATED GREEN Decoration acrylic, wood, glass, fake plant to show natural ingredients atmosphere (rosemary) for the hero product
PRODUCT HIGLIGHT DETAILS 01
Graphic Info sticker on acrylic to give information about brand speciality
REAL MARY DISPLAY DETAILS 02 Background printed graphic and plywood
Point of Purchase paper, acrylic wood to give information about ‘real mary’ range
to show rosemary as the main ingredients
Additional shelf talker sticker on acrylic to give information about product type
A. DISPLAY ON BACKWALL BAY
2022 PORTFOLIO
B. DISPLAY ON END GONDOLA
VISUAL MERCHANDISING / RATED GREEN
EXHIBITION DESIGN / BRIGHTSPOT 10
2022 PORTFOLIO
06
T H E N E S T- B R I G H T S P OT M A R K E T 2 0 1 9 R E S T A R E A EXHIBITION & FURNITURE DESIGN
YE AR TYPE ARE A LOC ATI ON
: : : :
2019 EX H I BI T I ON & T EM P OR A R Y FU R N I TU R E D E S I G N 168 m2 DI S T R I C T 8 , S EN OPAT I , S O U TH JA K A RTA
ROL E
: DES I GN I N G T H E R ES T A R E A O F B R I G H TS POT M A R K E T, A N A N N UA L C R EAT I V E M A R K E T E V E N T FO R I N DON ES I A N LOC A L BR A N D S
Fo r last’ s ye ar B R I GH T S P OT M A R K ET exh i bi t i o n design, we use raw an d r e u s e mate r i al to s how t h e ind ustria l style . T h e te mp o rar y s tr u c tu r e o f s o m e a re a of the exhib i ti o n s uc h as a c af e and r e s t a r ea a re using expose d s c af f ol d i ng, r i n g l oc k, and r i g g i n g , to give the ind us tr i al atmo s p h e r e ; al s o to make t h e construction and bui l t p r oc e s s e as i e r.
MOOD BOARD
We w er e c o m b i n i n g t h e ex p o s ed m a t er i a l w i t h so me e asy t o - u s e m a t er i a l s u c h a s p o l yc a r b o n a t e, t ra n s p a r e n t sh e e t , n et , a n d o u t d o o r c a r p et fo r t h e r es t a r ea . DESIGN IDEAS
a b
c
Image source: a. Something Fantastic’s exhibition design for Po st-Studio Tales // Photo Heiko Schäfer (berlinartlink) b. Buzzi Jungle / Buzzi Space (arch daily) c. Exhibition Fair - Grid (gridsystem)
STATUS : C OM P L ET ED SUPE RVI SE D BY : DI VA M . & R EN A S S YA I .
Th e ex p o s ed m a t er i a l ’s n eu t ra l c o l o r w a s c o mbi n e d w i t h B r i g h t s p o t M a r ket ’s i d en t i t y c o l o r, w h i c h i s yell o w, bl ac k, a n d w h i t e.
2022 PORTFOLIO
EXHIBITION DESIGN / BRIGHTSPOT 10
ENTRANCE
FURNITURE 01
FURNITURE 02
FURNITURE 03
I n th e r e s t ar e a, the v i s i to r s ’ o f B r i g h t s p o t M a r ket c a n s i t together or laying down to take a break from their shopping activity. Fu r ni tur e 0 1 an d 0 2 ar e p l ac ed s c a t t er i n t h e r o o m , a n d f u r ni tur e 0 3 i s p l ac e d i n th e m i d d l e. Th er efo r e t h e v i s i t o r c an c hoos e w he r e and w h at t y p e o f fu r n i t u r e t h ey w a n t t o s i t .
01
01 : REST AREA FURNITURELAYOUT
2022 PORTFOLIO
EXHIBITION DESIGN / BRIGHTSPOT 10
FURNITURE 01
FURNITURE 03 01 02
01 : INSIDE REST AREA & FURNITURE 01 02 : INSIDE REST AREA & FURNITURE 03
2022 PORTFOLIO
EXHIBITION DESIGN / BRIGHTSPOT 10
FURNITURE 02
01
02
01 : INSIDE REST AREA & FURNITURE 03 02 : INSIDE REST AREA
2022 PORTFOLIO
FURNITURE 01 DETAILS
EXHIBITION DESIGN / BRIGHTSPOT 10
OUTDOOR CARPET RIGGING 40 X 40 & WOOD FOR STRUCTURE
FURNITURE 03 DETAILS
TRANSPARENT SHEET
PLYWOOD fin. DUCO PAINT
01
POLYCARBONATE fin YELLOW STIKCER
2022 PORTFOLIO
EXHIBITION DESIGN / BRIGHTSPOT 10
SCAFFOLDING STRUCTURE fin. YELLOW PAINT
FURNITURE 02 DETAILS
NET
POLYCARBONATE fin GRAPHIC STIKCER
Photographed by Whatever Workshop’s documentation team To watch a video documentation of this project please kindly click this link
OFFICE DESIGN / RUANG KERJA SALIHARA
2022 PORTFOLIO
07
RUANG KERJA SALIHARA INTERIOR DESIGN
YE AR TYPE ARE A LOC ATI ON
: : : :
2019 I N T ER I OR DES I GN - C O-W O R K I N G S PACE 67 m2 KOM UN I TA S S A L I H A R A B U I LD I N G , S O U TH JA K A RTA
ROL E TE AM
: DES I GN I N G T H E OUR DOO R W O R K I N G A R E A , M A K E DES I GN C ON C EP T LAYO U T, M A K I N G F UR N I T UR E S P E S I FI CATI O N W I TH TH E TE A M : S AV I T R I K .
T he inte rior d e sign of R uang Ke r j a S al i h ara will walk around with th e u s age o f raw an d expose d mate rial in th e S al i h ara b ui l d i n g.
DESIGN IDEAS
MATERIAL BOARD
a b
c
Image source: a. Wooden meeting rooms by Estelle Vincent (dezeeen) b. Green 26 / Anonym (arch daily) c. (homedecorinfo)
We g i ve s o m e fr es h c o l o r w i t h t h e s c en e, c o m b i n ed t o t h e ex p o s ed m a t er i a l a n d a n a b u n d a n t a m o u n t of sunlight.
STATUS : C OM P L ET ED - DES I GN P RO P O S A L SUPE RVI SE D B Y : R EN N A S YA I . , H A DI S T I A N E ., & LY D I A V.
OFFICE DESIGN / RUANG KERJA SALIHARA
LOCKER
2022 PORTFOLIO
PRIVATE DESK
INDOOR SEATING
SHARED DESK
RECEPTION & COFFEE TABLE
CONCALL BOOTH
ENTRANCE
The co-wor ki n g s p ac e has a l o t of fu n c tions and i s s ui te d to i ts u s e r ’ s n e e d s t o maximize the u s age o f co mp ac t s p a c e. The re are s ome s e ati ng ar e a b oth i ns i d e a n d outsid e the b u i l d i n g, w hi ch ar e s h ar e d t a b l e, private tabl e , and al s o co nf e r e n c e c al l bo o t h . Ruang ke rj a s al i h ara al s o p r ov i d e Lo c ke r a n d coffe e tab l e .
01
01 : FURNITURE LAYOUT
2022 PORTFOLIO
OFFICE DESIGN / RUANG KERJA SALIHARA
OUTDOOR SEATING AREA
CONFERENCE CALL BOOTH
RECEPTION DESK COFFEE TABLE
01
O1 : PERSPECTIVE TO RECEPTION AREA
2022 PORTFOLIO
OFFICE DESIGN / RUANG KERJA SALIHARA
RECEPTION DESK
01
01 : INSIDE COWORKING 02 : PRIVATE DESK AREA
02
2022 PORTFOLIO
OFFICE DESIGN / RUANG KERJA SALIHARA
HANGING PLANTS
WOOD & STEEL OUTDOOR PARTITION
01
01 : OUTDOOR SEATING AREA 02 : OUTDOOR SEATING AREA
02
2022 PORTFOLIO
OFFICE DESIGN / RUANG KERJA SALIHARA
01
O1 : FACADE VIEW & INTERIOR DESIGN
BOOTH DESIGN - KUKURU CHICKEN
2022 PORTFOLIO
08
KUKURU CHICKEN BOOTH DESIGN
YE AR TYPE ARE A LOC ATI ON
: : : :
2020 BOOT H DES I GN - F OOD & B E V E R AG E S 5 m2 S H OP P I N G M A L L AT DEP O K
ROL E
: M A K I N G T H E C ON C EP T D E S I G N & LAYO U TI N G TH E B O OTH , C H OOS I N G M AT ER I A L S A N D CO LO R S , P L AC I N G T H E S I GN AGE & B R A N D I N G I D E N TI TY.
Kukuru C h i cke n i s a s tr e e t f ood and s n a c k b ra n d that se l l s v ar i ous f r i e d -b as e d s n ac ks , su c h a s fr i ed chicke n , f r i e d e n oki , and oth e r s .
MATERIAL BOARD & VISUAL IDENTITY
Th e b ra n d ’s v i s u a l i d en t i t y i s fu n a n d b r i g h t , w i t h i l l u s t ra t ed c h i c ken a s t h e b ra n d ’s i c o n . We u s e s o m e n eu t ra l c o l o r m a t er i a l s s u c h a s w h i t e c era m i c s t i l e, w o o d en l o o k H P L , b l a c k g ra n i t e l o o k H PL , a n d c o m b i n i n g i t w i t h yel l o w a n d o ra n g e paint.
STATUS : DES I GN P ROP OS A L SUPE RVISE D B Y : R EN N A S YA I & S UT R A R . D. G RAPHIC DE S I GN BY S A P H I R A S .
BOOTH DESIGN - KUKURU CHICKEN
2022 PORTFOLIO
SINK WATER DISPENSER
CASHIER & PAYMENT
PREPARATION TABLE (UN COOKED)
FRIER & OVEN
PREPARATION TABLE (COOKED)
CHICKEN STORAGE
0RDER
QUEUE LINE
I n the b ooth l ayo ut, w e w a n t t o m a x i m i z e s p a c e an d make the c ooki n g an d f o o d p r ep a ra t i o n p r o c es s mor e acce s s i b l e .
01
01 : FURNITURE LAYOUT
2022 PORTFOLIO
BOOTH DESIGN - KUKURU CHICKEN
LED SPOTLIGHT GRAPHIC BACKDROP
MENU BOARD
COOKING AREA
ICON & LOGO PLACEMENT
PREPARATION AREA CASHIER , ORDER & PAYMENT
01
01 : BOOTH’S FEATURES ON AXONOMETRIC DIAGRAM
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BOOTH DESIGN - KUKURU CHICKEN
WIRE MESH
MENU BOARD
GRAPHIC STICKER
PLYWOOD fin. HPL wood look
CERAMIC TILES
BRAND ICON neon box
BRAND LOGO printed sticker
01
02
GRAPHIC STICKER
PLYWOOD fin. duco paint
01 : FRONT VIEW PERSPECTIVE 02 : LEFT VIEW PERSPECTIVE
2022 PORTFOLIO
BOOTH DESIGN - KUKURU CHICKEN
GRAPHIC STICKER
PLYWOOD fin. duco paint
01
02
01 : RIGHT VIEW PERSPECTIVE 02 : BACK VIEW PERSPECTIVE
NEON LIGHT LETTER
PLYWOOD fin. duco paint
GRAPHIC STICKER
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BOOTH DESIGN - KUKURU CHICKEN
01
01 : TOP VIEW PERSPECTIVE
INTERIOR STYLING / WANCAN
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09
WA N C A N WA L L D E C O R AT I O N INTERIOR STYLING
YE AR TYPE LOC ATI ON
: 2019 : I N T ER I OR S T Y L I N G & DECO R ATI O N : FAT M AWAT I , S OUT H JA K A RTA
ROL E
: M A K E T H E DEC OR AT I ON CO N CE PT, M A K E T H E P OS T ER S ’ V I S UA L (G R A PH I C D E S I G N ) , C H OOS I N G T H E OBJEC T S A N D LAYO U TI N G
Wancan i s a mod e r n C h i n e s e f o od re staurant w h i ch s e l l s a s p e c i al H ai n a n C hicken R i c e f o r the mai n men u . Accordi n g to Wan c an’ s v i s u al i d e nti ty a n d inte rio r w hi ch us e r e d as th e mai n c o l o r, the id e as of the w al l d e co rati on i s ad di n g some p o s te r s an d d ai l y ob j e cts r e l ated t o C hine s e cu l tur e
MOOD BOARD
ENTRANCE
SEATING AREA COOKING AREA DECORATION B
DECORATION C
DECORATION A DECORATION POSITION
STATUS : DES I GN P ROP OS A L SUPE RVISE D B Y : R EN N A S YA I . & WA S T UW I DYAWA N P. INTE RI OR DES I GN & BR A N DI N G BY W H AT E V E R W O R K S H O P
2022 PORTFOLIO
INTERIOR STYLING / WANCAN
DECORATION A AND DETAILS
COOKING AREA
PREPARATIOON AREA
BLUE DOTTED PLATE CHINESE KNOT
VINTAGE DRAGON POSTER print on metal
VINTAGE POSTER print on paper
CHINESE SYMBOL
01 02
01 : DECORATION A LAYOUT 02 : DETAILS OF DECORATION A
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INTERIOR STYLING / WANCAN
DECORATION B AND DETAILS
VINTAGE POSTERS print on metal
VINTAGE POSTERS print on metal
VINTAGE POSTERS print on paper
01 02
01 : DECORATION B LAYOUT 02 : DETAILS OF DECORATION B
VINTAGE PAINTED VINTAGE PAINTED OLD HOUSE NUMBER DOTTED / PATTERN PLATE PLATE (METAL PLAT) PLATE
OLD WOODEN MAILBOX
VINTAGE PAINTED PLATE
VINTAGE POSTERS print on paper
METAL MAILBOX
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INTERIOR STYLING / WANCAN
DECORATION C AND DETAILS
The purpose of using Mitoni-a javenese tradition as a theme of Baby Shower is to increase the value of the event give information to the pregnant woman. She is a javanese born woman who used to live abroad, and did not know anything about Mitoni.
VINTAGE POSTERS print on paper PORTRAIT POSTERS on vintage wood frame
CHINESE KNOT
VINTAGE PAINTED PLATE
VINTAGE POSTERS print on paper
CHINESE SYMBOL
01
02
03
01 : DECORATION C LAYOUT 02 : DETAILS OF DECORATION C (HANGING & WALL) 03 : DETAILS OF DECORATION C (PUT ON THE STAIRS)
EXHIBITION DESIGN / EKSKURSI ARSITEKTUR
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10
EKSKURSI ARSITEKTUR UI 2018 EXHIBITION & DRAWING
YE AR TYPE LOC ATI ON
: 2018 - 2019 : EX H I BI T I ON DES I GN : P ER P US TA K A A N P US AT U I , P ER P US TA K A A N P US AT N A S I O N A L I N D O N E S I A
ROL E
: M A K E DES I GN C ON C EP T, LE A D TH E TE A M , S UP ER V I S E T H E BUI LT P RO CE S S
After observing Seram Island’s architecture characteristic for several months, we worked on the data and translated it into various media such as drawings, pictures, videos, and installation.
01
01 : EKSKURSI SERAM’S MAP INSTALLATION
STATUS : C OM P L ET ED TE AM : EK S K UR S I S ER A M EX H I BITO N TE A M PHOTOG RAPE D B Y EK S K UR S I S ER A M DOC U M E N TATI O N TE A M
Afterward, we composed everything into exhibitions so that everyone can experience the atmosphere of Seram Island’s architecture and also get some information about Seram Island’s architecture characteristics.
2022 PORTFOLIO
EXHIBITION DESIGN / EKSKURSI ARSITEKTUR
Visitors are made to follow the assigned path along with the exhibition, so the order of the narration and atmosphere are well received.
01 : EXHIBITION LAYOUT 01
02
02 : EKSKURSI SIGNAGE & MURAL 03
03 : EXHIBITION’S ATMOSPHERE FROM TOP VIEW
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EXHIBITION DESIGN / EKSKURSI ARSITEKTUR
Geographic condition and the forest as Seram Island’s characteristic presented with some natural elements such as wood and bamboo, and earthly colors like black, brown, and green.
01-02 : EXHIBITION DISPLAY IN PANEL 01
03
02
04
03 : DETAILS OF DISPLAY PANEL 04 : DISPLAY PANEL AND ITS CONTENT (ABOUT POSUNE)
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EXHIBITION DESIGN / EKSKURSI ARSITEKTUR
02 01
03 04
01-02 : DETAILS OF DISPLAY PANEL 03-04 : PHOTOGRAPHS DISPLAY
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01
02
EXHIBITION DESIGN / EKSKURSI ARSITEKTUR
01-02 : DAILY OBJECTS INSTALLATION 03 : SERAM ISLAND MAP INSTALLATION
03
04
04 : TRADITIONAL CLOTHES INSTALLATION
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EXHIBITION DESIGN / EKSKURSI ARSITEKTUR
01
02
01 : ARCHITECTURAL MAQUETTE
03
02 : TRADITIONAL CLOTHES INSTALLATION
04
03 : ‘TIM BESAR’ INSTALLATION
05
04-05 : THANK YOU NOTES DISPLAY
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Besides the exhibition design, I have also made some architectural drawings such as exterior and interior perspective, construction details drawing, plan and sectional drawing, and some daily activities scenes.
DRAWINGS / EKSKURSI ARSITEKTUR
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DRAWINGS / EKSKURSI ARSITEKTUR
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