INFORMATION FOR PROPERTY OWNERS
About NSW Real Estate NSW Real Estate is a specialist property company servicing the Coffs Coast. Established in 1980, we are a fully independent, locally owned and operated Real Estate Agency, with a market leading reputation based on our exclusive customer service and proven results. We understand that selling your property is one of the most financially important and personally significant challenges that you will face, therefore we have developed an approach that gives you a professional, carefully planned, stress free, and ultimately profitable experience. This brochure provides information on the sale process, answers some of our most frequently asked questions and outlines how our service and marketing expertise will deliver a superior result.
your property, our priority
Why Choose Us? •
We give your property maximum exposure, thereby attracting the most buyers and the highest possible price.
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We maintain a large database of pre-qualified buyers who are notified as soon as your property is placed on the market.
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We promote your property on realestate.com.au, domain.com.au and nswrealestate.com.au, complete with video tours, photographs, detailed descriptions and maps.
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We promote your property at the absolute highest level on Australia’s #1 property website.
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We conduct extensive market research specifically for your property - recent sales, area profiles, demographics and market trends.
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We tailor a marketing package specifically for your property, to suit your individual needs.
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We employ a professional Marketing Team to prepare all marketing materials for the successful promotion of your property.
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We provide you with expert advice on how to best present your home for sale.
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We communicate with you regularly to keep you fully informed during every step of the sale process.
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We use a team of experienced, specialist professionals to market and sell your property.
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We work for you on an exclusive agreement basis in order to deliver you the best result.
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We have been trained by some of the worlds leading realtors.
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We are open 6 days a week, to take enquiries about your property from prospective buyers.
Our Marketing – Putting Your Property in The Spotlight We can get you the highest price for your property because we have the ability to attract the greatest number of buyers. Our unique marketing approach is tailored specifically to your property and individual needs. The key campaign elements are illustrated here:
1. Professional Photography & Video Tours High quality, professional photography forms the starting point and centrepiece of your marketing campaign. In such a competitive marketplace, it ensures that your property is showcased in its best possible light, giving you an instant advantage over your competition. To this end we have been fortunate in securing Jim Trifyllis as our photographer. Jim has over 30 years experience as a professional photographer, having returned to Coffs Harbour from Sydney, where he worked for an impressive array of clients including Mirvac Property Group, Qantas and Innoxa. Prior to Jim’s return he was senior photographer for News Corp.
2. Internet Open 24 hours, all around the world, your property is presented with full colour photography, detailed descriptions, virtual tours and maps. Our web-site nswrealestate.com.au is linked to both realestate.com.au and domain.com.au, being the most frequently visited property websites in Australia.
3. Our Database NSW Real Estate maintains a large database of pre-qualified buyers with whom we maintain regular contact. In addition, our sales database taps into in excess of 1,000 active landlord investors from our Property Management division. Details of your property are computer matched with buyers ‘wish-lists’, enabling us to make immediate contact with a large number of prospective purchasers the moment your property is placed on the market.
4. Newspaper Advertising NSW Real Estate maintains high profile newspaper presence, advertising weekly in The Coffs Coast Advocate’s ‘Real Estate Magazine’. We advertise all properties with full colour photography and bullet point descriptions that are designed to highlight the properties best features, quickly and effectively. For executive properties we also offer advertising space in metropolitan speciality papers such as the Sydney Morning Herald, Wentworth Courier and Financial Review.
5. Editorial From newspaper advertising arises the possibility of an editorial article on your property. While the newspaper editors select the properties to be featured, our influence as major advertisers ensures that editorials we submit will be given priority.
6. Signboards Prominently advertising your property to passers by, we offer a range of signboards to suit your individual marketing campaign. Professionally designed, our signboards act as 24 hour per day lead generators, ensuring that your property receives maximum exposure. Our ‘Prestige’ range of signs incorporate colour photography and are professionally designed to highlight the best features of your property.
7. Window Display Professionally designed large format window cards will be displayed in the regions largest and most prominent window display. We also offer full window banners for executive properties.
8. E-newsletters Our e-mail newsletter is produced weekly and distributed to thousands of potential buyers. The newsletter provides an update of new properties on the market, open for inspection times, rental properties and relevant industry and market news.
9. Brochures Full page A4 brochures are designed to display your property in its very best light. Produced inhouse by our own Marketing Team, the brochures are distributed to purchasers during inspections, via targeted mail-outs, and from our office 6 days a week.
10. realestate.com.au - ‘e-brochure’ This is included free of charge as part of your PREMIERE VIP PROPERTY listing. eBrochure is an email brochure of your property that is sent to all buyers in the realestate.com.au database whose ‘search’ criteria match your property listing. This service targets Australia’s largest database of buyers who are looking for a property just like yours.
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Frequently Asked Questions NSW Real Estate’s experienced staff are available to answer any questions you may have at any time during the sale. The following section provides some basic information on some of the most commonly asked questions.
How long will it take to sell my property? We start preparing the marketing for your property as soon as you instruct us to proceed, thereby ensuring that your property can be placed on the market the moment we receive contracts from your legal representative. Within two days of listing we will commence photography, development of descriptive text and the design of other advertising materials. The average time taken by our agency to list and sell a property is between 4 and 6 weeks, however prior to placing your property on the market, we suggest that you allow an additional two weeks to prepare the property, marketing materials and contracts. There can also be seasonal factors to consider, as well as fluctuations in supply and demand caused by economic factors outside our control; however we devote all available resources into achieving the highest possible sale price in line with your particular instructions.
How much will my property sell for? In order to establish the sale price of your property we conduct extensive research into recent sales, market trends, and current supply and demand. We also consider potential rental returns and look for development opportunities or alternative uses that might add value for potential buyers. Our ‘evidence’ based approach provides you with an accurate and honest indication of the selling price, as opposed to ‘overpricing and over promising’.
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How much will it cost? Every property is different, and most owners’ requirements are different. Therefore we offer several different marketing packages tailored to your individual requirements. Our fees are based on: •
The marketing package that you wish us to provide.
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An assessment by us of the time and expertise required to market and sell your property.
The fees charged by NSW Real Estate are not always the cheapest in the area, but our results prove that our specialist marketing and unsurpassed service will deliver you the best overall result.
What can I do to improve the sale price? Presentation of your property is a critical factor in achieving the highest possible price. This is similar to detailing a car before you sell it. The preparation you put into getting your property ready for sale can make the difference between getting a standard price and getting a great price. Our experienced sales staff will discuss property presentation and potential improvements that could result in substantial increases to the sale price. Similarly they may advise against certain improvements that may not be economically viable. We also have at our disposal skilled handypersons and tradespeople to immediately assist you if required.
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Why are Exclusive Agreements best for vendors? We only work with Exclusive Agreements as opposed to Open Agreements (where a property is listed with more than one agency). We believe that if you have two or more agencies working on the same property, it works for the buyer not the vendor, as an agent who takes on an Open Agreement wants to sell the property as quickly as possible so that he/she gets the commission instead of the other agent. Therefore he/she is not committed to achieving the highest possible price for you. Our success is your success! As our commission is based on the sale price, a great result for you is a great result for us!
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Which sale method should I choose – Auction or Private Treaty (For Sale)? Each method has its own advantages and your agent will discuss the benefits of each in detail to ensure that the most appropriate method is selected for the sale of your property.
FAQ Frequently Asked Questions
Our company successfully utilises both methods, however we have found sale by Public Auction to be the most effective method where a property is likely to attract more than one qualified buyer, allowing competitive bidding to increase the final sale price. The Private Treaty method is recommended when your property is within a comparable bracket similar to other homes that have just sold in your area. Therefore we can place an asking price on your property knowing that the sale price will be within a certain range.
When is the best time to sell? Buyers for good quality property can be found all year round. With the marketing process having become far more sophisticated than in previous times, the issue of timing is less critical today than in the past. Spring and summer months are generally our busiest as a large number of people choose to sell at this time, however the advantage of selling at other times of the year is that there are generally fewer properties available on the market.
Are ‘Open For Inspections’ necessary? We prefer to conduct both ‘private inspections’ and ‘Open for Inspections’, however the decision is entirely yours. Open for Inspections hold the following advantages over private inspections: •
They create an urgency factor from buyers observing other interested parties at the property.
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They minimise inconvenience to you and give you the opportunity to best prepare the property for viewing.
The open for inspection times will be scheduled and advertised at a time convenient for both parties. It should also be noted that for security reasons, all persons wishing to inspect your property will be required to register before being allowed to enter, and that there will be an agent in attendance at all times. Any genuine purchaser, who cannot make the normal viewing times, will be accommodated via a private inspection. At all times we will call you first to give as much notice as possible and to arrange a convenient time.
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The Sale Process – Step by Step One of the keys to our success is that we keep our clients informed and involved throughout the sale. The following section provides an introductory overview of the sale process from start to finish.
Appointment of Agent Once you have made the decision to appoint an agent, you will be asked to sign a Sale Agency Agreement. NSW Real Estate’s Agency Agreement clearly outlines the terms and conditions of our engagement as well as our fees and charges. This is a legal requirement before we can commence marketing your property.
Documentation and Contracts We will assist your solicitor or legal representative to prepare the Contract of Sale for your property. The contract is prepared in duplicate and contains information relevant to the property such as ownership details, inclusions, council approvals, zoning information, property surveys and details of any easements or restrictions. Preparation of the contract can take between one and two weeks depending on the specific nature of your property. It is also a legal requirement that the contract is completed prior to placing your property on the market.
Advertising and Marketing Materials Whilst the contracts are being prepared, we will photograph your property and prepare descriptive text for marketing. Our graphic design artist will then design layouts for newspaper advertising, brochures, window displays, internet and signboards so that advertising can commence as soon as we receive the completed contract.
Buyers Database Details of your property are entered into our ‘Console’ database and automatically matched to our list of pre-qualified buyers. As soon as we have received the completed contracts, we contact each buyer individually to inform them of your property entering the market.
The Sale Process – Step by Step Property Inspections Open for Inspections are scheduled early in the sale process in order to give you as much notice as possible. The majority of OFI’s are scheduled for Saturdays as this is the most convenient time for most buyers. Similarly, we will contact you to arrange suitable times and to give as much notice as possible for private inspections. All persons inspecting the property are required to provide us with identification and contact details prior to entering the property. Following the inspection we contact interested parties for feedback and to offer further information or assistance.
Enquiries We respond immediately to all telephone and internet enquiries relevant to your property. If for any reason your salesperson is unavailable, our sales assistants, receptionist and 24 hour phone service ensure that we are able to respond to all enquiries. We go to every length to ensure that we assist buyers with information about your property and the buying process.
Feedback We provide you with detailed feedback to keep you fully informed during every stage of the sale process. During the marketing campaign we will contact you regularly to discuss purchaser enquiries and the results of each inspection. Should you have any questions or wish to discuss any aspect of the sale with us, our salespeople are available to take your call 7 days a week, 24 hours a day.
Proposals and Negotiations It is our role to represent you in all negotiations with prospective buyers. When any proposal to purchase your property is made we will notify you immediately, before confirming the proposal in writing. If you do not wish to accept the proposal, you may opt to reject it or make a counter proposal at a price acceptable to you. We work closely with you throughout this process, to guide and assist you to achieve the best possible result.
Agreement to Purchase and Exchange of Contracts Once you have accepted a proposal, we contact your legal representative and the purchaser’s representative to arrange for copies of The Contract to be signed by both parties. We also administer any deposits paid by the purchaser into our trust account. The Contracts are signed once all building and pest inspections are satisfactorily completed and the exact finance is approved in writing. Each party signs their own copy of the contract of sale. The purchaser’s legal representative keeps the copy you have signed and your legal representative retains the copy they have signed. This process is referred to as the ‘Exchange of Contracts’. If you choose to sell your property at Auction, the successful bidder will be required to sign contracts on the spot and pay a deposit, normally 10% of the purchase price.
Building and Pest Inspection We will coordinate any building and pest inspections that may be required on behalf of the purchaser.
Cooling Off Once contracts have been exchanged there may be a cooling off period of five working days, in which the purchaser may withdraw from the sale. In the extremely rare event that the purchaser withdraws from the sale during the cooling off period they will be required to pay you the equivalent of 0.25% of the sale price. There is no five day cooling off period with an auction, when the hammer falls the buyer is committed to purchase.
Settlement The settlement date is the day on which you receive payment and the purchaser assumes possession of the property. In legal terms, settlement is the completion of the property transaction. On settlement day the balance of the purchase price is paid and the title deeds (legal documents stating property ownership) are handed over. Finally, the keys are handed over. This process is handled by your legal representative. Generally, settlement takes place some four to six weeks following the exchange of contracts.
For further information or assistance please contact the team at NSW Real Estate... WHERE YOUR PROPERTY IS OUR PRIORITY!
AGENT COMPARISON CHECKLIST We know that selecting the best agent to market and sell your property is one of the most important decisions that you will ever have to make, both financially and emotionally. It is also a common misconception that all agents offer the same service. To help you to make the right decision, we invite you to compare us with any other agency of your choice.
NSW REAL AGENT 2 ESTATE
MARKETING High profile, intelligent internet Marketing Campaign E-Newsletter distributed to thousands of buyers every week Professional Photography Video Tours on every sale property High profile Newspaper Advertising until SOLD Choice of tailored marketing programs All marketing produced by professional in-house marketing team The largest investor client database in the region WEBSITES - YOUR PROPERTY FEATURED ON:
• realestate.com.au - Australia’s #1 property website -
‘Premiere VIP Property’ – The absolute highest level of promotion available on REA
• domain.com.au - Australia’s #2 property website -
Elite ‘Priority Placement’ – property promoted to the top of searches
• nswrealestate.com.au – Coffs Harbour’s #1 website • Specialty sites including: The largest Property Portals in Greater China, finda.com.au, property.com.au, realestate. incoffs.com, allhomes.com.au, nsw-real-estate.com, homely.com.au, search4property.com.au, ratemyagent.com.au, coffscoastadvocate.com.au/realestate, reviewproperty.com.au, RentBuy.com.au, watersidepropertysales.com.au
Property E-Brochure sent to realestate.com.au buyer database Website updated daily, easy to find and user friendly Choice of prominent signboards Full colour property brochures and booklets The regions most prominent office location and window display Office Open 6 Days
SERVICE Detailed written market appraisal and analysis prepared for your property Pre-sale property presentation advice and assistance Choice of sale method: Private Treaty (For Sale), Auction or Tender Prospective buyer management system & database matching Detailed feedback and reporting throughout entire sale process Agents trained by the worlds leading realtors Agents supported by specialist team (including Sales Administration, Marketing & Accounts) PROPERTY MANAGEMENT:
• Accurate rental appraisals and advise for investors • Priority access to reliable, fully qualified and insured tradespeople • The regions most experienced and highly qualified Property Management team
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What Our Clients Say About Us... Over the past fifteen years we have been clients of NSW Real Estate. During that time we have purchased properties, sold properties and been involved in the rental market. We would recommend this company to any person wishing to get involved in any of these aspects of the property market. The support and personal care afforded by this company extends from Chris Biggs, the principal, to the girls on the reception and includes the sales team, the rental section and the accounts department. Not only does this company support and look after its clients but also the members of the staff and this makes for the friendly atmosphere that is evident when you become involved with any member of this team that never hesitates to go the extra mile. J.N. and J.N.Davies I cannot thank you and your staff enough for your help and support during my recent purchase. Any questions I had were answered promptly, this was appreciated greatly as anyone will know, living in Sydney and dealing with someone 600 kms away can be daunting. You have a very kind and helpful staff and the one point that was I saw as a bonus was the offer of your customer care. This offer I feel is unique and very much appreciated. To all your staff, my sincere congratulations on a job well done. Brian Caundle Thank you so much for helping me sell my property. I couldn’t have done it without you! The service was friendly and professional, and I got the price I wanted. NSW Real Estate were always proactive – keeping me informed with how the sale was going, providing feedback from prospective buyers and advice on how to get the best price for the property. It made the whole process so easy. Using NSW Real Estate was definitely the right decision. I am a professional person in Sydney, so when I decided to sell my property in Coffs, I wasn’t sure which local real estate agent to use. So I set about imagining I wanted to purchase a property in Coffs similar to my own. Pretending to be a customer, I searched online and identified which agencies had the most properties and which were getting the best prices. I then short-listed a handful of properties and tried to contact the agents. NSW Real Estate were the only agents who answered my enquiry promptly and professionally. I was really happy with the way the property was promoted. The property sold in a few weeks. Everything went very smoothly. I would definitely use NSW Real Estate again. Rebecca M
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Phone
(02) 6652 6811
Fax
(02) 6651 4654
info@nswrealestate.com.au
Website
nswrealestate.com.au
Address
Cnr Pacific Hwy & West High St PO Box 463 Coffs Harbour NSW 2450 Australia