who attends DEMA Show is open to credentialed Buyers and Influencers involved in every facet of the dive, travel and action watersports industry!
Primary Job Function Chairman/Owner/President/CEO/COO Instructor/Assistant Instructor/Divemaster/Con Management (VIP, Director, etc.) Retail Store Manager Retail Store Staff Sales/Marketing Trainer/Educator Dive Photographer/Videographer Public Safety/Rescue Diver
33%
CHAIRMAN/OWNER PRESIDENT/CEO/COO
Repair Service provider Travel Coordinator
EXPAND your business
at DEMA Show 2016
DEMA Show is the only all-encompassing, trade-only event designed for the diving industry and is clearly the place you need to be to showcase your products and services, increase sales, make new connections and advance your business.
Manufacturer/Supplier Operations (Product Development, Production, IT, etc.) Safety
Business Classification Retail Dive Store Instructor/Assistant Instructor/Divemaster/Con International Distributor Non-Exhibiting Supplier/Service Provider Dive Photographer/Videographer Dive Resort Operator Dive-Related Government or Military Educational Institution Manufacturer’s Representative Travel Agent/Retailer Boat/Live Aboard Operator Commercial Diver Environmental Organization Non-Profit Organization Public Safety Diver/Rescue Diver Show Organizer Travel Association Travel Wholesaler
Las Vegas Convention Center, Las Vegas, Nevada
November 16–19
EXPAND YOUR WORLD Don’t miss the world’s only trade-only event for dive industry professionals! Reserve your booth today!
Manufacturer’s Representative
Dive Training Organization
DEMA SHOW 2016
41%
RETAIL DIVE STORE
Accessories Air & Gas Testing Air Station Equipment/Supplies Apparel/Footwear Backpacks, Harnesses, etc. Bags & Carrying Devices Boats, Inflatables & Marine Supplies Books & Periodicals Business-to-Business Services Certifying/Training Agencies Computers/Diving Software Cylinders & Valves Dive Boat (Liveaboards) Dive Boat Excursions (Day Trip) Educational Products Environmental Organizations Fine Art Fins Flotation & Buoyancy Devices Gifts, Jewelry & Novelties Instruments & Gauges Knives Lights, Underwater Masks & Goggles Merchandising & Point-of- Purchase Displays Metal Detectors
Mooring Buoys, Materials & Equipment Navigation Systems Paddlesports Equipment Photographic Equipment Rebreathers Regulators/Breathing Apparatus Retailing Aides Safety & Rescue Products Snorkels Spearguns Suits (Wet, Dry, Thermal Exposure) Sunglasses/Suncare Products Swimwear Travel Destinations Travel Planning T-Shirts Underwater Communications Underwater Vehicles Video Equipment Watches/Accessories Watersports (Non-Diving) Equipment Weight Systems & Weights Wreck Diving
who should
Call: 1-703-706-8252 | Email: sales@demashow.com | www.demashow.com
EXHIBIT?
If your company is focused on increasing sales and making a lasting impression with Buyers and Influencers, you need to reserve your space now!
more than
50% OF EXHIBITORS
met or exceeded sales goals at DEMA Show 2014
RESERVE YOUR DEMA SHOW 2016 EXHIBIT SPACE TODAY! Call: 1-703-706-8252 | Email: sales@demashow.com | www.demashow.com
Expand your business, your career, your world.
EXHIBIT AT DEMA SHOW 2016 MEMBER DISCOUNTS & EXHIBITOR PRIVILEGES AT DEMA SHOW Contact DEMA at 1-800-862-3483 or visit www.dema.org to save at DEMA Show today! • •
EXPAND
YOUR WORLD
Dive retailers from all around the world attend DEMA Show — that’s an international buying audience looking for the latest innovative products, exciting destinations and state-of-the-art technologies that YOU can provide.
81
1in 4
Countries
outside the U.S.
63%
OF ATTENDEES
come to dema show
TO EVALUATE AND DEMO
new products
attendees
comes from
24%
OF ATTENDEES ARE
new to dema show EACH YEAR
64% dema show
OF ATTENDEES COME TO
FOR THE EXCEPTIONAL CONTENT IN THE EXHIBITORSPONSORED SEMINARS
•
Exhibitor Savings: Up to $600 per 10’ x 10’ booth space* Exhibitor Savings: Up to 6 complimentary Exhibitor badges per 100 net square feet of paid exhibit space* Member Lounge: Exclusive area for Silver DEMA Members to conduct business
•
VIP Member Lounge: Exclusive area for Gold and Platinum DEMA Members to conduct business
Savings and badge allotments vary based upon DEMA Membership Level (i.e., Silver, Gold or Platinum). *
Contact us to discuss how you can be a part of DEMA Show 2016 at 1-703-706-8252 or sales@demashow.com.
EXHIBIT SPACE FEE: EARLY MEMBER RATE: $18.70 $19.70 per net square foot for DEMA Members $24.70 per net square foot for non-members
DEMA SHOW EXHIBITOR EXCLUSIVES When you exhibit at DEMA Show, you get more than just floor space. Take advantage of these value-added opportunities to gain maximum exposure for your company and products.
FIRST-TIME EXHIBITOR CENTER
The Center showcases companies new to DEMA Show and allows them to introduce their products and services to DEMA Show for the first time in a prominent location on the Show floor.
FREEDIVING RESOURCE CENTER
Featuring one of the fastest growing trends in the dive industry, the Freediving Resource Center showcases vendors with the latest innovations in the field of freediving.
IMAGE RESOURCE CENTER
The Image Resource Center is a can’t-miss opportunity to showcase your photography and videography-related diving products, increase your company visibility and offer attendees the chance to see and touch your latest products and services.
TECHNICAL DIVING RESOURCE CENTER SOLD OUT IN 2015!
Dedicated to exhibitors offering products and services related to technical diving gear, the Technical Diving Resource Center is a source of heightened visibility on the Show floor.
EXHIBITOR-SPONSORED SEMINARS
DEMA Show Exhibitor-Sponsored Seminars offer your company the opportunity to present technical information, trainings and in-depth sales demonstrations face-to-face in a formal educational setting. To reserve an Exhibitor-Sponsored Seminar, contact Gretchen Wendorf at 1-703-647-2626 or GWendorf@ntpshow.com.
NEW PRODUCT SHOWCASE
Introduce your latest products and newest technologies, get maximum exposure and an upper hand among industry competitors when you feature your company’s cutting-edge developments. To register for the New Product Showcase, contact Carol Johnson at 1-703-706-8210 or CJohnson@ntpshow.com.
“There is simply no other show in the dive industry where you can meet so many players in one place while, at the same time, have the opportunity to participate in endless seminars to improve your knowledge and skills!”
SPONSORSHIPS DEMA Show delivers a wide range of exclusive sponsorship opportunities — we can FULLY CUSTOMIZE any package for exhibitors of all sizes and budgets. Opportunities are sold on a first-come, first-served basis so don’t wait — reserve today! For more information on these high-impact opportunities, contact: Christine von Steiger Senior Account Executive DEMA Show 2016 1-703-706-8252 | sales@demashow.com
SHOW SPONSORSHIPS INCREASE
booth traffic UP TO
104% Source: Center for Exhibition Industry Research
—International Attendee
November 16–19, 2016 | Las Vegas, Nevada | www.demashow.com
DEMA SHOW 2016
Reserve Your Booth | sales@demashow.com | www.demashow.com