2011 NTT Carbon Fiber Group Market Strategy 2012-2016
Marketing & Sales NTT Carbon Fiber Group 19/09/2011
Worldwide economy is going through an uncertainty period, unto which the responsibility to give a significant feeling of optimism stays with the industrial, research and business development activities. NTT, looking to its main market, Europe, has found out the economy is becoming more and more fragmented, the more or the less according the different countries. In the Mediterranean area, Greece, Italy and Spain first, are living an economic and political situation that actually slows down essentially stopping any possible development and the recovery in consumer spending. Other European countries have established a mutual cooperation axis between them, like France and Germany, to the detriment of the other EEC nations, driving to waxing the internal consumer spending and to enduring the export. Lastly, there are some countries engaged in a more complex challenge, as the UK, that is converting its role from the prevailing financial role to a more balanced model, combined with finance, trade and industry, towards innovation. Onto these different markets, NTT Carbon Fiber Group has planned its strategy for the next years, aimed at consolidating the goals gained today, as well as actualize the investments and the projects of the next five years. Concerning the Carbon Fiber consumption, the KORE速 Carbon Fiber by NTT is more and more imposing onto the market, while NTT R&D is developing new applications and new solutions, to give to KORE速 Carbon fibers an environmental impact 1
progressively lower than the current one; even if at any rate the manufacturing process of NTT Carbon Fiber Group to make the KORE® Carbon Fibers has the primacy amongst the lowest “carbon footprint” (CO2) for each kilogram of product, amid the worldwide producers. It has been easy for NTT Group to verify the strong has also been able to observe the momentum of emerging economies, such as those of South America, India and Oceania. Starting from 2012 NTT Carbon Fiber Group will start its research of partners in these scattered scenarios, to introduce there the KORE® Carbon Fibers and the NTT Vision, made of the environment valuing and the manufacturing sustainability, to be there since important tenets in their new markets. NTT Group wants to deny in practice the belief of many that high technology means high costs, and that protection of the environment with proper policy is only available to wealthy countries and advanced nations. NTT Carbon Fiber Group knows that if you introduce this concept early in development, the benefits of production and environmental quality will be significantly better; certainly better than those obtained with a conversion, like that one imposed to the Europeans, who have thrived in recent 20 years, to bring to the third millennium, the outdated and polluting industrial post-war policy. That policy has created a progressive inexorable increase in pollution, diseases and energy consumption, finally reaching unsustainable levels, which required a complete overhaul of conscience and objectives. Conscience and clear objectives to Consciousness and clear goals of saving energy, 2
sustainable consumption and advanced technology, are the strategic focus of NTT Carbon Fiber Group. Our customers want NTT Carbon Fiber Group as a partner not only for the high quality of the product, and its extraordinary flexibility of use, but also because, due to its low carbon footprint it brings direct benefits to their product marketing. On this issue we will leverage and we will ensure that NTT Carbon Fiber Group is always a step forward towards in the quality, while respecting the energy consumption and reduced emissions. The strategic plan will see NTT engaged for the next five years side by side with customers, which will be our partners for a better market, for a better product, for a better world.
Contact NTT Carbon Fiber Group http://www.gontt.com Marketing & Sales info@gontt.com
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