MEDIA KIT
ENGLISH 2016
Clasificados en EspaĂąol
/ /nuestragenteclasificados INLAND EMPIRE san gabriel valley
NUESTRA GENTE MEDIA KIT 2016
WHY ARE HISPANIC CONSUMERS IMPORTANT TO YOUR BUSINESS? • 35 million (78%) of the nation’s Hispanic population speak Spanish at home.1 • Hispanic in the U.S. have a purchasing power of $863 billion.2 • There are 10.4 million Hispanic households in the U.S.3 • The median age of the Hispanic population is 27.7 years of age, compared to 36.8 for the population as a whole.1
Riverside County
San Bernardino County
San Gabriel Valley
Total Population
2,088,371
2,292,507
1,433,429
Hispanics / Latinos
1,001,145
995,257
44.70%
Mexicans
848,541
865,117
640,742
Puerto Rican
14,179
13,622
Cuban
6,291
5,825
Other Hispanics or Latinos
132,134
10,693
Percent of Hispanics or Latinos
50.5%
46.5%
Population of 5 years and over
901,476
895,045
Spanish speaking homes
642,851
697,486
(5 years and over)
As of 2012 Source: U.S. Census Bureau, 2012 Census. Percentages are rounded off to nearest 10th
More Factors
READERS PROFILE
Fifty to sixty percent of Hispanics are Spanish-speaking dominant. Hispanics remained the largest minority group, with 53 million as of July 1,2012. California had the largest Hispanic population of any states as of July 1, 2011 (14.5 Million) The Hispanic population in 2012 was much younger,with the average age of 37.4 compared with the population as a whole at 42.3 San Bernardino and Riverside County, CA 39.2% increase in Hispanic population from 2000 to 2012 Overall Hispanic population 50.5%
38.40%
Read
ers by gender
AVERAGE HOUSEHOLD SIZE 4.5
Readers by Gender
MEDIAN AGE 30 YEARS
40% Male
ders by Income R ea
Ag ders by e R ea
60%
Female
50%
$25,000-$40,000
30%
20 - 35
20%
under 20
30%
35 - 50
30%
$25,000 or more
20%
$40,000 or more Sources: University of Georgia, Selig Center
10%
50 or more
1. U.S Census Bureau News, “Facts for Features” , July 15,2009 - 2. “Hispanic Yearbook 2010/2012”(TIYM Piblishing Company), 2010 3. Advertising Age, “Hispanic Fact Pack” July 28,2012 // As of 2010 Source: U.S. Census Bureau, 2012 Census.
NUESTRA GENTE MEDIA KIT 2016
Nuestra Gente means “Our People” and is one of the most recognized and well known Spanish Publication in Riverside County, San Bernardino County and San Gabriel Valley. Contigo
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THE HISPANIC MARKET With over 1,100 listings in our classified section and over 300,000 readers per week, Nuestra Gente is the most cost effective way to advertise your products and/or services in San Bernardino, Riverside and San Gabriel Valley...
SOME OF OUR CLIENTS ZAMORA SERVICES AGENCIA DE VIAJES
D.A.S.H. Lorenzo M. Vazquez MD
EDUARDO DIAZ Dental Managementt
EXPRESS Auto Sales
1996
ANIVER SARIO
BOMB A ATOMDELA ICA
SU ES TATUS LEGAL NO IM PORTA
• Date Established...................................March 13, 1996 • Publication Day.....................................Thursday (Weekly) • Language...............................................Spanish • Circulation ( 5 Zones) .........................Over 90,000 Weekly • Readership.............................................Over 300,000 Weekly • Color........................................................Full Color Available • Distribution............................................FREE (Weekly) • Online Internet Exposure at www.nuestra-gente.com
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NUESTRA GENTE MEDIA KIT 2016
91741
4
Azusa 91706
91702
91740
91722
Baldwin Park Covina 91724 El Monte
91731
South El Monte 91733
91791
91746
West Covina 91792
92377 92376 92336
1
Glendora
Walnut Hacienda La Puente 91745 91789 Heights 91765 Rowland Heights 91748
Chino
91710
Chino Hills
Diamond Bar
91709
92880
91752
Mira Loma
92860
92509
92505
Grand Terrace
92501 92521
Riverside
92557
92506
Home Gardens
Norco 92879
Corona
92373
92313
Rubidoux Pedley
92408
92376
Colton Redlands 92354 Loma Linda
92316 92337
91761
91708
Rialto
Bloomington
2
92346
San Bernardino
92335
Rancho San 91711 Upland Cucamonga 91730 Dimas 91763 91773 Montclair 91764 Pomona Ontario
Highland
92410
Fontana
91737
La Verne
91766
92407 92325 92322 92404 92405
92881
92503
92555
92518
Moreno Valley 92551
92882
92571
Perris
3
92567
92582
San Jacinto
92570
92583
Homeland 92585
Sun City 92532
Lake Elsinore
5
Hemet
92586
92543 92596 92595
92544
92563
92530 92562
Murrieta
92590
92591
Temecula
92592
Nuestra Gente is distributed FREE via contracted racks, street racks and store racks located at strategic points where Latinos shop.
INLAND EMPIRE
ZONE 1
ZONE 2
ZONE 3
ZONE 5
Chino, Claremont Bloomington, Colton Corona, Home Gardens Hemet, Lake Elsinore Montclair, Ontario, Pomona Highland, Fontana Perris, Moreno Valley Mira Loma, Norco Rancho Cucamonga Redlands, Rialto Murrieta, Temecula Pedley, Riverside Upland San Bernardino San Jacinto Rubidoux
SAN GABRIEL VALLEY ZONE 4 Azusa, Baldwin Park Covina, El Monte, La Puente, S. El Monte West Covina
Zones and distribution subject to change without prior notice. *Parts of Los Angeles (see map above)
NUESTRA GENTE MEDIA KIT 2016
The Best Distribution to Generate Better Results
Nuestra Gente is distributed FREE via contracted racks, street racks and store racks located at strategic points where Latinos shop.
Over *90,000 copies with over 300,000 readers and over 3,200 points of verified weekly distribution.
ENCOURAGE WEEKLY READER LOYALTY Special Occasions:
Nuestra Gente offers their readers and/or customers placement of special occasion greetings/messages absolutely FREE under the classification entitled “Sociales”. Said greetings/messages are for such occasions as graduations, anniversaries, birthdays, etc.
Contests:
On a regular basis, Nuestra Gente offers and publishes contests to our readers relating to occasions or events that are being celebrated. These contests are for all ages and genders. Some of the most popular contests we run are for Halloween and Christmas. Children are always looking forward to these contests. Some of the items that the winners are awarded are: T-shirts, soccer balls, basketballs, bicycles, electronic devices, gift certificates, electronics, etc.
Help Wanted:
Whenever requested, Nuestra Gente authorizes currently publishing customers to place FREE classified ads under the “Help Wanted” section for employment purposes. In doing so Nuestra Gente provides a valuable service to our customers and a source of employment opportunities to our readers. (Some restrictions apply, consult with your representative).
Markets, logos and names are Trademark of their respective owners and/or companies. At participant locations only.
NUESTRA GENTE MEDIA KIT 2015
Dimensions 1/16 PAGE VERTICAL 1.8” x 2.25” 1/8 PAGE HORIZONTAL 3.7” x 2.25”
1/2 PAGE HORIZONTAL 7.4” x 4.6”
1/4 PAGE HORIZONTAL 7.4” x 2.25”
1/4 PAGE VERTICAL 3.7” x 4.6”
1/2 PAGE VERTICAL 3.7” x 9.4”
COVER PAGE 5.75” x 7.72”
FULL PAGE 7.4” x 9.4”
BACK C COVER COV 7.53” x 9.63”
DOBLE PAGE 16” x 9.4”
Prices subject to change without prior notice. Price with 26 weeks agreement. ment. als. Ask your representative for additional zones discount and current specials. Zones and distribution subject to change without notice.
Digital File Requirements Any Job being subtmitted by the customer must have: • A minimum resolution of 300 dpi. • A workable format (EPS, PDF, JPG, AI, PSD, CDR, TIFF) • All colors must be assigned a CMYK value. • The correct publication size (see dimensions above for size specifications) • Platforms: Mac or Pc. • Appropriate spelling in Spanish (ads in English need to be recreated) • Black and White adds must remain 100% black. • Ads with red color (red, black & white) must keep 100% magenta and 100% yellow. Nuestra Gente Magazine reserves the right to refuse, alter, edit or omit any advertising submitted for publication. www.Nuestra-Gente.com