1,000 suspects
International PC Company
720 inquiries
9%
28%
response rate
inquiry to prospect
prospect to customer
460 inquiries
51 prospects
10 sales*
46%
11%
20%
response rate
inquiry to prospect
prospect to customer
1,000 suspects
International Financial Services Company
18 sales
72%
1,000 suspects
Start-Up Software Company
65 prospects
320 inquiries
38 prospects
8 sales*
32%
12%
21%
response rate
inquiry to prospect
prospect to customer
* Attributed sales are estimates.
Case Studies
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