BRAND GUIDELINES The Makan Museum
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6-7 Logo in Minimum Space and Minimum Clear Space
Contents
4-5 Logo Rationale and Core Logo
8-9 Logo in Full Colour, Black and White and Single Colour 10-11 Typography 12-13 Secondary Graphics 14-15 Do’s and Dont’s 16 Placement 17 Stationeries 18 Collaterals
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Logo Rationale and Core Logo The big belly for The Makan Museum Logo represents fullness, satisfaction, happiness and foods. The logo intended to be dynamic to represent the multi racial ethnicity in Singapore. The main logo uses two main colors, red and white to represent Singapore. The shape on the other hand represents steam. The visual language visual language of the typeface evokes contemporary asian feel.
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食品馆 This is a representation for the Chinese culture settings in The Makan Museum . The significance of red symbolizes fortune and joy in Chinese culture and it is found everywhere during the Chinese New Year.
Muzium Makan This is a representation for the Malay culture settings in The Makan Museum . The shade of green is used in green wrist band containing islamic calligraphy to identify themselves as Muslims, for flags and National flags including green as a symbol of Islam.
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The Food Museum This is a representation for the Eurasian culture settings in the Makan Museum. There is no specified color to represent this group of people. I choose this color because it represents life, growth and harmony.
Khādya sangrahālaya This is a representation for the Indian culture settings in The Makan Museum . The shade of purple is used to represent the indian culture in The Makan Museum. It is to symbolizes creativity, mysticism, spirituality and faith.
Logo in Minimum Size and Minimum Clear Space
MINIMUM SIZE FOR LOGO
100%
25mm
MINIMUM CLEAR SPACE 5mm
5mm
5mm
5mm
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Sample
5mm The Makan Museum Tanjong Pagar Railway Station 30 Keppel Rd Singapore 089059 (+65) 6765 4321
5mm
5mm
5mm
5mm
5mm
5mm
5mm MELISSA PEREIRA
Customer Relationship Manager (+65) 67654321 Melissa@themakanmuseum.com.sg www.themakanmuseum.com.sg
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Logo in Full Colour, Black and White and Single Colour Logo in Full Colour
Logo in Black and White
Cyan Magenta Yellow Black
27.88% 0% 91.88% 30.42%
Cyan Magenta Yellow Black
0% 0% 0% 100%
Cyan Magenta Yellow Black
0% 0% 0% 15%
Cyan Magenta Yellow Black
0% 0% 0% 0%
Cyan Magenta Yellow Black
0% 0% 0% 0%
Cyan Magenta Yellow Black
0% 11.94% 9.61% 0%
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Cyan
3.75%
Cyan
0%
Cyan
0%
Magenta
0%
Magenta
11.94%
Magenta
0%
Yellow
67.5%
Yellotw
9.61%
Yellow
0%
Black
25%
Black
0%
Black
15%
Cyan
0%
Cyan
69.34%
Cyan
45%
Magenta
0%
Yellow
0%
Black
15%
Cyan
40% 45%
Magenta 93.89%
Magenta 60%
Magenta
Yellow
Yellotw
0%
Yellow
50%
t0%
Black
5%
Cyan
0%
Black
Cyan
0% 0%
69.95%
Black
Cyan
52.46%
Magenta
0%
Yellow
0%
Black
15%
Cyan
52.46%
Magenta 29.4%
Magenta 22.05%
Magenta 22.05%
Yellow
80%
Yellow
60%
Yellow
60%
Black
26.45%
Black
19.84%
Black
19.84%
Cyan
27.88%
Cyan
22.31%
Cyan
0%
Magenta
0%
Yellow
0%
Black
15%
Cyan
0.5%
Magenta 100%
Magenta 80%
Magenta 8.3%
Yellow
91.88%
Yellow
Yellow
8.52%
Black
30.42%
Black
Black
0%
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73.5%
PLUTO
Typography Pluto is our voice. We only use one font.
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Headline
bold Body Copy
regular Body Copy
light 11
Secondary Graphics
DON’T change any color on the graphics or background.
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DON’T change any color on the graphics or background.
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Do’s DO give the logo Its own space.
Do separate the master logo from sub-brand signatures or logotypes.
Do keep The Makan Museum as the primary and only message within the master logo.
Do stick to the three main colors of the logo.
ATIN VEWW IPSUM
Do make the logo atleast 1.5 inches wide in print.
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Dont’s DON’T stretch/distort the logo. DON’T reverse the logo.
X X
X X DON’T change the color of the logo background.
X DON’T place the slogan or other taglines so they violate the minimum clear space.
X
DON’T place the logo that groups it too closely with other graphical elements.
v ipsum w e v n i At
X Chapter 1
Do not crop the logo.
X
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Placement Logo on left side. This only applies to an envelope.
The Makan Museum Tanjong Pagar Railway Station 30 Keppel Rd Singapore 089059 (+65) 6765 4321
Logo placement always on right side.(Stationeries like letterhead and namecard.)
The Makan Museum Tanjong Pagar Railway Station 30 Keppel Rd Singapore 089059 (+65) 6765 4321
MELISSA PEREIRA
Customer Relationship Manager (+65) 67654321 Melissa@themakanmuseum.com.sg www.themakanmuseum.com.sg
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Stationeries Namecard
MELISSA PEREIRA
Customer Relationship Manager (+65) 67654321 Melissa@themakanmuseum.com.sg www.themakanmuseum.com.sg
Letterhead The Makan Museum Tanjong Pagar Railway Station 30 Keppel Rd Singapore 089059 (+65) 6765 4321
Envelope
The Makan Museum Tanjong Pagar Railway Station 30 Keppel Rd Singapore 089059 (+65) 6765 4321
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Other Collaterals Wrapping Papers
Museum Tickets Back
Admit One | Senior Citizen
Admit One | Child
Admit One | Adult
Front
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Thursday December 09, 2015
SGD 12 8
THE MAKAN MUSEUM
Thursday December 09, 2015
SGD 12 0
THE MAKAN MUSEUM
Thursday December 09, 2015
SGD 12
THE MAKAN MUSEUM
Designed By Nurul Izzah Binte Ismail Nurul_Izzah@hotmail.sg
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