PHYSIOLATES Branding Guidelines November 2015
Contents Definition
1
Photography
9
About Us
2
Stationary
10 & 11
Logo Concepts
3&4
External Promotional Material
12
Typography
5
Clothing
13
Typography Style
6
Classes
14
Colours
7
Contact Us
15
Style Guide
8
Giving pilates the physio treatment. We deliver physiotherapy led Pilates that produces positive results to meet our clients individual needs and goals. Our vision is to become the nation’s leading Pilates service,
Client centred We listen to every client’s individual goals and strive to create a personal Pilates programme to ensure their goals are achieved. Passion & enthusiasm Our instructors are passionate and enthusiastic about sharing their knowledge and skills with their clients.
providing a seamless, accessible and high quality service to every client. By always staying true to our values we will endeavour to
Knowledge We guarantee your Pilates session will be led by a physiotherapist who is experienced in Pilates with an excellent knowledge of anatomy.
continually exceed the goals of all our clients.
Honesty & integrity We value honesty and integrity. It’s as simple as that, we are open and honest from the very first interaction with us right through to the last. Results focused We believe success is helping you exceed your goals and create new ones.
Our Brand
1
Our Key Messages Pilates sessions are run by qualified physiotherapists All our pilates physiotherapists have extensive knowledge of anatomy and physiology, and use this to ensure all patients receive expert guidance and support during every class. A service tailored to you Every patient is individually assessed before and during their pilates classes to ensure their physical needs are considered. Everything we do is results focussed We listen to the goals of our clients and push to not only achieve them, but exceed them. Pilates is accessible for everyone We offer classes to suit a wide range of abilities, from beginners to advanced and even 1:1. We offer classes in various locations and times, to ensure as many people as possible are able to attend. Our teachers are passionate about pilates Our teachers are always motivated and enthusiastic about helping patients to reach their potential.
Our Brand
2
PHYSIOLATES
Logo Concepts
3
PHYSIOLATES
Logo Concepts
4
a a
Typography
HEADER EXO 2 BOLD AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXXYyZz
BODY OPEN SANS LIGHT AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXXYyZz
Typography
5
Typography Style Physiolates use ‘Exo 2 Bold’ for all headers. Subheaders and all body copy is variations of ‘Open Sans’. Both fonts can be downloaded from www.google.com/fonts
Heading Exo 2 Bold
Lorem Ipsum
Line height - 23pt Size - 20pt
Introduction Open Sans Light Line height - 17pt Size - 13pt
Subheadings Open Sans Bold Line height - 16pt Size - 12pt
Body Open Sans Light Line height - 16pt Size - 11pt
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi pharetra semper tortor, ut imperdiet urna dictum at. In hac habitasse platea dictumst. Nunc nec turpis consectetur turpis placerat sollicitudin. Aenean pharetra neque odio, eu consectetur massa mollis id. Curabitur egestas lectus eget risus tincidunt, pulvinar dignissim mi volutpat. Duis interdum a felis condimentum elementum.
Typography Style
6
Primary
Secondary
Teritary
Colours Our colour scheme reflects our brand; bold, active and dynamic.
#0054A5
RGB : 0,84,165
# EA0B8B
RGB : 234,11,139
# 585463
RGB : 88,84,99
Shade variations of the primary, secondary and tertiary colours are used within the geometric graphics.
Colours
7
Style Guide Geometric graphics consisting of squares and (predominantly) right-angled triangles should be used throughout all media wherever possible. These shapes reflect the founding principles of pilates:
The shapes can be placed alongside eachother to form geometric patterns. Shapes must not overlap eachother. These patterns can be placed over images. They work best over corners or edges.
Controlled, precise movement that builds strength.
45 ° a b
45 °
b
Style Guide
8
Photography Photographs used on the website should portray the professional, highquality, friendly, bespoke service that Physiolates offer. All photographs should: l l l l l
Be of real staff in real locations Portray health & happiness Be professional quality Show movement Show therapists helping people
Photography
9
Stationery Stationery such as letterheads, business cards, invoices, etc. must have a white background, showing the blue geometric pattern. On pages with text (ie. comp slips, letters, etc) the pattern should not take up more than 30% of the page. The larger the paper size, the smaller the pattern should be (eg. for A4 letters, the pattern should not cover more than 10% of the paper)
Stationery
10
Letterhead Letters should have a whitebackground with a blue pattern that covers no more than 10% of the page. The pattern should always be positioned top left.
Stationery
11
Social Media Designs Digital media (eg. social media banners) should have a white background with a blue pattern that can cover no more than 50% of the page.
Twitter Header
Facebook Banner
Social Media
12
Clothing Intructors wear white polo-shirts with blue trim. The ‘P’ logo is embroided on their chest.
Clothing
13
Classes & Branding Physiolates brands its pilates class packages by giving them a ’lates’ suffix.
Brolates
Bumplates
Prolates
Pilates for guys.
Pilates for pregnant women.
Pilates for professionals.
Classes
14
Get in touch If you have any questions about the Physiolates brand or these guidelines, please contact us: Call: 0330 088 5778 Email: office@physiolates.org.uk
Contact Us
15