Introduction

Without integrated payments, it’s hard to do business these days. Consumers expect it, and now business buyers do, too. That’s why integrated payments are firmly established as a feature of many vertical software applications, and the number of providers to choose from is seemingly endless.

When it comes to choosing the right provider for your software application, it’s important to understand your options and avoid implementing a solution that causes more headaches than it eliminates.

The ideal integrated payments solution should be a market competitive payment experience that:

. Aligns with specific vertical needs

. Enables software providers to differentiate their products

. Adds value for end-user customers

. Can easily scale as your business grows

There are multiple factors to consider, of course, but the first decision is whether you want a self-service or full-service payments provider.

Each option has its pros and cons, and it’s important to understand the differences. In this guide, we will examine these two models, including a few key factors that can help you identify the right choice for your business.