Portfolio Nicholas Vernetti
This is the part where I am supposed to put my design statement explaining my life, my choices, and who I am. I could talk about my love for type, my visual influence, or even a mentor from the past. But, I thrive on the basics. I strive to be the best at everything that I try my hand at, always growing; never becoming complacent. This is my portfolio and only a small piece of who I am as a whole. Thank you for taking the time to have a look.
SummerFest EVENT THEME DESIGN CLIENT: Cazenovia College TASK: Create a theme and design for the college’s 2011 freshman orientation. FINAL: The final design was “Summerfest,” a sort of festival atmosphere that represnted the essence of summer. It came to consist of a whole week of events and materials planned by an orientation comittee.
Printer comps of the shirt designs and swatches
The final printed shirts and sunglasses seen here were given out to some 300 students.
The final logo illustrations appear in black around the outside of the page.
EPS Territory Breakdown INFOGRAPHIC
CLIENT: Cazenovia College Office of Admissions TASK: Create easily read infographics to illustrate various statistics and informational situations. FINAL: The graphics included maps, charts and graphs that were able to be used for annual reports and other internal usage. It was a great exercise in creating a simple dialogue for individuals who are focused on business and function.
Calendar Month ILLUSTRATION
CLIENT: Upstate NY AIGA (An American professional organization for design) TASK: Design an illustration and calendar grid for the month of July to appear in an AIGA local graphic artists calendar series (a different designer was given each of the twelve months). FINAL: The illustration for July was completed to show a typical summer theme that would appeal to a wide variety of people that may purchase or download the calendar.
Aol Search ADVERTISEMENTS CLIENT: Aol (America Online) TASK: Create an image advertising campaign that helps to bring back excitement for a company that has seen steady decreases in brand familiarity. FINAL: As a proposed solution to increase brand awareness, the search feature of Aol would be immitated. It would display Aol in the search field, and the suggested results would reveal all of the services that Aol currently offers. This would be able to appear as magazine advertisements (shown to right), web banners, billboards (which could have the search running off of the bottom of the billboard), and could easily lend itself to other mediums.
The matching web banner for the advertisements would have the same look but would only have the search history list when rolled over with the mouse. It would present a full list of clickable links, broadening the possibilities for user experience.
Botanical Gardens Letterhead and Event Design CLIENT: The Buffalo Botanical Gardens TASK: Design an invitation and event graphics for an annual event. They prefered a traditional take with an organic feel. FINAL: The creative team from my internship (including myself, an art director and another intern) worked on a theme and invitations for the event. I was then able to take that theme and work on applying it to a cohesive letterhead and multi-page layout for the organization’s annual event.
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rer , Treasu eedham Miche N cretar y Se ., D . chen, Ph Claire S h Licata Elizabet ee Gail McG l h Mol Elizabet . th u , Esq Peter M wens James O ladino Cathy Pa t Sara Roo rack ad uest Sh Kathy G IA yder, A Philip Sn Tomasi Barbara rlaub U Joseph Charles
Entice yo ur senses
Saturday, September 24, 20 11
Seven O’clock to Ten O’clock in
the evening at the Botanical Gardens.
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Above is the event invitation with the graphics applied.
7/22/11
2:36 PM
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The image to the right displays the letterhead graphics applied to rsvp forms and the event information as per the client’s request.
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Button up&INVITE BUL GALA Let Your Hair Down INVITATION DESIGN
cen t er
noveMBer 19
CLIENT: The Buffalo Urban League TASK: Design an invite for a gala that is becoming ‘the event of the year,’ but also calls attention to the new location, and the organization itself. FINAL: The final invite chosen by the Buffalo Urban League was a graphic fold out that capitalized on the concept of being ‘Anything but Conventional.’ The design addressed the idea that the Gala felt new and fun.
2011
Gala Buffalo urBan league
any thing But
io N
ew
t ca o L
Front of invitation when folded.
n!
Conventional
1234 Lorem Ipsum St Buffalo, NY 12345
one
New Venue
BuffaLo niagara
Dinner
c onv en t ion
Button up& Let Your Hair Down
Dancing
cen t er
Live Music
noveMBer 19
2011
n!
N HonorarY cHairs
James F. Dentinger Stephen W. Bell James W. Pitts Lavera M. Johnson Michael W. Reville Eunice A. Lewin Brenda W. McDuffie
Chair 1st Vice Chair 2nd Vice Chair 3rd Vice Chair Treasurer Secretary President
organization
International Preparatory School at Grover City Honors High School
BoarD of Directors
Family life Award Min. Dr. Michael &
officers
Mrs. Ina R. Chapman Danis & Scott Gehl
our Mission
Media sponsor: WKBW, Channel 7
Conventional
gaLa cHair
invaLuaBLe
Merch Walelo
Proudly sponsored by: AT&T HSBC Bank USA Independent Health and National Fuel Gas Corp
any thing But
James F. Dentinger Chair Stephen W. Bell 1st Vice Chair
one
Youth Awards Shaquille Valentine
sponsors
Sponsorships available for more inquire for details
tio
A Black Tie Affair
Gala ca
Eric Mower and Associates University at Buffalo Educational Opportunity Center
6:00pm Silent Auction & Cash Bar 7:30pm Dinner and Awards followed by Dancing to the New York City Dimensions Band
(716) 250-2424 or psarbo@buffalourbanleague.org
Lo
John N. Walsh, III
Community Service Awards
Join us on the extraordinary night of Saturday, November 19th.
rsvp
This year the Buffalo Urban has decided to move to a paperless response. Please rsvp by November 10. Contact the Buffalo Urban League during regular business hours to rsvp by November 10 at:
ew
Rod Watson
The Buffalo Urban League Board of Directors cordially invite you to the party of the year. This year we have moved the Gala to the recently revamped Buffalo Niagara Convention Center, but this is one party that is anything but conventional.
Since 1927, the Buffalo Urban League has brought positive changes and opportunities to thousands of lives in the region. Our mission is to empower African Americans, other minorities and disadvantaged individuals in securing economic self-reliance, parity, power and civil rights by building strong and stable families through the provision of family support and stabilization services, educational and employment opportunities, college scholarships, health awareness, financial literacy skills training, business development and housing assistance. We strive to improve our community person by person to bring about this change.
event parking Parking will be available at the Augspurger Ramp on Huron and Pearl streets. Complimentary shuttle service will be provided.
James F. Dentinger Stephen W. Bell James W. Pitts Lavera M. Johnson Michael W. Reville Eunice A. Lewin Brenda W. McDuffie
Chair 1st Vice Chair 2nd Vice Chair 3rd Vice Chair Treasurer Secretary President
BoarD MeMBers
Divetta M. Alexander Hon. Rosalie S. Bailey Ross M. Cellino Jr., Esq. Andrew W. Dorn, Jr. Andres Garcia Robert P. Holliday Rev. Dr. James A. Lewis, III Gerry Matos Hon. James A.W. McLeod
Linda D. Pollack Pamela S. Schaller, Esq. John F. Somers Satish K. Tripathi, Ph.D Yvonne S. Minor-Ragan Ph.D. Jennifer L. Washington Bradford R. Watts Kristine M. Wydro Kathleen Rizzo Young
Be
part of tHe
soLution
Buffalo urBan league 15 East Genesee Street Buffalo, New York 14203
William L. Evans/ Whitney M.Young, Jr. Humanitarian Award
Gala Guest #1 1234 Lorem Ipsum St Buffalo, NY 12345
2011 awarDees
Buffalo urBan league
You’re inviteD
The invitation folds out as seen above to display graphic pannels on the front and event information on the back.
CITY HARVEST PRINT ADVERTISING CAMPAIGN
CLIENT: City Harvest, a food recovery program in New York City. TASK: Design a three piece advertising campaign for entry into the One Club’s annual College One Show. FINAL: A statistical representation of what the program does and how it interacts with the city itself. Its stark look made it look different, and made them part of something bigger.
Popcorn indiana ADVERTISING CAMPAIGN
CLIENT: Popcorn Indiana, an organic bagged popcorn snack. TASK: Design a successful advertising campaign for a company looking to appeal to the masses as a great snack. FINAL: In our final Idea we decided to emphasize the idea that one piece is never enough. A great idea when we see that Popcorn Indiana is a healthier alternative to other snack products that result in the same feeling.
Pictured above are advertisements that would appear as an in store banner, a coupon, and a magazine advertisement.
The ugly mountie BRANDING, PACKAGING AND WEB DESIGN CLIENT: The Ugly Mountie: Real Canadian Hot Chocolate TASK: Design a logo system, packaging, and website for a hot chocolate company with a unique place in the market. FINAL: The final design included frosted glass jars of each flavor hot chocolate with characteristic labels, logo, and a matching website to give the company a unique and appealing look.
THE
UGLY MOUNTIE Real Canadian Hot Chocolate Directions Combine the cocoa in a saucepan with one 8oz. cup of milk per serving. Bring this mixture almost to a boil while you stir. Reduce heat and stir adding marshmallows or any other desired garnish. Remove from heat and serve in a mug with whipped cream.
THE
GREAT WHITE NORTH WHITE CHOCOLATE HOT CHOCOLATE 16oz.
THE
UGLY MOUNTIE Real Canadian Hot Chocolate
tHE UGLY MOUNTIE BRANDING, PACKAGING AND WEB DESIGN
NYFA LOGO PROJECT
ART STICKERS: NON-TRADITIONAL AD CAMPAIGN
ATION FOR T D H UN
E
TS AR
TASK: Design graphics for the non-profit organization, The NYFA. They constitute an unconventional advertising campaign. This includes a new logo for the NYFA, and other inspirational stickers to encourage people to engage in art.
THE FO
CLIENT: New York Foundation for the Arts (NYFA)
FINAL: The final designs are used as stickers and are easily adapted to suit a number of other mediums in order to help the organization, and appeal to artists themselves.
N Y FA Above is the new main logo for the NYFA. The facing page displays some of the sticker-style logo graphics that would act as advertisements for the NYFA’s cause.
CREATIVE
KING IS
FEEL
FREE
TO
R E S P E C T YOUR
LO
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PAINT
Jack Johnson
CONCERT THEME, DESIGN AND GRAPHICS CLIENT: Jack Johnson TASK: Create the branding and design for Jack Johnson’s fall concert tour with a feel that embodies his music and layed back surf style. FINAL: The final designs were applied to t-shirts, concert tickets, posters, VIP passes, and a number of other pieces to form a cohesive, relaxed look.
Below is part of the process as a hand drawn marker outline. Elements were sketched, designed in Adobe illustrator, then printed and drawn over to give it a hand drawn look and an organic feel. The finished headlinew banner and special event ticketing appears on the facing page.
This is the main graphic for the concert tour, and would appear on posters, t-shirts and advertising.
Helmsman Marine Supply Co. Concept, Branding, and Retail Systems CLIENT: Helmsman TASK: Create all of the related materials for a full conceptualized store from branding to retail visuals. FINAL: The company based in Newport Rhode Island and developed to provide an east coast competitor to West Marine. Helmsman would break the monopoly on a national chain retailer for marine goods while offering a more comprehensive lifestyle element and an additional expertise in boating. The visuals provide a crisp new look for a classical concept which would appeal to recreational boaters of all varieties.
H SM MA AN N HE EL LM MS M UP PP P LL YY CCO O.. MA AR R II N NE E S SU
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The Helmsman prop. .................................. shop is dedicated to ............................................... providing the perfect ............................................... propellers every time. ...............................................
Notes:
HELMSMAN M A R I N E S U P P LY C O .
Work Experience
2009-Present
Cazenovia College Bookstore Follett Associate
Cazenovia, NY
2003-Present
USA Hockey Ice Hockey Official Registered and Certified Level 2 Member of Local Refereeing Chapter
Rochester, NY Morrisville, NY
2011
Eric Mower and Associates Creative Intern
Buffalo, NY
2009-2011
Mastercraft Decorators Rochester, NY Printer, Etcher and General Help Screen-print and deep-etch glassware Summer Winds Yacht Charters LLC Rochester, NY Deckhand and Bartender Aboard a GC-53 Catamaran Sailboat
2007-2009
2005-2008
McQuaid Jesuit Bookstore & Textbook Office Junior Manager, Sales Associate
(585) 474-1454 Cell • ncvernetti@cazenovia.edu
Rochester, NY
Education
2012 2008
Technical Skills
Community Service Leadership
BFA, Visual Communications, Cazenovia College McQuaid Jesuit High School, Rochester, NY Can work in Macintosh or Windows Adobe Creative Suite CS5 Corel Painter Conceptually Strong and Creative Experienced in Presentation Experienced with large format Printing
2011 2008-2009 2006-2007
Assisted in Cazenovia College Sculpture Court Installation School of the Holy Childhood Webster Ice Arena Annual cleanup
2010-Present 2009-2011 2008-2012 2009-2012 2008-2009 2009-2012 2010-2012 2010 2008-2012 2008-2012
Alpha Lambda Delta National Honor Society Cazenovia College Orientation Leader Cazenovia College Club Hockey Team (Co-Captain 2011-2012) Cazenovia College Dean’s List Winner of the First Year Seminar Speech Competition Visual Communications Club Camup Keys Tour Guide and Open House Speaker Finalist in the Gallery Collection’s Annual Greeting Card Contest Recipient of the First Jim G. Brock Cazenovia Scholarship Recipient of the Matt Ried Scholarship
655 Ivy Woods Circle
•
Webster
•
NY
•
14580
Thank you.