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JULY 2009
Manufacturers’
SERIES
Survive & Thrive Essential Recession-beating help and advice to boost your competitiveness
Assembly Areas
Haydock Park Racecourse, Merseyside WA12 0HQ: 15 July 2009
Survive & Thrive Masterclass Boost your revenue and profit
In times of recession cutting costs becomes a priority and marketing and sales can be the first areas to suffer. To ensure your company’s future however it is essential to invest in activities to retain existing customers and attract new business. The Masterclass will demonstrate effective and inexpensive strategies to safeguard your long-term profitability, with practical advice on maximising sales opportunities and increasing revenue.
Great reasons to attend this event: ➔ Learn how to market your company and your products
FREE to Nor Manufath West c turers
more effectively ➔ Learn about integrating your marketing & sales efforts to achieve maximum
business benefit ➔ Learn how to boost your profits by exploiting your website ➔ Learn how you can use PR to help stimulate sales
Delivered by
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Manufacturers’ Survive & Thrive Masterclass July 2009
Event Overview Masterclass Chair Mark Sutherberry Business Development Manager MAS NW
Fundamentals of building a successful web presence Is your website focused on generating sales? Understand the secrets of creating a website that ‘does the business’, and see examples and case studies from small/medium companies that use their websites to make a big difference to their business profits.
Building your customer prospect base to win more sales
You will learn:
In challenging times you can boost your revenue by In challenging times you can boost your revenue integrating your marketing by integrating your marketingand andaccount account management management – onlyapproach a coordinated activities – onlyactivities a coordinated will maximise approach will maximise resources and deliver your resources and deliveryour the greatest benefit to the benefit to your business. yourgreatest business.
➔ How to harness the power of Google and other
You will learn learnhow howto: to: You will
major web portals to use Whether you need a new website or wish to modify the one you’ve got, you’ll come away with tools, techniques and approaches to transform your web success.
➔ Create anaction actionplan plantotowin winand and retain business Create an retain business ➔ Create Create persuasive value statements persuasivebenefit benefitand and value statements
to convince you convincecustomers customerstotobuy buyfrom from you
➔ Best practice: business-focused websites with
pages that sell search engines to bring in quality enquiries ➔ Best practice in Search Engine Optimisation (SEO)
and pay per click services ➔ Which directories, social media sites and other
➔ techniques ➔ Use marketing marketingcommunication communication techniques
more effectively more effectively
➔ Target accounts forfor maximum return ➔ Target accountsand andprospects prospects maximum return
Number Numberof ofCPD CPDhours: hours:3 3
Philip Foster MBA, BA (Econ), Dip CM Philip Director Foster MBA, BA (Econ), Dip Course Chartered Institute of Marketing CM Course Director Chartered Institute of Marketing
Jan Klin Managing Partner Jan Klin & Associates Jan Klin F IDM specialises in business transformation through the use of the internet and on-line marketing techniques. His career history includes time as Managing Director of Pixel Computer (UK), a UK subsidiary of a US computer manufacturer and Managing Director and major shareholder of the Anglo/French computer systems group Unixsys (UK) Ltd.
Philip specialises in account management and marketing and has Philipbusiness-to-business specialises in account management and worked with managersmarketing who haveand to be more business-to-business has customer facing for overwho 20 have years.to be more worked with managers customer facing for over 20 years. He has run workshops throughout Europe as well as in the Gulf States, SE Asia, andrun North Americathroughout and he hasEurope workedas well He has workshops with wide range of engineering manufacturing as inathe Gulf States, SE Asia, andand North America andcompanies he has including ABB, Akzorange Nobel, Systems, BT,manufacturing DeWalt, worked with a wide of BAE engineering and JohnsonDiversey, Linde UK, Morgan Crucible, companies including ABB, Akzo Nobel, BAE Systems, BT, DeWalt, Orange Business Services, Senior Group, and Vodafone. JohnsonDiversey, Linde UK, Morgan Crucible, Orange Business Services, Senior Group, and Vodafone.
Jan has worked as a major supplier to the Institute of Management running their key e-business training programmes and he works with major corporations like FT.com and General Motors, where he is responsible for running some of their key marketing programmes. He also works with some of the major IT and consultancy companies – Microsoft, HP and Oracle and with smaller companies through the Business Links and the Chambers of Commerce networks.
Book Now
Who Should Attend?
Online www.manufacturinginstitute.co.uk/growth By Phone 0800 458 9585 By Fax 0161 877 3094
➔ Business leaders and decision makers
Jan is a Fellow of the Institute of Direct Marketing and the Chartered Institute of Marketing.
➔ Businesses with no dedicated marketing
or PR function
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Fundamentals of PR What can PR achieve for your business?
Sue Souter
Strong relationships with the media and other important influencers create a positive climate of awareness and engagement to help stimulate sales.
Managing Director Souter
The session will include: ➔ A look at the relationship between PR
and the media ➔ Understanding what makes news and
how to mine it out of your organisation ➔ News releases: top 10 dos and don’ts
and some practical examples ➔ How to evaluate the results – is it worth all the effort?
Sue has been working in strategic communications for consumer brands for 20 years. A member of the Chartered Institute of Public Relations and former chair of the Scottish Public Relations Consultants Association Sue has championed and delivered proactive and creative PR programmes for a range of blue chip brands & manufacturers including Warburtons & Soreen. She is a passionate advocate of putting good PR & reputation management at the top of the senior management agenda and at the heart of successful business. A former journalist Sue has an excellent understanding of how to create and manage a news and feature campaign and manages teams of people running press offices for several market leading companies in the professional, automotive, healthcare and food & drink sectors.
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Survive & Thrive Masterclass Boost your revenue and profit Fees
How to book
FREE to NW Manufacturers Fees for manufacturers outside NW
£95 + VAT per delegate
Online www.manufacturinginstitute.co.uk/growth By Phone 0800 458 9585 By Fax 0161 877 3094
Booking Request Delegate Details Title
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No contract between The Manufacturing Institute and you in respect of your attendance at the Masterclass will come into existence unless and until The Manufacturing Institute accepts your booking by issuing an email confirmation of acceptance to you. Places are subject to availability and please note that acceptance of booking requests is entirely at the discretion of The Manufacturing Institute.
CANCELLATIONS: Should you be unable to attend, a substitute is always welcome at no extra charge but please be aware that acceptance of this substitute is entirely at the discretion of The Manufacturing Institute. Otherwise, in the event of cancellation by the customer a full refund will only be payable if notice of cancellation is received by The Manufacturing Institute at least 21 days before the event. If notice of cancellation is received by The Manufacturing Institute less than 21 days prior to the event, the following cancellation charges shall apply: Date of receipt of cancellation notice by The Manufacturing Institute: 14 - 20 days prior to the event 50% of the charges 7 - 13 days prior to the event 75% of the charges Less than 7 days prior to the event 100% of the charges
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The Manufacturing Institute, Warren Bruce Court, Warren Bruce Road, Trafford Park, Manchester M17 1LB