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be proud Northwest Legacy Framework for the 2012 Games Update 2008
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contents INTRODUCTION 3
Be Proud – the Beijing effect
PROGRESS AND PLANS BY LEGACY THEME AND SUB-REGION 7
Sport and Physical Activity
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Business
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The Cultural Olympiad
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Tourism and the Visitor Economy
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Major Events
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Skills and Volunteering
26.
In your area
WHAT HAPPENS NOW? 29
What next – the London 2012 Roadmap
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THE GREAT SPECTACLE OF THE BEIJING 2008 OLYMPICS AND PARALYMPICS, ALLIED TO THE PHENOMENAL SUCCESS OF BRITISH ATHLETES, HAVE GIVEN US A TASTE OF WHAT WE CAN EXPECT IN LONDON 2012 WHEN THE UK PLAYS HOST TO THE WORLD.
WE CAN NOW OFFICALLY SAY THAT THE UK IS THE NEXT HOST OF THE SUMMER OLYMPIC GAMES AND PARALYMPIC GAMES.
The difference is that the London 2012
When we launched the Northwest Legacy
We at London 2012 are more determined
Seb Coe, Charles Allen and I have all visited
Olympic Games and Paralympic Games will
Framework, the message to our
than ever to create a memorable Games
the region in the past 12 months on a
be taking place on our doorstep, providing
stakeholders was ‘Be Inspired’. That will
that will unite the UK and provide the nation
programme of regional visits and, along with
an exciting opportunity for our communities
remain a key underlying principle of our
with a world-class showcase. To deliver this,
London 2012 Board Member Sir Philip
to get involved and for the Northwest to
work, but this year, to celebrate the London
we need the support of the whole UK and I
Craven MBE, President of the International
benefit in sporting, social and economic
2012 Handovers and the phenomenal
am delighted that the Northwest and its
Paralympic Committee, we will continue to
terms.
success of Team GB and Paralympics GB,
Steering Group for the 2012 Games are
come and see the vast range of activity
our message is ‘Be Proud’. This publication
proving to be a driving force in providing
taking place across the towns and cities of
not only reports on the progress made
this legacy.
the Northwest in the next four years.
The true belief in and willingness to
Finally, with so many Northwest Olympians
promote the benefits of London 2012 in the
and Paralympians achieving success in
Northwest has secured, amongst other
Beijing 2008; the region hosting the 2012
things, 67 Olympic and 25 Paralympic Pre
football tournament at Old Trafford; the
Games Training Camps as well as £3.02
number of international events secured in
million for a programme of regional work
the next four years and the huge range of
especially developed around the theme of
Cultural Olympiad activity, the people and
'play' for the Cultural Olympiad.
businesses of the region cannot fail to
Since we launched the Northwest Legacy Framework for the 2012 Games in May 2007, much progress has been made in the region. In January 2008, the region hosted the UK launch of the London 2012 Business Network, the first major legacy programme for the Games. In addition, many of the region’s sports facilities have been recognised for their high standards and included in the London 2012 Pre Games Training Camp Guide, launched during the Beijing 2008 Olympics and Paralympics. Of course, much work remains if the region is to achieve its objectives which, among
since May 2007, but importantly, looks ahead to next year and outlines the key areas of work that the Northwest Steering Group for the 2012 Games, and the partners represented through that group, plan to deliver. Following the Handovers to London, a number of programmes are being rolled out, from the London 2012 Education Programme to the launch of the
‘Be Inspired’.
Cultural Olympiad, and there will be much
Earlier this year, the Northwest hosted a
more over the coming year. This publication
pilot London 2012 ‘Understanding
provides a flavour of how stakeholders
Sustainability’ event which informed
across the region can get involved.
businesses of the London 2012
others, include our businesses winning Games-related contracts and our sporting
The Handovers this summer also mean that
venues and facilities playing host to teams
the London 2012 Olympic Games and
from around the world. However, the
Paralympic Games no longer seem such a
positive start is encouraging.
long way off. We look forward to working
Sustainability policies and I am delighted that following the success of the pilot event this is now being rolled out UK wide in the next 12 months.
with you to make our aspirations a reality and hope that you continue to ‘Be Inspired’ on the journey to London 2012.
Andy Worthington
Paul Deighton
Chair of the Northwest Steering Group for the 2012 Games and Chair of the North West Sports Board
Chief Executive Officer of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG)
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The Beijing Effect THE 2008 BEIJING OLYMPIC GAMES AND PARALYMPIC GAMES GAVE US A TASTE OF WHAT TO LOOK FORWARD TO IN 2012. Over 70 athletes born or currently living and training in the Northwest competed in the Beijing Olympics and Paralympics, and it is important to acknowledge and celebrate their achievements. Many fulfilled their lifelong dream to compete, while others fulfilled the ultimate honour of winning a medal. The welcome home that these athletes received highlights the number of role models in the region who can help inspire young people to take up sport, or to follow the examples of the Olympians and Paralympians in their chosen fields. Here in the Northwest, anecdotal evidence suggests that the impact of British athletes’ success in Beijing has resulted in a huge
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spike in sporting interest and activity, for example: • A major supermarket reported that sales of swimsuits and goggles rocketed by 135% in August 2008 and sales of horse-riding-related products jumped by more than 130% (Source: The Independent). • Sales of official adidas London 2012 branded merchandise exceeded all expectations in the first week of Handover, with sell-out items in the adidas Sports Performance Store in London. • Sporting venues and facilities in Manchester have reported a rise in user numbers, with visitors to Manchester Aquatics Centre 30% higher compared to August 2007. Use of Manchester Velodrome is at an all time high and whole track hire is fully booked until Spring 2009.
• Liverpool Victoria, Warrington, Runcorn and Agecroft Rowing Clubs have all seen a notable increase in membership applications. • Google searches for sports clubs peaked compared with previous years. The Agecroft Rowing Club and Manchester Wheelers Cycle Club, for example, found the number of unique visitors to their website rose by 50% compared to August 2007. • Liverpool University gym membership has increased by around 50% this year. The sports team has received more enquiries than ever about judo and canoeing clubs. • Kendal Judo Club, a London 2012 Pre Games Training Camp Guide venue, reported an increase of 20% in bookings for its autumn programme, compared to 2007.
Rebecca Romero Olympic Gold medallist (Beijing 2008) and part of the British Cycling team based at Manchester Velodrome
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The Beijing Effect
Kendal Judo Club
Paralympic Handover, Kirkby Sports College
Beijing 2008 also marked the official Handover of the Olympic Games and Paralympic Games to London. By way of celebration, on 24th August 2008 some 50 'handover flags' were flown across the Northwest. One of the more interesting locations was the top of Scafell Pike in Cumbria, England’s highest peak, from which mountaineer Sir Chris Bonington CBE and West Cumbrian emerging Olympic hopeful Laura Park, helped to fly the flag.
Over 250 schools and colleges officially registered to be part of the Paralympic Handover on 17th September 2008. The festivities across the region gave young people their first taste of the creativity and inspiration that will be a key feature of the London 2012 domestic education programme, ‘Get Set’, which went live in September 2008. The interactive website not only provides free educational resources and the opportunity to get involved in London 2012 initiatives, but also helps young people to learn about The Games and commit to the Paralympic values of Inspiration, Determination, Courage and Equality, and the Olympic values of Respect, Excellence and Friendship.
Over the past 12 months the Northwest Steering Group has sought to communicate and support key developments and opportunities regarding the London 2012 legacy. The response from stakeholders, organisations and communities in the region has been excellent, with the Beijing effect further propelling this belief.
Ben Ainslie Macclesfield-born Olympic Gold medallist (Beijing 2008)
Felicity Coulthard, Pendle-based Paralympic Silver medallist (Beijing 2008)
We witnessed a major shift in consumer behaviour, attitudes to sport and forthcoming investment in major developments, from multi-sport venues supporting emerging local athletes to Local Authorities using The Games to inspire young people to do something extraordinary for themselves and the community.
Beijing 2008 has created an impetus for the development of legacy plans in the Northwest. We have a level of enthusiasm and commitment towards legacy planning that has not been seen in other host countries before. Our experience acquired from hosting events such as the 2002 Commonwealth Games has provided us with a knowledge and unique expertise of what it takes to capitalise on these 'once in a lifetime’ opportunities.
Our challenge is to remember that the legacy of London 2012 will go far beyond The Games. The challenge is to maximise the positive impact of Beijing 2008 and to demonstrate to communities across the Northwest how they can be part of the success of London 2012. It is now time to start delivering what we have promised and ensure the Northwest continues to make a lasting impact on sport in the UK.
This insight, combined with our region’s sporting success and the major boost that Team GB and Paralympics GB provided to inspiring emerging young sporting talent, means we have something special here in England’s Northwest.
Chris Bonington flies a Handover flag at Scafell Pike, Cumbria
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Legacy Themes
sport & physical activity
DAVID PRICE Liverpool-based Olympic Bronze medallist: Boxing, Superheavyweight (Beijing 2008)
PLAYING TO WIN -
NEXT 12 MONTHS: Helping to deliver the Government’s legacy promise to ‘make the UK a world-leading sporting nation.’
a new era for sport
Aims: 1. Inspiring young people through sport Offer all 5 to 16 year-olds in England five hours of high-quality sport a week and all 16 to 19 year-olds three hours a week by 2012
OVER THE PAST 12 MONTHS A NUMBER OF REGIONAL PARTNERS INCLUDING SPORT ENGLAND, NATIONAL GOVERNING BODIES, LOCAL AUTHORITIES AND PRIMARY CARE TRUSTS HAVE INVESTED OVER £50 MILLION IN SPORT. The investment, which aims to deliver more participation, better facilities and clubs and an improved coaching base, will support sports development for the next 3 years and provide capacity to support the predicted increased demand. National progress to June 2008 • Sport England’s new sports strategy aims to develop more effective relationships with National Governing Bodies and work with County Sports Partnerships to increase sports participation.
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2. Getting more people more active Help at least two million more people in England become more active by 2012
• A number of Government-funded initiatives are being implemented to encourage increased sports participation including: - A new £140 million fund to encourage local authorities to get more people swimming. Initiatives include rejuvenated swimming facilities, free swimming for the over 60s and under 16s, swimming coordinators, and incentives to move towards universal free swimming. - £1 million for a pilot ‘fit for the future’ incentive scheme for 16 to 22 year-olds, to address the drop-off in sport and physical activity in school leavers by offering subsidised gym and fitness club membership.
3. Elite achievement Aim for fourth in the Olympic medal table and at least second in the Paralympic medal table in 2012 Seb Coe visits Preston Sports Arena
- A £7 million programme of walking campaigns, including a schools walking challenge to encourage more children to walk to and outside of school. - A £75 million investment to support parents in changing their children’s diet and increasing their levels of physical activity.
education, working with the Youth Sport Trust and the School Sport Partnership network, the Northwest aims to ensure that schools get involved. Get Set, the London 2012 domestic education programme, was launched in September 2008, and there are opportunities for schools and young people to be at the heart of other legacy aspirations in the region.
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Opportunities to exploit the Building Schools for the Future investment for sport will be maximised, adding a London 2012 dimension to raise aspirations and enhance sports presence in design and programming.
•
Plans will be implemented to attract Pre Games Training Camps to the Northwest in the build up to London 2012 and beyond, looking to the 2014 Commonwealth Games in Glasgow. The primary motivation is to enable communities across the Northwest to be inspired by Olympic and Paralympic athletes preparing for London 2012 on their doorstep.
Below is a summary of major developments that span the region and provide opportunities for partners over the next 12 months: •
A strategic review of the potential for large scale cycling development, enhancing routes and rides, developing tourism products and supporting health programmes. The result will be a scoping and investment prospectus considering cycling as a regional priority for London 2012 legacy investment.
•
The plans of the National Governing Bodies of Sport will be implemented alongside an enhanced approach to the
What we are doing in the Northwest? We have a number of key developments planned for the next 12 months, building on the legacy work undertaken to date and the post-Beijing 2008 reaction. The sporting infrastructure across the Northwest is strong and together we can make the most of the catalyst of London 2012. We have a network of 43 Sport and Physical Activity Alliances, while in
improvement of facilities. This will be underpinned by the results of the Northwest facilities strategy and the review of strategic sites for investment. Subject to feasibility and resources, we will press forward with the sports village/community sport hub approach.
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sport & physical activity
PLAYGROUND TO PODIUM Building on the enthusiasm generated by the success of our Paralympians, a national performance pathway for young people and adults with disabilities is being introduced. The aim of the initiative is for more talented performers to move onto elite programmes and sporting success, achieved through: • The delivery of county athlete assessment and development centres across the region. • The identification and provision of high quality coaching for talented disabled adult participants. • The development of a performance pathway for disabled athletes aiming for London 2012, and the provision of national governing body support to community aspects of the pathway.
PRE GAMES TRAINING FACILITIES IN THE NORTHWEST
IN AND AROUND THE WORKPLACE This legacy programme aims to maximise the opportunities for promoting physical activity in and around the workplace. The programme will draw on the evidence and evaluation from previous initiatives, including the £1 Million Challenge, the Well@work programme, Natural England’s ‘Stepping into workplace activity’ pilot and workplace public health guidance set out by the National Institute for Health and Clinical Excellence (NICE). It will develop a framework to support employers and employees to develop effective physical activity programmes. In particular, it will develop a programme of London 2012 Olympic Games and Paralympic Gamesthemed activities to inspire employees to become more active.
YOUNG AMBASSADORS PROGRAMME:
GOLD FACTOR THE FOOTBALL LEAGUE IS THE OLDEST PROFESSIONAL FOOTBALL ORGANISATION IN THE WORLD. THE ORIGINAL 12 FOUNDER CLUBS INCLUDED SIX FROM THE NORTHWEST ACCRINGTON, BLACKBURN, BOLTON, BURNLEY, PRESTON AND EVERTON.
The Young Ambassadors programme, managed by the Youth Sport Trust, will see more than 5,500 14-19 year-olds working as role models in schools and local communities in the build up to London 2012.
All clubs now have community programmes that seek to engage their communities and have embraced the aspirations of ‘Be Inspired’ to deliver a positive legacy of the London 2012 Games.
Each will help build on the excitement created by the London 2012 Games by championing to other youngsters the Olympic and Paralympic Values, sport, PE and a healthy lifestyle. Each young ambassador has been selected by the 450 School Sport Partnerships in England, either because of their strong sporting talent or their commitment to sports leadership and volunteering.
The aim of the ‘Gold Factor’ initiative is to make the Football League the model for a new way of communicating the pride and the passion - not just of football - but of all sport.
The concept is being piloted in Preston through their Sport and Physical Activity Alliance. Gold Factor will be rolled out across the Northwest, with the eventual aim of national coverage.
In Spring 2008, the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) announced the list of facilities to be included in the official London 2012 Pre Games Training Camp Guide. In total, 92 facilities from the Northwest have been included for Olympic and Paralympic sports (67 and 25 respectively). This includes facilities from each sub-region and is one of the highest representations from across the UK, demonstrating the strength of the region’s sporting facilities, its track record of hosting major sporting events and its excellent communications infrastructure. The Pre Games Training Camp Guide was launched at the Beijing 2008 Olympic and Paralympic Games. Led by the Northwest Regional Development Agency (NWDA) and Sport England, the region has implemented a marketing strategy to attract teams to the Northwest. An ongoing programme of guidance and support for all facilities listed in the guide has also been provided.
The aspiration is to use the power and community connectivity of the Football League Trust clubs to increase sports participation and talent identification in a multi-sport environment, based upon the Newham Sports Academy model being pioneered by Tessa Sanderson.
Young Ambassadors is the first initiative to receive the Inspire Mark for Education and is an important part of Get Set – the official London 2012 Education Programme.
Robin Park, Wigan - listed in the Pre Games Training Camps Guide
For further information please email nwpregamescamps@sportengland.org Tessa Sanderson at the launch of the Gold Factor pilot, Preston
Young Ambassadors in action at the Paralympic Handover
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Legacy Themes
PHIL SPENCER Technical Service Manager, AGC Chemicals Europe, Lancashire
business HELPING NORTHWEST BUSINESSES BENEFIT FROM LONDON 2012
and creative agencies have been selected for London 2012 panels for marketing, edigital and print services.
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As of September 2008, the number of Northwest companies registered on CompeteFor has grown to over 1,600 and over 152 of these have been automatically referred to Business Link Northwest for business improvement support. Overall, at least 26 Northwest companies have already won London 2012 contracts, 21 via the Olympic Delivery Authority (ODA) and five via other London 2012 buyers.
Since January 2008’s launch of the London 2012 Business Network and CompeteFor, an electronic brokerage service to give businesses access to procurement opportunities, Northwest businesses are increasingly interested in becoming part of the London 2012 success story.
Northwest companies working directly with the ODA include the TAS Partnership, which has undertaken a procurement study for the provision of coach and bus transport within the London 2012 venues, and Bolton-based Watson’s Steel, which will manufacture and fabricate steel structures for the Games Stadium.
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Many other Northwest companies have won businesses supplying other London 2012 contractors. These include a Manchesterbased solicitors’ firm, which advised two of the first three companies to sign up as Tier One sponsors of the London 2012 Olympic and Paralympic Games (Lloyds TSB and adidas). In addition, a number of design
Artist’s impression of London’s Olympic Stadium
Several Northwest companies supplied Beijing 2008, including:
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ARUP Sport, Manchester, which designed key sport and infrastructure projects, including the National Stadium and Beijing International Airport.
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AGC Chemicals Europe (Asahi Glass), Lancashire, which supplied architectural film for use in the National Stadium (the Bird’s Nest stadium) and the National Aquatics Centre (the Water Cube)
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Mehler Technologies, Liverpool, which supplied the roof structures to the Beijing Lucheng Olympic Bike Stadium one of the venues for Beijing 2008.
Key achievements during the year include:
BUSINESSES IN THE NORTHWEST ARE NO STRANGERS TO SUPPLYING MAJOR SPORTING EVENTS. The hosting of the 2002 Commonwealth Games in Manchester saw 250 businesses secure contracts worth £22 million. This has helped the region develop a wealth of businesses with experience of supplying products and services to major events, including the ICC Cricket World Cup 2007, FINA World Swimming Championships 2008, 2010 FIFA World Cup, Athens 2004 and Beijing 2008.
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•
Manchester United’s Old Trafford stadium hosting over 750 delegates at the UK launch of the London 2012 Business Network, including the launch of CompeteFor. The Northwest Regional Development Agency (NWDA) is providing a £2 million investment to support the delivery of the London 2012 Business Network in the Northwest. The launch of a first series of business events, attended by over 275 delegates, to help Northwest companies compete for London 2012 contracts. These events covered topics such as 'Equality & Diversity Event', Introduction to London 2012 Business Network - Merseyside event', 'Marketing Yourself to London 2012 Buyers', 'Understanding Sustainability' and Understanding CompeteFor'.
Future Activity Following the handover from Beijing to London, the pace of procurement activity is expected to grow significantly as Tier One contractors begin to activate their supply chains. Business events are set to continue, with the next tranche covering topics such as how to tender and understanding the global events market. Sub-regional events will also be held in Cheshire, Lancashire and Cumbria to promote the London 2012 Business Network and CompeteFor. In November 2008, John Armitt, Chairman of the ODA, will visit the region and, as part of a business breakfast, give an update on the building of the Olympic Park. For further information on how to get involved please see page 32.
“THE EVENT HAS BEEN GREAT. I HAVE LEARNT A LOT THIS MORNING WHICH I AM GOING TO TAKE BACK TO MY COMPANY.” Ray Barnett, ATG Access 12
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Legacy Themes
ADAM TALLON Liverpool John Moores University graduate and young filmmaker
cultural olympiad
CULTURAL LEGACY IN NOVEMBER 2007, THE REGION WELCOMED THE APPOINTMENT OF DEBBI LANDER AS THE CREATIVE PROGRAMMER IN THE NORTHWEST, TO FACILITATE REGIONAL ENGAGEMENT AND DEVELOP ACTIVITY IN RELATION TO THE CULTURAL OLYMPIAD. Regional research undertaken by Culture Northwest between November 2007 and January 2008 defined three core principles for programming the Cultural Olympiad and its legacy in the region. These principles are: 1. Facilitating the exchange of ideas through collaboration and partnership across sectors and locations. 2. Exploring new and innovative types of cultural event, to help develop new markets and cross-sector collaboration. 3. Highlighting cultural practice operating in research, development and social space and promoting new contexts for presentation, participation and engagement.
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Local and regional programming for the Cultural Olympiad has responded to these principles through: •
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Local authority involvement in the London 2012 Handover in August, through a focus on community celebration. A region-wide programme of diverse cultural events celebrating the launch of the London 2012 Cultural Olympiad. Over 30 events took place in September 2008, most of which were free. In addition, there was a programme of four outdoor projects reflecting London 2012’s ethos of innovation, excellence and access.
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The curation of Neon Attractors – the first project in the Northwest to be awarded the Inspire Mark (for noncommercial organisations delivering projects and events genuinely inspired by the London 2012 Games). Neon Attractors symbolises the region’s international status as promoters of outdoor visual culture and forms links between different geographical, cultural and social territories in the region.
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Two regional arts organisations involved in Imagination Our Nation: Germination, a musical and dance performance that has been granted the London 2012 Inspire Mark. Walk The Plank of Salford and Lanternhouse International of Cumbria are involved in this groundbreaking project, which will culminate in a collective presentation in London in 2012.
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People’s Record and Literature and Stories - Inspire Mark projects, led by the Museums Libraries and Archives Council, are both taking place across the region.
OVER THE NEXT 12 MONTHS:
The design and development of the WE PLAY cultural programme, led by Culture Northwest. The Northwest has chosen to explore the theme of play as a cross sector activity common to culture, education and sport.
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The curation of a further eight to 10 projects carrying the Inspire Mark in the Northwest.
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The launch of the WE PLAY programme in Spring 2009, with a media launch to encourage regional engagement.
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The delivery of three strands of activity from May to December 2009, making up the year one programme of WE PLAY and continuing annually until 2012.
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The research and development of the WE PLAY Expo, a global celebration of play in the Northwest, during the London 2012 Games. A series of activities will take place across 2009 to shape the project’s development.
Opening Ceremony for Liverpool European Capital of Culture 2008
Further programmes will include:
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cultural olympiad
WE PLAY in the Northwest CONNECT, COLLABORATE AND COMPETE CULTURE NORTHWEST HAS INITIATED THE WE PLAY PROJECT UTILISING THE £3.02M FUNDING FROM THE LEGACY TRUST UK FOR THE NORTHWEST. WE PLAY WILL FORM PART OF THE LEGACY TRUST UK NATIONAL PROGRAMME AND COMPLEMENTS THE REGIONAL CONTRIBUTION TO THE CULTURAL OLYMPIAD. WE PLAY is a four-year programme which builds on key cultural strengths to celebrate the benefits of play. It will benefit young people and diverse communities by involving them in activities exploring play as a form of recreation, learning and experimentation. WE PLAY aims to deliver a programme of annual activity centred around three themes, complemented in 2012 by the WE PLAY Expo – a celebration of play projected for July to September 2012. The three themes are Body and Economy, Play and Space and Routes and Trails. Development of the programme to date has included: •
•
•
•
A series of WE PLAY forums linked to each strand were held in the region from July to November 2008. The forums engaged over 120 participants, including decision makers and cultural organisations, in the overall vision and aims of WE PLAY. The Body and Economy strand, held in July 2008, presented a new film work on B-Boy culture by Adam Tallon, a graduate of Liverpool John Moores University who was inspired by the theme to create an art/sport work. This project provides one example of how young people can engage in London 2012 as culture creators.
World Museum Liverpool’s Bug House
Debbi Lander, Creative Programmer for the North West said: “The Cultural Olympiad is an opportunity for disciplines to converge and communities to connect. Our ambitious and inspiring programme will engage citizens in debate around the Body and Economy through film and digital culture, provide adventures in Play and Space through outdoor performance and street art, and connect locations, cultures and communities through a series of Routes and Trails.”
A series of cross sector think tanks held across November – January 2008 resulted in the development of a creative framework based around the theme of play and the three content led strands of activity. An open call for partners and project ideas was held in April 2008. The development of individual business plans for the three strands between July and September 2008. This will be combined to form a single regional business plan for delivery to the Legacy Trust UK at the end of October 2008.
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Station Stationary Part of Cultural Olympiad Open Weekend, Crewe
OPEN WEEKEND Promoting culture as a ‘playful’ encounter with landscape
NEON ATTRACTORS The Northwest’s first Inspire Mark project NEON ATTRACTORS WAS THE NORTHWEST’S FIRST PROJECT TO BE GRANTED THE LONDON 2012 INSPIRE MARK AS PART OF THE CULTURAL OLYMPIAD. Curated by Culture Northwest, the project combines two light installations: Rabbit_Liverpool Biennial in Toxteth, Liverpool and ThickSpace_Fred near Coniston in Cumbria, connecting the north and south of the region. Rabbit_Liverpool Biennial was created from a line drawing by Calvin – a pupil from St Vincent de Paul Primary School in Liverpool. The drawing has been transformed into a coloured neon light artwork and is located on the north face of St James’ Church in Toxteth. Rabbit_Liverpool Biennial features as part of a series of neon light installations named ‘Winter Lights’ as part of the 2008 Liverpool Biennial. ThickSpace_Fred, by international artists Laura Belevica, Aaron J. Robin and Feng Gouchaun, is a large fibre optic cube that the public can enter. Suspended from trees in National Trust woodland near Coniston, Cumbria, the installation is accessible by footpaths. ThickSpace_Fred is a central feature of the Coniston Walking Festival a new style of walking festival combining physical and cultural activity.
Rabbit_Liverpool Biennial
“NEON ATTRACTORS’ IS OUR FIRST OFFICIALLY RECOGNISED INSPIRE MARK PROJECT. IT IS A FUN, ENGAGING APPROACH TO QUALITY, CULTURAL ACTIVITY AND SETS EXACTLY THE RIGHT TONE FOR THE REGION’S FOUR YEAR PROGRAMME LEADING TO 2012 AND BEYOND.” Libby Raper, Chief Executive, Culture Northwest
The Northwest celebrated the launch of the Cultural Olympiad with over 30 events held during the weekend of 26 to 28 September 2008. These included a programme of four signature events to promote our regional reputation for excellence in visual culture outdoors and included: •
The two Neon Attractors installations.
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LuminoCity in Blackpool - a weekend of illuminations with a firework and laser display and celebrations, with Paralympian Shelly Woods, Olympic hopefuls and gymnasts.
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Station Stationary in Crewe - 150 performers including professional dancers, first time performers and local groups, performed at Crewe train station as part of Cheshire Year of Gardens.
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Portable Pixel Playground – a new play experience for all age groups at the Solaris Shopping Centre in Blackpool. This included a playground artwork by Squid Soup - a sandpit where you create a landscape inhabited by virtual creatures.
This signature programme was curated to express the idea of culture as a ‘playful’ encounter with landscape and highlight creative practices operating in social space.
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Legacy Themes
SHELLY WOODS Blackpool-based Paralympic Bronze and Silver medallist, Wheelchair Racing (Beijing 2008)
tourism & the visitor economy A QUALITY VISITOR EXPERIENCE DURING THE PAST YEAR, A RANGE OF ACTIVITIES HAVE BEEN UNDERTAKEN, USING THE OPPORTUNITIES OF LONDON 2012 TO HELP GROW THE £11.4 BILLION TOURISM SECTOR IN THE NORTHWEST. The Department for Culture, Media and Sport published ‘Winning: A Tourism Strategy for 2012 and beyond’ in September 2007. The regional visitor economy objectives for London 2012 have now been aligned with this national strategy, focusing on three key objectives: • Organising events around visitor economy benefits from the Cultural Olympiad. • Creating travel opportunities around the region’s strengths: Manchester as a gateway, Olympic football at Old Trafford, business tourism, the region’s ‘attack brands’ of Chester, Manchester, Liverpool, the Lake District and Blackpool.
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• Improving the number of tourism businesses offering world-class service and quality. 2008 has been an exciting year for tourism in the Northwest, as Liverpool celebrates its European Capital of Culture status. Visitor figures showed that over six million people had attended a cultural event or attraction in the first six months of the year, and the city’s venues continue to record rises in attendance. To capitalise on the ‘08 effect’, each sub-region has focused on a related ‘Year of’ theme: Adventure in Cumbria, Food in Lancashire, World Sport in Manchester, and Gardens in Cheshire. Post-2008, Liverpool will continue to play a lead role in a programme of cultural events and activities. The aim is to better define how tourism can engage with other
Cheshire Year of Gardens
partners in the regional WE PLAY programme of activity as part of the Cultural Olympiad. The creation of additional visitor opportunities during London 2012 and beyond, is beginning to take shape. Manchester has secured funding to help improve its connectivity with India, the US West Coast and Malaysia; and trade missions to China and India have been undertaken by Manchester University. An
emerging business tourism project will help improve the region’s ability to respond to conference and exhibition opportunities. London 2012 also provides a unique opportunity to improve industry performance. Quality and skills are at the centre of the Regional Tourism Strategy as a means of improving the profitability of businesses and the image of the Northwest. To drive this forward, the region is playing a key role in implementing ‘Raising the Bar’, the National Skills Strategy for tourism, hospitality and leisure. Highlights of a 10-point action plan for the Northwest focuses on: • Working to ensure a Northwest component of the National Hospitality Skills Academy. Consultation has taken place with the industry and providers to put the region at the forefront of development. Chefs’ skills are a national priority and will be an important part of emerging plans. • The UK Skills Passport (UKSP) is being developed by People First as a service
Wastwater, The Lake District
for employers and employees to reflect and promote their skills and to aid recruitment and retention. The region has the second highest number of UKSPs (6,500), with work underway to boost this figure further. The Gold Standard Customer Care for London 2012 is also under development, and plans are in progress to ensure the region is quick to promote it once it is finalised. • Levels of participation in the national quality assurance schemes (NQAS) for accommodation are among the highest in the country. Good progress is being made towards the target of 75% by the year 2012, with participation levels
already between 60 and 70%. Blackpool has committed to a quality graded-only policy by 2010 for all its promotions, whilst the ‘Tourism Connect’ project in Cumbria has helped to improve the quality of visitor accommodation. • The Northwest Regional Development Agency (NWDA) and the five tourist boards are working to develop sustainable business practices in the industry. The Green Tourism Business scheme has been adopted as the regional standard and the Northwest has the UK’s third highest number of businesses in the scheme.
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Legacy Themes
SHAUNA MACDONALD Actress and competitor at the Great North Swim, Windermere
major events CAPITALISING ON MAJOR EVENTS
Other key regional achievements include: •
The establishment of an inaugural group to examine how the region can benefit from the Olympic football tournament at Old Trafford. Consideration will be given to a range of possibilities from tourism, sports development and football events.
•
In Manchester, major events have been a catalyst to work with the World Academy of Sport (part of Manchester University’s Business School) to develop education packages for international sports federations and their member organisations.
REGIONAL PARTNERS HAVE WORKED WITH NATIONAL GOVERNING BODIES OF SPORT, UK SPORT AND OTHER AGENCIES TO DELIVER AND SECURE A RANGE OF MAJOR SPORTING EVENTS. THESE NOT ONLY MAKE A SIGNIFICANT CONTRIBUTION TO ECONOMIC, TOURISM AND SPORTS DEVELOPMENT OBJECTIVES, BUT ALSO CONTRIBUTE TO TEAM GB’S PREPARATIONS FOR THE LONDON 2012 OLYMPIC AND PARALYMPIC GAMES. Following the introduction of open water swimming into the Beijing 2008 Olympic Games, and London 2012, the Northwest Regional Development Agency (NWDA) worked with a number of partners to create a new competitive participation event – the Great North Swim on Lake Windermere in September 2008. The UK’s most successful male swimmer and eight times world record holder, Mark Foster, who carried the Olympic Flag at Beijing 2008, was an ambassador for the event, as well as taking part. Also participating were David Davies, who won Silver in the men’s 10km open water swim and Keri-Anne Payne and Cassie Patten,
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who took silver and bronze in the women’s 10km event at Beijing 2008. A range of other major sports events have taken place or are planned across the region in 2008. These include the European Senior Amateur Boxing Championships (Liverpool), NESTEA European Beach Volleyball Tour (Blackpool), International Show Jumping (Chester), and the Tour of Britain Cycle Race (Liverpool to Kendal). Work continues with regional partners, National Governing Bodies of Sport and UK Sport to identify future opportunities for major sporting events that can be held in the region.
•
The Paralympic World Cup (2007 and 2008) has provided invaluable experience for potential and existing GB Paralympians, many of whom competed in the Beijing 2008 Paralympic Games. An agreement has been reached to ensure the future of the event for 2009 and 2010 and the region is exploring how it can link in other related activities.
•
In an effort to support the re-introduction of intellectual disability categories back into the Paralympic Games, Manchester City Council and the NWDA supported the INAS-FID European Athletics Championships in 2008.
World Taekwondo Olympic Qualifier 2007, Manchester
AAA Athletics Championships 2007, SportCity, Manchester
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major events •
The experience from Liverpool’s European Capital of Culture year, along with other major cultural events, such as the Liverpool Biennial, the Manchester International Festival and the cultural offer in Cumbria, Cheshire and Lancashire, means that the region is well placed to promote major cultural activity that supports the Cultural Olympiad.
•
•
Work has been commissioned to help shape the vision for the Preston Guild in 2012, a unique celebration which only takes place every 20 years, and whose history goes back 800 years. Work will be undertaken to explore how Preston Guild can complement the 2012 Olympic and Paralympic Games.
EVENTS DELIVERED (May 2007 – Sept 2008)
Consideration is also being given to developing standards in event volunteering, in consultation with UK Sport.
World Taekwondo Olympic Qualifier 2007 (for Beijing 2008), Manchester
Paralympic World Cup 2007 and 2008, Manchester Manchester International Festival 2007, Manchester INAS-FID European Athletics Championships 2008, Manchester EuroNations Hockey Championships 2007, Manchester Tour of Britain 2007 and 2008 (Liverpool – Kendal; Blackpool – Liverpool)
Paralympic World Cup
European Capital of Culture 2008, Liverpool World Firefighters Games 2008, Liverpool International Show Jumping 2008, Chester World Swimming Championships 2008, Manchester
La Machine, as part of Capital of Culture
UCI Track Cycling World Championships 2008, Manchester English Masters Beach Volleyball 2008, Blackpool Great North Swim 2008, Windermere
EURONATIONS HOCKEY CHAMPIONSHIPS The EuroNations Hockey Championships was held in Manchester in August 2007 as a qualifying tournament for Beijing 2008. The Championships received 33 hours of television coverage on BBC and Eurosport, were watched by 102 million viewers and generated £2.5 million for the regional economy. In addition, the event was a catalyst for the growth of local hockey, inspiring a programme of school and community participation activities. This was also linked to the Nathional London 2012 Roadshow, which made a scheduled stop at the event. The Championships were made possible due to the co-operation of and funding from England Hockey, UK Sport, Manchester City Council and the NWDA.
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Beach Volleyball
World Squash Championships 2008, Manchester
FUTURE EVENTS UCI Track Cycling World Cup Classic 2008, 2009 and 2010, Manchester Liverpool Biennial 2008, 2010 and 2012 European Senior Amateur Boxing Championships 2008, Liverpool BBC Sports Personality of the Year Awards 2008, Liverpool Monkey
SUSTAINABLE EVENT MANAGEMENT The Northwest has been at the forefront of developing the new Sustainable Event Management Standard, BS8901. The standard was developed as a direct result of London winning the right to host The Games and was launched in November 2007 after first being piloted by Manchester International Festival. In July 2008, the NWDA hosted an interactive seminar with LOCOG to raise the profile of the new standard to local authorities, event organisers and businesses in the region, and to outline practical ways in which they can make a difference. The event is now being rolled out as a UK seminar series across the UK.
Tour of Britain Cycle Race
Manchester International Festival 2009, 2011 and 2013 LEN Womens European Waterpolo 2009, Manchester Great North Swim 2009 and 2010, Windermere World Netball Series 2009, 2010 and 2011, Manchester European Mixed Team Badmington Championships 2009, Liverpool European Badminton Championships 2010, Manchester World Men’s Lacrosse Championships 2010, Manchester Open Golf Championship 2012, Royal Lytham St Annes
International Show Jumping
LOOKING AHEAD The above events demonstrate the exciting opportunities in the region around London 2012. These include strengthening the tourism and visitor economy offer, providing opportunities for Northwest businesses to strengthen their profile in the major events sector, developing local people’s experience of event volunteering, and crucially, providing a catalyst for enhanced community engagement programmes. Liverpool Biennial
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Legacy Themes
MEGAN MCPOLAND Kirkby Sports College student and Paralympic Handover volunteer
skills & volunteering MAXIMISING SKILLS & LEARNING
PERSONAL BEST
AS THE NATIONAL LEAD FOR VOLUNTEERING, CREATING A LEGACY IN THIS AREA IS A KEY ELEMENT OF THE NORTHWEST’S PLANS AROUND LONDON 2012. TO ACHIEVE THE REGION’S ASPIRATIONS, A VOLUNTEERING WORKING GROUP HAS BEEN ESTABLISHED, BRINGING TOGETHER A NUMBER OF KEY STAKEHOLDERS TO MAXIMISE THE SKILLS, LEARNING, EDUCATIONAL AND VOCATIONAL BENEFITS OF VOLUNTEERING ACTIVITY.
London 2012 offer workless and socially excluded individuals the opportunity to gain new skills by participating as volunteers, helping to lift their aspirations and create new career choices.
Work undertaken by the group to date includes: •
•
The development of a leadership and volunteering standards framework to ensure events volunteers develop appropriate skills and are able to provide high quality volunteering. Examining ways in which volunteers can become involved in the Cultural Olympiad and other London 2012related activity in the region, including Pre Games Training Camps.
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•
Reviewing how existing volunteering activities and opportunities in the region can be built upon to maximise the legacy of the Games.
There are a range of ways in which skills and volunteering interact and contribute to a number of national and regional plans, many of which are already highlighted throughout the Northwest Legacy Framework. The Northwest Statement of Skills Priorities, produced by the Regional Skills and Employment Board, provides a focus for this work. Alongside the Sector Skills Councils agreements this gives
Building on the success of the pre-volunteer programme for the Manchester 2002 Commonwealth Games, a national engagement programme, to be delivered regionally, is being piloted. ‘Personal Best’ will help give people new skills and employment opportunities, as well as raise their self-esteem and confidence.
evidence to Sector Skills and Productivity Alliances to respond regionally through their action plans. Over the next 12 months further partnership working across skills and volunteering organisations will take place and a specific skills action plan will be developed. This plan will engage and support partners in promoting and planning various interventions using the opportunities around London 2012 as a hook to engage more individuals and employers in learning and development.
In the Northwest, partnerships between skills and volunteering organisations will ensure that volunteering opportunities are accessible and that there is a database of skilled volunteers within the region. The Learning & Skills Council will support the roll out of Personal Best across the region. The Northwest will also look to ensure the programme is embedded within other related volunteering activity.
An accredited Level 1 training programme, it uses the excitement of London 2012 to inspire workless and disadvantaged people to gain qualifications. A 10% target has been set for the number of Games volunteers graduating from the programme.
The 2002 Commonwealth Games Volunteer Programme
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skills & volunteering
SPORT & ACTIVE LEISURE A NATIONAL SKILLS ACADEMY (NSA) FOR SPORT AND ACTIVE LEISURE IS CURRENTLY BEING ESTABLISHED. THE VISION IS TO REVOLUTIONISE THE UK SPORT AND ACTIVE LEISURE INDUSTRY BY PROVIDING ONE, SINGLE COHERENT APPROACH TO THE VERY BEST SKILLS TRAINING IN THE SECTOR. The NSA will be rolled out over three phases, starting in November 2008. The Northwest is one of only three regions in the initial phase and will be launching the outdoors industry first, followed by sport and fitness in 2009.
By 2012, the NSA will provide an estimated 85,000 learners per year with quality training. Its aim is to work with the best training providers to offer programmes of learning recognised and valued by
employers, and to provide new and innovative learning opportunities for the sector.
ENHANCING SPORT VOLUNTEERING & COACHING SKILLS WITH THE BACKING OF THE NORTH WEST UNIVERSITIES ASSOCIATION (NWUA), UNIVERSITIES IN THE NORTHWEST HAVE SECURED FUNDING FROM THE HIGHER EDUCATION FUNDING COUNCIL FOR ENGLAND (HEFCE) TO TAKE A COLLECTIVE REGIONAL APPROACH TO HIGHER LEVEL VOLUNTEERING AND COACHING SKILLS.
In your area The Northwest Steering Group for the 2012 Games is keen to ensure that the opportunities of London 2012 cover the length and breadth of the region. To help ensure effective engagement, each sub-region is represented on this group, whilst Cheshire, Cumbria and Lancashire have established their own steering groups to champion opportunities around The Games. In Merseyside and Greater Manchester, activities related to The Games are being championed by Chief Leisure Officers Groups. Key activities include:
CHESHIRE •
•
•
•
Continuing the Cheshire Year of Gardens campaign within the Arts programme contributing to the Cultural Olympiad.
•
Supporting the delivery of the Orford Park Sports Village project.
Appointing a dedicated 2012 coordinator for Cheshire and Warrington by April 2009.
•
Developing an Ambassadors Programme that will utilise past, present and future Cheshire and Warrington Olympians and Paralympians. Seb Coe at Cumberland Sports Arena, Crewe
CUMBRIA •
Cumbria Sport Partnership leading on achieving the Local Area Agreement target of a 1.33% increase in participation in physical activity, including the Active Cumbria campaign.
Providing training in higher level skills to meet the sport volunteering and coaching needs associated with the London 2012 Olympic Games and Paralympic Games, and other major regional events.
•
Strong engagement with the Cultural Olympiad, including ThickSpace_Fred, part of the Neon Attracters project.
Co-ordinating and using Higher Education (HE) student volunteers across the regional sport community, enhancing the skills and employability of Northwest graduates.
•
Cumbria Tourism developing products and marketing the AdCap brand to establish Cumbria as the destination of choice for adventure seekers.
The project has two complementary elements: •
Launching the Cheshire and Warrington 2012 framework, clearly setting out the opportunities for the sub-region around four themes business, the Cultural Olympiad, the visitor economy and sport and physical activity.
Phase One of the project commenced in July 2008. During this first phase, NWUA are working in collaboration with university colleagues and regional stakeholders to research the viability of developing and delivering higher-level skills provision. In addition, they will develop an HE database to help co-ordinate the use of student sport volunteers across the region.
•
The project aims to build on existing collaborations, firstly between individual universities and their sport community partners, and secondly between the HE sector and partners on the Northwest Steering Group for the 2012 Games. There is also the potential for a legacy beyond 2012, with the project providing an opportunity to develop and pilot a collective regional approach in the HE sector’s response to demand-led skills needs in this area.
Establishing a fund to support talented athletes who have aspirations of competing in the 2012 Games, working in conjunction with Local Authorities.
•
Building on aspirations for hosting Pre Games Training Camps either through the three facilities in Cumbria included in the London 2012 Pre Games Training Camp Guide - Kendal Judo Club, Sheepmount Athletics Track in Carlisle, and Hoops Basketball in Barrow – or through acclimatisation opportunities with training camps based in other areas of the Northwest.
•
Marking the Paralympic Handover with an awareness raising day hosted by Cumbria Sport Partnership, Inclusive Fitness Initiative, Cumbria Primary Care Trust and Carlisle Leisure, to promote opportunities for disabled people across Cumbria.
Cumbria: Adventure Capital
Details of the project and the NWUA members can be found at www.nwua.ac.uk.
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The 2012 Roadshow visits Manchester, August 2007
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In your area GREATER MANCHESTER •
Hosting 6 world events to mark Manchester’s Year of World Sport, further strengthening the city’s growing international reputation for sport.
•
Working under the umbrella of the Association of Greater Manchester Authorities with Manchester International Festival on a major arts development programme in the lead up to London 2012.
•
MERSEYSIDE •
Developing a clubs database which aims to raise awareness of sports facilities and increase participation, working alongside other County Sport Partnerships. The facility will be searchable through the online mapping service Google Maps.
•
Coordinating a series of activities within schools in Merseyside including the "Olym Kidz" programme (St Helens), and other Olympic-themed sports festivals.
Manchester Year of World Sport
Developing the Greater Manchester Sports Partnership, which has the largest team of competition managers outside of London. Part of a national framework to introduce competitive sport back into schools, the programme is set to bring 17,000 new young people into school competition over the next year alone.
•
•
Delivering the Greater Manchester Sport Unlimited programme, part of the national £36 million ‘Sport Unlimited’ initiative to get more children and young people taking part in sports outside of school. This 3-year programme is set to attract over 56,000 11-19 year olds into 10-week programmes in both traditional and less traditional sports.
Developing the new ‘Greater Manchester Championships’, involving competing teams of young people within each Greater Manchester local authority.
•
Establishing a bursary 2012 funding grants scheme to support talented athletes in Halton.
•
Developing a pilot programme, working with Liverpool John Moores University, to create a network of high quality sports clubs, supported by the student workforce. The programme will be shared with other higher and further education providers within and outside of Merseyside.
•
Constructing Sefton Water Sports Complex, a £7.5 million facility which will enhance Merseyside’s Paralympic infrastructure as well as increasing sports participation, and improve coaching and skills development.
Liverpool Aquatics Centre
•
Exploring opportunities for Merseyside’s six Local Authorities to improve access to facilities for talented athletes.
LANCASHIRE •
•
•
undertaken with the National Football Museum and the Football Association, and a focus on opportunities in 2012 including the Open Golf (Royal Lytham St Annes) and Preston Guild.
Focusing on communicating the opportunity presented by the Cultural Olympiad and the creation of legacy activities for Lancashire. Identifying the legacy sports for Lancashire as cycling and swimming. Celebrating the Cultural Olympiad through cultural legacy activity, work
•
Delivering a sporting legacy through three ‘sports village’ projects to create a new generation of regionally significant, high profile sports facilities for
Lancashire. These are likely to focus on swimming, cycling and cricket. •
Begining to develop a network of sports ambassadors to provide Lancashire’s 14 districts with an Olympic and Paralympic lead.
England’s Golf Coast
Sarah Storey Paralympic Gold medallist (Beijing 2008) and part of the British Cycling team based at Manchester Velodrome
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Northwest 2012 Roadmap The London 2012 Roadmap provides an overview of key events and milestones, both in the region and nationally, on the route to London 2012. The roadmap provides a more detailed breakdown for 2009 as plans and details for subsequent years are still in the planning stages. Ongoing activitiy
Northwest Business Network
National Skills Strategy for the hospitality, leisure, travel and tourism sector
Northwest Pre Games Training Camp Programme
Ongoing programme of London 2012 Executive visits to the Northwest
Event
Milestones
Games Time
Commence roll out of Northwest contributions to the Welcome to Britain project (Visit Britain/LOCOG)
August 2008
2009 24 Aug Olympic Handover
17 Sept Paralympic Handover
Launch of Get Set London 2012 Domestic Education Programme
Aug and Sept Launch of London 2012 Pre Games Training Camp Guide
20 Sept - 30 Nov Liverpool Biennial
26-28 Sept Launch of Cultural Olympiad (Open weekend and including major projects announcements)
15 Oct Northwest Annual 2012 Conference
Oct Publication of Northwest Annual Legacy Update
Oct Launch of nwbeinspired. com, the Northwest 2012 website
Oct Cheshire and Warrington 2012 Action Plan published
31 Oct Track Cycling World Cup, Manchester
Delivery commences of the Northwest Legacy Trust UK programme
Nov John Armitt, Chair of the ODA visit to the Northwest
28 Nov Charles Allen, Chair of Nations and Regions visits Cumbria
14 Dec BBC Sports Personality of the Year Awards, Liverpool
20 Dec 2012 Day
Launch Personal Best programme
2009
2010 Jan Closing celebrations of Liverpool 08 and Media Launch of WE PLAY (Northwest Legacy Trust Programme)
9-15 Feb European Mixed Badminton Championships, Liverpool
Q1 Delivery commences of Gold Standard Customer Service Northwest Pilot (to 2010)
Apr Free swimming initiative to commence
May Paralympic World Cup Manchester
Proposed Launch of Regional Sport Villages programme
Jul Manchester International Festival
By 27 July Foundations of Olympic Stadium complete. Work on seating structure and roof underway
By 27 July Foundations of Aquatics Centre complete with work on the building’s structure underway
By 27 July Work starts on foundations of Velodrome and Main Press Centre
By 27 July Building work underway on majority of the Olympic Village plots
27 July 3 years to go to the start of The Games
Sept Great North Swim, Windermere
17-20 Sept Commonwealth Fell Running and Ultra Running Championships, Keswick
Oct UCI Track Cycling World Cup, Manchester
20 Dec 2012 Day
Q2 - London 2012 International Education Programme
2010
2011 Feb Vancouver 2010 Winter Olympics and Paralympics
12-18 Apr European Individual Badminton Championships, Manchester
May Paralympic World Cup, Manchester
27 Jul 2 years to go to the start of The Games
Q3 Volunteer Programme launched
Sept Great North Swim, Windermere
3-14 Oct Delhi 2010 Commonwealth Games
Q4 UCI Track Cycling World Cup, Manchester
Q4 Liverpool Biennial
20 Day 2012 Day
2011
2012 Jul Manchester International Festival
27 Jul 1 year to go to the start of The Games
7-13 Sept Commonwealth Youth Games, Isle of Man
6 - 9 Oct World Skills 2011
Route for the Olympic Torch Relay announced
20 Dec 2012 Day
Preston Guild
2012
2013 Announcement of Paralympic Torch Relay route
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Q2 Olympic Torch Relay starts
Jul - Sept WE PLAY Expo
Jul Open Golf Championship, Royal Lytham St Annes
Core period for Pre Games Holding Camps
27 Jul - 12 Aug London 2012 Olympic Games
Olympic football, Old Trafford
31 Aug - 11 Sept London 2012 Paralympic Games
Q4 Liverpool Biennial
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What next?
Further Information
It is an exciting time for the Northwest in the run up to the London 2012 Olympic Games and Paralympic Games. The “Beijing Effect” gives us some indication of the potential for the 2012 Games to have a hugely positive impact, not just on the development of sport and physical activity, but also on culture, tourism, business and education in the region.
For more information please see the following:
Much is already taking place in terms of preparing to exploit these opportunities. As this publication shows, a range of innovative and inspiring projects are in progress and starting to engage communities in the Northwest, while yet more are still in the planning stages. It is vital that as local authorities, regional partners, businesses, or members of communities, we continue to work together in order to drive these initiatives forward. We hope this publication has inspired you to ‘Be Proud’ of what has been achieved in the Northwest so far, and to stay committed to our aspirations in the run up to London 2012.
Publications: Be Inspired – Northwest Legacy Framework for the 2012 Games www.nwda.co.uk/publications Websites: For information on the London 2012 Olympic Games and Paralympic Games: www.london2012.com For information on Northwest specific information: www.london2012.com/inyourarea For information on how the Northwest is engaging with the London 2012 Olympic Games and Paralympic Games: www.nwbeinspired.com For information on the London 2012 Business Network: www.london2012.com/business For information on CompeteFor: www.competefor.com For help in preparing your business for London 2012 business opportunities: www.businesslink.gov.uk/northwest To register for regional London 2012 business events: www.businesseventsfor2012.co.uk For information on Pre Games Training Camps: www.london2012.com/trainingcamps For information on the Government’s Legacy Action Plan - ‘Before, During & After’ : www.culture.gov.uk Contact details: enquiries@nwbeinspired.com northwest@london2012.com
This document is available in large print, braille, audio tape and the following languages; Bengali, Chinese, Gujarati, Somali, Urdu and Hindi. Please contact the Marketing Department on 01925 400100 31