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everyone’s 2012 Northwest Legacy Framework for the 2012 Games Update 2009
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contents INTRODUCTION 1.
Foreword
PROGRESS AND PLANS BY LEGACY THEME 6 6
Sporting legacy
10
Economic legacy
17
Social legacy
25.
Summary of Northwest legacy ambitions
WHAT HAPPENS NOW? 29.
Northwest 2012 Roadmap
31.
Get Involved
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SINCE ‘BE INSPIRED’ – THE NORTHWEST LEGACY FRAMEWORK FOR THE 2012 GAMES - WAS LAUNCHED IN MAY 2007 THE REGION HAS MADE FANTASTIC PROGRESS NOT ONLY IN DELIVERING OUR AMBITIOUS VISION TO HELP SUPPORT THE DELIVERY OF AN INSPIRATIONAL LONDON 2012 OLYMPIC GAMES AND
PARALYMPIC GAMES IN 2012, BUT ALSO IN GENERATING A POSITIVE LEGACY FOR THE NORTHWEST. It is with great thanks to our many partners,
Many important lessons have also been
led by the Northwest Steering Group for the
learnt since we started on this journey
2012 Games, that we have already
and it’s clear that as a region we have to
managed to demonstrate how the region
remain focused in our work if we are to
can capitalise on this once-in-a-lifetime
achieve our vision. Lessons from previous
opportunity. One of the most positive
Games tell us that we must be ready if
elements is that we can genuinely see how
we are to fully capitalise on the benefits.
The Games is touching all areas of the
With 3 years to go, this is the right time to
region, from Carlisle to Crewe, helping to
make important decisions about what is
create sporting, social and economic
in it for you and to plan accordingly.
benefits across the Northwest. I hope that you find this third annual Northwest businesses are contributing
Northwest 2012 publication helpful in
significantly to the construction on the
identifying how you can be inspired and
Olympic Park that will be the centrepiece for
get involved.
an inspirational Games in 2012, whilst in the last year we have also seen the launch of our region-wide WE PLAY cultural legacy programme, and the signing of our first Training Camps agreements.
Andy Worthington Chair of the Northwest Steering Group for the 2012 Games and Chair of the North West Sports Board
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THROUGH THE WORK OF THE NATIONS AND R EGIONS GROUP AND THE NORTHWEST STEERING GROUP, THERE’S CLEAR EVIDENCE THAT THE LONDON 2012 OLYMPIC GAMES AND PARALYMPIC GAMES ARE REALLY COMING TO LIFE. Already, a significant number of Northwest
market itself on the world stage' and this I
companies have registered on CompeteFor,
would reinforce as true not just for Cumbria,
and are winning Games-related contracts,
but for the Northwest and UK as a whole.
while over 400 of the region’s schools and colleges have registered for the London 2012 Education Programme, Get Set. The Northwest was also the first region to sign agreements to host Pre Games Training Camps. This includes Australia Swimming who have signed a long-term deal which will see them train at Manchester Aquatics Centre for at least three major competitions
In the past year London 2012’s Open Weekend has lit up the country again with a series of events enabling access to excellence in the arts, culture and sport. London 2012 Open Weekend enables everyone to share in the excitement of the Games, be inspired, get involved, unleash creativity and try something new.
until the Glasgow 2014 Commonwealth
The Northwest is working hard to maximise
Games.
the benefits of The Games. Celebrate the
I was last in the Northwest in November 2008 visiting Kendal Judo Club, the
achievements of the region’s journey to 2012 so far and keep up the good work.
Cumbria 2012 Steering Group’s ‘Rising to the Challenge of London 2012’ Conference, and the Cumbria Sports Awards. Brendan Jameson of the Steering Group opened the conference by saying, 'This is the biggest opportunity Cumbria will ever have to
Charles Allen Chair, London 2012 Nations and Regions Group
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Where we are now SINCE ‘BE INSPIRED’, THE NORTHWEST LEGACY FRAMEWORK, WAS LAUNCHED IN 2007 THE REGION HAS EMBRACED THE VISION FOR THE LONDON 2012 OLYMPIC GAMES AND PARALYMPIC GAMES. The progress we have made as a region to date demonstrates that the benefits can be felt not just in London, but across the whole of the UK. Beijing 2008 and the Olympic and Paralympic Handovers provided a great inspiration to build upon. For the Northwest, 2009 brings the next important phase of work. This is to consolidate our partner engagement and to continue to deliver success in a number of areas of our programme, building on our success in business, culture and securing Pre Games Training Camps.
TRAINING CAMP AGREEMENTS SIGNED WITH 17 COUNTRIES THAILAND, OCEANIA AND SWIMMING AUSTRALIA
92 FACILITIES LISTED IN LONDON 2012’S PRE GAMES TRAINING CAMP GUIDE FOR OLYMPIC AND PARALYMPIC SPORTS – ONE OF THE HIGHEST IN THE COUNTRY.
OVER 480 SCHOOLS REGISTERED ON LONDON 2012’S EDUCATION PROGRAMME ‘GET SET’
OVER 4,200 NORTHWEST BUSINESSES REGISTERED ON COMPETEFOR
OVER 86 NORTHWEST COMPANIES HAVE WON GAMES-RELATED CONTRACTS
LAUNCH OF
WE PLAY, THE £10M CULTURAL LEGACY PROGRAMME FOR THE NORTHWEST
Jonathan Edwards and Oceania National Olympic Committees
Our vision - England’s Northwest will contribute to the finest Olympic Games and Paralympic Games the world has ever seen, using the Games as a catalyst to achieve the maximum economic, sporting, health and social benefits, and provide our people with opportunities to engage with the pride, passion and spirit of London 2012.
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Creating a Legacy The Northwest legacy aspirations mirror those of the Government and the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG). These shared ambitions are summarised below:
Government’s Legacy Promises1
London 2012 Nations and Regions Ambitions 2 3
To make the UK a world leading sport nation
Sporting - increased levels of sporting participation and physical activity
To inspire a generation of young people
Social - greater levels of engagement, participation and inspiration across the UK, leading to social and community development
To demonstrate the UK is a creative, inclusive and welcoming place to live in, to visit and to do business in Economic - economic added value across the UK To make the Olympic Park a blueprint for sustainable living
Since the launch of ‘Be Inspired’, the Northwest legacy themes have been broadened to take into account new developments and priorities. These include:
• YOUNG PEOPLE AND EDUCATION Given the emphasis on inspiring a generation of young people, this area of work has now been acknowledged as a specific workstream. The Northwest Headteachers 2012 Strategic Group will be responsible for championing this.
• HEALTH AND WELLBEING NHS Northwest is working to capitalise on the broader health improvement opportunities created by the Games through the creation of a Health Sub-Group for 2012 Legacy. With senior representation from Primary Care Trusts across the Northwest, this group will be responsible for driving forward the regional health legacy agenda.
• SKILLS AND EMPLOYMENT A Skills and Employment Framework for Action has been developed, led by the NWDA along with the Learning and Skills Council (LSC) and JobCentrePlus. This outlines the opportunities and key programmes of activity which will help to generate skills and employment benefits from London 2012 in the Northwest.
• COMMUNICATIONS AND ENGAGEMENT To ensure maximum engagement across the region, a range of communications activity continues to be developed by regional partners, particularly around the London 2012 Inspire Programme and Open Weekend.
Achieving the Vision Section 5 summarises the Northwest’s legacy aspirations, under the outcome areas of Sporting, Economic and Social. The table clarifies the key performance indicators which we will measure to evaluate our success, and aligns the programmes and projects that will help us achieve these outcomes. A number of projects cut across different themes, many of which are still under development. Improved partnership working across sectors will be a key part of the region’s 2012 legacy. The following sections of this publication highlight progress and future priorities under each of the outcome areas.
1. Source – ‘Before, During and After: Making the most of the London 2012 Games’, Department of Culture, Media and Sport, 2008. 2. The London 2012 Nations and Regions Group has been established to maximise the engagement and benefit across the UK from London 2012. Each NRG member chairs a task force bringing together representatives across their nation or region. Within the Northwest, this is the Northwest Steering Group for the 2012 Games. 3. Issues around equality, diversity and sustainability will be mainstreamed across these outcome areas.
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THE LONDON 2012 INSPIRE PROGRAMME The Inspire programme is an opportunity for individuals and organisations across the UK to be part of the London 2012 Games - now. The programme is a non-commercial ‘endorsement’ enabling projects and events to capitalise on the association with London 2012. It includes vibrant, exceptional projects and events inspired by the Games, connected to Sport, Culture, Education, Sustainability, Volunteering and Business. A number of projects in the Northwest have already received the Inspire Mark and these are highlighted within this document. In the Northwest, the programme will be further supported with the appointment of an Inspire Programmer who will be in post later in 2009. Further information on the Inspire Programme can be found at www.london2012.com/beinspired
Reach for the sky, Carlisle
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Progress to date
Sporting Legacy ‘INCREASED LEVELS OF SPORTING PARTICIPATION AND ACTIVITY AS A RESULT OF THE GAMES’ LONDON 2012 WAS A KEY DRIVER FOR THE DEVELOPMENT OF SPORT ENGLAND’S NATIONAL STRATEGY TO CREATE OPPORTUNITIES FOR PEOPLE OF ALL AGES AND ABILITIES TO PLAY SPORT IN EVERY COMMUNITY. ‘Grow, Sustain, Excel’ supports both the Government’s and Nations and Regions’ legacy objectives for London 2012 and will lay the foundations for the UK to become a world-leading sporting nation. Taking lead responsibility for community sport, Sport England works alongside the Youth Sport Trust and UK Sport, which focus on school sport and elite sport respectively. Good progress has been made in establishing key partnerships to drive forward this overall legacy ambition for sport in the Northwest. Sport England is the strategic lead for sporting legacy, whilst NHS Northwest is taking a lead on physical activity and the broader health and wellbeing agenda. A Northwest Health Sub-
Group, with senior level Primary Care Trust representation, is also being formed to examine and drive forward key priorities on this agenda. In November 2008, results from Sport England’s national Active People 2 survey showed that the Northwest had witnessed the third highest increase in sport participation across the 9 English regions, rising by 0.7% (48,300 people) between 2005/06 and 2007/08. This figure rises further to 1.5% (91,900 people) when the sports participation indicator is applied (excluding recreational walking and infrequent recreational cycling). The increase was also underpinned by a 0.5% rise in sports volunteering. Seb Coe visits the 2009 Merseyside Primary Games
DEVELOPING SPORTING ASSETS To capitalise on the opportunities and level of interest created in sport by London 2012, the region is also working to develop its sporting assets. To facilitate this, the following projects and initiatives have been developed: •
The creation of a strong Sport and Physical Activity Alliance (SPAA) structure, embedded across the Northwest, which will continue to be supported by the five County Sport Partnerships. New core funding from the Department of Health will support this
agenda to fit alongside the sports development vision and plans. •
Investment of over £2.5 million for a network of Club Development Officers and a club database mapping 10,000 sports clubs in the region.
•
The infrastructure required to grow skills across the region including the National Skills Academy, Workforce Development Officers, a coach agency pilot and a £2 million investment towards coach qualification support programmes.
•
The development of Sports Unlimited, a £1.4 million initiative being rolled out across the Northwest to develop a wide range of sports and encourage young people to take part in five hours of sporting activity per week.
•
The publication of a Northwest Sports Facilities Evidence Base to identify future needs and to help organisations provide a strong business case for investment.
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Sporting Legacy FUTURE PRIORITIES To embed a vibrant sporting culture within our communities, future priorities for Sport England and partners are to: •
Support the National Governing Bodies of Sport (NGBs) to deliver on their Whole Sport Plans (2009-13) in the Northwest.
•
Highlight London 2012 as a way of engaging communities in sport, working closely with NGBs and within SPAA networks.
•
Support ‘flagship’ 2012-inspired sports projects which have the opportunity to make a significant impact across the region including cycling, football and Cumbria’s ‘Adventure Capital’ programme.
•
Promote links between local and regional community sports activities, and London 2012 activities, to raise the profile and significance of community sport.
•
Encourage employees to advocate London 2012 objectives and associated regional activities amongst their networks.
To achieve these aims, stakeholders across the region have an important role in both understanding and contributing towards achieving a world-class community sports system. This will involve sharing intelligence and best practice to improve
community sports infrastructure, along with coordinating resources. It is also vitally important that regional partners continue to celebrate and promote the Northwest’s sporting success, as we move forward to London 2012.
UNIVERSAL FREE SWIMMING THE GOVERNMENT’S FREE SWIMMING INITIATIVE IS A VITAL PART OF WIDER PLANS TO SECURE A LONGTERM LEGACY FROM LONDON 2012 - AND TO GET TWO MILLION PEOPLE MORE ACTIVE AND HEALTHY. AS SUCH, THE INITIATIVE HAS BEEN RECOGNISED THROUGH THE LONDON 2012 INSPIRE PROGRAMME. Wigan Borough Council was the first local authority in England to provide free swimming for children aged between 5-16 and adults aged 60 and over. Since then, Wigan has introduced universal free swimming for all age groups living within the Borough. The initiative is helping to overcome the cost barrier associated with low participation rates, particularly amongst specific target groups and, as of June 2009, over two months into the project, 44,606 people had registered for free swimming. The project is led in partnership by Wigan Borough Council and NHS Ashton, Leigh and Wigan, and delivered by Wigan Leisure & Culture Trust.
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Progress to date
PLAYGROUND 2 PODIUM EVENT PILOT IN MERSEYSIDE A framework to inspire a new generation of British Paralympians, building on the success of Beijing 2008, is being implemented nationally. The ‘Playground 2 Podium’ initiative aims to create opportunities for disabled young people to participate and excel in sport. Merseyside is just one of a handful of county sports partnerships to run a pilot County Athlete Assessment Day which took place at Wavertree Sports Park (Liverpool) in June 2009, coinciding with a wider visit to the region by Seb Coe, Chair of LOCOG. As part of the event, almost 100 young disabled people aged between 14-19 had an opportunity to take part in a number of different sports specific to their disability, and have their skills and competencies assessed by National Governing Body staff. As well as providing sport specific testing, the day also aimed to inspire and offer guidance to both young people and their parents/carers. It is hoped that as a result of attending, young, talented and gifted individuals will be given sports-specific National Governing Body-led coaching.
DELIVERING A LEGACY OF INNOVATIVE NEW COMMUNITY SPORTS FACILITIES Within the Northwest there are examples of innovative new community sports facilities being developed that will form a key part of the 2012 legacy for sport and physical activity.
LEIGH SPORTS VILLAGE In May 2009 Her Majesty the Queen formally opened the 10,000-seater Stadium which is part of the evolving Leigh Sports Village. The £83 million partnership development provides a wide range of facilities including an athletics arena, two 3rd generation synthetic pitches and grass pitches, sports centre, gym and swimming pool, Sixth Form College, learning centre for adults with special needs and health related facilities. The collective site is a model "Sport Village", and the wide range of partners are determined to maximise its potential as part of the 2012 Legacy Plans for the Northwest.
THE GOLD FACTOR THE GOLD FACTOR INITIATIVE AIMS TO MAKE THE FOOTBALL LEAGUE THE MODEL FOR A NEW WAY OF COMMUNICATING PRIDE AND PASSION – NOT ONLY IN FOOTBALL – BUT ACROSS ALL SPORTS. The initiative plugs into the community engagement activity of Football League clubs, to drive an increase in sports participation and talent identification. Based upon the Newham Sports Academy pioneered by Tessa Sanderson, it enables participation in new or challenging sports. The concept, which is being piloted in Preston, has now been adopted by the local school sport partnership for its gifted and talented multi-skills assessment events. As a result, April 2009 saw the first Gold Factor ‘Talent Academy’, involving all High Schools in Preston taking part in cycling, football, athletics and leadership activities. The initiative resulted in around 180 talented pupils being identified from the top 5% of the city-wide gifted and talented register. More than 60 pupils subsequently joined clubs as a result of the day. The Football League Trust intends to roll out Gold Factor nationally, continuing with Preston, Blackpool and Oldham Athletic Football Clubs.
Her Majesty the Queen at Leigh Sports Village
ORFORD PARK In Warrington the Orford Park project is another example of a ‘Sport Village’, delivering health, education and lifelong learning services integrated with high quality sport and leisure facilities. Indoor facilities will include an 8 lane 25m pool, sports hall, activity studios, squash courts, health and fitness provision, library, ICT facilities and exemplar facilities for delivering the 14-19 diplomas. Externally, a range of grass and synthetic pitches are located alongside walking and cycling paths. The facilities will encourage an increase in local physical activity participation and provide high quality training opportunities for talented athletes. The facility is due to open in November 2011, with a replacement Sports College following in 2013 through the ‘Building Schools for the Future’ programme.
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Sporting Legacy
Progress to date
PRE GAMES TRAINING CAMPS AS THE UK’S LEADING SPORTING REGION, THE NORTHWEST IS HOME TO A RANGE OF WORLD-CLASS SPORTING VENUES AND FACILITIES, ALONG WITH A TRACK RECORD OF HOSTING MAJOR SPORTING EVENTS AND EXCELLENT COMMUNICATIONS INFRASTRUCTURE. A marketing strategy to attract teams to the Northwest is being implemented, with the region amongst the first to secure agreements with Olympic and Paralympic teams. These include: •
Thailand Olympic and Paralympic Teams have signed an agreement on Sport Co-operation with the World Academy of Sport, the NWDA and Manchester City Council. In addition to Pre Games Training opportunities this will help to develop education programmes for sports authorities in Thailand, such as Sport Management courses, as well as wider cultural exchanges between Thailand and the Northwest.
•
The Oceania National Olympic Committees have signed an agreement with the region for a long-term partnership, working towards London 2012 and beyond to the 2014 Commonwealth Games. Encompassing the 15 Pacific Island nations, this will involve athletes being integrated into existing club structures on long-stay programmes, intensive training visits, preparation camps, and support for the development of sporting infrastructure. In July 2009, Fiji and Palau Swimming Federations (in Oceania) held a training camp at Liverpool Aquatics Centre prior to the 2009 FINA World Swimming Championships in Rome.
Thailand sign up to the Northwest
In January 2009, Swimming Australia signed a five-year agreement with a consortium of Northwest organisations, led by Manchester City Council and the NWDA, to use Manchester as their training base before the 2009 FINA World Swimming Championships in Rome, the London Olympic Games in 2012 and the 2014 Glasgow Commonwealth Games. As the first major international training camp related to London 2012, the project team in Manchester and the region worked hard to ensure that as much local benefit as possible was delivered by the training camp. Three carefully targeted events were planned to celebrate and promote the partnership including:
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•
A five-year commitment by the Australian national swimming squad, Swimming Australia to use Manchester as its official European training base.
Hosting Pre Games Training Camps has the potential to create numerous benefits for the region including the communities in areas which are hosting teams. These range from direct and indirect economic impacts, sports development and community engagement initiatives, cultural and educational exchanges, and opportunities for volunteers.
-
A business networking event for both Australian businesses and businesses with strong links to Australia, attended by Paul Deighton, Chief Executive of LOCOG.
-
A seminar with over 150 regional swimming coaches to help them learn from world-class coaches and develop long-term professional connections.
-
A relay race held between Manchester schools with the Australian swimming team, providing students with a rare opportunity to meet world-class athletes.
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Progress to date
Economic Legacy ‘ADDED ECONOMIC BENEFIT ACROSS THE UK FROM HOSTING THE GAMES’
BUSINESS Northwest companies continue to benefit from business being generated from London 2012, building upon the region’s strong pool of companies that have supplied other major sport infrastructure projects and events. Highlights to date include: • Over 4,200 Northwest companies have registered on CompeteFor, the service linking businesses with London 2012 contract opportunities, 77% of which are SMEs. Just over 400 Northwest companies have been shortlisted for contracts as a result. • At least 86 Northwest companies have won direct and indirect Games-related contracts. This has included winning work to supply London 2012 contractors building the Olympic Stadium, Aquatics Centre and various infrastructure works across the Olympic Park. • 1,000 regional businesses have registered on CompeteFor to improve
their ‘fit for supply’ capabilities via Business Link Northwest. • 19 business events have been delivered to inspire regional businesses to compete for opportunities arising from London 2012. Attended by over 1,350 businesses, topics included Public Sector Tendering, Marketing, Understanding Sustainability and Opportunities for Creative & Digital Industries, attended by Alex Balfour (Head of New Media at LOCOG). • An event held alongside the European Badminton Championships (Liverpool) to help Northwest businesses to understand the wider major sporting event market. • Helping Northwest businesses meet the sustainability requirements of London 2012 by improving their business practices and reducing their environmental impact, through the Agency-funded ENWORKS programme.
John Armitt, Chair of the ODA (left), visits Watson Steel in Bolton
• A visit by John Armitt, Chair of the Olympic Delivery Authority (ODA), who outlined the opportunities linked to London 2012 and how regional businesses can compete for contracts. This also included a visit to two companies that have won London 2012 contracts – Watson Steel (Bolton) and Korec (Liverpool). • A tour of the Olympic Park with regional businesses, where they had the opportunity to meet ODA representatives and key Tier 1 & Tier 2 contractors.
CONTINUING BUSINESS SUCCESS By Autumn 2009, it is expected that LOCOG will begin to increase their procurement of activity as contracts flow down the supply chain of major contractors building on site. This is likely to provide opportunities within sectors such as digital and creative, food and drink, sport and logistics. The NWDA will work with Business Link Northwest to ensure support offered is targeted at those companies aligned to emerging opportunities. In addition, the Agency will continue to support a programme of business events to explore the opportunities around these themes and ensure that Northwest businesses are equipped to compete for, and win, related contracts.
10%
13% 3%
Greater Manchester - 44 Lancashire - 19
22%
Cheshire - 11
52%
Merseyside - 9 Cumbria - 3
Figure 1: Sub-regional breakdown of companies winning work from London 2012 (direct & indirect work)
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Economic Legacy NORTHWEST COATINGS COMPANY SECURES LONDON 2012 WORK BOLTON-BASED FIRM LEIGHS PAINTS HAD TRACKED POTENTIAL BUSINESS OPPORTUNITIES FROM THE MOMENT LONDON WAS ANNOUNCED AS HOST CITY IN 2005. The company identified bidding for work as a priority and then registered on CompeteFor. Since then, it has been successful in winning a contract to provide a range of coatings for the steel frame of the main Olympic stadium. The company, which employs 260 people worldwide, is a supplier to Watson Steel, another Bolton-based company which is supplying steelwork for the stadium. It was through its links with this firm that Leighs Paints was able to capitalise on the opportunity to provide anti-corrosive and fire protection for the steel frame, safeguarding jobs as a result. Leighs Paints owes its success to registering with CompeteFor and attending a CompeteFor event in London for businesses interested in tendering for London 2012-related opportunities.
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MERSEYSIDE COMPANY WINS KEY CONTRACT A national equipment and support services company with its head office in the Northwest has won a key contract to provide rental equipment, building supplies and training to firms working on the Olympic Park. After registering its interest through the CompeteFor website, Merseyside-based Speedy Hire (part of the Construction Site Solutions consortium) came first in a tendering process to run the facility, which will be one of two centres at the Olympic Park in Stratford. The contract follows earlier wins by the company in relation to London 2012, including supplying and maintaining equipment and temporary accommodation at the site. The company has also opened a dedicated safety depot in East London to support construction and infrastructure projects for the Games.
The Olympic Stadium, Stratford
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Progress to date
SKILLS AND EMPLOYMENT SKILLS AND TRAINING DEVELOPMENT IS CRITICAL IN ENSURING THE SUCCESSFUL STAGING, SHOWCASING AND LEGACY OF THE GAMES. To raise skills levels in the Northwest and help to engage people in Games-related volunteering, the NWDA along with the Learning and Skills Council (LSC) and JobCentrePlus jointly commissioned the development of a 'Skills and Employment Framework for Action' for the Northwest. The Framework sets out priorities including raising awareness, encouraging engagement and consulting on ideas and opportunities. It was developed in close consultation with regional partners and priorities will be taken forward via a specific working group of partners. One of the key considerations in reviewing opportunities for the skills sector is recognising that a number of initiatives across other legacy themes are underpinned by skills, particularly in relation to Business, Sport, Culture, Volunteering and Tourism.
PERSONAL BEST Personal Best is a pre-employment programme designed to use London 2012 to help people back into work, improve their skills, lift their aspirations and create new life or career choices. The programme uses the potential prospect of becoming a Games Time Volunteer in 2012 as an inspiration to attract eligible people to undertake a Level 1 qualification, start volunteering and ultimately move into employment, further training and sustained volunteering. In the Northwest beneficiaries can become involved in the initiative, linking with other opportunities for volunteering, in addition to 2012. This could be via volunteering with local sports clubs or Cultural Olympiad events amongst others. The project is due to start in December 2009 and will support over 640 people in receiving training to obtain the Level 1 Award for Personal Best. The programme is funded by the Learning & Skills Council (LSC).
DEVELOPING LEADERSHIP POTENTIAL During the year, the NWDA commissioned a feasibility study for a Leadership and Management Programme, designed to meet the needs of businesses interested in accessing opportunities associated with London 2012 and other large-scale events. The study involved researching and analysing the needs of 60 companies, and developing and evaluating the programme. Analysis showed that while 79% of businesses surveyed identified skills as a significant factor influencing the progress of their business, 82% recognised there were barriers to undertaking more leadership and management development activity, either due to time or cost restraints. 36% also reported some development needs connected to London 2012. The study recommends that further consideration should be given to developing bespoke intensive support and mentoring for organisations with clear potential for supplying major sporting events. As it is also likely that London 2012 will be a catalyst for inspiring companies to consider diversifying into the sport events market, the NWDA will work with Business Link Northwest and the LSC to ensure greater integration of the Train 2 Gain programme into the package of support offered to Northwest companies preparing for London 2012.
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Economic Legacy
MAJOR EVENTS THE NORTHWEST HAS KEY STRENGTHS IN ATTRACTING AND HOSTING MAJOR SPORTING AND CULTURAL EVENTS, WHICH CONTINUE TO MAKE A SIGNIFICANT ECONOMIC IMPACT TO THE REGION. Liverpool’s year in the spotlight as European Capital of Culture 2008 clearly demonstrated the power of large-scale events as a catalyst for regeneration and improving the image of the region. To complement Capital of Culture, each sub-region celebrated a themed year based on its unique strengths. Manchester chose to highlight its most significant year of international sport ever with a ‘Year of World Sport’, hosting 6 major sporting events including the Hi-Tec World Squash Championships and the UCI Track Cycling World Championships. Research confirmed these events attracted over 317,000 visitors to the city and generated £23 million of net economic impact to the Manchester area, along with providing social and participatory benefits for community and youth groups across the city and the Northwest. 2009 has so far seen the region play host to several other major sporting events including: European Badminton Team Championships (Liverpool), BT Paralympic World Cup and LEN European Waterpolo Nations Cup (Manchester), British Masters Showjumping (Chester) and the launch of Lakes Alive (Cumbria), as part of WE PLAY, the Northwest cultural legacy programme for London 2012.
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FUTURE EVENTS A number of major events will be taking place throughout 2009/10 including: Lakes Alive, Cumbria European Tour Beach Volleyball, Blackpool SWATCH FIVB World Junior Championships (Beach Volleyball), Blackpool Great North Swim, Windermere Tour of Britain Cycle Race, Blackpool Davis Cup (GB v Poland), Liverpool UCI Track Cycling World Cup Classic, Manchester UCI Paracycling World Track Championships, Manchester Soccerex European Forum, Manchester European Individual Badminton Championships, Manchester Further ahead, the NWDA is working closely with Preston City Council to develop its plans for the Preston Guild in 2012, a unique celebration which takes place every 20 years.
UCI Track Cycling World Cup, Manchester
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Progress to date
BT PARALYMPIC WORLD CUP The BT Paralympic World Cup was created to provide an annual World Class Multi-Sport Disability Event for elite international athletes, bridging the gap between the four-yearly Paralympic Games. In conjunction with the International Paralympic Committee and ParalympicsGB, four sports - Athletics, Swimming, Track Cycling and Wheelchair Basketball have been staged each year in Manchester since the Paralympic World Cup’s inception in 2005. The event has since grown in both size and stature and 2009’s extended programmes in the Track Cycling and Swimming competitions meant a stage was provided for over 400 of the world’s top athletes to compete over six days. Manchester was also highlighted on an international stage with global television coverage beamed live from its Aquatics Centre. At the 2008 Beijing Paralympics over 270 medals were won by BT Paralympic World Cup athletes. Partners in the event included UK Sport, Manchester City Council and the NWDA.
OTHER LINKED DEVELOPMENTS: 1. SPORTS DEVELOPMENT
2. TALENT ID AND TASTER DAY
Manchester City Council uses the BT Paralympic World Cup as a catalyst for sports development opportunities for young people with a disability. The 2009 event featured Activity Zones providing information and opportunities for taster activities for disabled spectators of the BT Paralympic World Cup. This ensured that potential disabled performers were signposted into the right club or environment for them to succeed whether it be recreationally, competitively, volunteering or in an officiating capacity.
This is a scheme to identify future elite Paralympic talent plus a grass roots programme to promote Paralympic sport participation within the Northwest. The Talent ID Day involved pre-identified athletes screened by ParalympicsGB trying out a number of different sports. The Taster Day was a much broader activity working with disabled children from across the Northwest.
3. IPC/WORLD ACADEMY OF SPORT EDUCATION PROGRAMME During the BT Paralympic World Cup, the World Academy of Sport and International Paralympic Committee (IPC) announced the creation of the IPC Academy at the Manchester Business School. The new initiative aims to improve educational standards within sport throughout the Paralympic Movement, providing an educational centre in touch with trends and developments. As well as providing worldclass support and programmes, the Academy will also help Paralympic athletes to perform at their personal best.
Activity Zones at the BT Paralympic World Cup
The first programme as part of the IPC Academy coincided with the BT Paralympic World Cup and was attended by representatives from National Paralympic Committees from across the world.
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Economic Legacy
GREAT NORTH SWIM CUMBRIA WILL BE BUILDING ON THE SUCCESS OF LAST YEAR’S INAUGURAL GREAT NORTH SWIM AT WINDERMERE, AN EVENT WHICH GENERATED AN ECONOMIC IMPACT OF £45 MILLION. This year sees the event double in size to 5,000 participants, catering for both Olympic swimmers as well as novices.
• Development of a cultural programme including links with the Lakes Alive programme.
The September 2009 event is a one mile open water challenge, and forms part of ‘Great Swim’, a new series of mass participation televised events, attracting some of the best swimmers in the world.
• Enhancement of tourist information regarding Cumbria’s ‘Adventure Capital’ programme and other tourist facilities.
Other developments linked to the Great North Swim include: • New sustainable transport facilities to the event such as sailing, improved information on other public transport and car parking and improved on-site recycling facilities.
• Organised visits to local schools by high profile swimmers to encourage schools to sign up to the Get Set education programme, and to participate in swimming more generally. • Exploring business opportunities around the promotion of local produce, particularly with ‘Made in Cumbria’ and other relevant partners.
Great North Swim 2008
TOURISM AND THE VISITOR ECONOMY
WELCOME TO BRITAIN A key focus for the NWDA and the five sub-regional Tourist Boards is to use the opportunities of London 2012 to help grow the £13 billion visitor economy in the Northwest. To drive this vision forward, the region is working to implement VisitBritain’s ‘Welcome to Britain’ strategy. This sets out to improve the welcome for overseas visitors, focusing on a number of key themes including improving perceptions of Britain, providing fully accessible facilities and information, and driving up customer service. The region is also continuing to pursue Quality and National Skills Strategy targets, as a means of improving the profitability of tourism businesses and the image of the Northwest. Liverpool Waterfront
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MANCHESTER AIRPORT WELCOME IMPROVEMENTS PROMISE As an international gateway to the UK, Manchester Airport will play a vital role in delivering visitors, spectators and athletes in the run up to London 2012. The airport has recently invested approximately £80 million in improving its security processes and enhancing the retail and catering services at its terminals. Investment in its terminals will continue over the next few years. Working in partnership with Marketing Manchester and the NWDA as a pilot for the ‘Welcome to Britain’ initiative, Manchester Airport is developing a strategy to improve the welcome it provides, making the arrivals process and customer journey easier, whilst creating a truly ‘Manchester welcome’ for all visitors.
OTHER LINKED DEVELOPMENTS: NATIONAL SKILLS ACADEMY ‘SMILES OF BRITAIN’ CAMPAIGN The NWDA and sub-regional Tourist Boards are supporting this initiative, launched at the end of May 2009 to promote excellent customer service. Recent winners at the five Northwest Tourist Boards’ annual awards ceremonies will be highlighted on the Smiles of Britain website. The Northwest will be seeking to gain recognition for excellent customer experiences. The campaign will be linked to a programme of customer service training, master classes and mystery shopper visits, with announcements to be made throughout the year.
IMPROVING ACCESSIBILITY IN CUMBRIA A key aspect of demonstrating world class standards and service in the run up to London 2012 is ensuring full accessibility to Cumbria and the Lake District in terms of visitor accommodation, attractions, places to eat and drink, and places to visit. To help drive this forward, for the first time, Cumbria Tourism has been issuing specific disability self-assessment questionnaires to all of its members. This information will then be clearly available to visitors researching and booking accommodation through the website www.golakes.co.uk. To date, over 1,000 questionnaires have been received.
Cumbria - The Lake District
FUTURE PRIORITIES: Exploring Tourism Marketing Opportunities To ensure the Northwest’s visitor economy is fully equipped to take advantage of the tourism opportunities presented by London 2012, the Agency and sub-regional tourist boards are developing a regional tourism marketing action plan, which aims to position the Northwest as a ‘must see’ destination for London 2012 visitors before and after The Games. Activity is split into two main areas and includes: •
Maximising opportunities with the Cultural Olympiad, identifying and celebrating Olympic competitors and highlighting key sporting themes to feed into wider tourism messaging.
•
Providing information and contributing to activity being delivered by national tourism agency VisitBritain. This will include collation of key regional images and hosting press visits, as well as working with Visit Britain to target travel trade, corporate sponsors and sports agents.
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Social Legacy ‘GREATER LEVELS OF ENGAGEMENT, INSPIRATION AND PARTICIPATION ACROSS THE UK LEADING TO SOCIAL AND COMMUNITY DEVELOPMENT’
CULTURE The Cultural Olympiad is now a year into its vision to showcase the UK’s excellence in the performing arts and creative industries, giving communities across the country the opportunity to get involved. Continuing up to 2012 and beyond, the Cultural Olympiad aims to put culture at the heart of the Games, leaving a strong legacy for the UK. With a vibrant and engaging cultural sector, the Northwest is well placed to build on its strengths and maximise opportunities around engaging new audiences, building community involvement, delivering stronger cultural programmes and attracting additional visitors to the region. Working across a range of partnerships, a number of successful cultural programmes have been delivered over the past year.
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Reach for the sky, Bowness
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WE PLAY Launch, Manchester Velodrome
MARCH 2009 SAW THE LAUNCH OF THE NORTHWEST CULTURAL LEGACY PROGRAMME FOR THE GAMES - WE PLAY - CHOSEN TO REFLECT THE NORTHWEST’S STRENGTHS IN AREAS INCLUDING COMMUNITY, PARTICIPATION AND CREATIVITY. A Legacy Trust UK-funded project led by Arts Council England, North West on behalf of regional partners, the programme spans new cinema and digital culture, street arts and youth engagement in culture and sport, integrating year-round public events, community programmes and the development of new work up to December 2012. The programmes which make up WE PLAY include:
LAKES ALIVE A programme of world-class arts and performance events running across Cumbria, Lakes Alive launched in May 2009 with Reach for the Sky – a series of six international live aerial spectacles in Bowness-on-Windermere, Carlisle, Penrith, Barrow, Maryport and Whitehaven, attended by over 43,000 people. A quarter of these were visitors to the area and, importantly, a significant percentage of those attending events either never or rarely participated in arts events (40%). The programme, which has been awarded the Inspire Mark, continues into the summer with a season of Cumbria-wide events and culminating in Kendal’s annual Mintfest street arts programme. Lakes Alive is delivered in partnership with Kendal Arts International (KAI) and Manchester International Arts.
ABANDON NORMAL DEVICES
NEW CULTURAL JOURNEYS A major youth led culture and sport programme for the Fylde Coast and Lancashire. The programme will be web based and will produce a series of outdoor routes and trails linked to cultural events and cycling on the coast. The programme aims to further plans for the development of a Youth Expo in 2012 as part of WE PLAY.
DJ Spooky
A regional festival of new cinema and digital culture, the Abandon Normal Devices programme launched a call for submissions of moving image artworks during the year. The festival of screenings and events in cinemas and alternative venues will take place between 23 - 27 September 2009. Two trailblazers were hosted in April in Manchester and Liverpool to promote the festival, along with a regional launch at FACT in Liverpool (June 2009). Abandon Normal Devices is being delivered in partnership with FACT, Liverpool, Cornerhouse in Manchester and Folly in Lancaster.
It will be delivered in partnership with Lancashire County Council, Blackpool Borough Council and Creative Lancashire.
Forest of Bowland, Lancashire
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Social Legacy
CULTURAL OLYMPIAD MAJOR PROJECTS MAJOR LARGE-SCALE CULTURAL PROJECTS WHICH FEATURED IN LONDON’S BID TO HOST THE GAMES FORM THE CENTREPIECE OF THE CULTURAL OLYMPIAD, ENCOMPASSING EVERYTHING FROM ART TO MUSIC TO THEATRE AND OFFERING OPPORTUNITIES FOR MASS PARTICIPATION ACROSS THE COUNTRY. IN THE NORTHWEST, THREE ‘MAJOR PROJECTS’ ARE ALREADY BEING DELIVERED:
SOMEWHERETO Somewhereto aims to empower young people to use space on their own terms - to dance, set up a band, play sport, show films or create works of art. Regional promoters are working alongside hundreds of young people across the UK. In the Northwest, Crewe has been selected as one of 3 pilot areas to develop the programme for the project on behalf of the Legacy Trust UK. Since January 2009, the programme has been working closely young people to find out their views on activities they would like to develop as part of the Cultural Olympiad. Everything learnt from the pilots will enable the programme to be extended to other areas, involving more young people across the country, so that by 2012 Somewhereto is something that every 16-25 year-old in the UK can be a part of. Groups will be invited to bid to run Somewhereto in Autumn 2009.
Artists Taking the Lead is the most ambitious and wide-ranging art commission in the UK and is being developed by Arts Council England, in partnership with London 2012. The programme will see twelve commissions of up to £500,000 awarded to create new works of art across the UK: one in each of the nine English regions, as well as Scotland, Wales and Northern Ireland. The project launched in March 2009, tasking artists to put forward their big ideas for these commissions. Over 2,000 applications were received from across the UK, with 172 Northwest artists rising to the challenge. Panels of artists and producers across the UK are now selecting the shortlist for each nation and region of the UK, which will be announced in August 2009. The Northwest selection panel will shortlist 3-5 projects to be developed and presented to the panel in September, with the final Northwest commission announced in the Autumn. Developed across 2010, the commissions will come to fruition by 2012, providing a long-lasting legacy for artists and communities.
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STORIES OF THE WORLD Through Stories of the World people of all backgrounds, from every part of the UK, will become 'curators' of the collections and objects held in museums, libraries and archives. They will have the chance to come up with new ways of exhibiting material, then put on their own series of exhibitions – ranging from themes as diverse as fashion to immigration – but all with the unifying theme of ‘welcoming the world’ to London 2012. Young people will be involved in all areas of the exhibitions, from display, design and interpretation to marketing and promotion. From now until 2012, 14 regional partners involving over 50 museums, libraries and archives across the UK will be involved. The Northwest’s contribution to leading the exhibition is known as ‘Global Threads’, where museums in Manchester and Lancashire will work with young people and artists to unravel the story of the region’s cotton trade and its links with Asia, the Caribbean and South America. Partners in ‘Global Threads’ include Whitworth Art Gallery (Manchester), Manchester City Galleries, Bolton Museum and Archive Service, Harris Museum and Art Gallery (Preston), Lancashire County Museums Service and Blackburn Museum and Art Gallery.
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INSPIRE PROGRAMME THE NORTHWEST CELEBRATED THE 2008 LAUNCH OF THE CULTURAL OLYMPIAD BY BEING GRANTED ITS FIRST INSPIRE MARK PROJECT, ‘NEON ATTRACTORS’. SINCE THEN, A GROWING NUMBER OF OTHER EXCITING REGIONAL PROJECTS HAVE BEEN RECOGNISED FOR THEIR EXCELLENCE AND DEMONSTRATION OF THE OLYMPIC AND PARALYMPIC VALUES.
CITY AS GYMNASIUM
WELCOMING THE WORLD
A street training gym, gallery exhibition and an education project all in one, City as Gymnasium at CUBE (Manchester) will deliver a commission of new work that examines the concept of sport in urban design.
A visual spectacle consisting of 100 giant flags presented in outdoor public green and urban spaces, this KAI-led programme allows people to showcase their creative talents by giving them direct involvement in the design and production process. Cutting across disabilities, youth, education and communities, the programme aims to develop skills, increase understanding of the cultural components of the Games and develop ‘2012 Ambassadors’. Over 250 people in the Northwest are engaged in the programme which will see its premiere as part of Mintfest.
Building on CUBE’s reputation for fusing together architecture, contemporary art and design, the project aims to showcase 'alternative' ways the city can be used as a gymnasium. The street training gym is a ‘first’ for the Northwest, bringing together students, professionals and young people of all backgrounds to get active. With activities sited in both cultural and public spaces, the project has strong potential to engage new audiences in art through sport and vice versa.
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Social Legacy PLACES OF PUBLIC RESORT Developed and curated for the 2009 Open Weekend, ‘Places of Public Resort’ is a unique cultural project which promotes our regional reputation for innovation and excellence in outdoor events. Focussed on the regional theme of play and space, the programme invites the public to come out and play in new and different ways. The project enables the public to experience the past through the creation of the Big Screen Liverpool, a giant video carousel that observers can scroll through using hand movements. Picked up by camera feed and interpreted via responsive software, the carousel will contain up to a dozen short news reports from BBC North West dating between 1966 – 1986, many never seen since original broadcast. It has also been created specifically for Open Weekend to symbolise the ‘opening up’ of new ways of working with the sites, technology and the public. As the first Inspire Mark project awarded to the BBC, the project sets a benchmark for interactivity innovation in the UK for their Live Sites Network.
FUTURE PLANS: TO BUILD ON PROGRESS ALREADY ACHIEVED IN DELIVERING A STRONG CULTURAL LEGACY LINKED TO THE GAMES, FUTURE PROGRAMMES WILL INCLUDE: •
Continued delivery of the three strands of activity which make up WE PLAY, including the highlights of Mintfest as the culmination of Lakes Alive (August 2009), Abandon Normal Devices Festival (September 2009) and New Cultural Journeys’ youth engagement workshops.
•
Ongoing research and development around the WE PLAY Expo, including a series of stakeholder workshops and finalisation of plans for the development of a launch event, Youth Expo, Natural Sciences Exhibition and Legacy Producers Group integration programme.
•
Curation of further projects carrying the Inspire Mark in the Northwest around the regional themes of Body & Economy, Disability/New Media and Science.
New Cultural Journeys, Blackpool
•
The involvement and engagement of the Northwest at Glastonbury Festival (July 2010) and the UK-wide Bandstands Marathon (September 2010).
•
Development and activation of a range of London 2012 Major Projects in the region including commissioning and production of new work for ‘Artists Taking the Lead’ and ‘Unlimited’ programmes, as well as the development of regional campaigns for the ‘Somewhereto’ and ‘Discovering Places’ programmes.
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YOUNG PEOPLE AND EDUCATION Within the original ‘Be Inspired’ Legacy Framework education was an area that ran across the identified legacy themes. However, given the importance of ensuring young people are at the heart of legacy, greater emphasis has been placed on Young People and Education. In response, a Northwest Headteachers 2012 Strategic Group has been established in partnership with the Youth Sport Trust (YST) and Specialist Schools and Academies Trust (SSAT). This group is responsible for helping to promote London 2012’s Get Set Education programme across the Northwest and ensuring that young people and education are strong themes running across the Northwest legacy programme, linking particularly with Pre Games Training Camps and the Cultural Olympiad.
GET SET SEPTEMBER 2008 SAW THE LAUNCH OF GET SET, THE OFFICIAL LONDON 2012 EDUCATION PROGRAMME FOR SCHOOLS, COLLEGES AND OTHER EDUCATION PROVIDERS. Driven by an interactive website, the programme provides children and young people aged between 3-19 with a range of flexible, interactive learning resources designed to get them thinking about the Olympic and Paralympic Values - with games, factsheets, films, news articles and much more.
special competition for Northwest schools. Offering the unique opportunity of winning a visit to the Olympic Park, this aims to encourage schools across the Northwest to submit a blog demonstrating how their school is living the Olympic and Paralympic values. Jonathan Edwards’ Get Set Workshop
Since the launch of Get Set, over 480 schools across the region have already registered as part of the programme, with particular success in Blackpool, Knowsley and Cheshire, who have the highest penetration of schools in the Northwest registered. In May 2009, in partnership with LOCOG, the region hosted two Get Set workshops at Wright Robinson Specialist Sport College in Manchester. These enabled secondary school headteachers and local authorities to learn more about how the programme could help them achieve their priorities. Attended by Triple Jump World Record Holder and Deputy Chair of the Nations and Regions Group, Jonathan Edwards, the workshops coincided with the launch of a
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Social Legacy S2R interview Jody Cundy at the BT Paralympic World Cup
SUPPORTER TO REPORTER SUPPORTER TO REPORTER (S2R) IS A NATIONAL INITIATIVE WHICH USES THE POWER OF SPORT TO BUILD SELF-ESTEEM AND COMMUNICATION IN YOUNG PEOPLE BY GIVING THEM REAL-LIFE SPORTS REPORTING OPPORTUNITIES AT BOTH NATIONAL AND LOCAL SPORTING EVENTS. Created in Manchester, the programme trains young people to produce audio, video reports and publish them on a youth-led website, www.radiowaves.co.uk. This unique experience proves incredibly motivating, engaging young people in sport and bringing different schools together. In helping to provide a legacy for young people, with skills that last well beyond the Games, S2R has a natural synergy with London 2012. It aims to make a sustainable difference to young people’s life prospects through reporting on the sports they love and maximising the positive impact of 2012.
S2R Northwest has taken its young reporters on an incredible journey so far, reporting from events such as the Tour of Britain and the Champions League, and interviewing everyone from Sir Alex Ferguson to Sir Chris Hoy. In 2009, the initiative recruited a team of 20 young people to report from the BT Paralympic World Cup over five days and across four sports. Working alongside some of the UK’s top sports journalists, they covered world records, explored the Olympic and Paralympic values and spoke to living legends such as Oscar Pistorius, Eleanor Simmonds, Jonathan Edwards and Natalie du Toit. S2R Northwest is the first non-culture project in the region to be awarded London 2012’s Inspire Mark, in recognition for its work.
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COMMUNICATIONS AND ENGAGEMENT A KEY ELEMENT IN THE NORTHWEST STEERING GROUP’S WORK IS TO ENGAGE STAKEHOLDERS AND THE GENERAL PUBLIC BY COMMUNICATING THE OPPORTUNITIES PRESENTED BY LONDON 2012. Led by the NWDA on behalf of the Steering Group, notable successes in this area include: - Hosting the 2008 Annual 2012 Conference in Liverpool, which was attended by over 200 stakeholders from across the region. - Supporting Open Weekend 2009 with a significant number of sporting and cultural events taking place across the region to mark the 3 year countdown to the start of London 2012. This includes: - Establishing sub-regional 2012 Steering Groups to actively drive forward plans to maximise specific opportunities within their areas. - Generating 112 news articles or broadcasts in 2008 (93% of which were favourable) and generating around £820,000 in Advertising Value. Launch of Open Weekend 2009
CHESHIRE & WARRINGTON 2012 GROUP 2008 saw the launch of Cheshire & Warrington’s 2012 Framework in the presence of Lord Coe, combined with a programme of community and sports events. The Framework will focus on key priorities including the Cultural Olympiad, Visitor Economy, Sports & Physical Activity, Business Opportunities and Volunteering. Building on this launch, Cheshire & Warrington nominated Champions for each of these themes, and have recruited a Cheshire & Warrington 2012 Coordinator to drive this vision forward. The Coordinator will help coordinate the formulation, development and implementation of the 2012 legacy for Cheshire and Warrington role and will focus on the key priorities identified above. Key areas of work to help ensure Cheshire & Warrington creates a strong legacy from the Games, include the Orford Park sports village development and developing ideas associated with the Cultural Olympiad.
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Summary of the Northwest Legacy Ambitions: Nations and Regions Outcome Area
Northwest Legacy Theme (and lead)1
Northwest Legacy Outcome
Key Performance Indicators and Targets 2
SPORTING –
Sport and Physical Activity
For the Northwest to play an active role in helping to create a world leading community sports system which will ensure that:
The following are key national indicators to which Sport England Northwest and partners are committed to working towards:
(Sport England and NHS Northwest)
- A substantial – and growing – number of people from across the community play sport
- 1m people doing more sport by 2012/13
increased levels of sporting participation and physical activity as a result of the Games
- Talented people from all backgrounds are identified early, nurtured and have the opportunity to progress to the elite level - Everyone who plays sport has a quality experience and is able to fulfill their potential To contribute to the overall Government Legacy Action Plan (LAP) target of two million people more adults active by 2012.
SOCIAL –
Culture
greater levels of engagement, participation and inspiration across the UK leading to social and community development
(Arts Council England, Northwest)
- More children and young people taking part in sport for five hours every week - Indicators to be set for measuring improved talent development systems and high quality sport clubs Regional targets to be set against these indicators.
- Inspires a new generation of audiences and participants, particularly for young people to engage in cultural activities
-
- Provides opportunities for talented young people from all communities and backgrounds to fulfil their creative potential
- WE PLAY will have its own performance indicators as part of a research and evaluation framework to be in place by November 2009
To have delivered a region-wide cultural programme of the very highest quality that:
- Provides a global showcase of the Northwest, its cultural excellence and diversity Young People and Education
- 25% fewer 16-18 year olds dropping out of five sports by 2012/13
Through 2012-related activity to have inspired more young people to become active citizens in their communities
(Northwest Headteachers 2012 Strategic Group)
Number of events and people participating Audience/Geographical Reach Development of new partnerships Profile (e.g. press coverage)
Confirmed: - Pre Games Training Camps - Free Swimming Initiative - Playground to Podium - IPC Academy - National School Sport Week - UK Schools Games - Football League Gold Factor project - Sport Villages
Proposed: - Northwest Cycling Legacy project - Active Workplaces - Northwest Coaching Legacy project - Club Development Legacy project - Merseyside Fire and Rescue ‘Fire Fit’ programme
Confirmed: - WE PLAY (Lakes Alive, AND, New Cultural Journeys, Expo) - Cultural Olympiad Major Projects, (Somewhereto, Artists Taking the Lead, Stories of the World) - Ceremonies – including Torch Relay
- Inspire Programme indicators (noted under Communication and Engagement) - Percentage of schools in the Northwest registered on Get Set
Confirmed:
- 5 hour offer for PE and sport (also noted under Sport and Physical Activity) and 5 hour offer for culture
- Get Set
- Indicators to be set for measuring improved leadership skills amongst young people in the region who have been engaged in 2012-related activity
- Supporter to Reporter
- School to school links established with countries holding training camps in the Northwest
- London 2012 International Education programme
Confirmed: - London 2012 Volunteering Programme
Proposed:
- 2012-related volunteering opportunities in the Northwest – Major Events, Cultural Olympiad, WE PLAY, Training Camps
- City Volunteering programme linked to the Olympic football tournament
Health and Wellbeing (NHS Northwest)
Please see footnotes 4
Volunteering
To use the catalyst of London 2012 to:
(Government Office for the North West)
- Help strengthen the region’s volunteering infrastructure
- Number of 2012-related volunteering opportunities created in the Northwest
- Encourage more people to volunteer and become active citizens (reflecting the diversity of the Northwest)
- Number of Northwest volunteers involved in the London 2012 volunteering programme
- Improve pathways into employment and further education
- Progression of volunteers involved in 2012-related opportunities into continued volunteering post-2012, employment and/or further training - Diversity of volunteers involved in 2012-related volunteering opportunities to reflect Northwest population - Indicators to be set for measuring quality of volunteer experience - Number of volunteering projects achieving the Inspire Mark
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Key programmes / areas of activity 3
- Young Ambassadors - Who do we think we are? - Make your Mark Challenge
- Get Connected - Event Standard for Volunteering
- NWUA higher level volunteering and coaching skills project - Local initiatives linked to SPAA volunteering targets
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Summary of the Northwest Legacy Ambitions: Nations and Regions Outcome Area
Northwest Legacy Theme (and lead)1
Northwest Legacy Outcome
Key Performance Indicators and Targets 2
SOCIAL –
Communications and engagement
Ensure that the Northwest legacy programme is region-wide and impacts across all sub-regions in the Northwest
- Number of projects participating in the Inspire Programme by legacy theme and sub-region - Number of participants in Inspire Mark projects - Funding for Inspire Mark projects - Diversity of participation in Inspire Mark projects (gender, BME, disability, age) reflective of the Northwest population - Positive press coverage for Northwest 2012 activity - Sub-regional breakdowns of key performance indicators (where appropriate)
Confirmed: - As noted subject to sub-regional prioritisation
- Numbers of companies registered on CompeteFor
Confirmed: - London 2012 Business Network - CompeteFor - Northwest Business Network including programme of business events - London 2012 – Executive Visits in the Northwest
greater levels of engagement, participation and inspiration across the UK leading to social and community development
(NWDA)
ECONOMIC –
Business
demonstrable economic added value across the UK from hosting the Games.
(NWDA)
To develop fitter more competitive companies in the Northwest
- Number of Intensive Assists undertaken by Business Link Northwest - Number of businesses winning 2012 (direct and indirect) contracts - Number of regional events organised to support businesses
Major Events (NWDA)
To stage a significant number of major sporting, cultural and business events linked to London 2012 that deliver an economic impact, enhance the profile of the region, and act as an inspiration for community participation. 5
Key programmes / areas of activity 3
- Inspire Programme - www.nwbeinspired.com - Open Weekend – 2009, 2010 and 2011 - London 2012 Executive visits to the Northwest - Northwest 2012 Annual Conference and Publication
- % of NW major events that are part of UK Sport’s World Class Events Programme (Target 2007-2012: 25%; Actual to end 2008: 34%)
Confirmed: - Olympic Football Competition (Old Trafford)
- Number of NW major events that are part of UK Sport’s World Class Events Programme (Target 2007-2012: 29; Actual to end 2008: 11)
- UK Sport’s World Class Events Programme
- Average economic impact per event from NW events that are part of UK Sport’s World Class Events Programme (Target 2007-2012: £1m; Actual to end to 2008: £1.6m) - Total economic impact from NW events that are part of UK Sport’s World Class Events Programme (Target 2007-2012: £29m; Actual to end 2008: £17.7m)
- Other major events linked to Olympic sports and Paralympic sports eg Great North Swim - Preston Guild 2012 - Major cultural events which link to the Cultural Olympiad e.g. Lakes Alive - BS8901 Sustainable Event Management
Note: UK Sport’s World Class Events Programme is specifically focussed on Olympic sports and Paralympic sports Tourism and the Visitor Economy
Maximum benefits achieved for the Visitor Economy re.
- % increase in volume and value of tourism
- Improved visitor welcome
- No. of tourism businesses engaged with 2012 Welcome/Smiles of Britain
Confirmed: - Welcome to Britain
(NWDA)
- Improvements to the quality of the tourism product
- Achievement of National Skills strategy targets
- Smiles of Britain
- Improved image of the NW
- Achievement of Visitor Information project targets
- Improved volume and value of tourism post 2012
- Achievement of Business tourism targets
- National Skills Strategy for Hospitality, Leisure, Travel and Tourism
- Visit Britain Marketing Strategy for 2012
- Visitor Information Infrastructure project
Proposed:
- % increases in quality accreditation of tourism businesses - Achievement of tourism marketing targets
Skills and Employment (LSC/NWDA/JCP)
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- To utilise the energy and opportunity arising from the Games to enhance skills and employment across the region
1
Each of the legacy outcomes identified contributes to the objectives outlined within Government’s Legacy Action Plan. The Strategic Lead organisation is responsible for ensuring that the desired legacy outcomes are achieved. They are responsible for working with partners to facilitate delivery and are not solely responsible for delivery of the identified programmes of activity.
2
Specific targets will be set against each of the indicators highlighted. These will be used to monitor and evaluate ongoing performance and achievement of legacy outcomes.
3
Proposed projects are under development. Confirmed projects are those that are already being delivered or are confirmed to happen in the future. Please note that these programmes of activity will often be delivering against a number of the outcomes identified across the framework. They have been included once in the framework for simplicity. Any individual project under development will include an assessment of what outcomes it helps to achieve within the Legacy Framework with appropriate targets and evaluation measures put in place to capture impacts.
- Quality accreditation schemes - NW 2012 Tourism Marketing Action Plan
- Business Tourism project
- VB London 2012 Tourism Network
Confirmed: - Personal Best
- Leadership and Management skills programme
- Number of companies registered on CompeteFor engaging with Train to Gain, Leadership and Management and Higher Level Skills provision
- National Skills Academy for Sport
Proposed:
- Percentage increase of young people engaging with vocational training
- World Skills 2011
- Further KPIs to be agreed on completion of the Framework for Action for Skills and Employment
- Train 2 Gain
- Target 640 unemployed/economically inactive people receiving training through Personal Best with 450 achieving the Personal Best Qualification
- As identified in the Skills and Employment Framework for Action
4
A Health Sub Group is being established to lead this area of work with senior level representation from Primary Care Trusts and NHS Northwest. This group will establish priorities for Health and Well Being which will be shared with partners in due course.
5
Definitions of major events ‘linked to London 2012’: • Sporting - Olympic/Paralympic sports, especially Olympic/Paralympic qualifiers • Culture - part of the Cultural Olympiad / WE PLAY • Other - elements of those existing events have a London 2012 connection. The agreed definition of ‘major event’ = generates an economic impact of at least £1m.
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Northwest 2012 Roadmap The London 2012 Roadmap provides an overview of key events and milestones, both in the region and nationally, on the route to London 2012. The roadmap provides a more detailed breakdown for 2009 as plans and details for subsequent years are still in the planning stages.
Ongoing activitiy
Event
Milestones
Games Time
Places of Public Resort (until 6 Sep 09)
Welcoming the world (to Nov 09)
2009
2010 Jul Swimming Australia and Oceania Training Camps (Manchester & Liverpool)
24-26 Jul Open Weekend 2009
27 Jul 3 years to the start of The Games
By 27 Jul Foundations of Olympic Stadium complete. Work on seating structure and roof underway
By 27 Jul Foundations of Aquatics Centre complete with work on the building’s structure underway
By 27 Jul Work starts on foundations of Velodrome and Main Press Centre
By 27 Jul Building work underway on majority of the Olympic Village plots
June - Aug 2010 Lakes Alive, Cumbria
12-13 Sep Great North Swim, Windermere
Sep European Tour Beach Volleyball, Blackpool
23-27 Sep Abandon Normal Devices, Liverpool
30 Oct 1 Nov UCI Track Cycling World Cup Classic, Manchester
6-8 Nov UCI Paracycling World Championships, Manchester
Nov New Cultural Journeys programme Launch, Lancashire
20 Dec 2012 Day
Q3 - London 2012 International Education Programme
2010
2011 Feb Vancouver 2010 Winter Olympics and Paralympics
Apr Abandon Normal Devices, Cumbria & Lancashire
12-18 Apr European Individual Badminton Championships, Manchester
May BT Paralympic World Cup, Manchester
Jul Open Weekend 2010
27 Jul 2 years to go to the start of The Games
Aug UK School Games Tyne & Wear
Q3 London 2012 Volunteer Programme launched
Sep Great North Swim, Windermere
Sep Abandon Normal Devices, Liverpool
3-14 Oct Delhi 2010 Commonwealth Games
Q4 Mascot Launch
Q4 UCI Track Cycling World Cup, Manchester
Q4 Liverpool Biennial
20 Day 2012 Day
June - Aug 2011 Lakes Alive, Cumbria
2011
2012 Apr Abandon Normal Devices, Cumbria & Lancashire
Apr London 2012 tickets on sale to public
Jul Manchester International Festival
Jul Open Weekend 2011
27 Jul 1 year to go to the start of The Games
Aug UK School Games Sheffield
7-13 Sep Commonwealth Youth Games, Isle of Man
Sep Abandon Normal Devices, Liverpool
6 - 9 Oct World Skills 2011
20 Dec 2012 Day
June - Sep WE PLAY expo
Preston Guild 2012
June - Sep New Cultural Journeys, Lancashire
2012
2013 Apr Abandon Normal Devices, Cumbria & Lancashire
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Q2 Olympic Torch relay starts
Jul Lakes Alive, Cumbria
Jul Open Golf Championship, Royal Lytham St Annes
Jul London 2012 Youth Camp
Jul Core period for Pre Games Holding Camps
27 Jul - 12 Aug London 2012 Olympic Games
Olympic football, Old Trafford
31 Aug - 11 Sep London 2012 Paralympic Games
Sep Abandon Normal Devices, Manchester
Q4 Liverpool Biennial
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Get involved The London 2012 Olympic Games and Paralympic Games has the potential to have a hugely positive impact on the Northwest, across sport, business, culture, tourism and education. This document aims to provide guidance to regional organisations regarding the range of opportunities that are available and how to exploit these, particularly through using London 2012 as a catalyst for delivering against existing priorities. As this publication shows, there is already a wide range of inspiring projects and initiatives taking place across the region to ensure we play a part in the success of London 2012. With the Games now only three years away, the region needs to be prepared for the full scale of its impact, particularly in key areas that will be launched over coming years such as the volunteering programme, Torch Relay, Games ceremonies, Olympic Football tournament and Live Sites programme. It is vital that as we move forward, we work together to drive current activity forward and develop new initiatives to ensure the Northwest gains a positive and lasting legacy from London 2012.
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Further Information For more information please see the following: Publications: Be Inspired – Northwest Legacy Framework for the 2012 Games www.nwda.co.uk/publications Websites: For more information on how the Northwest is engaging with the London 2012 Olympic Games and Paralympic Games: www.nwbesinspired.com For more information on the London 2012 Olympic Games and Paralympic Games: www.london2012.com
For more information on the London 2012 Inspire Programme: www.london2012.com/beinspired For information on the London 2012 Business Network: www.london2012.com/business For more information on London 2012 Education Programme, Get Set: www.london2012.com/getset For information on the Government’s Legacy Action Plan - ‘Before, During & After’: www.culture.gov.uk
Contact details: enquiries@nwbeinspired.com northwest@london2012.com
This document is available in large print, braille, audio tape and the following languages; Bengali, Chinese, Gujarati, Somali, Urdu and Hindi. Please contact the Marketing Department on 01925 400100
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