STRATEGIC DEVELOPMENT MANAGER – DIGITAL AND CREATIVE INDUSTRIES Salary Band A Lower Business Relations, Renaissance House Reporting to Head of Business Relations Professional and Development Work Job Family, Role 5 _____________________________________________ Overall Purpose To maximise the economic development benefits of the Digital & Creative Industries Sector in the region. To contribute to the development of, co-ordinate, manage and deliver the nominated business strategy with respect to the above. To demonstrate a grasp of key business and sector drivers for Digital and Creative Industries. To act as a strategic relations manager for the Enterprise, Innovation and Skills (E,I&S) directorate with public and private sector partners. To assist major employers and key innovators in the region to develop long term strategies and to promote inward investment in the region. To assist the development of the linked sector and to promote the importance of creativity and design across all industry sectors. The objectives are to: • • • • • •
Identify and account manage, at a strategic level, NWDA’s relationship with strategic employers and ‘primes’ within supply chains for Digital & Creative Industries Identify and encourage innovative and dynamic businesses with the capacity to grow and to contribute to the region’s competitiveness, and generate employment Act as an interface between NWDA, the private sector, sector bodies, trade associations, financial and professional services and public authorities in developing the sector To exploit opportunities with other related business sectors To be an expert adviser on Digital and Creative Industries related opportunities and lead collaboration with other relevant organisations To substitute for the Sector Leader and the other Strategic Development Managers as required
Sector Leader, Business Relations, Enterprise & Innovation
Organisational Structure Sector Leader
Head of ICT
Strategic Development Manager
Strategic Development Manager
ICT Development Manager
Business Development Manager
Investment Manager
Dimensions & Context Will impact on the strategic direction of the cluster, with particular influence on the decision making capability of both private and public sector interested parties. Key Accountabilities •
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Ensure coherent planning and joined-up business development within NWDA and across the region, co-ordinating the mix of intermediary bodies and delivery mechanisms. Where relevant, negotiate contracts with the sub-structures to deliver specific programmes. Undertake the ongoing development of the Digital & Creative Industries Strategy with and for the sector in conjunction with Head of Digital & Creative Industries and be responsible for the co-ordination and direction of activity with specific emphasis on strategic employers and ‘primes’. The focus will be on strategic level projects and initiatives to improve the competitiveness of businesses in the sector. It is essential to ensure that the business development action plans take a long term view, are regularly reviewed and are consistent with the Regional Strategy and related policies. Identify and manage specific major projects and initiatives which will strengthen the competitiveness of Digital and Creative businesses in the region. Evaluate new proposals for investment in infrastructure in particular their socioeconomic development and regeneration benefits and develop initiatives to exploit these opportunities, including for local communities Influence and advise public, voluntary and private sector bodies on policies and programmes that relate to the Creative & Digital business sector and identify new opportunities for growth in the overall strategic development of the regional economy. Co-ordinate and secure the resources needed for implementation e.g. NWDA, European funding, developing contracts and partnerships within and outside the region. Ensure growth objectives are being delivered through systematic data collection to monitor and evaluate and set new targets
Sector Leader, Business Relations, Enterprise & Innovation
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Collaborate with other regional agencies to ensure effective co-ordination and complimentarily. Be an NWDA expert on Digital and Creative industries and prepare briefs on relevant regional and national policy issues as well as advocate for the cluster regionally, nationally and internationally.
Knowledge, Skills and Experience • • • • •
Degree level qualification or equivalent and member of a professional body. Extensive experience of senior level management and managing significant projects within Digital and Creative Industries. Experience in supporting Board Structures together with a good understanding of business and skills development support mechanisms. Excellent interpersonal skills including planning and organisational skills. Experience of influencing senior executives from a range of public/private backgrounds.
Performance Indicators • • • • • •
Performance appraisals documented and delivered Appropriateness of new strategies Achievement of functional goals Feedback from staff Contribution to collective senior management decision making as reviewed by colleagues Development of functions staff
Competencies Building and Managing Relations C Prioritises the building of effective relationships with key people o o o
o
Has a focused proactive approach with regard to which relationships are invested in Resolves problems in relationships before they develop into dysfunction Takes a long term view with regard to which relationships are important Makes relationships with people who would not otherwise be readily social companions
Developing Others C Acts as a performance coach o
Holds regular structured meetings with staff regarding their development
Sector Leader, Business Relations, Enterprise & Innovation
o o o o
Enables the identification of clear performance improvement goals Provide development challenges with associated opportunities to discus and review learning’s Discus underlying feelings and motives as well as task completion Sensitive to the different perceptions and feelings of individual staff regarding challenges
Effective Influencing C Transfers ownership and gains commitment o o o o o
Uses an excellent understanding of people to identify what will appeal to them. Leads an audience to a decision or sale without them noticing. Presents a compelling argument for a proposal or proposition. Uses experts or third parties to influence others. Builds relationships with key players for the purpose of gaining support.
Leadership C Inspires others towards a compelling vision o o o o
Communicates the strategic vision to the team/function in a manner which generates enthusiasm and commitment. Is a driver of cultural changes. Promotes cross-group effectiveness (includes sharing information, resources etc. with other business units, and solving mutual problems collaboratively). Brings out the best in people inspiring them to say: “I want to achieve this.�.
Striving for Success C Sets and achieves targets o o o o
Regularly exceeds targets/expectations. Sets high standards for self and/or others. Has a drive to create and deliver own standards of excellence. Makes changes in methods of work to improve business results.
Thinking and Acting Ahead B Looks ahead o o o o o
Anticipates obstacles not obvious to others and thinks ahead; takes action to avoid a crisis. Thinks ahead to identify opportunities to achieve better outcomes. Put things in place now to avoid difficulties later. Prepares for all eventualities; draws up contingency plans. Predict the futures by reviewing past situations.
Sector Leader, Business Relations, Enterprise & Innovation
Jobholder Signature Immediate Supervisor/Manager Signature Date
Sector Leader, Business Relations, Enterprise & Innovation