England up-date and Visitor Information action plan Tracey Taylor Visitor Information Manager
VisitEngland Action Plans • • • • • • • • • •
Destination Management Coastal Research & Intelligence Rural Business Sustainability Access Welcome Marketing Visitor information
Visitor Information Vision 2020
Visitor Journey
Information channels and trends
Principles • Methods of providing visitor information must evolve over time • Intelligence on market and technological trends, on consumer/visitor behaviour should be widely available • Face to face provision must provide excellent standards of service and customer care • Visitor information must be considered as part of destination and marketing activities
Objectives •Provide strategic leadership through the sharing of intelligence. •Identify opportunities for collaboration Making it easy to plan, book and experience Extending the reach •To improve visitor satisfaction through the provision of world class information services.
Consultation and Feedback • Agreement and support for the action plan • Innovation • Links to other action plans • The Network……. • Official Partners • Englandnet………
Next steps Steps
Thank you