THE STRAINS ISSUE
THE HYPE The science of hype in the Cannabis world
FEW PEOPLE IN THE WEED WORLD HAVE HAD A FRONT SEAT FOR THE EVOLUTION OF THE ‘CANNABIS BUYER’ QUITE LIKE WONDERLAND NURSERY FOUNDER KEVIN JODREY. For years, Jodrey helped backbone The Emerald Triangle’s starter plant supply from his Humboldt operation – where most of the biggest-name Cannabis genetics of the generation would make their way for protection or distribution to the wider masses. Eventually, Jodrey would even help now-State Treasurer Fiona Ma come to an $8 billion valuation for Humboldt’s underground Cannabis economy in 2008.
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But through all of Jodrey’s adventures, consumer demand would dictate much of the path. Even predating the OG wave of the early 2000s when it first got to the hills, then onto Blue Dream and Cookies. Not only did what consumers want change over the years, what dictated that demand changed as well.
Wonderland Nursery Founder Kevin Jodrey sparks up a handrolled joint.
MAR. 2022
“Pretty soon, it started to go into like THC frenzy … And it’s really the undoing of experience, because the bottom line is that a simple cannabinoid doesn’t dictate shit.”
