COMPANY PROFILE
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As legacy growers face an uncertain future, Flow Cannabis Company wants to spread the gospel of sungrown to California consumers.
GO WITH THE FLOW At Flow Cannabis Company, everything revolves around the sun. Located in Mendocino County’s Redwood Valley, the six-year-old business was founded on a desire to uplift cultivators of craft, sungrown Cannabis in California’s legendary Emerald Triangle. With its main brand, Flow Kana, as well as newer lines like Caldera and Roots, Flow Cannabis Co. serves as a one stop shop for everything these cultivators need to reach consumers.
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nnie Davis, VP of Marketing, touted how the range of services provided by Flow Cannabis Co. covers everything from the sales and marketing benefits of being carried under a market-established name to more practical needs like filling jars and designing labels. To achieve this goal, Flow Cannabis Co. is currently housed on a spacious 300-acre campus that includes a 25,000-square-foot extraction facility and the only in-house, full service print shop in all of California Cannabis. With each new addition – and Flow Cannabis Co. has some big plans in the works – the idea is to be a hub for Emerald Triangle Cannabis that in turn allows the growers the company works with to focus on what they do best. “The mission,” Davis said, “from the start, has always been to bring visibility, to create opportunity, and hopefully to create some business pathways for the amazing craft cultivation techniques that these legacy farmers have been
NOV. 2021
using for decades in the Emerald Triangle. We want to scale that and to bring that quality of Cannabis flower to more consumers, initially throughout California but ideally and eventually, throughout the country.” According to Davis, Flow Cannabis Co. was initially conceived with an expected timeline of federal legalization arriving within the next five years. For a number of reasons, that reality has not yet come to pass, resulting in what Davis terms a “pivot” into a more diverse portfolio of offerings. “Over the last three years,” she explained, “we’ve expanded from simply being the one brand, Flow Kana, to becoming a house of brands. In 2019 we launched
Roots, which is another brand of Cannabis flower, at a lower price point than Flow Kana flower. We also launched Caldera in 2019, which is a brand of extracts, concentrates and vapes. Both of those brands create more vehicles to put extracts and flower from craft Cannabis farmers into more products, which reach more consumers and build more economic opportunity.” Essentially, for as long as interstate Cannabis commerce remains illegal, Flow Cannabis Co. has resolved to work within the confines of California to help consumers better appreciate the value and importance of supporting sungrown products. Part of that comes in the form of expanding their product offerings,
“The mission, from the start, has always been to bring visibility, to create opportunity, and hopefully to create some business pathways for the amazing craft cultivation techniques that these legacy farmers have been using for decades in the Emerald Triangle.” -Annie Davis, VP of Marketing
