5 minute read
MARY DAME
from Oct. 2020 — California Leaf
by Northwest Leaf / Oregon Leaf / Alaska Leaf / Maryland Leaf / California Leaf / Northeast Leaf
O W N E R S A M A L I A M O S C O S O A N D D E B B I E BATRES
MARY
STORY by NATE WILLIAMS @NATEW415/CALIFORNIA LEAF
DAME
Mary Dame is a female-owned, operated and focused Cannabis brand
preparing to enter the market this Fall. Their unique edibles were born from need and are crafted with intent - each one designed to address a different symptom. We caught up with owners Debbie Batres and Amalia Moscoso to learn more about them, their goals and their products.
A BUDDING FRIENDSHIP
Debbie Batres and Amalia Moscoso have been friends since the time they were five years old. Inseparable from the time they met until they were 10, they grew apart for a few years and reconnected in their 20’s as if no time had passed at all. When they did, they dove into business together.
Batres came from the real estate industry, forming her first company at the young age of just 20-years-old. The company was quite successful and would end up providing her with significant business acumen and leadership skills. Moscoso came from the beauty industry, having also started her own consulting and services company around the same time.
When they reconnected, they merged their talents and passions, deciding to launch House of Dame - a think-tank and product incubator creating innovative products for women. The two acquired patents on several hair and beauty products, which they then began licensing to various brands.
As they began looking for ways to diversify and expand the business, it was obvious that adding wellness products was a natural progression for their brand. This would end up being the impetus for Mary Dame, though the two didn’t know it yet. And when they dove down the rabbit hole of educating themselves around this sector of the market, they made several discoveries and realizations that would lead them to developing Cannabis infused products for women.
ENTER, CANNABIS!
Moscoso had discovered she was allergic to antibiotics and most pharmaceutical products years ago, leading to her self-educating and creating her own natural remedies to relieve her symptoms. Through this, she would discover Cannabis and its amazing healing capabilities. Batres had always been passionate about holistic medicine and healing modalities, and started using Cannabis in the same way: to help her feel her best.
As the two began to engage with the plant more, they got a feel for the newly recreationally legal market and the products available in it. In doing so, they became aware of their own preferences. And since neither of the two wanted to smoke or vape, edibles were the natural alternative.
As modest consumers, they had a hard time finding edible products that didn’t leave them feeling groggy the next day. While there were These first three edibles will be a peppermint a couple of 5mg edibles on the market, there chocolate crafted to help ease into sleep, a fruit really wasn’t such a thing as an intentionally lowdrop intended to brighten one’s mood, and lozdose edible available to modest or THC-sensitive enges to relieve stress and soothe nerves. Each is consumers. backed by healthful botanicals like ashwagand
Batres and Moscoso realized there was a ha, evening primrose and holy basil, as well as huge hole in the market and wasted no time in proprietary adaptogens and nootropics. getting to work to be the change they wanted to All of their products utilize high terpene, full see. Products conceptualized and designed for spectrum Cannabis oil derived exclusively from women are few and far between in the Cannasungrown plants, cultivated by discerning farmers bis space, which has left ample opportunity for in Northern California. the duo to step up and craft the products they believe women really want. WELLNESS FOR… WOMEN?
“We knew we could do something really unique in this space that would serve women in Interestingly enough, despite being geared a very special way,” explained Moscoso. “That’s towards women, it feels like Mary Dame’s prodwhen we birthed our brand: Mary Dame.” ucts are what we all need right now. In a time
During their time creating female focused where over-everything (over-eating, over-buying, products in the hair and beauty space, they dove over-consuming media) has led to some very in to really get educated more about women, real life issues for our planet, it feels right to take researching everything from their a step back and return with a buying habits to what makes them feel good. Using the knowledge they gained through this process “We knew we could do more reserved and deliberate approach - including with our use of Cannabis. and their own experiences with Cannabis, the pair began developing the branding and product lines something really unique This plant is supposed to aid wellbeing, functionality and happiness, not hinder their new brand would produce. in this space those things. Cannabis is SOMETHING DIFFERENT that would serve women both a medicinal and recreational substance - understanding the nuances behind Neither Batres nor Moscoso are self-described ‘Cannabis people,’ and use the plant sparingly to aid in a very special way.” what qualifies products as one or the other, and what quantifies as a single dose things like sleep, stress relief and mood. This modest method of Amalia Moscoso - goes a long way towards having a positive experience consumption, and the ailments the with the plant, each and evduo were both using Cannabis to treat, became ery time you use it. Unlike many currently in this the premise for their initial product line. space, Mary Dame’s goals as a company speak
Their first offering will be a trio of botanically to a higher cause. infused, low dose, purpose driven edibles made “Our goal is to offer as many women as poswith all natural ingredients and bolstered with a sible an alternative to pharmaceuticals for their variety of herbs and adaptogens that are each daily symptoms, and to help them create homeospecifically designed to aid in a different area. stasis within their bodies,” Moscoso describes.
These unique products are far from your While the branding and approach are focused average sugar-laden, distillate infused edibles around women, it seems as though Mary Dame trying to pack as much THC into their products is stepping up to fill a void to provide anyone as possible and offer it at the lowest price. sensitive to THC, or those seeking healthier and
Instead, each product is infused with what is more functionally dosed products, with wellness essentially a micro-dose of THC and is then baloriented edible options. anced with CBD, offering ratios of 1:1, 2:1 and I look forward to seeing what other products 3:1, with the 2:1 and 3:1 being CBD dominant. and lines these awesome ladies roll out in the
Given their low dose, these edibles are decoming months and years, as they’ll surely be signed to allow users to function at their best, some uniquely intentional offerings. quite a departure from most of what’s available on store shelves today. MARYDAME.COM | @MARYDAMEMD