THE CULTURE CULTURE ISSUE ISSUE THE
VIDAKUSH
VIDAKUSH.COM | @VIDAKUSH
Founded in 2011 by LA jewelry designer Rhianna Cooper, VidaKush is the definition of the cool-girl aesthetic. Fueled by modeling and collaborations with some of the most creative women in LA, VidaKush has been a defining staple of the modern, trendy Cannabis user. Using subtle yet recognizable Cannabis motifs in her work, Cooper has found a way to balance style and message. Her intention nearly a decade ago was to transform Cannabis apparel from tacky to chic. Back in those days, even in her hometown of LA, there was still a heavy stigma associated with Cannabis use. Through her accessories, Rhianna quickly discovered that the small gold or silver weed leaves adorning her rings and necklaces helped change the image of the stereotypical smoker. In addition to being gorgeous and intricate, her accessories also act as a type of secret signal – connecting with fellow Cannabis enthusiasts based on a single piece of jewelry, without having to say a word. During the early days of recreational Cannabis, Rhianna connected to the masses of women and femmes who didn’t feel seen by the mainstream, male-dominated Cannabis world. Through curating formal events, chill creative kickback sessions and fun weed-fueled photoshoots, VidaKush has played a unifying role in femme Cannabis culture.
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IN ADDITION TO BEING GORGEOUS AND INTRICATE, HER ACCESSORIES ALSO ACT AS A TYPE OF SECRET SIGNAL
leafmagazines.com
BLAZING A TREND
Besides the plant, Rhianna also draws inspiration from her heritage: half Indian and half American. The combination of her parents’ cultures and the mesh of traditions she experienced growing up influence her love of bold colors and accessorizing every part of the body. Using bright, shareable and high fashion editorial shoots, VidaKush has successfully changed the image of Cannabis fashion from tacky weed socks and corny t-shirts to a more refined and fashionable motif.
FRESHEN UP YOUR WARDROBE WITH NEW CANNABIS FASHION IN AN AGE when self-expression through art and fashion is available at our fingertips, it is no surprise that the modern Cannabis user is more likely than ever to proudly rep their favorite plant – using weed motifs as a mode of doing so. Both Cannabis and fashion brands alike are entering the marketplace looking to help their consumers embrace this healing plant as a style choice, elevating the culture along the way.
SEVEN LEAVES AIMS TO PROMOTE AN ACTIVE AND CREATIVE LIFESTYLE.
SEVEN LEAVES SEVENLEAVESSTYLE.COM | @SEVENLEAVES_CA
feb. 2022 FEB.
Seven Leaves entered the California Cannabis market in 2017 under Proposition 215 with the intention of turning premium Cannabis into an artform. Their indoor flower is grown in a state of the art facility without the use of pesticides. Through the use of targeted sponsorships with extreme athletes, DJs, musicians and artists, Seven Leaves aims to promote an active and creative lifestyle. Fast forward to today’s current legal landscape, and Seven Leaves Cannabis is a top seller in California’s recreational dispensaries. Going across state lines as a Cannabis brand is impossible until federal legalization, so Seven Leaves decided to sell lifestyle products such as sweatshirts, skateboards and other branded items – which are often inspired by one of their premium Cannabis strains. By expanding their brand into apparel, Seven Leaves has noticed major expansion in their social following and brand awareness, even gaining an international customer base. The goal behind their merchandise is to set the stage for brand awareness once federal legalization allows for a national operation.
