2012-2013
NORTHWEST STUDENT MEDIA
MeeT thE future, Northwest Student Media We are the No.1 source for news, sports, features and entertainment of Northwest Missouri State University for students, faculty, staff and alumni, as well as residents of the Maryville community. The Northwest Missourian, weekly newspaper, NWMissourinews.com, daily online news website, Tower Yearbook, KNWT Channel
8, television station and KZLX 106.7 The X, radio station, are all solely produced by Northwest students. Their work is consistently recognized for excellence by the Associated Collegiate Press, College Media Advisers and College Newspaper Business and Advertising Managers.
TABLE OF CONTENTS
CONTACT INFORMATION
P.3 Calendar & Distribution Dates
030 Wells Hall 800 University Drive Maryville, Mo. 64468
P.4 Northwest Missourian Rates P.5 P.6 P.7 P.8 P.9 P.10 P.11 P.12
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Northwest Missourian Specials Online Advertising & Mobile App Tower Yearbook KNWT Channel 8 KZLX 106.7 The X Market Research Student Media Policies Distribution Map
PHONE 660.562.1635 FAX 660.562.1521 nwmadv@nwmissouri.edu
August / September 2012
October 2012
November 2012
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Weekly Issues Guides and Previews
Aug. 30 - Fall Sports Preview Sept. 20 - Dining Guide Oct. 25 - Homecoming Guide Jan. 31 - Housing Guide June - New Student Guide
Wraps and Inserts Sept. 27 - Family Weekend Oct. 4 - Career Guide Nov. 15 - Winter Sports Preview March 7 - Spring Sports Preview
Student Media Events Northwest Student Media Thursdays at J.W. Jones Student Union from 11 a.m. to 1 p.m. Maryville High School Fridays during school lunch hours
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Northwest Missourian The Northwest Missourian is a free weekly newspaper covering the news, sports and events on campus and in Maryville from late August through late April of every academic year. Every week 4,000 copies are distributed on the Northwest campus and in Maryville, Mo.
facebook.com/TheMissourian @TheMissourian
CALCULATING COST (Rate X Total Column Inches) + Color - % from frequency discount = Total Cost
sizes
FULL PAGE 5 columns x 19.3576”
1/2 PAGE 5 columns x 9.5953”
1/4 PAGE 3 columns x 9.5953”
1/8 PAGE 3 columns x 4.7144”
2x5 2 columns x 5”
BUSINESS CARD
Black & White Community $604.93 Campus $411.35
Black & White Community $299.85 Campus $203.90
Black & White Community $179.94 Campus $122.34
Black & White Community $88.40 Campus $60.10
Black & White Community $62.50 Campus $42.50
Black & White Community $25.00 Campus $17.00
color
DISPLAY RATES
Four-color $4 PCI (maximum charge $105) Two-color $3 PCI (maximum charge $80) One-color $2 PCI (maximum charge $60)
FREQUENCY 5% - 2-4 runs 10% - 5-7 runs 15% - 8-11 runs 20% - 12-19 runs 25% - 20-28 runs
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2 columns x 2”
25% - New Advertiser Plan (applicable only for 15 weeks) *Not good with any other frequency discounts.
1 columN = 1.9167"
Community Rate – $6.25 per column inch This is the local, regional, national and political rate. It is noncommissionable. Political ads are payable in advance, must conform to the Missouri campaign disclosure laws and must show clear endorsement. A 10% discount is offered for prepayment of ads by 5 p.m. the Wednesday before the paper is published.
Campus Rate – $4.25 per column inch Available to Northwest Missouri State University departments, clubs and organizations only.
2 columns = 4"
3 columns = 6.0833"
NorthwesT MissourIan SPECIALS GUIDES AND PREVIEWS
FULL PAGE 7.25” x 8.7475”
1/2 PAGE 7.25” x 4.2906”
1/4 PAGE 3.542” x 4.2906”
1/8 PAGE 3.542” x 2.0619”
Four-color $447.50 Two-color $427.50 One-color $407.50 Black & White $367.50
Four-color $263.75 Two-color $243.75 One-color $223.75 Black & White $183.75
Four-color $153.50 Two-color $133.50 One-color $113.50 Black & White $73.50
Four-color $116.75 Two-color $96.75 One-color $76.75 Black & White $36.75
FRONT PAGE AD RACKS Advertise on the 26 BANNER newspaper racks in 5 columns x 1.5” at the bottom of the front page. Four-color $100.00
INSERTS Minimum Size 3 x 5” Maximum Size 10.5” x 10”
academic buildings and residence halls across the campus. OPTION 1 17.375” x 15.75” $2,000/trimester OPTION 2 17.375” x 10” $1,500/trimester
Weekly 1-4 pages $60* 5-12 pages $100* Prices include cost to 14+ pages $150* print the ads as well as *Prices based on per 1,000 placement on racks.
DISCOUNT CARD
CLASSIFIEDS $4.25 for the first 25 words and $0.15 per word after.
SPONSORS DirectorieS Puzzles $100 (28 issues) or $50 (14 issues)
Standard size 2.2637 x “2.1856” Black and White
NCAA Bracket $50 for 1 spot or $100 for 2 spots
Weekly Church Directory $150 per academic year
Calendar of Events $100 (28 issues) or $50 (14 issues)
Monthly Retail & Automotive $100 per academic year
Sports Statistics $200 (28 issues) or $100 (14 issues)
Food & Entertainment $100 per academic year
Bearcat Fan Posters $6,000 (5 posters)
Wellness & Health $100 per academic year
Athlete of the Week $2,000 for 28 issues
$30 per spot on Northwest Student Media Discount Card. 4 columns = 8.1667"
5 columns = 10.25"
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online Advertising AND MOBILE APP AD RATES
AD SIZES
NO CONTRACT
CONTRACT
PAGE CURL
$10.00
N/A
WEATHER SPONSOR 88 x 31 pixels
$10.00
N/A
TOP LEADERBOARD 728 x 90 pixels
$10.00
$8.00
RAIL TOP SQUARE 300 x 250 pixels
$7.00
$5.00
RAIL MIDDLE SQUARE 300 x 250 pixels
$6.00
$3.00
RAIL BOTTOM SQUARE 120 x 90 pixels
$4.00
$2.00
LEADER BOTTOM SQUARE 728 x 90 pixels
$3.00
$1.00
TILE BOTTOM SQUARE 200 x 90 pixels
$3.00
$1.00
Business Directory
Prices are shown in cost per thousand impressions (CPM) per 15 weeks Classified and Text Links, are managed by CampusAve.com and CampusBlvd.com. To advertise visit www. nwmissourinews.com/ classified.
Marketplace section hosted by TownNews.com
Free Listing – Price is FREE A business can add a description, update its business hours, and change any incorrect information such as its phone number, address, website, etc. Enhanced Listing – $15.00 per month A business will be displayed near the top of the site’s search results, appear in the Featured Listings widget on the front page of the Marketplace section, and an Enhanced Listing badge will be displayed on its page. The business will be able to upload one business photo, one offer (to promote coupons, upcoming sales, etc.), and a business logo. Power Listing – $25.00 per month Offers the same features as the Enhanced Listing plus more. Businesses can start to maintain a business blog with unlimited articles, upload unlimited photos, post up to ten offers, and integrate and promote its existing Facebook and Twitter profiles.
DOWNLOAD OUR FREE STUDENT MEDIA iPHONE APP
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Have an iPhone? Now get the latest Northwest campus and Maryville community news, sports and entertainment news and events by downloading Northwest Student Media’s iPhone application for FREE from the iTunes store. View recent photo and video galleries from NWMissourinews.com. Listen to live music from KZLX 106.7 FM. View or watch the
most recent Bearcat Update sports shows and additional KNWT Channel 8 television shows. Follow the social media sites of the Northwest Missourian, Tower Yearbook, KZLX 106.7 FM and KNWT Channel 8. All in ONE APP! The application will be available for download during the fall 2012 academic trimester.
TOWER YEARBOOK Established in 1921, Tower Yearbook captures the history of the University in a 352-page book along with an interactive DVD. The books are distributed in April every academic year.
facebook.com/TowerYearbook @NorthwestTower
2,500 books
distributed each year
Index Advertising FULL PAGE 8.3333” x 10.6667”
$250
HALF PAGE VERTICAL 8.3333” x 5.2504”
$125
HALF PAGE HORIZONTAL 4.0834” x 10.6667”
$125
FOURTH PAGE 4.0834” x 5.25”
$75
EIGHTH PAGE 4.0834” x 2.5414”
$30
All listed prices are the total amount per ad. Color is NOT an advertising option for Tower.
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KNWT CHANNEL 8
facebook.com/KNWT8 @KNWT8
KNWT Channel 8 is the friendly, local, television partner here to help campus departments and organizations as well as community businesses and organizations spread their video messages across the Northwest campus, the Maryville community, and the web. KNWT strives to provide informative and entertaining programming while providing quality training to aspiring broadcasters.
PACKAGES
Packages may be prorated for partial trimester agreements.
Package A: $1,000 per trimester or $100 per week 24 30-second ads air during two-hours of original programming each night from Monday - Thursday. With the looped schedule that makes 720 commercials per trimester. 24 weekly @ 6 per night x 10 weeks x 3 loops per night. Weekly investment of $100 at a rate of $1.38 per commercial. Package B: $600 per trimester or $60 per week 12 30-second ads air during two-hours of original programming each night from Monday - Thursday. With the looped schedule that makes 360 commercials per trimester. 12 weekly @ 3 per night x 10 weeks x 3 loops per night. Weekly investment of $60 at a rate of $1.66 per commercial. Package C: $400 per trimester or $40 per week 8 30-second ads air during two-hours of original programming each night from Monday - Thursday. With the looped schedule that makes 240 commercials per trimester. 8 weekly @ 2 per night x 10 weeks x 3 loops per night. Weekly investment of $40 at a rate of $1.66 per commercial.
SCHEDULE
programming
KNWT programming is original in nature and entirely student-produced. Programming airs once from 6 p.m. to 8 p.m. and then loops between 8 p.m. and 2 a.m. every Monday through Thursday during the trimester.
Shows cover Bearcat and Spoofhound athletics, campus and community news, area history and events, video games, and student film and music video production.
SPONSORSHIPS $250 per semester or $400 per year Mentioned in a “Brought to you by� statement and logo shown to viewers during the beginning, end and any commerical breaks during the program. Quarterhour programs will include three mentions and halfhour programs will include four mentions.
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RATES
Based on the number of commercial spots per week. All packages are based on a 10-week KNWT semester schedule and do not include a one-time production fee per commercial.
KZLX 106.7 THE X
facebook.com/KZLXFM @KZLXFM
KZLX 106.7 “The X”, is a low-power FM radio station broadcasting hit music, news, sports coverage and talk shows to the northwest Missouri region, 24 hours a day and 7 days a week. The X is also online at kzlxfm.com.
programming
13,000
viewers & listeners
Featuring music and programming to meet the needs of the northwest Missouri region, The X’s programming is comprised of the current charts for the Top 40, Rock, Hip Hop, Rap and Alternative formats, combined with selected future hits, specialty shows and local sports coverage.
General station sponsorship packages Bobby Bearcat = $3,500 Includes 4 general station underwriting announcements per day between 8 a.m. and 8 p.m., Monday through Friday; all Northwest Missouri State University and Maryville High School sports broadcast sponsorships; a specialty show sponsorship of choice; underwriting announcements in automation, 7 days/week; and Thursday Northwest Student Media Day and Friday Maryville High School Lunch Remote Mentions. Junior Bearcat = $2,500 Includes 4 general station underwriting announcements per day between 8 a.m. and 8 p.m., Monday through Friday; all Maryville High School sports broadcasts sponsorships and one Northwest Missouri State University sports broadcast sponsorship; partial underwriting announcements in automation, 7 days/week; and Thursday Northwest Student Media Day or Friday Maryville High School Lunch Remote Mentions. Baby Bearcat = $1,500 Includes 4 general station underwriting announcements per day between 8 a.m. and 8 p.m., Monday through Friday; all Maryville High School sports broadcasts sponsorships or one Northwest Missouri State University sports broadcast sponsorship; and partial automation programming sponsorship.
A la cartE menu
General Station Sponsorship (2 spots per day) General Station Sponsorship (4 spots per day) Maryville High School Sports Broadcast Sponsorship Northwest Sports Broadcast Sponsorship Specialty Show Sponsorship (per show) Thursday/Friday Remote Mentions
One Trimester Two Trimesters $400 $675 $600 $1,000 $750 N/A $1,000 per sport $250 $400 $350 $600
*Spots per day are scheduled from 8 a.m. to 8 p.m., Monday through Friday. *Double the spots per day on any of the packages for only $500 more for the year. *Combine any a la carte items for 10% off. *Maryville High School sports are home football games, 4 boys basketball games, and 2 girls basketball games. *Northwest Missouri State University sports are home football games (and the Fall Classic), home men’s and women’s basketball games and home baseball games. Other sportscasts will include select volleyball and softball games. *Specialty shows generally air for 2 hours, one day during the week. Specialty show sponsorship includes name mention in show promo spots as well as during the entire show.
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MARKET RESEARCH
7,225
Population of Maryville, MO
Students enrolled on the Northwest campus
6,281 944 Undergraduates
STUDENTS SPEND
10
MINUTES ON AVERAGE READING THEIR CAMPUS NEWSPAPER
graduates
IN THE LAST 3 MONTHS
82%
OF ALL STUDENTS HAVE READ THEIR CAMPUS PAPER
OF STUDENTS SPEND THE MAJORITY OF MONEY ON FOOD & PERSONAL ITEMS
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4,800 41% LIVE OFF CAMPUS
live on campus
WHILE READING THE PAPER
WHILE READING THE PAPER
OF STUENTS HAVE MENTIONED AN AD OR ARTICLE TO A FRIEND
OF STUDENTS TAKE ACTION AS A RESULT OF THEIR CAMPUS NEWSPAPER
56%
81%
4,000 51% 46% 56% 51%
THE NORTHWEST MISSOURIAN PRINTS
59%
11,972
OF STUDENTS EAT OUT IN MARYVILLE MORE THAN ONCE A WEEK
COPIES AND MORE THAN
OF COLLEGE STUDENTS USE COUPONS WHEN MAKING PURCHASES
ARE READ.
OF COLLEGE STUDENTS USE PROMO CODES WHEN MAKING PURCHASES
Data collected from re:fuel’s 2011 College Newspaper Readership Survey fielded by Hall & Partners; Northwest Missouri State University Profile; market research conducted by the Northwest Missouri State University Marketing Research class led by Dr. Deborah Toomey during the spring 2012 trimester; 2010 Census Data on Maryville, Mo. from the U.S. Census Bureau; and Maryville Comprehensive Plan conducted by RDG Planning & Design and released July 2011.
STUDENT MEDIA POLICIES 1. Underwriting or advertising or sponsorship(s) may be placed at Northwest Missouri State University’s Student Media Office at 030 Wells Hall, 800 University Drive, Maryville, MO 64468; by calling 660-562-1635 and an account executive will be assigned to service all marketing and promotion needs; or by e-mail, nwmadv@nwmissouri.edu by forwarding the information as well as mailing the proper payment to the address above. Classified ads may be placed by phone, 660562-1635; e-mail, nwmadv@nwmissouri.edu; or fax, 660562-1521. Call 660-562-1635 for further information, but no other underwriting or advertising or sponsorship(s) will be accepted by telephone without written approval. 2. The Northwest Student Media Department can assist a client with all marketing and promotion needs including campaigns, production and design of underwriting or advertising or sponsorship(s), or remote(s) and event marketing. 3. Deadline for print and online advertisements and inserts is 5 p.m. the Thursday prior to publication. Deadline for classified advertisements is 5 p.m., Tuesday prior to publication. The advertising/general media manager must receive one copy of the insert(s) two weeks prior to publication for review. Ready-to-insert copies should arrive at the production plant at least four business days before publication. Send to NPG Printing Co., c/o Northwest Missourian, 1301 South 58th Street, St. Joseph, MO 64507. Full circulation is 4,000 copies. Campus-students only circulation is 2,000 copies. 4. Deadlines for radio underwriting and television advertising is two weeks prior to the initial airdate. For broadcast production consultations and/or questions, call 660-562-1635. 5. All underwriting or advertising or sponsorship(s) is subject to acceptance by the advertising/general media manager and faculty advisers of Northwest Student Media, which reserves the right to reject underwriting or advertising or sponsorship(s) at its sole discretion at any time prior to publication or broadcast. 6. Northwest Student Media will not accept underwriting or advertising or sponsorship(s) that is libelous; untrue; promotes academic dishonesty; promotes irresponsible use of alcohol; violates any local, state or federal laws; or encourages discrimination against any individual or group on the basis of race, sex, age, creed, religion, national origin or disability. 7. Underwriting or advertising or sponsorship(s) using
a person’s name, photograph or other likeness must be authorized to run by written consent of the person named or pictured. 8. Print advertising having the appearance of news must have the word “Advertisement” printed above and be bordered. 9. Underwriting must meet all Federal Communications Commission (FCC) guidelines. 10. The client and/or advertising/marketing agency assumes full and complete responsibility and liability for the content (including text, text representations, illustrations, graphics, photos and copyrights) of all underwriting or advertising or sponsorship(s) printed or broadcasted pursuant to the agreements, and shall indemnify and save Northwest Student Media at Northwest Missouri State University harmless against any demands, claims or liability. 11. Northwest Student Media will make all reasonable efforts to see that all underwriting or advertising or sponsorship(s) is published or broadcasted as accepted, and that pre-printed inserts are distributed as ordered. However, Northwest Student Media will not be liable for any consequential damages resulting from failure to do so. 12. Clients and advertising/marketing agencies forwarding insertion orders which contain incorrect rates or conditions are hereby advised that underwriting or advertising or sponsorship(s) called for will be inserted and/or broadcasted and charged in accordance with the rates and terms of the agreements and the Northwest Student Media Kit in effect at the time of publication and/or broadcast programming. Failure to make an order correspond in price or terms will be regarded as a clerical error and the underwriting or advertising or sponsorship(s) will be inserted without further notification. 13. Premium placement is not sold nor guaranteed. 14. Cancellation of underwriting or advertising or sponsorship(s) placement is accepted until the reservation deadline. If a client decides to pull underwriting or advertising or sponsorship(s) after placement has been guaranteed and/or during broadcast, the client may pay up to 100 percent of the full cost of the underwriting or advertising or sponsorship(s). 15. Proofs, underwriting, and/or commercials will be delivered or sent via e-mail, upon the client’s request, for any one or more submitted. Deadline for print corrections is 5 p.m. the Tuesday prior to publication. Deadline for radio underwriting and telivision advertising is two days before the
initial airdate. 16. Northwest Student Media is not responsible for underwriting or advertising or sponsorship(s) copy omission, typographical errors or any unintentional errors that may occur in underwriting or advertising or sponsorship(s) other than to correct the error in the next underwriting or advertising or sponsorship(s). 17. Northwest Student Media will not consider adjustment of payment for any underwriting or advertising or sponsorship(s) involving typographical errors of erroneous insertion unless notice is given to the advertising/general media manager within ten (10) days of receipt for the first monthly statement showing the charge in question. Northwest Student Media shall not be held liable for more than one incorrect insertion of any underwriting or advertising or sponsorship(s). 18. Invoices are delivered either with a copy of the newspaper by an account executive every week or are mailed at the end of each month with the monthly statement from Northwest Missouri State University, unless otherwise requested. 19. All statements and/or invoices for underwriting or advertising or sponsorship(s) placed with Northwest Student Media are mailed at the end of each month and are due by the 15th day of the following month, unless otherwise requested. Each client and advertising/marketing agency will be given a 919#, please include this number with your payment if you do not include the payment stub with your payment. Payments can be made using cash, check, or money order. Payments should be sent to: Cashiering Department, Northwest Missouri State University, 800 University Drive, Maryville, MO 64468-6001. Please note the payment is for Northwest Student Media. 20. Payment of the full balance is required or the client will pay a 1% per month finance fee on the remaining balance. 21. All new accounts will be required to pay in advance for one trimester (15 weeks) until credit is established. 22. All bar and tattoo establishments as well as politicians and political campaigns will be required to pay in advance. 23. A $25 fee will be charged to the client for each returned check. 24. All accounts 90 days past due will be considered delinquent and will not be extended credit until a significant portion of the balance is paid to Northwest Student Media. 25. Verbal agreements, promises or waivers of any nature not contained in Northwest Student Media Kit shall not be binding.
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DISTRIBUTION MAP
CAMPUS One location Multiple locations Student Media Office
COMMUNITY
MN
Bearcat Lanes Best Inn and Suites Bumper to Bumper Casey’s on 16th Street and 1st Street Maryville Chamber of Commerce Maryville City Hall Cline’s Hair Studio Comfort Inn Deluxe Dollar General north Holiday Inn Express Hy-Vee and Hy-Vee Gas Station Maryville Public Library Monica Patton Insurance Agency Movie Magic Nodaway Valley Bank
MISSOURIAN
Northwest Missouri Credit Union Powell Optometry ReMax Reality Quick Cash Shelter Insurance - Todd Stagner Shop & Hop St. Francis Hospital Super 8 The Spec Shoppe US Bank, north and south locations Bram Funeral Home Walgreen’s Wal-Mart U.S. Post Office Dr. Gardner Dentistry My Favorite Muffin
Interested in having a Northwest Missourian Distribution Rack, contact the Northwest Student Media Department. Wells Hall #030 800 University Drive Maryville, Mo 64468 PHONE 660.562.1635, FAX 660.562.1521 nwmadv@nwmissouri.edu
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YOUR AD HERE
For an Ad Rack Advertisment, see the Northwest Missourian Specials Page 4.