Marketing guide to drive upgrades from Windows 10 to Windows 11 Pro devices prior to EOS
Market ready content for asset creation and communication
How to use this guide
Planning for Windows 10 EOS communication
Use the messaging and content in this guide to help partners prepare for Windows 10 End of Support (EOS) and activate the device refresh movement with their customers. NOTE: All the content included in this guide is readily available in the Windows Commercial Storybook, but we aggregated it to create this guide Planning for Windows 10 EOS.
This guide provides an overview of how the marketing messaging and content can support you in 3 basic steps. We realize every situation unique, but you’ll find an example that leverages the various content in this guide to help you get started.
In every step of your communications, use the customer success stories and quotes in this guide that are packed with validation. Drive the discussion on why it is vital to stay current with latest security and feature updates
Windows 10 EOS
Why upgrade now and what to do
Communicate core benefits
Copilot and Windows 11 Pro overview and business value
Accelerate adoption
Guidance and tips to streamline deployment
Contents
Customer evidence
Market-ready stories on successful upgrades to Windows 11
Mini Messaging
Market-ready EOS messages
Example execution
Communication sample that uses the content in this guide
Resources
Internal and customer facing resources
Windows 10 EOS
Marketing planning for Windows 10 EOS
Overview
EOS for Windows 10 is coming soon on October 14, 2025.
• Customers should upgrade to Windows 11 Pro to ensure they:
• Are not vulnerable and have the latest security and feature updates
• Receive the latest innovations in AI, including Copilot in Windows, improved performance, and more
• Customers should not delay and take advantage of all the benefits that Windows 11 Pro offers, including AIpowered productivity, out-of-the box security, cost-efficient management, and more
• Underscore the importance to get started now to ensure a smooth upgrade process
• Allocate time to optimize the upgrade process. It’s easy!
Three steps to guide communication for EOS
Planning for Windows 10 EOS communication
1
Drive the discussion on why it is vital to stay current with latest security and feature updates
2
Advise customers to take advantage of unique Windows 11 Pro benefits now
3
Share resources and tools to ensure a smooth deployment that is easier than ever
Communicate the urgency of preparing now for Windows 10 EOS.
Maintain trusted advisor tone, avoid scare tactics and fear based communication.
Create FOMO by emphasizing that they could be benefiting NOW from new innovation in AI and productivity. Romance advantages of Windows 11 Pro and Copilot.
Reassure them that Windows 11 is easy to deploy, use, and manage.
Offer resources to simplify adoption.
Windows 10 EOS
Support is ending for Windows 10
Create a roadmap for moving to Windows 11 Pro and new devices
Ensure you’re secure, supported, and up-to-date. Move to Windows 11 Pro devices before support ends for Windows 10 on October 14, 2025.
Get started now to optimize deployment and benefit from the latest features including Copilot in Windows.
Why upgrade now?
Out of date devices increase vulnerability. Older devices can be less secure and EOS is coming quickly on October 14, 2025. Waiting for tomorrow to modernize could cost your business dearly today.
Stay competitive. New Windows 11 Pro devices are designed to provide the latest AI-enhanced features to help improve insights and efficiency.
Control costs. Older devices take more time to maintain, could expose you to costly security risks, and can dampen employee productivity and satisfaction.
Simplify deployment. Take time to prepare and ensure a smooth transition to Windows 11 Pro.
Communicate core benefits
Copilot and Windows 11 Pro overview and business value
Powerful new capabilities. Familiar tools.
Windows 11 offers a range of powerful new features and capabilities, including enhanced security, faster deployment, and improved performance.
Updating to Windows 11 from Windows 10 allows you to leverage these new capabilities to save time and money, protect your business, and empower employees—all with the same familiar tools and processes to manage both operating systems. Windows Autopilot accelerates deployment with zero-touch provisioning using Microsoft Entra ID and Microsoft Intune.2
Deliver seamless updates anywhere with 40% smaller download size on average.1
Windows 11 Pro: Accelerate business success with Copilot and Windows
ROI reported due to factors like improved productivity, tighter security, faster deployment, and fewer help desk tickets.2 Supercharge insights and efficiency.
Industry-leading AI. Powerful cybersecurity. Designed for business. Pro tip! ‘Designed for business’ resonates with customers.
Supercharge insights and efficiency
Achieve more with less time and effort using Copilot in Windows1 for AI assistance, features to get organized in a snap, and performance to complete demanding workloads 42% faster on average2 .
Breakthrough productivity
Immersive workflows
Elevate every workstyle
Uniquely you 1.
Pro tip! Check out the Windows 11 Pro messaging handbook for more information on these topics.
Powerful protection by default
Deploy groundbreaking technologies with confidence backed by powerful out-of-the-box protection for a reported 58% drop1 in security incidents. Take advantage of modern security management and commercial data protection across your organization, whether you’re working with your favorite Microsoft 365 apps or Copilot in Windows2 .
Safeguards business data
Most secure Windows ever Protects against evolving threats
Pro tip! Check out the Windows 11 Pro messaging handbook for more information on these topics.
Unlock your AI advantage
Stay ahead of modern business requirements and rethink your workplace with industry leading AI on the latest Windows 11 Pro devices. And make life easy for IT with app compatibility, fast deployment, and a reported 80% drop1 in helpdesk calls. Business transformation simplified
helpdesks and happy employees
Pro tip! Check out the Windows 11 Pro messaging handbook for more information on these topics.
1.
Devices for business transformation
To break new ground, you need groundbreaking devices. Windows 11 Pro devices can accelerate workflows and collaboration 50% on average1. With experiences that elevate the potential of everyone on your team.
Perform like a Pro
Tech for every talent
Save energy. Unplug longer.
Elevate every workstyle
Pro tip! Check out the Windows 11 Pro messaging handbook for more information on these topics.
Accelerate adoption
Guidance and tips to streamline deployment
Operating systems
End of support for Windows 10 is coming on October 14, 20251. Upgrade eligible PCs to Windows 11 Pro and prepare to refresh outdated devices.
Devices
Implementation Roadmap
Management
Plan for new Windows 11 Pro devices for the latest features, including productivity, security, and management benefits.
Adopt cloud-based modern device management by combining Windows 11 Pro with Microsoft 365 Business Premium which also enables commercial data protection Copilot in Windows2.
Endpoint security
Implement a security by default strategy and use a common security baseline across devices and the cloud.
Growth path
Upgrade to Windows 11 Enterprise, part of Microsoft 365 Enterprise for advanced security and management including Windows Autopatch.
Next steps to upgrade to modern Windows 11 Pro devices
Plan for modern Windows 11 Pro devices. Ask your Microsoft representative about your organization’s potential cost savings and business value for Windows 11 modern devices.
Plan your upgrade to Windows 11.
Get more details.
Identify devices eligible for upgrade with Microsoft Intune and Endpoint analytics. Learn more here. Prepare a pilot deployment. Learn more here.
Review the latest Total Economic ImpactTM of Windows 11 Pro Modern Devices Report.1 Read the report here. 1.
Deploy with confidence Plan
Use your familiar tools and processes to unlock the potential of everyone in your organization.
Prepare
Prepare for deployment
Your Windows 10 apps will be compatible, backed by App Assure. Test critical apps and policies using Microsoft Intune and a preview with Test Base for Microsoft 3651 . Deploy
Save time with secure deployments and automation
Use your existing tools to implement pilot and broad deployments, simplify processes, and accelerate velocity.
99.7% app compatibility with programs in place to help resolve issues at no additional cost2
Customer Evidence
Market-ready stories on successful upgrades to Windows 11
Neal Freeman Chief Digital & Technology Officer at The Broadway League Drive the discussion on why it is vital to stay current with latest security and feature updates
Advise customers to take advantage of unique Windows 11 Pro benefits now
Share resources and tools to ensure a smooth deployment that is easier than ever
“I would recommend Windows 11 Pro to any business for its improved security features and ease of use. It’s a no-brainer way to keep our business devices secure, and it was such an easy transition.”
Customer stories and quotes
Top
quotes from case stories
Organization Angle (Deployment, Security, Productivity) Quote
Southeastern Virginia Health System boosts the quality of patient care on Windows 11 Pro
Industry/Region: Healthcare/US
Organization Size: Medium
# Devices Deployed: Companywide Security Productivity Security
Klöckner Pentaplast enables innovation & productivity for global workforce with Windows 11 Pro
Industry/Region: Manufacturing/Germany
Organization Size: Large
customer stories executive summary slides executive summary slides These customer stories are in Windows 11 Commercial Storybook and executive summary slides in the pitch deck expansion kit.
“We can identify potential security risks in our endpoints before they cause damage. That makes it easier for us to be proactive in securing our digital assets. With automatic scanning and monitoring of threats and risks, we can continuously strengthen endpoint security.”
“Search in Windows 11 Pro is a favorite, especially for executives and others who work at several SEVHS locations and interact with many other team members. It makes it so much faster to find your files and information.”
“My number one reason for moving to Windows 11 Pro is security. We can identify potential security risks in our endpoints before they cause damage. Windows 11 Pro includes robust security capabilities that help us protect the organization against ever-changing threats, protect and manage patient data in a compliant manner, and simplify endpoint management.”
Peter Stephens, CIO Productivity Deployment, Productivity
# Devices Deployed: 5,400 Deployment Deployment
“We already see that the number of help-desk tickets is declining. For IT, that means we can spend a larger part of our day improving workflows or undertake other efforts that help SEVHS fulfill its healthcare mission.”
“My team loves Zero Touch Deployment. We use Zero Touch Deployment whenever we can. It doesn’t place demands on technology users and keeps things simple and efficient.”
Joseph Brucato, Systems Analyst
“It used to take an hour and a half or longer to collect a PC, reimage it with a new operating system, and configure it properly. Today’s process requires only a few seconds for each device. Team members find a pop-up message that tells them Windows 11 Pro is ready to install, click on a button, and the upgrade happens while they’re on break or in a meeting. It feels like magic.”
“We prefer to be early adopters and realize the benefits of newer technologies as soon as possible. It helps that Microsoft makes it very easy to deploy new solutions. In our ever-changing business, we’re very open to new technologies and find it advantageous to implement them promptly.”
“We rely on BitLocker with Trusted Platform Module 2.0 to safeguard devices and data. If a device is stolen or lost, the data is not compromised. We also mirror laptop hard drives to Microsoft OneDrive, so employees can continue accessing their files and data no matter what happens.”
Thomas Kaiser, Technical Lead IT-Products
Customer stories and quotes
Top quotes from case stories
Organization Angle (Deployment, Security, Productivity) Quote
The Alabama Appellate Court System accelerates the wheels of justice with Windows 11 Enterprise
Industry/Region: Government/Alabama
Organization Size: Medium
# Devices Deployed: 150 Security, Productivity Deployment, productivity Productivity
Security
Windows 11 Pro lets Calgary Sports focus on their fans
Industry/Region: Media &
Entertainment/Canada
Organization Size: Medium
Productivity
Security
customer stories
executive summary slides executive summary slides These customer stories are in Windows 11 Commercial Storybook and executive summary slides in the pitch deck expansion kit.
“The comprehensive default security provided by Windows 11 Enterprise eliminated the need for a full re-imaging process. This was a significant advantage, saving time, resources, and minimizing disruption for our institution. This rollout methodology underscored our commitment to efficiency and security in every facet of our IT initiatives.”
“Windows 11 Enterprise with Microsoft Intune has streamlined device provisioning, updates, security configurations, and troubleshooting processes. By centralizing these tasks, we've been able to achieve operational efficiencies, optimize resource allocation, and effectively manage our technology environment with a lean IT team.”
“Adopting Windows 11 Enterprise and Microsoft 365 has been transformative. Features like multifactor authentication and a cloudbased approach ensures that our judges, clerks, attorneys, and administrative staff can work collaboratively, accessing and updating case information in real time. We can maintain uninterrupted workflows and effectively serve our judicial system's needs, regardless of physical boundaries.”
Blake T. Lunsford, Directory of Information Technology
“With Windows 11 Enterprise, Microsoft has significantly elevated our security posture by integrating advanced security mechanisms into our operational framework. This heightened security landscape not only enhances protection against potential threats but also empowers us to confidently uphold regulatory standards.”
Ramon West, Chief Information Officer
“We have analytics software, broadcast software, rendering software. Every department has specific software that they run, and it all works seamlessly with Windows 11 Pro.”
“Our fans share a lot of their data with us to make their lives easier. It’s our most important asset, and it’s imperative we keep it secure and keep that trust with our fans.”
Ziad Mehio, VP of Technology
Productivity
“I can sit down at my desk, look at my computer, and it’s logged in and ready to go. And when I have to move between the two stadiums, I just unplug and redock in the new place, and everything opens up exactly how I had it before.”
Rachelle Roulston, Project Manager
Customer stories and quotes
Top quotes from case stories
Organization Angle (Deployment, Security, Productivity) Quote
Westpac transforms IT and enables secure, inclusive, flexible work with Windows 11 Enterprise and Autopatch
Industry/Region: Financial Svcs/Australia
Organization Size: Large
# Devices Deployed: 40,000+ Deployment
TKC uses Windows 11 and Dynabook to help protect PCs from cyber-attacks
Industry/Region: Prof. Services/Japan
Organization Size: Large Security
Windows 11 Pro powers Universe Power Systems
Industry/Region: Energy/India
Organization Size: Small Security Deployment Productivity Productivity
“With Windows Autopatch, we cut deployment time from 90 minutes to 25. So if you apply that across our 40,000+ strong workforce, that’s a lot of time saved.”
Paul McKenna, Head of Workplace and Contact Centre Infrastructure
“I think the operational overhead is about 10% of what it used to be. But the real benefit is being able to keep up with updates to device drivers across our mix of models and vendors. We’ve improved performance and stability, which is the original reason we upgraded to Windows 11 Enterprise. It’s a more efficient sort of deployment.”
Steve Congdon, Service Owner, Digital Workplace Environment
“By replacing older PC models with the latest devices, you can also greatly reduce your security risks.”
TMRW: Windows 11 Pro lets the music play on
Industry/Region: Media &
Entertainment/Australia
Organization Size: Small Security Productivity
“We sign a lot of NDAs with our customers, and we need to protect their data and our emails. So data security is the number one thing we think about. It’s built-in and it works perfectly I don’t even have to think about it.”
“Migrating from Windows 10 to Windows 11 Pro was seamless with absolutely no issues. With this new version of Windows, everything simply works all the applications, all the devices, any keyboard, any mouse, touch, pen. When I don’t hear from my IT team, that’s a good thing.”
“We’re able to do a lot of things much faster, much more efficiently. Windows 11 Pro made my whole team very effective.”
Jeyalakshmi Venkatanarayanan, Founder
“It’s working superfast, faster than the previous versions. They have added many built-in security features, yet everything works faster than before. So it’s making my work smoother.”
Madhusudhana Holla, General Manager
“For me, security is and always will be number one, and Windows 11 Pro takes a real weight off my shoulders. It doesn’t impede the user’s workflow. It’s much easier to catch before it happens than trying to chase after that problem.”
“It’s so easy to customize your experience; once you’ve spent an hour on Windows 11 Pro, it feels like you’re using something that’s a part of you.”
Tonez Azzopardi, IT Support Analyst
Customer stories and quotes
Top quotes from case stories
Organization Angle (Deployment, Security, Productivity) Quote
Hakutsuru Sake Brewing Co.: Windows 11
Pro gives a competitive advantage to an ancient craft
Industry/Region: Consumer Goods/Japan
Organization Size: Medium
Devices Deployed: 500 Security Productivity, Security
IT productivity
Windows 11 Pro lets HUG HUB bring insurance into the digital age
Industry/Region: Prof. Services/UK
Organization Size: Small Security Productivity
Windows 11 Pro lets SUSI&James transform business communication
Industry/Region: Telecommunications/Germany
Organization Size: Small Deployment Security Security Deployment, IT productivity
customer stories executive summary slides executive summary slides These customer stories are in Windows 11 Commercial Storybook and executive summary slides in the pitch deck expansion kit.
“We wanted security out-of-the-box and compatibility with our in-house and third-party apps. The inclusion of TPM 2.0 greatly increased our sense of security.”
“Even though we have been around for 280 years, we are not stuck in the old ways. We are deploying Windows 11 Pro companywide because of TPM 2.0 and other security technologies. It has enabled us to unify our operations, including those overseas, and it has been useful in enhancing productivity and security.”
“The users are happy, and the IT department’s productivity is enhanced by using the tools in Windows 11 Pro. It has made my job that much easier.”
Mr. Ichiro Katsube, Manager, Information System Division
“The number of security attacks, like phishing emails, has intensified. But we’ve stayed ahead of threats. And everyone’s drive is encrypted—so if anyone loses their device, no one gets access to the data.”
“I can work anywhere securely, whether that’s from the boat or a café, at my office or the client’s. I was in South Africa recently, and I worked remotely for three weeks my client didn’t even know I wasn’t in London!”
Slava Solovei, Chief Technology Officer
“I’ve done this for 20 years with lots of different Windows versions, and it has never been easier to set up a device in a company context. The process from unboxing a new device to installing Windows 11 Pro as a company device takes less than 10 minutes.”
Julian Gerhard: CTO
“Our software is our only asset, so it’s really important to keep that as secure as possible. And we’re dealing with highly confidential customer data, so we need to ensure that it’s being stored and processed securely, and have all our devices also be secure, with Windows 11 Pro and Microsoft Intune.”
“Working with the German automotive industry, we’re required to prove we’re secure. So, Windows 11 Pro was an easy choice.”
“I really like that it’s easy to set up new devices. It’s easy to enroll all the security rules we need to have. It’s easy to see the status of all our devices so we don’t need to spend a lot of time managing our own IT.”
Marcel Martini, Managing Director
Customer stories and quotes
Top quotes from case stories
Organization Angle (Deployment, Security, Productivity) Quote
Windows 11 Pro fuels growth and breakthrough technology at Techspace
Industry/Region: Prof. Services/UK
customer stories executive summary slides executive summary slides These customer stories are in Windows 11 Commercial Storybook and executive summary slides in the pitch deck expansion kit.
Organization Size: Small Productivity “Microsoft has a huge advantage in the area of business analytics. If you want to get the best results from using Power BI, it only makes sense to align your hardware and software.”
“Because of more efficient use of our time in the Windows 11 Pro environment, without the friction and cost of workarounds we no longer need, we save close to £200 [approx. US$250] every month.”
Damien Ponweera, Finance Director
L’Oréal rapidly deploys Windows 11 Enterprise, enhancing productivity and security
Industry/Region: Government/Alabama
Organization Size: Medium Security, Business-Ready Productivity Productivity, BusinessReady Productivity
“With Windows 11 Enterprise, we can deliver a more secure environment to protect our innovations and support our employees with innovative experiences so they can do their best work.”
Guillaume Pires, Global Modern Workplace Director
“The ability to multitask, use different desktops, and do quick searches has been a game-changer for our users, who especially appreciate how Windows 11 Enterprise integrates in a seamless way with our environment.”
“With the combined modern desktop equipment and latest hardware drivers, our employees now have the flexibility to work efficiently from anywhere.”
Gustavo Peuriot, Global Endpoint Manager
“I can move faster now. I can use Task View to navigate quickly between windows and take advantage of the way the features are linked to Teams, like turning the microphone on and off from the taskbar.”
Vinciane Guisse, HR Manager - Global Beauty Tech
ITC Secure: Cyber security company uses Windows 11 security features to transform operations
Industry/Region: Prof. Services/UK
Organization Size: Medium IT Productivity
The Broadway League: Windows 11 Pro lets Broadway play a bigger role in the community
Industry/Region: Media & Entertainment/USA
Organization Size: Small
“Previously, our internal team would have to build the machine from an image, install all the software, and make sure it worked, before the device was collected in person by the employee. Now, thanks to Windows Autopilot, we can ship assigned hardware directly to the employee knowing that once they authenticate, the machine configures itself.”
Alan Armstrong, Senior Cloud Security and Identity Consultant
“I would recommend Windows 11 Pro to any business for its improved security features and ease of use. It’s a no-brainer way to keep our business devices secure, and it was such an easy transition.”
Neal Freeman, Chief Digital & Technology Officer
Ready-to-go content
Ready-to-go content
Market-ready messages for use in your communications
Headline:
1. Support is ending for Windows 10: Set yourself up for success
2. Secure your future: Get Windows 11 Pro before support ends for Windows 10
3. Windows 10 support is ending. Get your AI advantage with Windows 11 Pro.
4. Upgrade now before support ends for Windows 10
Short copy (e.g. social media, banners, etc.)
Support is ending for Windows 10 on October 14, 2025, and devices will no longer get security and feature updates. Move to new Windows 11 Pro devices now to benefit from the latest features and help ensure a smooth upgrade path. Windows 11 Pro is designed for compatibility with your existing apps and hardware, making it easy to deliver a productivity upgrade to your employees. Get started today.
Ready-to-go content
Long copy (e.g. emails, flyers, etc.)
Support is ending for Windows 10 on October 14, 2025, and devices will no longer get security and feature updates. Move to new Windows 11 Pro devices now to benefit from the latest features and help ensure a smooth upgrade path.
Benefits of moving to new Windows 11 Pro devices ahead of Windows 10 EOS can include:
Protecting against evolving threats. Outdated devices could put your business at risk. Windows 11 Pro devices come with layers of security by default and will continue to receive the latest security and feature updates including Copilot in Windows.1
Increasing your competitive edge. New devices are optimized for Windows 11 Pro, providing the performance and AI-enhanced features to help supercharge insights and efficiency and accelerate innovation. Controlling costs and elevating employee satisfaction. New devices can be easier to maintain, protect against costly security risks, and help improve employee satisfaction.
Simplifying deployment. Plan now to prepare and ensure a smooth transition to Windows 11 Pro. Windows 11 Pro is designed for compatibility with your existing apps and hardware, making it easy to deliver a productivity upgrade to your employees. And resources like the App Assure program, available at no cost, can help with each step of your transition.
Why start now? A well-structured and phased approach ensures a smoother transition, minimizes disruptions, and maximizes the benefits of upgrading to Windows 11. Plus you can gain a competitive edge with AI-enhanced productivity and get powerful out-of-the-box security with new Windows 11 Pro devices.
Example
execution Communication sample that uses the content in this guide
These slides show how messaging can be combined to create effective EOS assets. Use the Drive, Advise, Share structure.
Drive the discussion on why it is vital to stay current with latest security and feature updates
Share resources and tools to ensure a smooth deployment that is easier than ever 3
Annotated example of EOS content
Choose from a wide array of customer evidence
“I would recommend Windows 11 Pro to any business for its improved security features and ease of use. It’s a no-brainer way to keep our business devices secure, and it was such an easy transition.”
Neal Freeman ChiefDigital &TechnologyOfficeratThe BroadwayLeague
Act Now: Support is ending for Windows 10
Ensure you’re secure, supported, and up-to-date. Move to Windows 11
Pro devices before support ends for Windows 10 on October 14, 2025.
Create a roadmap for moving to Windows 11 Pro and new devices
Powerful new capabilities and familiar tools
Windows 11 offers a range of powerful new features and capabilities, including enhanced security, faster deployment, and improved performance.
Updating to Windows 11 from Windows 10 allows you to leverage these new capabilities to save time and money, protect your business, and empower employees—all with the same familiar tools and processes to manage both operating systems.
Stay ahead of modern business requirements and rethink your workplace with industry leading AI on the latest Windows 11 Pro devices. And make life easy for IT with guaranteed compatibility, fast deployment, and a reported 80% drop4 in helpdesk calls.
Leverage core messaging available
Why upgrade now?
Choose from a wide array of customer quotes
“We prefer to be early adopters and realize the benefits of newer technologies as soon as possible. It helps that Microsoft makes it very easy to deploy new solutions. In our ever-changing business, we’re very open to new technologies and find it advantageous to implement them promptly.”
Thomas Kaiser
Technical Lead IT-Products
Klöckner Pentaplast
Older devices can increase vulnerability. Waiting for tomorrow to modernize could cost your business today.
Stay competitive. New Windows 11 Pro devices are designed to provide the latest AI-enhanced features to help improve insights and efficiency.
Control costs. Older devices take more time to maintain, could expose you to costly security risks, and can dampen employee productivity and satisfaction
[CTA] Get started now to optimize deployment and benefit from the latest features including Copilot in Windows. Read Microsoft blog “Plan for Windows 10 EOS with Windows 11”
Link to relevant Windows 10 EOS blogs with useful guidance
Choose from a wide array of customer quotes
“We prefer to be early adopters and realize the benefits of newer technologies as soon as possible. It helps that Microsoft makes it very easy to deploy new solutions.”
Thomas Kaiser Technical Lead IT-Products, Global Manufacturing Company
Accelerate business success with Copilot and Windows 11 Pro
Leverage core messaging for Copilot and Windows 11 Pro
Discover AI-powered multitasking mastery for a new way of working with Windows 11 Pro. With features like Copilot in Windows1, you can get better answers, grow your skills, and effortlessly optimize workflows. Take advantage of AI-enhanced efficiency, performance, and security today, and innovate to take on new challenges.
Achieve more with less time and effort using Copilot in Windows for AI assistance, features to get organized in a snap, and performance tocomplete demanding workloads 42% faster2 on average.
Deploy groundbreaking technologies with confidence backed by powerful out-of-the-box protection for a reported 58% drop3 in security incidents. Take advantage of modern security management and commercial data protection across your organization, whether you’re working with your favorite Microsoft 365 apps or Copilot in Windows.
[CTA] Read how a global manufacturing company enables innovation and productivity for a global workforce with Windows 11 Pro
Link to customer story most relevant to your message
Use relevant quote from a wide array of customer quotes
“I’ve done this for 20 years with lots of different Windows versions, and it has never been easier to set up a device in a company context. The process from unboxing a new device to installing Windows 11 Pro as a company device takes less than 10 minutes.”
Julian Gerhard
CTO, SUSI&James
Deploy with Confidence Plan
Use your familiar tools and processes to unlock the potential of everyone in your organization.
Prepare
Prepare for deployment
Content from Deployment slides
Your Windows 10 apps will be compatible, backed by App Assure. Test critical apps and policies using Microsoft Intune and a preview with Test Base for Microsoft 3651 .
Deploy
Save time with secure deployments and automation
Use your existing tools to implement pilot and broad deployments, simplify processes, and accelerate velocity.
[CTA] Learn more about Windows Update for Business deployment service that streamlines your upgrade to Windows 11 Pro. LINK
Link to relevant Microsoft Windows IT Pro blogs
Resources
Internal and customer facing resources
Marketing content and resources for sellers and partners
Resource content focuses on Windows 10 EOS and upgrade/prepare for Windows 11 Pro deployment
Related collateral in Windows
Commercial Storybook
• Good, better, best: Content comparing Windows 10 Pro vs Windows 11Pro
• Streamlining and accelerating Windows 11deployment: Customer deck focused on deploying Windows 11
Industry research
IDC Executive Brief: The Refresh Imperative: The Value of Deploying New, More Secure, Generative AI Centric PCs Ahead of the Windows 10 End of Service. LINK
Microsoft Learn:
Deployment guidance and technical documentation:
• Plan for Windows 10 EOS with Windows 11, Windows 365, and ESU
• Forrester Total Economic Impact of Windows 11 Pro Devices. LINK
• Forrester Windows 11 Devices Calculator to help IT build a business case. LINK
Case stories
Documented customer stories about upgrading from Windows 10 to Windows 11. LINK
NOTE: The customer stories are included in the pitch deck expansion kit as ‘Executive Summaries’
• Windows 10, version 22H2 end of support date updated
• Prepare for Windows 11
• Planning for Windows 11: best practices for organizations
• Announcing the Windows Update for Business deployment service
Other Comms
• Communication from Distributors to Resellers regarding Windows 10 EOS. LINK
Customer facing content and resources (1 of 2)
Resource content focuses on Windows 10 EOS and upgrade/prepare for Windows 11 Pro deployment
Comparing Windows 10 Pro vs Windows 11
Industry Studies
• IDC Executive Brief: The Refresh Imperative: The Value of Deploying New, More Secure, Generative
AI Centric PCs Ahead of the Windows 10 End of Service
• Forrester Study: Total Economic Impact of Windows 11Pro Devices
•Forrester Windows 11 Devices Calculator to help IT build business case
Microsoft Learn: Deployment guidance and technical documentation:
• Prepare for Windows 11
• Windows 10, version 22H2 end of support date updated
• Plan for Windows 10EOS with Windows 11, Windows 365, and ESU
• Announcing the Windows Update for Business deployment service
• What’s new in Microsoft Intune
Microsoft Community: Answers from community of experts
• How to check if your device meets Windows 11system requirements
Customer facing content and resources (2 of 2)
Resource content focuses on Windows 10 EOS and upgrade/prepare for Windows 11 Pro deployment
Windows Skilling snacks: Bite-sized learning
• Configure devices with Windows Autopilot
• Windows Update for Business deployment service
• Windows information and resources for IT pros
• Accessibility in Windows 11
Case stories:
Successfully upgrading from Windows 10 to Windows 11
Quick Start Guides
• Existing Windows users switching to Windows 11Pro
• Apple users switching to Windows 11 Pro
