Did You Know ?
That Youth have the Highest Disposable Income
How Can You ?
Better capture this Market & drive Sales UP
Advertising Opportunities 10/11
What is Central? “Central” is a web-based-youth-world Custom designed for young people in NZ. It is a one-stop-shop, able to provide everything a young person wants and much of what they need. Central is simply a website that provides entertainment, interactive opportunity & information with a twist.
• Latest news/events/youth poll • Fashion editorial and expose • What’s hot - what’s not • Buy/Sell/Trade car’s • Competitions & promotions • Movie/Music/Gaming reviews • Bargain of the week • Window Shopping • Local Job advertising
Nz-central.co.nz is set up to be a nationwide phenomenon that hosts a city by city portal. Click on Tga-Central for example, and you will be taken to Tauranga’s own custom built page that reflects the cities original style, local information, and opportunities. The great thing about this concept is that local youth take ownership and pride in “their website”, ensuring frequent visits and die-hard loyalty. A primary focus of the website is to anticipate and promote the things youth are most interested in. We all know that the majority of young people are interested in the latest thing, whether its fashion, technology, entertainment, or social based activities. That is why a significant portion of this website will be dedicated to a colourful and very attractive advertising regime.
Why should you advertise with Central? Because we are experts at what we do and know our target market inside out. But here are a few more reasons why your business should consider advertising with Central. There’s no guessing games with Central. You WILL reach your customer, first time - every time. Variety of advertising options guaranteed to catch their unique” attention. Finally!! there is a direct way to reach this market. No more spending your hard earned $ on the hope they’ll actually read the newspaper, change the channel over at the precise moment, or notice your billboard as they drive down the road! Although your advertisement will target local attention, it will be seen on a national scale! The Central marketing campaign will attract not only local spend, but tourist $ as well. Central has a huge innovative marketing plan Designed to attract & keep customer attention! If its intense, long lasting impact your after - Central is the answer!
Who does Central Target & Why? Central specifically targets male and female youth aged 14-17 although its market reach falls either side quite significantly, extending our secondary target market to 12-24. Youth aged 14-17 have the highest disposable income and the lowest living overheads. This age bracket is usually where they first enter the workforce, yet still live at home rent/utility free. This is the age of technology and this generation/age group are the most tech-savvy yet. The internet is a way of life for them and so it makes sense to consolidate and provide everything they want/need via this website. There are hundreds of reasons WHY Central was created to target this demographic. The people behind Central are youth experts and understand exactly what makes them tick. Trust the experts!!
www.nz-central.co.nz : advertising@nz-central.co.nz : 021 757 813
Website Screenshots
Extra Perks Advertising with Central ensures you get the best marketing deal EVER! That’s a fact! We can say its a fact because there are no other sites like Central, locally or nationally that do what we do and offer what we offer. If being represented on this website wasn’t already valuable enough, wait and see what else we have install for you! There are some VERY nice perks available to our valued clients, including 1. The opportunity to be involved and represented at large youth related events, 2. While we are out and about doing street promo’s and 3. Lets not forget being represented on what we have affectionately dubbed “Central Slaves”: A host of social networking sites that could also feature your interests and connects directly back to the Central mother page.
Creative Hub Central is your One-stop Creative Hub, with graphic designers and marketing genius’s available to meet your specific needs. We have gone the extra mile by making our design/consultation fees extremely affordable. Your special rate as our valued client: $90 + gst per hour.
Latest Stats
Advertising Breakdown E-Catalogue A digital publication featuring products and services for sale or trade. This catalogue has a flip page design able to be viewed directly on the website or downloaded onto the customers computer. Additionally the catalogue will be updated and emailed to our membership base once a month, and will be available to view on our CENTRAL Slave pages. (eg. Facebook, Bebo etc) The Downlows All new advertising innovation courtesy of CENTRAL! (You won’t find it anywhere else) The Downlows is similar to a video diary but on a professional scale. Our team comes into your shop and films live footage of your products, focusing on the sales you wish to promote, close ups of your products, and your establishment. Your superstar sales people will also be given the opportunity to hype it up and draw extra attention to what you have to offer. The video will then be edited professionally and posted live on our website where maximum exposure will be achieved. This advertising option will be in hot demand so book in now to secure your place. Scoopz This is where CENTRAL gets to put its very valuable stamp of approval on what you are offering. If you have a product or service on sale that you think the youth world needs to know about, then this is the perfect eye catching option for you. Window Shopping Another innovative idea courtesy of CENTRAL: “Window shopping” is where we get to snap pictures of your shop window (which will hopefully have your latest deals advertised) and load them up on a video style reel on the front page of our website. This option has many benefits including the obvious - promoting your sales in a unique and eye catching way, but also giving a visual impression of where you are located and what your shop looks like.
Customised Packages Want to mix and match a little? Need advice on what would best work for you? The team at CENTRAL are marketing specialists who are able to point you in the right direction and put together customised packages (with discounts) just for you.
Contra Talk to your sales consultant about the possibility of contra deals. CENTRAL is passionate about providing our young people up with freebies and giveaways, so if you can contribute to this philanthropy then we will be open to considering contra or significant discounts in exchange for what you have to offer. CENTRAL was designed to be a vehicle and portal of opportunity for youth and so it makes sense that we use it’s success to help elevate and support its valued customers. We are pretty big on social responsibility here at CENTRAL so have decided on 3 “hand up” incubator initiatives. Seed incubator: We allocate a percentage of our profits toward a project/event fund that local youth can apply for & access Skill incubator: We handpick a number of aspiring youth to gain work experience within Central, where they will get the opportunity to learn multimedia, journalism, and IT skills to name but a few Dream incubator: We give opportunities for young people to lead a project/event or develop a business concept with our support and use whatever money is made to invest back into their dream.
Don’t forget to ask your sales consultant about our latest advertising discounts and deals!! Advertising Terms and Conditions 1. Rates effective 14 July 2010 2. One Week is Monday - Sunday 24/7 3. One Month is one calendar month 4. Rates exclude GST 5. Ad sizes stated are approximates only - for custom size please talk to your sales consultant 6. Ad prices do not apply to front page advertising - talk to sales consultant for further opportunities 7. Ad prices do not include design/production or editing to fit specs 8. All ads booked must be sent to Central one week before launch (5 business days) 9. All advertising is subject to approval. Central reserves the right to refuse publishing if material is deemed inappropriate 10. Central is not liable for any content attached to any booking
Cancellation Policy 1. Central has a 30 day cancellation policy. If cancellation takes place within this timeframe the following will apply; 2. 30-15 days notice: 50% of advertising fee remains payable. 3. 14-0 days notice : 100% of the advertising fee remains payable.
www.nz-central.co.nz : advertising@nz-central.co.nz : 021 757 813